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3656 Uppsatser om Scientific debate about global advertising - Sida 17 av 244

Burkaförbud : Rättfärdigad restriktion eller brott mot de grundläggande friheterna och mänskliga rättigheterna?

The fundamental freedoms and human rights is something the countries, and its citizens, of theEuropean Union more or less take for granted. However, in recent years these rights have become atopic of discussion in the way that a debate about the Islamic headscarves has developed. Thisdebate has resulted in that a number of countries, including France, have taken legislative measuresto ban clothing that fully covers ones face. Out of these bans a discussion has arisen concerning thefundamental freedoms and human rights. These burqa bans, as it is labeled in the pubic debate, havebeen accused to wrongfully limit the individuals freedoms and human rights.This study therefore has the aim to analyze these burqa bans in relation to the European Union,United Nations and the Council of Europe?s general declarations concerning the fundamentalfreedoms and basic human rights.The main result of this study shows that these bans in fact is not a proportionally restrict in thefundamental freedoms and human rights.

BIG SISTER IS WATCHING? En argumentationsanalys av den svenska debatten om ?Chat Control?

The Swedish debate regarding chat control highlights a value conflict between protecting the safety of children and preserving democratic rights such as privacy and freedom of expression. This thesis examines key arguments for and against the proposed EU CSAM-regulation, analyzing them through a normative argumentation analysis method. The analysis is based on the Swedish constitution, representing the common values of Swedish society. The study reconstructs arguments from four debate articles and evaluate them according to their relevance and validity, which makes up the arguments? total evidential strength.

ABC+SCM=Sant?

Background:Companies of today commonly search to gain competitive advantages throughout different forms of co-operation, one of which is referred to as Supply Chain Management. Although little research has been assigned to the topic of how to manage and control this type of relation, lately a growing number of academics has been arguing that ABC is an appropriate mean of controlling this type of relationships.Purpose:The purpose of this thesis is to investigate to what degree the ongoing debate on the use of ABC as a mean of control within SCM correspond to the present theories related to ABC and SCM respectively.Research method:The thesis takes it?s starting point within the literature, meaning that the empirical information consists of published articles in the ongoing debate. This information is put in relation to the original theories concerning both topics.Conclusions:The results shown in the thesis in some content agrees with the ongoing debate referring to the positive aspects that could result from using ABC as a mean of control within SCM. However the main result of the study is the discovery of a lack of discussion concerning the problems that implementing ABC within SCM might implicate, a fact that we believe contributes to the mainly positive view on using ABC within Supply Chain Management..

Ansvaret för skolan : - en studie om ansvarsfördelningen ur ett nyinstitutionalistiskt perspektiv

AbstractVäxjö University, School of Social SciencesBachelor thesisTitle: Ansvaret för skolan ? en studie om ansvarsfördelningen ur ett nyinstitutionalistiskt perspektivAuthor: Hanna JanssonSupervisor: Conny JohannessonThe aim of the study is to investigate which ideas that dominated the official political debate concerning the responsibility distribution for the Swedish school from 1974 to 1991.The study asks two questions: What ideas have dominated the official political debate concerning the responsibility distribution for the Swedish school from 1974 to 1991? and Why did the responsibility of the Swedish school change in 1991? In order to answer these questions an idea analysis were used. Three ideal types concerning democracy, effectivity and professionalism were used in analysing official governmental documents. The conclusion is that all three ideal types dominated the debate concerning the responsibility distribution, but in different degrees, and they can also explain why a new responsibility distribution came up in 1991..

"Någonstans måste man ju dra en gräns, ska man leva eller hålla på och jobba ihjäl sig" : Arbetsgruppens normer och balans mellan arbete och privatliv

This essay studies how advertisements in various anti-smoking campaigns can influence and persuade by using anti-logos as counter-arguments to the tobacco industry's logos. In contrast to tobacco advertising arguments such as freedom (logos), pleasure (pathos) and trademark (ethos) the anti-smoking campaigns create anti-logos arguments with various connotations such as repulsive pictures and sexual implications to influence groups of people not to start smoking or to quit smoking.Advertisement of tobacco does not exist nowadays due to legal restrictions in the western world; however several decades of myths created in the consumer consciousness still exist. Thus one can speak of a tobacco advertising ideology that exists and the various anti-smoking campaigns trying to change that ideology.The purpose of anti-smoking campaigns is to conduct a kategoria of myth that tobacco advertisement has created over the years. Anti smoking organizations do this by creating a new ideology to affect consumer?s attitude toward smoking and the tobacco myth with an anti-myth.

Police Science - expansionen av ett kunskapsfält : En studie om vetenskapligt gränsdragningsarbete i 1930-talets Chicago

In 1929, the Scientific Crime Detection Laboratory was established in Chicago?the first of its kind in the United States. The purpose was to engage in practical use of scientific methods in the detection of crime. In 1930, the institute published its own periodical called The American Journal of Police Science. Applying the theory of boundary-work, this essay analyses how the novelty institute argued its legitimacy as a scientific establishment through the expansion of Police Science as a collective field of knowledge.

Du kommer väl ihåg hur det var att gå i skolan : En visuell retorikanalys av fem av Friends antimobbningsfilmer

Title: ?Du kommer väl ihåg hur det var att gå i skolan?? ? En visuell retorikanalys av fem av Friends antimobbningsfilmerNumber of pages: 75Authors: Radhika Bhasin and Christoffer OrreTutor: Marinette Fogde and Gudrun WeinerCourse: Communication, Advanced CoursePeriod: Spring 2007University: Division of Media and Communication, Department of Humanistic Science, Örebro UniversityPurpose/Aim: The purpose with this essay is to examine in what ways the Swedish organisation Friends advertising films against bullying rhetorically and visual rhetorically intend to convince their audience of their message.Material/Method: We have been studying five of Friends advertising films against bullying. The five films were chosen because they all originated from the same campaign against bullying amongst schoolchildren. The methods used were partly rhetoric analysis and partly visual rhetoric analysis.Main results: The conclusion we can draw from this study is that Friends anti-bullying films uses several rhetoric methods, both classic and visual, to convince their audience. Occurrence of pathos (emotions) arguments as convincing method was most commonly used, followed by ethos (sender trust) and only a few logos (fact) arguments.

Minnen i marknadsföring: Nostalgia in advertising, communication effects, relationships and critical periods for establishing emotional bonds to collective events

Many perceive a boom in nostalgia and what is retro, especially within the marketing discipline. This thesis studies how nostalgia functions in the advertising context and aims to shed light on which effects there are from nostalgia evoking communication, what connections there are with other important factors as well as aspires to develop the understanding of the underlying psychological aspects and the emotional bonds to events (as nostalgia evoking stimuli in the thesis), which pave the ground for nostalgic emotions. Point of origin has been classical measures of communication effects and models of connections and causality and to these important factors have been added. Results show clear connections and correlations between nostalgia and positive communication effects, even with control for other factors that may interfere. However, the results show that some factors have moderating effects that should be important to take into consideration, namely how well the brand and the event in the ad are perceived to fit the advertising context.

Memories in Marketing: Nostalgia in advertising, communication effects, relationships and critical periods for establishing emotional bonds to collective events

Many perceive a boom in nostalgia and what is retro, especially within the marketing discipline. This thesis studies how nostalgia functions in the advertising context and aims to shed light on which effects there are from nostalgia evoking communication, what connections there are with other important factors as well as aspires to develop the understanding of the underlying psychological aspects and the emotional bonds to events (as nostalgia evoking stimuli in the thesis), which pave the ground for nostalgic emotions. Point of origin has been classical measures of communication effects and models of connections and causality and to these important factors have been added. Results show clear connections and correlations between nostalgia and positive communication effects, even with control for other factors that may interfere. However, the results show that some factors have moderating effects that should be important to take into consideration, namely how well the brand and the event in the ad are perceived to fit the advertising context.

Yrkeskunnandets styrka och skörhet : En essä om erfarenheter inom vården

In this thesis the core of the nursing professional skill will be portrayed through the opportunities of the essay writing. Thus the tacit knowledge, which is at the verge of erosion in a zeitgeist where medical care shall be cost-efficient and where development is mainly based on scientific research, will be articulated. Scientific articulation of knowledge has gained increasing importance on the expense of the practical knowledge. Healthcare professional skill requires a refind ability of judgment, which absorbs its nourishment from both scientific knowledge and the proven proficiency expertise.Professional skill expresses itselfs through action, especially through the acting in unexpected incident. Experience is developed into knowledge through reflection.

Avhopp inom tolvstegsbehandling : En studie om vilka faktorer som finns till klienters avhopp inom tolvstegsbehandling och eventuella skillnader mellan könen

Today is one of the reasons that Sweden works for improved public health to reduce the incidence of the most common diseases. The eleven objectives are the key determinants of public health work and are thus assigned as the common positions for players to work towards the same goal. The purpose of this study was to examine which aspects of health promotion in Sweden examined in the scientific articles. The method is a literature review based on scientific articles. Searches have been conducted in the databases SAGE Journals Online, ASSIA and Cinahl.

Att leva tills man dör - En litteraturstudie om vad livskvalité är för döende cancerpatienter.

The purpose of the study was to discover how nurses can maintain a good quality of life for cancerpatients at the end of life. We examined seven scientific articles in accordance with Polit, Beck & Hungler (2001) criteria for scientific validity. We used Carnevali's (1996) model of demand and resources as a frame of reference. The results showed that physical, psychological, social and spiritual needs affect quality of life in different ways. It also came out that it was difficult to measure something as individual as quality of life..

Betygssystemskiftena 1995 och 2012 : Hur kunskapssynen speglas i politiskt ställningstagande

This report describes a comparative study of the change in grading system in the year of 1995 and the coming year of 2012. The objective is to analyze and compare the political debate from two Swedish parties, the Social democrats and the Moderates, from a number of the parties political periodicals. Futher the objective is to show, from the periodicals debate, what approach to knowledge the parties are presenting. The theoretical base of this study is rooted in the political background of grading system and in literature defining different theories about knowledge and approach to knowledge. The investigation is qualitative and the main research method is text analysis.The conclusions is that the parties overall stood their ground and kept their opinions throughout the two debates and the change in grade systems.

Folkhemmets reklam : En jämförelse mellan reklamannonser då och nu

The first ad was published in Sweden 1645. Advertising itself is not a new phenomenon, it's just the conditions that has been changed. Today, advertising is a matter of course in our daily lives, every day we are exposed to thousands of messages that wants to persuade and convince us to consume. In this paper, we have looked into the semiotic and rhetorical tricks that are used for this particular persuasion, and we have investigated whether they have changed in the last 60 years or if the same tricks are still being used today. Our two hypotheses is: A) the rhetorical and semiotic basis of an ad looks the same today as 60 years ago.

En korporativ sjöfartspolitisk utkik? : En fallstudie av tillkomsten av TAP-avtalet, och skapandet av en globalt anpassad marknad.

The thesis examines the crisis that the Swedish-flagged merchant marine underwent in the 1990s, that resulted in a narrow market for the Swedish-flagged fleet. In order to save the industry, the TAP- agreement was created, consisting of three parties, government- market and interest organizations.  Purpose in this thesis, is to exam how the TAP-agreement was carried out in relation to the parties, and how it correlates in relation to how the global political economy affected the Swedish maritime politics. Two questions are presented. Is the TAP agreement an expression of Swedish corporatism?  Which aspect of Global Political Economy is characteristic for the TAP agreement? A case study is preformed in three steps. The different parties of the TAP-agreement have been interviewed.  A comparative study of two Swedish crises has been performed, in order to establish the correlation between them, in regards to corporatism.  A survey, with the aim to pinpoint which aspect of Global Political Economy is characteristic of the TAP agreement. Findings in this thesis are that the TAP-agreement was designed through corporatism, and that the most important aspect of all, the Swedish flag was worth saving, for all parties. .

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