The aim of this paper is to examine, by means of a quantitative method, whether using a Swedish athlete endorser in a sports advertisement will increase its effectiveness. We examine which characteristics an athlete endorser needs to be able to make people form a positive attitude towards the athlete endorser and thereby make him or her successful in advertising. We also look into whether an interest in sports can affect the advertisement effectiveness when using a Swedish athlete endorser. The results show that a well-liked Swedish athlete endorser generates highest ad effectiveness and that the most important characteristics that contribute to form a positive attitude towards an athlete endorser are trustworthy, physical attractiveness, success in sports and ?successful in respondent?s mind?.

The following thesis concerns the conceptualization of openness within the open access movement. Open accesscan be understood as a phenomenon or a movement that aims at changing the current system of scholarly communication.Consequentially, the movements goals arose in relation to the escalating serials crisis in scholarly communicationand the increasing power of commercial publishers. The purpose of the thesis is to study three centralopen access declarations with the aim of uncovering the different conceptualizations of openness found withinthese texts. Leaning on the theoretical position known as actor-network theory, the declarations role within a surroundingnetwork is explored by focusing on how openness as a concept has been produced and reproduced bycentral actors. Two overarching questions frames the study: How is openness conceptualized within the declarations?And how can openness, as a concept, be understood as an effect generated by a larger network?The first part of the study focuses on the first question.

The purpose with this study was to see the relation between gymnastic pause and concentration to find out the students in a first grade experiences and thoughts about gymnastic pauses in the classroom. I have made a qualitative study to fulfill my purpose, I have observed students before and after the gymnastic pauses, carried through gymnastic pauses with the pupils and interviewed pupils in group.Previous research shows that the good working atmosphere and concentration has improved when pupils have had gymnastic pauses but it is difficult to say how it looks in the long term when the research doesn?t show that.In my study, it appears that the gymnastic pauses make it calmer in the classroom. Some of the pupils believe that they have had a better ability to concentrate after the gymnastic pauses while some pupils believe that they have not had a better ability to concentrate. Some pupils say it's good to get a break to carry on with the schoolwork during the entire lesson.

The purpose of this thesis has been to develop a tool for modelling and simulating the nuclear plant Ringhals 3. The model should be used to improve the knowledge on the dynamics of the plant. Ringhals 3 is being upgraded to produce more power and a tool for analyzing the new operating conditions is needed.The work in this thesis has consisted of improving and developing an existing model of Ringhals 3 made with the modelling tool Dymola. The model has been validated by comparing the results of a simulated house load transient with data from the actual plant. Validation shows good agreement with data from the real plant.

The purpose of this thesis has been to develop a tool for modelling and simulating the nuclear plant Ringhals 3. The model should be used to improve the knowledge on the dynamics of the plant. Ringhals 3 is being upgraded to produce more power and a tool for analyzing the new operating conditions is needed.The work in this thesis has consisted of improving and developing an existing model of Ringhals 3 made with the modelling tool Dymola. The model has been validated by comparing the results of a simulated house load transient with data from the actual plant. Validation shows good agreement with data from the real plant.

This thesis is done in cooperation with SWECO Energuide in Växjö. They have been assigned by SKB in Oskarshamn to renew their electrical power supply and the ancillary processing systems in their Central provisional storage of spent nuclear fuel, CLAB. Today in the CLAB facility, the spent fuel is cooled down with water pumps, driven by asynchronous induction motors, where the water is regulated by mechanical valves to the desired flow. After the upgrade, the engines will be powered by AC drives that can control the pumps by changing the rotational speed and thus change the water's cooling effect on the nuclear fuel. In this study, I investigated the interference AC drives causes the feeding network and how to go about averting them.

Schizophrenia can cause symptoms such as auditory hallucinations, delusions, emotional blunting, apathy and lack of motivation. These result in a diminished ability to participate in daily activities and bring the client group into the domain of occupational therapists. The purpose of this literature review is to compile the latest findings in occupational therapy interventions for individuals with schizophrenia. Furthermore guidance regarding the utility of the interventions will be given based on the author?s assessment of the evidence in the 22 articles included.

Interactive media is constantly increasing in our surroundings and with the innovation of touch-screens, two-way communication with screens has become part of our daily life. Still, this well known way of process information is not often seen in the in-store environment of grocery retailing. Here, interactive media is an unestablished field where empirical studies are invisible within the academic world. The lack of knowledge in which effect interactive digital signage has is one of the barriers of investing in this marketing solution in-store. The main purpose of this study is to examine and describe the effects of interactive digital signage at shelf within grocery retailing.

The free movement of the Roma minority has become questioned within the European Union. This study seeks to understand why this question has reached disproportionally importance in comparison to the number of Roma migrants within the union, and to understand the great attention given to the question. Based on the Copenhagen?s school of securitization, the purpose of this study is to show how this magnification of the question occurs due to the framing of the Roma migrants as a security problem. Focusing on the speech act of the securitization theory, this paper contains a study of political actor?s statements concerning Roma migrants.

The aim of this paper was to contribute to knowledge about how preschool-teachers work with the development of children?s spoken language in preschool.The study was conducted through interviews with four preschool-teachers working at the same preschool with one to five year old children. Through the interviews I came to learn about the preschool teachers experience concerning their work with development of children?s spoken language.The results show that the preschool teachers used pedagogical tools like songs, movements, rimes, jungles and stories in their work to develop the children?s spoken language. They said that conflicts and exclusion among children in a group could be a result of differences in language skills.

The purpose of this study was to explore young people's participation and experience of participation in child protection investigations. The study was conducted using qualitative methodology and is based on interviews with four adolescents aged 13-19 years old who have experience of child protection investigations. Our chosen method has made it possible for us get a deeper understanding of young people's own experiences of participation. In order to analyze the material we have used Shiers (2001) model of children's participation, symbolic interactionism, and some concepts relating to shame and pride.The results show that all adolescents have had the opportunity to be heard during the investigations, but it is different to what degree they feel that someone has listened to them.Two of the young people have been involved in their investigation, been listened to and have had impact on the decisions taken. The results indicate that it does not seem to be the external factors, such as how many meetings they have had, or what quality it was on the information, that matters if the social worker did not manage to convey to the young people that what they told was of any importance.

This paper focuses on the Swedish migration discourse and investigates if and to what extent it is dominated by a security perspective. Analysing a number of official texts and documents I want to show how the discourse describes migrants and what implications this carries with it for the migrants and for the Swedish migration politics. Through discourse analysis I have analysed whose security that is prioritised, the Swedish or the refugees, who is the refugee and the asylum seeker, and who is the illegal migrant in the Swedish official migration discourse. As a theoretical frame for the analysis I have used theories on migration and security. These include theories on the securitisation of politics, the globalisation and the creation of political identity from the nation state perspective and theories on the connection between migration and security.My results show that a security discourse is dominating the Swedish official migration discourse and is therefore defining our reality and the identities of refugees, asylum seekers and illegal migrants.

Today sportsclubs are important actors in the work with promoting public health in Sweden. Sports have unique opportunities to reach out with messages to many people with diffrent backgrounds. In many respects sport- and clublife could be looked upon as health promotiv activiteis. It is not just the health of the individual that is affected by sportslife but also the community take advantage of active people in clubs. Partly through a healthier population and partly because clubs educational role in teaching democracy and solidarity to its members.

In our attempts to understand the world, wildlife films play a significant role. Wildlife films help us to see new places and learn about animals in remote locations, that we otherwise wouldn?t be able to do. Yet wildlife films have throughout history been criticized, mainly for the ambivalent relationship between science and storytelling. While the films give us a scientific impression and say something about the ?reality?, they clearly have the intension to amuse, capture and entertain their audience.

AbstractThe debate on grammar has been on the agenda for thousands of years. Several different arguments and theories have been used in order to explain the importance of grammar in school. Some newer arguments have been added, while others have stayed, either in their original version, or in a modernised one.This essay aims to clarify the role grammar play in school. In order to do that we have looked into its history, the curriculum, modern research and interviews made with active teachers.The results of the literary studies, the studies of the curriculum and the field studies show that the very presence of grammar in school is disputed. The curriculum of today speaks of an orientation in language, with grammar as a part of it, based on the students? own language.