The main subject with this master thesis is to take a closer look at university libraries specially Gothenburg University Librarys operation of marketing the librarys user contact, how it receives various users demands and carry out the interactive and strategic marketing. Marketing is planning, structuring, implementation, analysis and controls of carefully formulated programs, designed to bring voluntary interactions and relations with the target markets, for the purpose of achieving organisational and user satisfaction objectives. The structure of this thesis covers three main parts. Part I reflects the researchers approach to the subject. Marketing researchers such as Grönroos, Kotler, Bryson, De Sáez and Gummesson among others are presented.

This thesis is about a potential trade-off between integrity and long-term usability in the choice of file formats for preservation of text documents. Five common formats are discussed: plain text, PDF/A, Office Open XML Document, Open Document Text, and Markdown. The formats are compared with respect to four criteria related to integrity and usability and to the records continuum model: support by widely used software, stability, rendering of contents and reusability.It is concluded that no single format is optimal with respect to all four criteria, when it comes to preserving typical documents in a modern environment, with more or less complex formatting and document structure. Therefore, the feasiblity of using two or more formats for preservation of a single document (e.g. PDF/A combined with Markdown and/or Office Open XML) is discussed.

The purpose of this essay is to critically review three different contributions to the agency ? structure debate from a political science perspective. My opinon is that the agency ? structure debate is one of the main problems within the social science. The theories which I will examine are Lennart Berntsons theory from 1974, Lennart Lundquists from 1984 and Walter Carlsnaes from 1992.

The purpose of this study is to examine the information seeking behaviour among unestablished archaeologists. Special attention has been directed to the areas of informal communication and the development of personal networks. As a former archaeology student I have been able to apply my previously acquired knowledge when writing this thesis. The empirical study is based on nine interviews with archaeologists each with more than one and less than four years of professional experience. They all have various experience of working as a fieldarchaeologist and five have simultaneously worked as university researchers.

Sahlgrenska Academyat University of GothenburgDepartment of Internal Medicine and Clinical NutritionAbstractTitle: Oral intake of green tea and its effect on the appearance of UV-induced erythema, erythema solare ? A systematic literature reviewAuthors: Ernita Antoni Mulliqi and Pernilla GustafssonSupervisor: Sofia KlingbergExaminer: Ingrid LarssonProgramme: Dietetics programme, 180/240 ECTSType of paper: Examination paper, 15 hpDate: April 10, 2013Background: UV irradiation of the skin can cause erythema, clinically called erythema solare. The condition can exert pain as well as discomfort and may in the long term lead to negative effects including skin cancer. Green tea contains catechins which are substances with anti-inflammatory effect that may have positive effects on the skin. The intake of green tea is believed to have a protective effect against UV irradiation, since green tea extracts in lotions in previous studies have shown to increase the skin tolerance level against UV irradiation.Objective: To examine the scientific basis and determine whether an oral intake of green tea has a protective effect against UV-induced erythema.Search strategy: Searches in the scientific databases PubMed and Scopus were made to find suitable articles.

This study is about how changed light conditions induce dormancy in plants. It is divided in two parts. First a literature study where quantification of light, the concept dormancy, photoperiod and light quality are discussed. Second an experimental part, where the importance of light for sprouting capacity in root buds of perennial sow thistle (Sonchus arvensis L.) is investigated.In the science in how flowering in plants are induced the concepts short day/long day plants and light dominant/dark dominant are well-established. These concepts can also be applied to how light induce dormancy in plants.

This analysis is about the fourth basic competence and how you can define it, what it includes and if it is possible to find it in the new curriculum for the Swedish high school; Gymnasiereformen -07. The analysis was focused on the following subjects; Mathematics, Social science and Swedish. The aim with this analysis has been to create a summary in the field of information literacy and to define the fourth basic competence. The analysis were focused on and delimited by the following conceptions; information literacy, digital competence and the information search process. The sources of information has primarily been taken from the field of information literacy and statements from professionals in the fields of information literacy and education.

The aim of this thesis is to map the intellectual base, and identify the general research interests, of Cultural Policy studies. In addition to this the thesis also aims to trace the uses of theoretical and conceptual approaches within the identified research interests. This is done by analysing citations from 130 articles published in the leading scientific journal International Journal of Cultural Policy between the years 2002-2007 using the bibliometric method author cocitation analysis (ACA). The results of the ACA confirm the overall notion that the research field of cultural policy studies is an ambiguous one, even when it?s studied with a quantitative method specialised in uncovering hidden structures within a given field as ACA.

This case study's aim was to strengthen the state of knowledge about how horticultural companies in Sweden used railway transports between 1900s and the 1950s. Economic theories and a micro-historical perspective have been used to analyze the collected source material, and to describe Lindehult's market garden. The investigation is based on document analyzes, qualitative interviews, archive studies and literature studies to evaluate the sources' information through a source pluralistic method. The work has been based on historical source material in the form of payment vouchers, giving an insight into how the company's products were transported by rail across Sweden. Sture Hjalmarsson's diary and interviews have described the case and events that affected the company internally.

The autumn of 2011, saw a new curriculum being put to use in Swedish schools, a curriculum whose purpose was to supply the Swedish schools with a larger national equivalence. This new curriculum was meant to counter the strong variations in grading that the ministry of education felt was a result of the Lpo94, the curriculum previous to lgy11's introduction.With the introduction of the new curriculum there followed some changes to the objectives and emphasis on content prepared by teachers in the subject of religious studies. As a result this also affected the teachers planning and execution of the course and its content. From the perspective of a teacher-to-be I hold a great interest concerning how lgy11 affected the religious teachers planning of their lessons and teachings. This essay is written with the hope of being able to determine how some of the now active teachers perceive that they have been affected by the curriculum in its structure of teaching and planning and the content of material.

This essay is an in-depth, qualitative study concerned with questions about female ?class-travellers?. A class-traveller is a person who is born and raised in a particular social class but changes his/her social belonging through studies, marriage etc. In this study I have interviewed three female class-travellers, all of which have made their ?journey? through studies at the University of Lund.The study is an attempt to enrich the research-field of class-travelling by applying a feminist perspective, and by making women's voices about class-travelling heard.

Recent studies made by Margaritis and Psillaki,have shown that a lower debt ratio and higher efficiency are correlated in their studies performed oncompanies in New Zeeland. Other researchers have been able to show a connection between other industries than the one used in our studies,among these are Titman and Wessler. These studies have been done with a great selection of companies in different industries and time periods. However most of these researchers have used traditional ratios and variables.This study aims to find and analyze connections between returns and lower debt ratios in real estate companies listed on the Stockholm stock exchange. Instead of the traditional debt-equity ratio we will construct our own taking long term debts and property assets.

The purpose of this media scientific study is to contribute to a better understanding about how blind people?s empowerment and participation may affect their role in the digital society.Earlier international studies in this area have shown that blind people not only need more knowledge then the seeing population about the computer, but also about the technology behind their tools for using Internet. The results from these studies have also shown that Internet increases the blind people?s independents and that those who use Internet feel more involved in the society.A qualitative method was chosen to study the three most common categories from the earlier studies: knowledge of technology, empowerment and participation. Are there differences in the results compared to our study in Sweden 2014?Interviews with eight blind, experienced computer users have shown that knowledge of technology is essential for their use of Internet and that the Internet increases their empowerment and their participation.

This Master Thesis aims to study and discuss the occurence of three concepts in some influential cultural policy documents which includes the UNESCO public library manifesto, the Swedish libraries act, the Swedish cultural policy objectives, and a study from the mid nineties which deals with the cultural policy. The questions asked are: -Do the documents mention democracy? In what way? -Do the documents mention the public sphere? In what way? -Do the documents mention information? In what way? -How can we understand the content of the documents through relevant theories about democracy, the public sphere and information? Theories about the information society are used, as well as theories from Jürgen Habermas, Herbert Schiller and Robert Dahl. The way of method is document studies and abduktion, with influences from hermeneutic theory. The analysis deals with the documents through these concepts: democracy, the public sphere and information and puts forward the content, or lack of content, about democracy in the analysed material.

Syftet med denna uppsats är att undersöka om staten Marocko är skyldig till att arbetande marockanska flickors rätt till utbildnings kränks genom otillräckliga åtgärder mot barnarbete i hemmet. Obligatorisk och gratis grundskoleutbildning är garanterad i marockansk lag, men denna uppsats visar att det i praktiken förekommer ekonomiska och sociala hinder för marockanska flickor att gå i skolan. Brist på utbildning är en bidragande faktor till att flickor rekryteras till barnarbete i hemmet och möjligheten att gå i skolan reduceras ytterligare för flickor som arbetar som hushållsarbetande barn.Mina slutsatser är att den marockanska regeringen måste införa en reglering av antalet arbetstimmar för hushållsarbetande barn om det ska finnas en möjlighet för flickorna att gå i grundskolan. Det krävs också resurser, politisk vilja och en effektiv implementering av lagar för att minska förekomsten av barnarbete i hemmet och förverkliga hushållsarbetande barns rätt till utbildning..