This thesis tries trough qualitative analyzes to illuminate advertising and its didactic aspects, how menstruation and menstruating women are portrayed over time. The method underlying the survey is didactic, diachronic comparative and hermeneutic. There will also be a feminist point of view on the material. The issue is about how the advertisement presents sanitary products and menstruation and how a menstruating woman is portrayed.The conclusion is that the image of a menstruating woman changes slightly while consolidating the ethos that menstruation should not be visible. The menstruating woman is in constant motion, always fresh and fragrant..

This degree project has been done in parallel to the advertising agency Hera in Uppsala, and containsthe creating of a logotype and graphic profile for Aircall, a new big chain of shops dealing with telecommunication.Aircall was found 1 February 2004, when three smaller companies became one. Thisnew company were in need of a common brand and a uniform profile. The created graphic profile hasbeen applied to visiting cards, letterhead, envelopes, letter cards, bags, cars and advertisement. Thegraphic profile has also been used when designing the shop interior end exterior. Research has beendone on competitors graphic profiles and advertisement.

The aim of this thesis is that through a case study, analyze and evaluate whether the customer is high - or low involved and connect with the choice of marketing strategy using a celebrity.This thesis is about how a celebrity can be used in marketing to affect a company's customers. The essay is facing the fashion retail industry, where three companies, Lindex, H&M and MQ, has been studied and compared. Lindex is using celebritiy Emma Wiklund by an internal collaboration within the enterprise. MQ is using various celebrities in various campaigns throughout the year and use them in external advertising campaigns. H&M is using interactive marketing with different celebrities in the form of, for example, guest collections for the company.

The study has shown that retailers in the mid-price segment differentiate their brand through developing a strong company identity around the brand. The personality involves store atmosphere, merchandise and advertising. Larger companies have chosen to lay the responsibility on management level, which facilitates on store level. By controlling the strategies on a central level the company can make sure that the stores are steered in the direction that the company wants them to be steered in, and also that they follow the positioning-concept. The company can also devote its efforts to working with its core value, which is service.

The study has shown that retailers in the mid-price segment differentiate their brand through developing a strong company identity around the brand. The personality involves store atmosphere, merchandise and advertising. Larger companies have chosen to lay the responsibility on management level, which facilitates on store level. By controlling the strategies on a central level the company can make sure that the stores are steered in the direction that the company wants them to be steered in, and also that they follow the positioning-concept. The company can also devote its efforts to working with its core value, which is service.

Title: What are you doing - A study in the Swedish Armed Forces marketingAuthors: Johanna Hillforth & Linda OlanderTutor: Josef PallasPurpose: The purpose of this thesis was to analyze the communicativefunctions as the Swedish Armed Forces uses in its marketing communications.Method and material: The used method in this study is a qualitativesemiotic content analysis, and the material analyzed is five ads from five oftheir latest advertising campaigns.Main results: The results of the study have shown that the Swedish ArmedForces primarily uses three of the four communicative functions in theircommunication, by being of informative, expressive and affecting nature..

The goal in doing this study has been studying public interpretations of media content in the commercials that this study uses. The analysis was based on two TV commercials for feminine hygiene products. Initially, they seemed to differ from each other, but soon the question whether or not they in fact did convey the same underlying message was raised. The theoretical premises on which the study was founded on are the gender perspective in advertising and the social construction of gender. To reveal the hidden signs appearing in these commercials and to find out their meanings, we used the method of semiotic analysis.

Syfte Avsikten med följande uppsats är undersöka utomhuspedagogiken, med syfte att ta reda på utomhuspedagogikens för- och nackdelar samt få en bild av hur pedagogerna ser på lärandet genom pedagogiken och hur den kan vara ett komplement till den traditionella klassrumsundervisningen. Metod Med hjälp av den kvalitativa undersökningsmetoden har vi genomfört strukturerade intervjuer med sju pedagoger som under flera år har arbetat aktivt med utomhuspedagogik. Genom intervjuerna ville vi få fram pedagogernas syn på de aspekter av utomhuspedagogiken som finns i våra frågeställningar. Resultat Sammanfattningsvis åskådliggör resultaten på en övervägande positiv syn på pedagogiken med många fördelar och där integration av traditionell klassrumsundervisning och utomhusundervisning skapar dynamik, helhet, sammanhang, konkretisering i lärandet för eleverna. Nackdelarna visar på svårigheter med omfattande förberedelsetid, schema, ekonomi, kläder och problem vid dålig väderlek. Dessutom upptäckte vi att det fanns en betydande social dimension som har en inverkan på elevernas lärande..

Syfte Avsikten med följande uppsats är undersöka utomhuspedagogiken, med syfte att ta reda på utomhuspedagogikens för- och nackdelar samt få en bild av hur pedagogerna ser på lärandet genom pedagogiken och hur den kan vara ett komplement till den traditionella klassrumsundervisningen. Metod Med hjälp av den kvalitativa undersökningsmetoden har vi genomfört strukturerade intervjuer med sju pedagoger som under flera år har arbetat aktivt med utomhuspedagogik. Genom intervjuerna ville vi få fram pedagogernas syn på de aspekter av utomhuspedagogiken som finns i våra frågeställningar. Resultat Sammanfattningsvis åskådliggör resultaten på en övervägande positiv syn på pedagogiken med många fördelar och där integration av traditionell klassrumsundervisning och utomhusundervisning skapar dynamik, helhet, sammanhang, konkretisering i lärandet för eleverna. Nackdelarna visar på svårigheter med omfattande förberedelsetid, schema, ekonomi, kläder och problem vid dålig väderlek. Dessutom upptäckte vi att det fanns en betydande social dimension som har en inverkan på elevernas lärande..

The aim of this essay is to find some of the main developing tendencies in the advertisement genre during the period of 1930-2000. The analysis is based on three examples of Gevalia cinema and TV-advertisement. Research findings are the result of using theories from different but relevant sciences, which are media, linguistics and rhetoric. Media studies help to explain the influence of the society and technology development on the advertising business. Linguistics and rhetoric give the main methods and terminology for the basic as well as comparing analyses of the three advertisements in question.

Företaget Nethouse har haft uppdraget att kravställa, utveckla och implementera ett verksamhetssystem åt Sveriges  Skorstensfejaremästares Riksförbund (SSR). Medlemsföretagen i SSR bedriver sotarverksamhet på uppdrag av Sveriges kommuner och är beroende av insamlad data kopplad till deras verksamhet. I det nyutvecklade systemet, som går under namnet Ritz, samlas informationen i en central databas och är tillgänglig för flertalet intressenter med hjälp av ny teknik och modernare lösningar. Systemet är helt webbaserat och körs som en molntjänst, tillgängligt via antingen en webbsida eller som mobilapplikation. Åtkomsten av data baseras på företagsnivå på ?stämplad? data i databasen och för att reglera åtkomsten för företagsanvändare till respektive företags data används rollbaserad åtkomstkontroll.Detta examensarbete har syftat till att utveckla en prototyp till en beslutsstödslösning för dynamisk åtkomst till de datamängder som lagras inom Ritz.

Målet var att utveckla en ergonomisk, innovativ och monterbar cykel som ryms ireservdäcksplatsen på dagens bilar. Arbetet har skett i samarbete Luleås Tekniska Universitet och instutionen för arbetsvetenskap.Arbetets tillvägagångssätt följer den designmetodik som tillämpas på programmet Teknisk Design vid Luleås Tekniska Universitet. I den första fasen arbetas en projektbeskrivning fram, därefter ett Gantt-schema som beskriver vad som skall göras och när. Genom att metodiskt arbeta fram önskemål och krav kan ett antal koncept arbetas fram som sedan sållas ut tills det endast är ett lösningsförslag kvar. Detta lösningsförslag vidareutvecklas och visualiseras.Resultatet är en portabel cykel i konceptstadiet.

The study has shown that retailers in the mid-price segment differentiate their brand through developing a strong company identity around the brand. The personality involves store atmosphere, merchandise and advertising. Larger companies have chosen to lay the responsibility on management level, which facilitates on store level. By controlling the strategies on a central level the company can make sure that the stores are steered in the direction that the company wants them to be steered in, and also that they follow the positioning-concept. The company can also devote its efforts to working with its core value, which is service.

The study has shown that retailers in the mid-price segment differentiate their brand through developing a strong company identity around the brand. The personality involves store atmosphere, merchandise and advertising. Larger companies have chosen to lay the responsibility on management level, which facilitates on store level. By controlling the strategies on a central level the company can make sure that the stores are steered in the direction that the company wants them to be steered in, and also that they follow the positioning-concept. The company can also devote its efforts to working with its core value, which is service.

In this thesis, the impact of collective ratings on customers? perception of a product is examined. The empirical data comes from an experimentally designed survey where the effect of collective ratings is measured in the setting of a traditional advertisement for a feature film. In contrast to what previous research would suggest be to the expected outcome, the authors of this paper concludes that in comparison with alternative designs of advertisements, there are no measurable advantages of including collective ratings in advertisements from the marketers point of view. We find two explanations to the result: (1) people tend to self-report that they are more influenced by collective ratings than they actually are, and (2) the advertisement which lacked a rating could be as attractive due to cultural interpretations of white spaces..