Sök:

Sökresultat:

3656 Uppsatser om Scientific debate about global advertising - Sida 33 av 244

Humana svenskar och främlingsfientliga danskar? - en studie i svensk medierepresentation av dansk migrationspolitik

The aim of this thesis is to study how Denmark and the Danish people has been represented in the Swedish press and which images of them that appears. For this purpose I make use of discourse analysis and discourse theory. By analysing three cases were the debate about the Danish migration policy has been scrutinized in Swedish newspapers I seek to discover different ways of looking at the world. The study concentrates on the descriptions made by journalists and others who contribute to the debate in the media. The results show an image of the Danes as a people reluctant to foreigners and restrictive in their politics.

Att rekonstruera julens budskap -En kvalitativ studie av hur kommersiella företag och hjälporganisationer använder sig av föreställningar om julen i reklamfilm.

The purpose of this study is to investigate and increase the understanding of how the two commercial companies IKEA and SAS and the two aid organizations/nonprofit organizations UNICEF and Save the Children use perceptions of Christmas to produce messages in their Christmas advertising/commercial film. The study also discusses if there may be communicative and pictorial similarities and differences in how these brands constructs messages in commercials, and why it may be that the brands choose to use these messages in commercials based on the recipient possible interpretations. The theories used in this study are promotional culture, framing theory, preferred meaning, semiotics (denotation and connotation), myth and rhetoric (ethos, pathos and logos). The method used to answer the purpose and issues are the qualitative method that uses the theories semiotic and rhetoric to analyze the material. The study's results derived from the qualitative content analyzes of the material (the brands IKEA, SAS, UNICEF and Save the Children Christmas advertising films) show that IKEA message might want to show that they want to help the customer and that they pay attention to the customer needs.

?Svenska språket, värderingar och sociala koder?? En innehållslig idé- och argumentationsanalys av kanondebatten 2006

In this thesis, we have analyzed the Swedish debate about whether to impose a national canon, and make it compulsory in school curricula. Cecilia Wikström, a Liberal MP in Sweden, made the suggestion in July 2006, and the focus of our analysis is the subsequent debate during July and August 2006. Our materials are polemical articles from three Swedish newspapers, which we have examined to find the main ideas and arguments behind the various standpoints. Three issues have been our main focus; first, we have analyzed which concepts of culture the various debaters have used, where we have seen a difference between an anthropological and an aesthetical concept, but, surprisingly, found that there isn?t a very strong correlation between an aesthetical concept of culture and being pro-canon, or between an anthropological concept of culture and being anti-canon.

Sexualitet bland äldre - En litteraturstudie som belyser äldres behov av sexualitet

The aim of this literature review was to put together scientific knowledge about the need of sexuality among elderly people, so that the nurse in the future can use this knowledge in nursing. The research questions that will be answered are: In what extent do elderly people have the need to experience sexuality? In what extent do elderly people have the possibility to practice their sexuality? In what degree do the nursing staff respect and understand elderly people's need of sexuality? How can nursing staff support elderly people in their sexuality? The method used to answer the research questions was analysis and interpretation of ten scientific articles. The results, which are presented within ten categories, shows that elderly people have a need of sexuality. Loneliness, lack of privacy and knowledge and attitudes are factors that affect elderly people's possibility to express their sexuality.

Ett Omtvistat Himmelrike : En komparativ historiebruksanalys av Ridley Scotts epos Kingdom of Heaven med utgångspunkt i postkolonial och genusinriktad teoribildning

The following study is a comparative analysis on the usage of history in Ridley Scott?s epic Kingdom of Heaven. Based on the thesis that this movie has a lot to say about contemporary political values, it compares the theatrical version from 2005 with the 45 minute extended Director?s Cut, which came out on DVD in 2006. Firmly based in the popular-cultural context I tried to evaluate whether these changes related in any way, to matters concerning the current gender debate and post-colonial theory.

GLOBAL TALENT MANAGEMENT UR EN SVENSK SYNVINKEL : ? Med potential och transparens i periferin. Andersson, Tran Le

Företag blir alltmer multinationella och detta har gjort dem beroende av en mer globaliserad syn på företagsstyrning. Därför fokuserar företag idag på att hitta förmågor och talanger som kan leda under globala förhållanden. Denna studie behandlar ämnet Global Talent Management (GTM), en personalplaneringsprocess som syftar till att skapa en grupp medarbetare med särskild god prestationsförmåga och hög potential, för att vidare utveckla dessa till att förverkliga företagets strategier. Prestationsmätning har använts sedan länge av företag men när det kommer till potential finns svårigheter i att kvantifiera detta då det är något som lätt blir subjektivt. Otydligheten som detta problem ger speglar sig även i hur transparenta företagen är med processerna av GTM i organisationen.Syftet med denna studie blir därför att kartlägga hur svenska företag använder GTM med särskilt fokus på variabeln potential och hur transparenta de är med sitt arbete i organisationen Syftet hoppas infrias genom att studera fyra multinationella företag med rötter inom den svenska servicesektorn.

Traditionalism mot Modernism : Svenska Vänsterpartiets ideologidebatt idag

AbstractC-level in Political Science by Christoffer Odén, vt-08?Traditionalism versus Modernism. The Ideology Debate in Left-Socialist Party Today?Instructor: Mats LindbergThe purpose with this essay is to describe the ideology debate in Left-Socialist Party between traditionalists and modernists. This essay have the following questions: 1 ) What are the differences between traditional and modern politics in the Left-Socialist Party? 2 ) What is similar between traditional and modern politics in the Left-Socialist Party? My method is to analyse the Left-Socialist Party programme from 2004 and analyse a programme from the modernist organisation Vagval Vanster.

Talk the talk and walk the walk? -A study of the dissonance between the consumers? attitudes and actual behaviour towards local produce-

A debate on environmental issues and food safety has been ongoing in Sweden and it is suggested that consumers' are seeking local produce instead of global and exotic foods. Moreover, studies show that the consumers? positive attitude towards local produce does not reflect their actions. The purpose with this thesis is to contribute to a better understanding of the dissonance between the consumer?s attitudes and actual behaviour towards local produce.

Investeringar i klädproducerande fabriker i Södra Indien

Given that the end-customer has become more demanding, the retailer has to deliver products according to the market demands, which have forced manufacturing companies to constantly search for new opportunities to reduce costs and improve efficiency. It is, therefore important to choose suppliers that are able to compete with the market demands.The market demands in the textile industry have lead to shorter product life cycles, which have caused manufacturers to deliver flexibility with high technology to compete successfully on the global market. To achieve the market requirements the underlying factor is to be aware and optimally use and control time. New technology can have a major influence in the production development, if the company choose to take benefit of the advantages, by optimal allocation of the internal resources the productivity and efficiency will increase, to accomplish a competitive advantage. One way to achieve this is by investing in a Unit Production System.In our thesis we have questioned what the main driving forces for an apparel manufacturing company is when it chooses to invest in new technology.

L?t maten tysta mun? De nationella elevorganisationernas inst?llning till skolmat och skolmatsdebatt 1957-1982

The purpose of this study is to examine the Swedish national student organizations attitudes towards school food and the school food debate between 1957-1982. The previous research on the subject maps the historical background and development of the school meal, but lacks a contemporary student perspective from the chosen time period, not least on a deeper and more political level. The theoretical starting points in the study concern organizations and their influence on public authorities as well as student influence. These theoretical frameworks are used to describe the conditions for the currently active national student organizations; Elevf?rbundet and SECO, in the political arena.

Svensk socialistisk kulturpolitik - en jämförande studie i socialdemokratisk och kommunistisk kultursyn 1917-1939

This thesis deals with the cultural efforts of the Swedish labour movement during the periodof 1917-1939. It aims to examine the similarities and differences between social democratsand communists in their approach towards culture.My theoretical guidelines are the dialectic and materialistic view on history as set forth byKarl Marx and Friedrich Engels.I have examined some important individuals in the cultural debate within the Swedish labourmovement, such as Ture Nerman and Arthur Engberg, and I also briefly outline the debate inthe Soviet Union from the classics of Lenin and Stalin.I have found that the social democrats were mainly concerned with a democratic distributionof the existing bourgeois culture rather than working for the creation of a new proletarianculture; the communists on the other hand made considerable efforts to benefit the workers'own culture based on class struggle, but failed to threaten the social democratic ideologicalhegemony among the Swedish working class..

Information ur ett poststrukturalistiskt perspektiv: En diskussion kring informationsrelaterade teorier hos Mark C. Taylor, Jacques Derrida och Michel Foucault.

Defining the concept of information has long been the subject of debate within Information Science (IS) and new challenges are constantly presented by new scientific discoveries and new theoretical positions. It is, nevertheless, of key importance for any academic discipline to find definitions on which there is a consensus. The paper therefore aims to clarify the relevance of one of these new theoretical approaches for IS, namely poststructuralism. It does so by describing the theories found in the writings of poststructuralists Mark C. Taylor, Jacques Derrida and Michel Foucault, and discussing their relevance for the three definitions of information suggested by Michael Buckland (Information-as-knowledge, Information-as thing and Information-as-process), thereby answering the following questions: What relevance does Mark C.

Reklamfilm av nyskapande och kreativ karaktär

This paper consists of a comprehensive look at the advertising industry as a whole and communication mould various guises in the context of technology development. It also describes a production in the form of a commercial for a network of ten companies called The Lodge. The result is discussed based on questions on the subject communications and marketing. The discussions of this work will then be transferred to a proposal for further research..

Självkänsla hos elever på fotbollsgymnasium

Fysisk aktivitet har visats ha en positiv inverkan på barns- och ungdomars mentala hälsa och självkänsla. Fotboll är Sveriges mest populära idrott med många aktiva utövare. I denna studie har samband mellan unga fotbollsspelares globala självkänsla, upplevda fotbollskompetens, en tränares upplevda kompetens hos spelarna samt spelarnas fotbollsidentitet undersökts. Studien är gjord på ett fotbollsgymnasium och totalt deltog 53 fotbollsspelare i åldern 16-19 år. Eleverna besvarade en enkät som berörde fem olika områden som människor kan använda för att beskriva sig själva.

Kackel, kvitter eller pip - uttryckssätten i twitterskogen är många. En kvantitativ studie om olika strategiers potential på Twitter.

Internet and social networks have become important features in today?s society. We spend numerous hours on browsing and communicating through these platforms. This development has also led to a shift of power from businesses to consumers. Today?s consumers have more control of if, when and what messages they are exposed to.

<- Föregående sida 33 Nästa sida ->