The overall purpose of this study has its starting point in theories about the consuming society and its advertising. I have examined what kinds of methods that are being used in TV-commercials for beauty products, to influence the consumers. To study advertising, a semiotic method, symbolic interactionism and other theories which discuss symbols and influences, have been used. Six different TV-commercials for beauty products have been examined.The results from this study indicate that the advertiser apply to feelings such as, happiness, a sense of satisfaction, status and success, to affect the consumers behaviour. The findings in this research are discussed in the light of different theories which deal with the significance and the meaning of symbols..

The main purpose with this essay is to evaluate how the characters of the sexually deviated was discussed during the sexual political debate in the 1960s, and if those apprehensions were reflected in SOU 1976:9 concerning sexual abuse. Furthermore, my prime intention will be to compare the reconstructed historical context, alias the sexual political debate, with the analyzed document, with the purpose to explicate why the anticipated political action weren?t sanctioned and implemented by the parliament. The analysis is carried out through a methodology that retrieves its primal premises from Quentin Skinners theories regarding the history of ideas. My most essential conclusions would be that there in fact existed an equivalence regarding the ideological framework between the radical axioms that was conceived during the sexual political debate and the stipulations that was formulated in the document.

This study examines a primary school teacher?s ambitions within science education and how those ambitions manifest in the classroom. This is being examined by interview with the mentioned teacher and by observations as a participant within four of the teacher?s science classes. The results of this study is categorized and analyzed with assistance of scientific literacy, vision I and vision II, fundamental scientific literacy and Roberts? curriculum emphases.

ABSTRACTBackground: Most cases of lumbar disc herniation are asymptomatic. When symptomatic, LDH may cause a significant physical and mental distress. Initially, most patients are treated conservative but sometimes operations may be required.Aim: The aim of this study was to provide a review of the scientific basis of physiotherapy, including behavioural therapy, as a treatment to lumbar disc herniation regarding pain, function and the size of disc herniation in people suffering from lumbar disc herniation.Method: Four databases were used in the searches of literature. Assessment of the validity of the studies was done with the PEDro-scale and valuation of evidence rate was made according to guidelines made by the Swedish Council on Health Technology Assessment (SBU).Result: Nine RCT-studies were included with a total of 713 participants. The scientific basis is moderate to support a pain reduction and limited regarding improvement of physical function when it comes to physical exercises, including MDT.

Surrogacy is an arrangement in which a woman carries, delivers, and then relinquishes a baby to commissioning parents. The arrangement challenges traditional norms and definitions of reproduction, pregnancy and motherhood, and at the same time raises difficult ethical, philosophical and social questions. There is currently an ongoing debate in Sweden, where all forms of surrogacy is illegal. The debate is polemical and harsh, with advocates arguing that surrogacy is defensible on the basis of individual rights and women's right to choose over their own bodies, and those in opposition are convinced on an intersectional basis that women are being used and exposed on the market of surrogacy.The purpose of this study is to investigate the debate on surrogacy in the Swedish context. Using qualitative text analysis, the study aims to increase understanding about the debate over surrogacy by analyzing texts published in Swedish press during 2010-2013.

Sweden?s role during the Second World War has been a matter that has been under much debate since the war?s end in 1945. The debate has however ebbed and flowed and established a discourse that Sweden was forced to give in to German demands and did so to avoid conflict that would have severely damaged Sweden. However, in 1991 a Swedish journalist Maria-Pia Boëthius published a book known as Heder och Samvete in which she explained that the Swedish concessions to Germany during the war were made out of profit rather than giving in to German demands. This sparked a debate that ended with the establishment that Sweden compromised and even broke its neutrality in favor to gain profit from the war.

The globalization of political and economic processes is a growing moral concern for theologians and political philosophers alike. My thesis aims to outline, analyze, and compare church studies of globalization with global theories of justice.To do this, I draw upon recent studies of globalization made by the World Council of Churches (WCC) and the Lutheran World Federation (LWF). The WCC and LWF are two global reaching church organizations. They have a common aim of uniting churches for ecumenical dialogue and are involved in social, economic, political, and ecological questions. The WCC and LWF analyze globalization by applying biblical and theological principles from the Christian tradition.

This thesis deals with the theories of ecological and environmental justice and applies them onto Swedish politics. Confronting the divide in the literature between anthropocentric and ecocentric perspectives, its aim is to seek points of agreement within this important field of environmental politics. In the theoretical discussion, definitions are made of the concepts sustainability, justice and responsibility. These definitions try to link ecological and environmental justice arguments with a focus on the global level.The object of analysis is the former Swedish governments? bill ?Common responsibility: Swedish politics for global development? which was accepted in 2003.

This paper is about advertising on the Internet using banners. Together with Embryo Webbyrå we have tested a lot of different ways of advertising on the online newspaper of Göteborgs-Posten, gp.se. Two of the web bureau?s existing clients, Resia and Recip, were chosen for the ads and the whole campaign lasted a period of four weeks.By comparing our banners with the consideration of format, color, placement and content we wanted to find an answer to how the most optimal banner would look.Our test result shows that visitors rather do not want to click on a banner, although we think that we have seen some interest and curiousness from visitors in the banners content. Even when the visitor does not click on a banner, the message might be put in mind for a future purchase or act..

The aim of this thesis is to examine the debate in Swedish library press concerning privatization of public libraries. The aim of the thesis stems from a desire to know whether Swedish librarians, as has been alleged in contemporary right wing debate, are politically biased and adherents of socialism. The debate is analysed using the method of idea and ideology analysis, using the tool of ideal types of the ideologies socialism and neo- liberalism. As material I have chosen articles from the magazines Biblioteksbladet and DIK Forum, from the years 1989 to 2010. The reason for choosing the topic of privatization is that it is a controversial question and a topic one could expect to generate a heated debate.Four positions can be discerned in the debate.

The aim of this thesis is to map the research area of scientific collaboration within Library and Information Science LIS. The purpose is to find out who is doing research in this area, who they cite and if they get cited by other scientists outside of LIS. Scientific collaboration is an interdisciplinary research area with researchers from different disciplines such as LIS, human-computer interaction, psychology and sociology. We have concentrated our study to North America, Ireland, Great Britain and Scandinavia. In order to find researchers, we visited the websites of all universities with library and information science faculties in the chosen countries.

Image editing software offers unlimited possibilities to alter an image. Provided that digitalinnovation is not altogether positive, it is important to develop knowledge of its negative sides. Thispaper examines the use of digital image processing from a critical IS perspective. Throughqualitative interviews with professional retouchers, the study provides a picture of their ethicalrelation to the software they use for retouching images in advertising. Though, it turns out that thecustomers who order the retouching holds responsibility for what is altered.

In 2008 the National Library of Sweden decided to give upClassification system for Swedish libraries and start using DDC(Dewey Decimal Classification) from January 1 2011. Thisdecision has influenced the whole Swedish library system and longbefore the National Library of Sweden took this decision thequestion had been thoroughly discussed and debated in Librariancircles.The aim of this thesis is to find out which arguments have beenintroduced in the debate, if the discussion has changed from beforethe decision to go over to DDC was taken to after wards, and if sohow it has changed. My thesis will discuss the following threequestions:? Which arguments were brought forward in the debate,both for and against a transition?? How has the debate about the Swedish libraries?transition from Classification system for Swedishlibraries to DDC changed from before the decision ofthe Royal Library was taken to after?? What conclusions can you draw from the debatewhich has been led about the transition to DDC?The empirical material consists of six articles dealing with thetransition to DDC and in the analysis of this material I have used atext analyses, analysis of. The analysis shows that more or less thesame arguments for and against have been used in practically allthe articles, and the debate has not changed very much.

Web 2.0 represents the next generation of creating interactive applications on the Web. The purpose of this thesis was to develop a service tailored to Web 2.0 technology, where users can post ads for free. The platform is an advertising system specially designed for animals. Surveys and interviews have been done; the result is that today?s advertising services on the Internet are not interactive and user-friendly.The users have the possibility to adapt different part of the system to their needs, such as choice of themes.

Dissatisfaction with the current market for scientific publishing, dominated by a few large publishers able to obtain high subscription fees, gave birth to the Open Access movement. One problem for the Open Access movement, which aims at making research results freely available, is that scientists are reluctant to publish in journals that are free on the Internet, so called Open Access journals. This master's thesis aims at showing how scientists reason about their own publishing in scientific journals. It is investigated which factors are important when scientist decide on which journals to send their articles. The aim is to increase the understanding of scientists' views on Open Access.Six interviews were conducted with scientists in Biomedicine at Lund University.