This Master Thesis describes how a concept for a new fly fishing reel has been developed. Thethesis has been an interwork with Loop Tackle Design, which is a leading company in the flyfishing industry with their high-quality products. Loop designs and develops all types of flyfishing equipment like fly fishing reels, rods, lines and clothes.The purpose of this thesis is to generate a concept for a new type of fly fishing reel. The new flyfishing reel shall be innovative and reduce the number of components in fly fishing equipment.The solution for this is to create a fly fishing reel that is collapsible and can be used for all typesof fly fishing.The thesis started with a history of fly fishing and the equipments that have been used for flyfishing in the past and what is used today, in order to get an idea how fly fishing haveprogressed. A frame of reference was then compiled to get an idea of the forces and surroundingsa fly fishing reel will be exposed to.

Denna uppsats behandlar första fasen i produktutvecklingsprocessen, det vill säga Fuzzy Front End (FFE). FFE är perioden från att det finns en möjlig idé och företaget anser att den är värd att utforska ytterligare, till dess att idén är godkänd och företaget är redo för att börja utveckla samt investera i projektet. I litteraturen anses denna fas som kritisk därför att den är problematisk samt avgörande för företagets fortsatta aktiviteter inom FFE. Forskningen har visat att det finns ett samband, att om företaget effektiviserar FFE bidrar det till framgång för den nya produkten. Det finns liten förståelse vad som verkligen försiggår i FFE fasen och i denna Litteratur Review har 12 stycken teman identifieras för att redogöra för FFE.

Many companies choose to market their products and brands with help from celebrities. This is not a new phenomenon, though, this strategy is something that we consumers start to get used to and the risk that the consumer unconsciously unselects the message grows. A recently much-disputed theory is the use of incongruent marketing. This means that companies uses a marketing message with the objective to not match the consumer?s expectations.

Denna slutreflektion kommer att beskriva planeringen och utvecklingen av en alternativ sorts arbetsmetod kallad Cloudmetoden, vilken lämpar sig för mindre arbetsgrupper som utvecklar digitala medier (i vårt fall spelproduktion). Slutreflektionen kommer att innehålla beskrivningar om vilket typ av problematik som gjorde att vi valde att skapa ett eget sätt att arbeta. Vi diskuterar och jämför vår arbetsmetod med redan existerande projektmetoder inom digitala spel. Vi kommer nämna de produkter som har skapats med hjälp av vårt arbetssätt och hur vi arbetade med dessa. Nyckelord: Cloudmetoden, spelproduktion, projektmetod, alternativ, digitala medier.

Many companies sometimes affects that a competitive company pulls use for their trademark or their products in his advertising. It can for instance be that the company uses alike symbols or features and on so ways fields a free ride on another companies good reputation. This procedure is called reputation parasitism and settles in the marketing act, 8 a § comparative advertising. You can also condemn after the marketing acts 4 § general requirement which?s says, ?marketing must be compatible with good marketing practice? which also agrees with international chamber of commerce.

The purpose of this study is to examine how textile companies are using "green arguments" in their marketing strategy and how these arguments affect the competitiveness on the market for each of the six companies.The survey that was conducted is based on qualitative interviews with managers responsible for environmental issues in the field of marketing. The purpose of the survey was to examine how companies are using ?green arguments" in order to create competitive advantages. We have chosen to limit the study to the textile industry with the study being carried out in six different companies. The two main theories that make up most of the theoretical framework are Porters five forces and the marketing mix.The survey showed that companies today are using green arguments in their marketing strategy to gain competitive advantages, but only to a certain extent.

Researchers at Karlstad University have developed a method for making paper ion conducting. The reasearchers want to test this technique in various applications and produce products that make use of the ion-conducting paper. Hopefully this will drive the development forward and result in new applications for the ion-conducting paper.This study was to test the possibility of manufacturing a gas sensor of conducting paper along with electrodes of conductive polymers printed on the paper. By comparing the paper sensor with an electrochemical cell in which the electrodes of conductive polymer replaces electrodes of metal and ion-conductive paper replaces the liquid electrolyte in the electrochemical cell, it was hoped that it would be possible to measure the oxidation and reduction reactions that a gas could introduce at the electrodes.It was shown that it is possible to measure a potential difference in the range of 0.3 V to 0.5 V between the electrodes when exposing an electrode to 100% oxygen. The reaction that takes place is relatively slow and the reaction rate is partly due to the distance between the electrodes.Since the sensor can measure oxidation and reduction reactions it is possible that, in further development of a sensor, the sensor can be made ??into a versatile sensor with more applications than gas measurement as there are many more ways to oxidize or reduce the electrodes than by exposure to oxygen.During the study there have been discussions and meetings held with various companies in the sensor industry to be able to specify what the market demands of a sensor made ??of paper and the requirements that must be placed on the sensor for it to be interesting for the companies..

The environmental assessment system Miljöbyggnad is a Swedish system initiated by Bygga-Bo-Dialogen to assess buildings with regards to three main areas; ?Energy?, ?Indoor climate? and ?Materials?. A building can obtain three different classifications depending on how well it manages to meet the demands. GOLD is the highest classification and is followed by SILVER and BRONZE. The majority of the measures needed to comply with the demands are done during the design phase.

Retail marketing is a field with many different enbranchements. Some of these can be considered relatively well explored, while the lack of knowledge concerning others is almost total. For example, the existing knowledge regardng the possible impact that non-musical sound can have on the customer can be considered non-existent. With this in mind, the intention with the thesis was to closer investigate how non-musical sound can influence the customer's decision process and attitude in and to a grocery store. The authors started out with theories on associative networks and automatic processing.

This report was performed in order to evaluate a new technological measure and focuses generally on a heat pump system to a HWC-washing machine. The client is Asko Appliances AB, a company well known for its environmentally friendly products. The goal of this study was to improve the energy efficiency of a washing machine by combining a heat pump device to the heater of the wash water, in order to reduce the energy consumed for heating the water. Besides reducing the energy consumption in heating the water, the washing machine was required to meet low noise and short operating time specifications. For that purpose, nine trials in three test series have been carried out.

The essay deals with the subject about branding and the communicative process that entails between businesses and consumers. The purpose of this paper is to increase understanding of the opportunities and risks of brand building through sponsorship and Co-Branding. This descriptive analysis is made by highlighting the partnership between two strong brands in the Swedish market, Åbro & AIK, and how internal and external associations related to their impact on brand equity. The study has led to the conclusion that the sponsorship should be seen as synonymous with Co-branding, ie. a synergy between two or more brands.

The development of defoaming additives is steadily progressing and there are therefore always new and improved additives on the market. Some modern additives provide the desired defoaming effects by themselves, in contrasts to previous additives that needed to be used in combination with other additives. The task of this bachelors thesis was to evaluate the possibility of using these improved defoaming additives, with the aim to find alternatives that give the system better defoaming attributes while, at the same time, using less of the primary products. The tests were carried out in the coating type Teknocryl Aqua Combi 2780. The coating is a waterborne air drying acrylat-latex/alkyd based coating that can be used for both single coat painting and primer.

During the twenty-first century the price of forest land in Sweden has increased heavily. Buying forest land has become more common and the stakeholders have grown in number. The countries around Sweden have through the globalization become connected in the market of round wood and wood products. The price of forest land and round wood are also close connected. The goal with this report is to make a comparison of forest land prices between Sweden, Denmark, Norway, Finland, Estonia and Latvia and to see how the prices have developed in the period 2000-2011. The prime factor in the comparison, except the direct price difference between the countries, is the round wood prices. The round wood prices give information about the economic situation in the countries and play an important role in the return on the forest land. The prices of forest land shifts heavily between the countries.

ABSTRACT Purpose: The purpose of the thesis is to examine and explain which consumers who choose to, or not choose to, shop for clothes via Internet. This will give businesses, and the reader, a better understanding on the views, of customers, on E-business with clothes. Procedure: A quantitative market research has been performed through a survey. Also the gathering of the material and the analysis is done with quantitative methods. The primary sources dominate the thesis.

Research has concluded that meaningless differentiation with trivial attributes sometimes can be a successful strategy. However, the effect varies with respect to certain aspects such as the price of the product and the decision context. How the characteristics of the consumer influence the effect of trivial attributes has until now been unknown. This thesis investigates how the consumer?s level of knowledge and personal involvement influence the effects of trivial attributes on product preferences and product attitudes.