Thesis purpose: The purpose of this thesis is to determine how a technolo-gically enhanced shopping tool, synergizing eCRM tech-niques with personalized promotion at the point-of-sale, can increase customer loyalty by considering perceptions of current grocery retailer loyalty programs in Sweden. Methodology: An exploratory research was undertaken in the light of a qualitative method collecting primary data through focus group interviews. Theoretical perspective: The major considerations regarding theoretical aspects, for this thesis, can be addressed by Behavioral/Attitudinal loyalty and Relevance of Promotion. Empirical data: The empirical data, in regards to primary data, was ga-thered based on four focus group interviews. Conclusion: The conclusions of the thesis imply, that in order to make a loyalty program successful, it needs to firstly be conven-ient for the customer; easy to join, and provide an easy and time efficient display at the point-of-sale.

Today, digital technologies (DT) can be said to play an important role in the Swedish school system. The goal of this essay was to describe DT use by school leaders, in relation to their views on schools? goals and visions, and teachers? and students? use of DTs. Semi-structured interviews were conducted with five school leaders of secondary schools in Umeå municipality, Sweden. The results show that school leaders? use of DTs center on three key tasks: communication, information and administration.

The purpose of this study was to examine how Swedish high school students view school staff members, in general, but in particular school counselors. The research questions focused on getting the students descriptions of the staff members roles and functions within the school. The study was conducted using focus group interviews. The answers were divided into themes and then analyzed using role theory and previous research. The results showed that the students relationships with family, friends and previous knowledge about the staff members in school, affects their willingness to seek the support of school staff members.

The purpose of my essay has been to illustrate any possible differences between pre-school teachers? and parents' views on the mission of the pre-school put in relation to the pre-school curriculum. In my study I have taken a starting point in the following questions:How do pre-school teachers understand the mission of the pre-school?Do pre-school teachers recognize the term baby-sitting from their profession?How do pre-school teachers perceive the parents' view on the mission of the pre-school?How concerned are the parents according to the pre-school teachers about the pedagogical activities of the pre-school?What do the pre-school teachers do to inform the parents about the pre-school curriculum and how aware do they think that the parents are of the curriculum?What are the plans of the pre-schools to fulfill the new part of the revised curriculum that comes into effect July 1 2011?I chose to utilize the qualitative method with the hermeneutics as a theoretical framework in my study and through interviews study my questions. The interviews were made with four pre-school teachers from different pre-schools in the south of Stockholm.

Bakgrund: elevers hälsa och delaktighet har stor betydelse för deras skolprestationer, trivsel och möjlighet att fungera i skolmiljön. Goda skolprestationer är en skyddsfaktor för unga eftersom det minskar sannolikheten för sviktande hälsa, både psykisk och fysisk. Alla elever, inom grund- och gymnasieskola, ska ha tillgång till en samlad elevhälsa där skolsköterskan ingår. Delar av skolsköterskans arbete är lagstadgat, exempelvis de hälsosamtal som ska erbjudas alla elever. Syfte: Syfte med denna studie var att få ökad kunskap om vad som beskrivs som framgångsfaktorer för att elever ska uppleva delaktighet i sitt hälsosamtal eller i andra samtal/möten med sin skolsköterska.Metod: Systematisk litteraturstudie där data består av fem artiklar. Analysen gjordes med hjälp av kvalitativ innehållsanalys med induktiv ansats. Resultat: Sex underkategorier trädde fram som sedan byggde upp tre kategorier.

The purpose of this essay is to illustrate the importance of the school library in a selected junior high school. My investigation is based on both theoretical and empirical studies. The aim of the theoretical part is to create a platform and refer to thoughts, roles and laws concerning the activity of the school library. The empirical investigation consists of two parts: questionnaires among students and teachers, plus interviews with students, teachers, headmaster, school librarian and the management of education. Everybody shows a positive attitude towards the school library and considers it important for the students exams.

Due to stress, the workplace is a setting where actions of health promotion are of great importance in the perspective of public health. Stress is caused by heavy workload, low control of organizing their tasks and lack of support from colleagues and supervisors. This can lead to cardiovascular disease, depression and insomnia. Due to the health problems that this causes, it is important to examine how senior immigration offices perceive their psychosocial work environment.The aim of this thesis is to examine how the senior immigration offices at the Migration Board perceive their psychosocial work environment. The study is based on a qualitative approach with deductive content analysis and the data has therefore been collected through interviewing six people based on a semi-structured interview guide.The result has shown that the senior immigration offices are pleased with their work environment and that their workload is constantly changing.

Vårt arbete beskriver hur EN skola arbetar på ett hälsofrämjande arbetssätt. Möjligheterna och eventuella svårigheter med ett hälsofrämjande arbete i skolan kommer att presenteras. Med hjälp av enkäter och intervjuer undersöker vi hur skolledaren, pedagogerna och skolhälsovården ser på sin roll i deras hälsofrämjande arbete. Vår fråga är: Vad betyder begreppet hälsa för skolan och hur omsätts det i praktiken? Världshälsoorganisationen (WHO) inställning till hälsa är inte bara att förhindra sjukdomar och dålig hälsa, utan att förebygga både fysiskt och psykiska hälsa.

Övervikt och fetma hos barn har ökat kraftigt sedan 1980-talet i Sverige. Det finns flera hälsorisker för barn med övervikt eller fetma och problemen kan bli större om övervikten permanentas kvar till vuxen ålder. Diabetes typ-2, lågt självförtroende och hjärt- och kärlsjukdomar är ett fåtal exempel på besvär som kan uppstå i samband med övervikt och fetma. Fetma och fetmarelaterade sjukdomar kostar samhället tre miljarder kronor per år i Sverige för vård och behandling. Därefter tillkommer kostnader för bland annat läkemedel, sjukskrivning och förtidspensionering.

Abstract P. Hed. (2011) What is health for men? Bachelor thesis. Gävle: University of Gävle, Faculty of health and occupational studies; 2011.

The term ?health maintenance? was introduced in the 1960?s. A common conception nowadays is that health maintenance is always beneficial. Gestaldo (1997) meant that health education on one hand could give the individual a feeling of autonomy, but on the other hand also put the individual in an inferior position where the teacher represented ?the truth?.

In the context of world globalization, Sweden has today become a multicultural society, where many different cultures, religions, values and approaches are trying to co-exist. When the Swedish government's integration policy was put into effect, one sought to open the way for a more peaceful coexistence between majority and minority people. The intention was that everyone, through mutual interaction, would learn to come together and learn to respect each other's differences. It was suggested that an intercultural approach should permeate all education, including preschool activity. There are particular guidelines for a culture and tradition promotion work within the preschool in the new revised curriculum (Lpfö 98, rev.

Abstract: Elite soccer in combination with education is a unique and demanding task. The path towards a glory career in sports takes hard mental and physical training. The objectives in this study are 6 elite focused high school students studying high school education programs in combination with football profile. They are 3 of each gender. The purpose of the study was to find out more about their perspective of motivation and what makes them keep going towards a career in football in beside their education.The study is of empiric hermeneutic survey used qualitative method and interviewing to collect data.

International research has shown that through the involvement of the school library and the school librarian in the daily school work with the pupils, the pupil´s learning can be increased and reading comprehensions significantly improved.One purpose of this master`s thesis is to study the school librarian as a brand, representing the school library as well as the school librarian and whether there is a correlation between different comprehensions of the professional role of the school librarian. This is done by examining whether there is a difference between a specific librarian´s own perception of their professional role, compared to the image of the school librarian among teachers and principals working in the same school district and by comparing the profile the school librarian expresses with the image that is conveyed through communications via webpage, written and oral information given on services and competences provided by the school librarian and work carried out by her.A difference of comprehension of the school librarian´s competence and work, could be part of an explanation as to why the correlation between the involvement of school librarians in the school work and the improved learning achievements of the pupils has not resulted in the expected measures, regardless of the investments in school librarians and school libraries. The school librarians´ school identity could be difficult to establish. Whether or not the profiles and images of the professional role are consistent with each other is a much more manageable purpose which could go a long way of explaining the circumstances of the school libraries.That is the reason why we have examined whether the comprehension the school librarians have of themselves corresponds with the idea/ conception/ image conveyed to their surroundings, and with the idea/conception/image encompassed by people in their immediate surroundings..

As an effect of increased living standards and improved health care, life expectancy has risen in many parts of the world. At the same time, welfare diseases such as diabetes and obesity increases. As the number of elderly and long-term sick rises, so will the medical care needs. E-health applications are often presented as a way to meet future medical and doing so within the scope of existing resources. By facilitating health communication and widen access to health services by offering them online, e-health applications encourages people to become more engaged in their own health, thus working proactively towards a healthier population.