
Sökresultat:
3656 Uppsatser om Scientific debate about global advertising - Sida 25 av 244
Gynocide i Antichrist? : eller viljan att kategorisera. En diskursanalys av ?kvinnobilden? i Lars vonTrier´s Antichrist.
The aim with this essay is to penetrate the opinions of how women should be represented on screen. I am using a selection of contributions from the gender debate that Lars von Trier´s movie Antichrist caused in Sweden in spring 2009. The focus of the debate was mainly about the way the female actress was displayed. The provocative thing considered by many was that the female part could be interpreted as evil and in connection with Antichrist. But is that a obvious negative way to present women? In a historical view the discussion have been constantly fluctuated when it comes to the ideas of the correct way to visualize women in the movies which have left us without a true answer to that question.I am interested in investigating what is considered today as the best way to represent women by Swedish debaters.By using Michel Foucault?s term discourse as theory in a text analyse I am trying to look trough their language and see their ideological position..
Presentationsbroschyr för livsstilsmagasin
The purpose of this essay is to present a thesis work that has been executed during a period of 10 weeks, as part of a bachelor degree in Graphic Design and Communication and also to present what has led to the design of a sales brochure for the freely distributed lifestyle magazine LKPG. The purpose of the thesis work was to examine the answers to the questions ?What does clients and local company owners want to achieve from their advertising in newspapers and magazines?? and ?How should a sales brochure for a freely distributed lifestyle magazine be designed to be at most advantage and out of most interest to its clients??. The work has been carried out through an competitors analysis, qualitative interviews, literature studies and a survey on the target group. The findings of the work are that the market of freely distributed magazines, both nationally and locally, is extremely wide and has many similar competitors.
Att utkräva ansvar - en analys av Vattenfalls verksamhet i Tyskland
With the expansion onto the international market almost a decade ago, Swedish energy corporation Vattenfall began it's breaking and burning of coal on German soil. Criticism aimed at Vattenfall peaked in the mid 2000s with the revelation of large quantities of carbon dioxide emissions and the re-location of villages and graveyards in German states Brandenburg and Saxony. The purpose of this thesis is to show where the responsibility for these activities lie. By analyzing the history of, and the political debate surrounding, Vattenfall, I will show that the prevailing policies of right- as well as left-wing parties in the 20th century were all, regarding this matter, market oriented. I will also show that these market promoting policies made possible a situation where the transparancy of, and state control over, Vattenfall were close to eliminated.
Hur hanterar främlingskritiska partier främlingen inom statsgränsen? : En jämförande undersökning av partiernas minoritetspolitik och deras syn på nationella minoriteter
The debate about affirmative action for ethnic minorities in countries with another majority culture is growing bigger in many parts of the world. However, it is often the debate misses the aborigines within the countries? borders. The aim of this paper is to investigate the possible conflict in opinions for xenophobic political parties when managing an aborigine population. I will use a qualitative method to study the ethnic minority Sámi in Sweden, Norway and Finland, and afterwards xenophobic parties view on them.To reach a result will I present a scale over Xenophobia ? Cosmopolitanism, which is described as a political cleavage.
Vem tar ansvar för mänskliga rättigheter? - En studie av Corporate Social Responsibility, mjuk reglering och Global Compact
Den statsvetenskapliga forskningen har påvisat ett ansvarsskifte från offentliga aktörer till privata. I samhällen där gränsen mellan offentligt och privat luckrats upp har frågor som tidigare riktades enbart mot offentlig sektor numera även adresserats gentemot privat sektor. Sedan 2000-talets början har frågan om vem som bör bära ansvaret för de mänskliga rättigheterna blivit viktigt på den internationella dagordningen. År 2000 lanserade FN ett initiativ om Global Compact som baseras på ?corporate social responsibility? med mjuk reglering.Denna uppsats belyser frågan kring detta ansvarsskifte utifrån de teorier som utvecklats om corporate social responsibility och mjuk reglering.
Att levandegöra historia : En undersökning om att använda Stockholms Stadsmuseums historia i historieundervisningen
The purpose of this paper has been to shed light on the ways the history represented at the City Museum of Stockholm can be used in education at the Gymnasia level. I have made use of the following set of questions to attain this purpose: 1) How is the City Museum's activity vis-á-vis the gymnasia organized and what is the purpose of this activity? 2) What positive results do the interviewees see in the collaboration between the schools and the Museum? 3) Why did the teachers represented in this paper choose to make use of the Museum in their education? The bulk of the study is based upon three interviews with the First Curator at the City Museum of Stockholm and two teachers, from Viola Gymnasiet and Skogsgårds Gymnasiet respectively. My method is qualitative and interpretative with hermeneutic features.In my interpretation of the source material I have made use of historian Klas-Göran Karlsson's classifications regarding the needs for various forms of history, use of history, users and functions of results. In this way I have been able to establish how the Museum and the teachers represented in the study make use of the history that is represented at the Museum.
En sekulär Lucia? : En argumentationsanalys av debatterna kring det svenska skolväsendets förhållningssätt till religiösa institutioner och traditioner under åren 2011-2012
On the 1st of July 2011 a new education act was carried out, which elucidate that all education in course of a public principal shall be non-denominational. In relation to this a public debate about the educational system's policy toward religious institutions, particularly the earlier nation church Svenska Kyrkan, and religious traditions burst out. This thesis reconstructs the ?Lucia debates? that were kept during the years 2011-2012. The aim of this thesis is to identify the mechanisms of the Lucia debate's issue and progress.
Kan man minska bilåkandet i staden? : sett ur ett stadsplanerarperspektiv
The reason why this essay is written can be parted in two, whereas one would be the global trend of urbanization that occurs to this moment and forward, whereas the other would be the debate of how motorism has come to be an issue of sustainable management of our cities and our environment. In purpose to deliver a thorough understanding of how the car and its capacity has come to shape the society of today, and to emphasize the problems it´s brought, a historical survey has been made, followed by the report of problems to the society formed by the needs of the car, discussed in several environmental issues, such as jamming, noise and air pollution. This is followed by the discussion of potential solutions for how city planning could return to the focus of the human scale and perspective, in purpose to correspond with the issue of ways to decrease the car use in towns. In conclusion, the given solutions are discussed, where examples like shared space, investment in public transport, mobility management and the theory of the assembled city are included, with aid from literature, to finally conclude the essay with personal thoughts of how the planning of today, or the given solutions, really are the result of sustainability for city planning from a human perspective.
Trångt om saligheten - En studie av intresseorganisationers arbete med politisk påverkan i det post-korporativa Sverige
The relationship between the government and organised interest in Sweden has changed. Formally considered as a good example of a corporatist state the country during the last 15 years or so experienced a more pluralistic system. This thesis is a qualitative study which discusses how interest groups seek to influence decision makers and policy thru lobbying and public opinion. It also examines how interest groups work with advertising and public relations in a changed climate of mass media. The main method of gathering material has been done thru interviews of representatives of different interest groups.The results of the study paint a picture where the interviewed organizations experience a vast competition in communication and information.
Hållbarhetsreovisning : the Global Reporting Initiative, erfareheter och framtida scenarior
The history of environmental reporting began in the early 1990?s when some companies included the environmental issue in their annual report. The increased interest of ethical and sustainable investments and demands from different stakeholders conjure a change of the report design. To develop the environmental reports and create design guidance for sustainability reports an organisation called Global Reporting Initiative (GRI) was born. The GRI is environmental reporting taken to another level, a level that is according to sustainable development.
Självkänsla under senare adolescensen i relation till kön och etniskt ursprung
Syftet med föreliggande studie var att undersöka om kön och etniskt ursprung var relaterade till global självkänsla. Urvalet bestod av 61 deltagare. Medelåldern var 18.13 år (SD = .43). Tre hypoteser användes: a) manliga adolescenter kommer att uppvisa högre självkänsla än kvinnliga adolescenter, b) deltagare med annan etnicitet kommer att uppvisa högre självkänsla än deltagare med svensk etnicitet, c) en interaktion mellan kön och etnicitet kommer att finnas. Metoden var självrapport där Rosenberg self-esteem skala (SES) (1996) användes.
Rusdryckens vara eller inte vara : En jämförelsestudie mellan två lokala tidningar inför och efter folkomröstningen 1922
This survey has as its aim to see how two local newspapers in the city Växjö and the region of Kronoberg in Sweden reported and acted in connection to the referendum taking place in 1922 whether or not alcoholic beverages should be prohibited. In order to do this we analyzed Smålandsposten and Nya Växjöbladet to see their reporting. We found that the numbers of articles and debate contributions increased during the months closer to the referendum. We also found that Nya Växjöbladet where slightly supporting the prohibition of alcohol while Smålandsposten where against it. The arguments used by both sides during the debate were also analyzed.
Lokal tillväxt - möjligheter och begränsningar i en global värld. Fallet Dals-Ed
When discussing local development attention is often given to the problems involved. Factors like decreasing population and inadequate infrastructure are two examples. Local politics has, however, lately been argued to have possibilities to affect its own development and its chances to achieve growth. Some of the most important factors from this debate are to make a community attractive for people and companies, committed leadership, the local business world with entrepreneurialism and a good business climate. These factors serve as a starting point for this discussion where focus is on the possibilities to achieve growth on the local level and the politics that is used for this purpose.To illustrate the chances to affect local growth I apply the theoretical perspective of regime theory and thereby examine the governing coalitions "power to" govern and not "power over" as the earlier theoretical perspectives in the area.
Elever i behov av särskillt stöd : En kvalitativ studie i definitionen av begreppets användning i styr- och policydokument
The purpose of this paper is to examine how the term "pupils in need of special support" is defined in Swedish central policy documents. The essay is based on a social constructive contribute knowledge about the term?s definition and interpretation with support in a range of scientific texts. The method for achieving the purpose based on qualitative textual analysis of Skollagen 2010:800, Läroplan för grundskolan, förskoleklassen och fritidshemmet- Lgr 11, Salamancadeklarationen and analysis of the result of three scientific studies.Neither Skollagen 2010:800 nor Lgr 11 gives a clear definition of the term ?pupils in need of special support?.
"Är det skrivet så är det skrivet." ? En kvalitativ studie om bibliotekariers synsätt på barnlitteratur som har uppfattats som rasistisk
In the autumn of 2012 a debate started in Swedish media about racial stereotypes and content in children's literature. Some voices wanted to weed out titles such as Tintin i Kongo (Tintin in the Congo) and the character Lilla hjärtat from Liten Skär och alla Brokiga (Little Pink & Brokiga), while others claimed that it was against our freedom of speech. In this essay I intend to interview librarians to find out if and how the debate has affected their work with purchase and weeding. I will also analyze their purchase policy to find out if it mentions racism and how the policies are applied in practice. As theory I'm using Strömbergs theory regarding three aspects of racism and Klassons theory about three different kinds of librarian roles.