The authors study the effects of brand Salience on how consumers form brand attitudes and how consumers value the importance of various brand attributes. The study was conducted through two separate tests, the one focusing on the link between brand Salience and brand attitudes and the other focusing on the link between brand Salience and evaluations of attribute importance. Both tests measured brand Salience as the ease with which brands are recalled by respondents who have been cued with a specific product category. The results show that brand Salience has direct effects on both brand attitudes and the evaluation of attribute importance. As brands are recalled, high brand Salience for a brand creates a more positive attitude towards that brand in the mind of the consumer.

Store managers and brand owners have realized the benefits of sales promoting activities in-store, which thus have become a common sight for consumers when grocery shopping. Using in-store displays, a brand?s sales can increase by more than 1000 percent. We believe, however, that displays can give rise to additional effects to those previous studies have shown. The purpose of our study was therefore to map possible side effects that a display can generate depending on the strength of the exposed brand.

Body awareness is a term that refers to a person´s perception and knowledge about his or her body. It includes proportion, size, weight, contour and image of ones body. The Ben- Tovim Walker Body Attitudes Questionnaire (BAQ) contains 44 questions concerning the different aspects of body awareness: Feeling fat, Body disparagement, Strength and fitness, Salience of weight, Attractiveness and Lower body fatness. The purpose of this study was to investigate body awareness among men in military recruit training. BAQ was distributed to fifty recruits for military service in Boden.

The purpose of this master's thesis is to examine how the public library communicates with young users through the library web sites. Four Swedish public library web pages for children are analysed. In the analysis the web pages are treated as a combination of semiotic resources that, communicating as a whole, hold a meaning potential. In order to identify the underlying meaning of the whole I have applied the tools of Kress' & van Leeuwen's visual social semiotics to the chosen web pages.The information value, the framing and the Salience of each composition is examined and analysed, as is the size of frame, the perspective and the vertical angle of a selection of images from each web page. The results of the semiotic analysis are then discussed and related to Jochumsen et al:s four space-model and the notion of ?child perspective? and ?empowerment?.The results show that the child perspective is strongest on the web pages that represent the performative space as dominating and that empowerment is mainly represented as ?doing?, ?participating? and the ?free choice?.

What attribute affects Salience on a political agenda? How come some reforms are implemented while others are not? These are essential and central questions for our society. Our society, our democracy and our everyday life are dependent of these factors; communication is the condition. In the 2011 budget from the Swedish conservative government, the question of lowering the VAT on restaurant- and catering services was the single most debated reform. This was occasioned from 2009 when the European Union allowed, for the first time since Swedish entry in 2005, a lower VAT on restaurant services.

The aim of this thesis is to explore the institutional design of Participatory Budgeting (PB) in Sweden and how the design may contribute to realize central democratic goods. The study records the different PB experiences in Sweden and focuses on one particular case, which is the only case that successfully qualifies as a genuine PB-process according to international standards and definitions. To examine this, the following questions are asked: which municipalities in Sweden have implemented Participatory Budgeting? How can the institutional design of Participatory Budgeting be described and to what extent does it enable the realization of central democratic goods? To what extent does the institutional design enable the realization of the democratic goods inclusion, popular control, considered judgment and transparency? To what extent does the institutional design enable the realization of the institutional goods of efficiency and transferability?The study is based on an institutional theory of democracy. The method used is a mixed method ideal type analysis that combines document analysis, surveys and interviews.

Frihandelsavtalet Nafta (North American Free Trade Agreement) slöts den 1:a januari 1994 mellan USA, Kanada och Mexiko.Synen på fri handel har alltid varit en laddad ideologisk fråga och det var främst fackföreningsrörelsen och miljörörelsen som kom att rikta den skarpaste kritiken mot Nafta. Den handlade bland annat om den höga mexikanska immigrationsnivån till USA, ökad arbetslöshet, att miljöfrågorna inte prioriterades och att avtalet skulle leda fram till större ekonomiska klyftor. Syftet med uppsatsen är att med enkomparativ ansats undersöka hur det mediala språkbruket i New York Times konstruerar och ramar in bilden av Nafta under åren 1993 och 2009/2010 och vilken ideologisk konsensus som dras.Genom att använda Entmans inramningsanalys (framing), van Dijks kritiska diskursanalys och Fowlers konsensusideologi, kunde bakomliggande ideologier och diskurser komma upp till ytan och intressanta iakttagelser av Nafta göras.Problemdefinitionen 1993 speglade ett Mexiko i djup ekonomisk- och social kris och USA:s ekonomiska problem med bland annat hög arbetslöshet och stora mexikanska immigrationsvågor. Problemet låg främst i den okunnighet och rädsla som genomsyrade den amerikanska befolkningens inställning till Nafta. I 1993 års artiklar fanns en genomgående repetition av den dominerande och homogena inramningen som bestod av en liberal marknadssyn där frihandel lyftes fram som det främsta framgångsreceptet och därmed blev Nafta den enda utvägen ur krisen.