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826 Uppsatser om Sales promotion - Sida 33 av 56
Den Bortglömda Kanalen
The matter of CSR and sustainable products has gained an increased amount of interest in recent years as "green products" are becoming a trend with more "eco"-alternatives in the assortment of many retailers. However, among the increasing number of socially oriented customers, it seems that although they claim an increased demand for these kind of products, its easier to "talk the talk" that to actually "walk the walk". This is due to a discrepancy between attitude and behavior, called the attitude-behavior gap. The purpose of this paper is to examine how to overcome this gap by using three different studies to get a nuanced and reality-based view of the problem. The focus within these different studies is on the potential effects inside the store and how information provided has an effect on perceived credibility and purchase intention.
Hur l?ngt bort n?r v?rldslitteraturen? En l?romedelsanalys om representationen av sk?nlitter?ra f?rfattare som skrivit p? andra spr?k ?n svenska inom gymnasiekurserna Svenska 1 och 2
The purpose of the study is to contribute knowledge about the representation of fiction
authors who have written in languages other than Swedish in educational school books
within the Swedish subject. This is done in relation to the school's promotion of cultural
diversity, a globalized world and to the Swedish curriculum. The study is a combination of a
qualitative and a quantitative analysis that takes its starting point in six educational books for
the courses Swedish 1 and 2. The analysis shows that all study materials include a broad
representation of authorships from Europe and the USA. The selection of authors from other
parts of the world is, however, limited.
Entreprenörskapsutbildning för framtiden
Increasing innovation and entrepreneurship has been identified as a key target for sustained growth and welfare, both in Sweden and abroad. Therefore, many countries have recognized the need to equip students with entrepreneurship education and to integrate skills associated with entrepreneurship into the various curricula.To shed light on entrepreneurship education within business curricula, a case study focusing on the first two years of the Bachelor program at the Stockholm School of Economics (SSE) was conducted. The study was based on interviews with students, alumni and scholars with a background of entrepreneurship. Insights from respondents were compared with leading research on entrepreneurship education, to evaluate the program's approach.Primary findings from the qualitative analysis showed an overall lack of entrepreneurship education in the early stages of the program. Entrepreneurial "know-how" knowledge was an insufficient component of the SSE program and a barrier for why more students did not pursue a career in entrepreneurship.
Betydande faktorer vid fysisk aktivitet hos personer med funktionsnedsättning i åldern 13-25 år.
Bakgrund: Undersökning visar att en person med funktionsnedsättning som har en stillasittande fritid löper dubbelt så stor risk för fetma än en person utan funktionsnedsättning. Det är vanligt att personer med funktionsnedsättning är fysiskt inaktiva och en orsak kan vara de hinder som finns i vårt samhälle som omöjliggör delaktighet i fysisk aktivitet. Syfte: Syftet med denna litteraturstudie var att undersöka vilka faktorer som har betydelse för fysisk aktivitet hos personer med funktionsnedsättning i åldern 13-25 år. Metod: Litteraturstudie. Tio vetenskapliga artiklar analyserades och sammanställdes utifrån de faktorer som visades påverka vid deltagande i fysisk aktivitet.
En agil arbetsmetod för utveckling av ett leverantörsstöd
This thesis was made possible by the company Verendus system AB, which is the leading developer of dealership management systems in the caravan and camper market. The goal of the thesis was to create a statistics module for a new producer system envisioned by Verendus. The new system is aimed at manufacturers and importers of caravans and campers, with the goal of enabling its users to create more effective production lines. By providing statistical data to mentioned users they will be able to predict market trends and customize their production lines accordingly. Today such software does not exist which leads Verendus to think that its arrival would lead to a success on the market.Before the development and design of the producer system began, a new agile method had to be developed, MAM (Minimum Agile Method).
Hur fungerar det med företagshälsovården egentligen? : En kvantitativ studie om hur anställda uppfattar att samarbete kring hälsofrämjande insatser fungerar
Arbetsplatsen är en arena där det finns goda möjligheter att arbeta hälsofrämjande. Inom äldreomsorgen finns det både utmaningar och möjligheter när det gäller att förändra arbetssituationen och på så vis förbättra de anställdas hälsa. För att underlätta detta arbete kan arbetsplatsen ta hjälp av externa samarbetspartners, till exempel företagshälsovården. Syftet med studien var att ta reda på hur de anställda inom äldreomsorgen i en kommun i södra Sverige uppfattar att samarbetet kring hälsofrämjande insatser mellan deras arbetsplats och företagshälsovården fungerar. Datainsamlingsmetoden som användes i denna studie var enkäter utdelade till alla 345 fast anställda.
Ensam är aldrig stark : En kvalitativ studie om samverkan under arbetet med Lokala välfärdsbokslut
Welfare is every person's right. To create conditions for a good welfare it requires coordinated strategic interventions at national and local level. Efforts must be politically supported to be able to strengthen public health. Local welfare management is a measure used to control and monitor public health. The purpose of this study was to investigate local actors perceptions of collaboration in strategic public health efforts with local welfare management in a municipality in central Sweden.
"Idrotten har alltid varit en stor del av mitt liv" : en intervjustudie med fotbollsspelande flickor 14-20 år.
Den organiserade idrotten engagerar många barn och ungdomar. Dock finns tendenser bland ungdomar att de med stigande ålder slutar vara aktiva inom föreningslivet. Ett flertal studier har gjorts för att undersöka orsakerna till avhoppsproblematiken inom den organiserade idrotten. Denna studie utgick däremot från ett hälsofrämjande perspektiv. Syftet med denna studie var att undersöka vilka olika skäl flickor i åldrarna 14-20 angav för fortsatt idrottsutövande.
Bakom kulisserna på Migrationsverket : En kvalitativ studie om handläggarnas uppfattning av den psykosociala arbetsmiljön.
Due to stress, the workplace is a setting where actions of health promotion are of great importance in the perspective of public health. Stress is caused by heavy workload, low control of organizing their tasks and lack of support from colleagues and supervisors. This can lead to cardiovascular disease, depression and insomnia. Due to the health problems that this causes, it is important to examine how senior immigration offices perceive their psychosocial work environment.The aim of this thesis is to examine how the senior immigration offices at the Migration Board perceive their psychosocial work environment. The study is based on a qualitative approach with deductive content analysis and the data has therefore been collected through interviewing six people based on a semi-structured interview guide.The result has shown that the senior immigration offices are pleased with their work environment and that their workload is constantly changing.
Glasklart? En kvantitativ studie om en inglasad exponerings påverkan på kunden
Shoplifting is a serious problem due to the fact that about 2 % of a retail store's turnaround dis-appears annually. This paper discusses the problem with shoplifting where a closed retail display of glass can prevent this kind of misbehavior. Hitherto the scientific research regarding how consumers react to a closed retail display is non-existing. With this in mind we want to investigate and enlighten the phenomenon regarding consumer behavior and product appreciation. The study is carried out at a retailer in the beauty industry in Sweden both in stores where the selection of perfumes have been displayed behind glass and in stores in which they have been displayed with open access.
Från färdiginspelat låtmaterial till mastrings-ideal, digitala distributionsavtal, ersättning från en radiokanal, pressade CD-skivor i kartongfodral och en budget med god vinstmarginal
Syftet med det examensarbete som genomförts har varit att kartlägga processen för att på egen hand lansera sin musik i form av ett fullängdsalbum tillgängligt att köpas både i form av digitala nedladdningar och som traditionell CD-skiva.I arbetet har vi bekantat oss med viktiga aspekter angående distributionsavtal, upphovsrätt, marknadsföring, design, foto, logotyper, texter och koder man bör känna till. En stor del av arbetet har även ägnats åt att förklara och utreda den sista delen i ljudbearbetningen - mastring. Dessutom har vi satsat på marknadsförning och exponering på Internet samt olika betalningslösningar som möjliggör skivans försäljning.För att erhålla de nödvändiga delarna i arbetsprocessen har kontakt upprättats med bland andra: IFPI, Grammotex, N©B och Dicentia.I rapporten får vi följa den progressiva rockgruppen Cap Outrun och deras väg till målet i form av en fallstudie..
Bättre eller sämre på jobbet? : en jämförelse mellan olika yrkeskategoriers arbetsrelaterade hälsa ur ett salutogent perspektiv inom hälso- och sjukvården mellan åren 2005-2009
People spend much of their timeat work and health is affected by how we experience our everyday work situation. Health in the workplace is important for public health and seems to improve the occupational health of theemployees. The pace of work and requirements have hasincreased at work and it's not equal accepted to have an obstacle that makesyour work capacity decreases. Despite this, there are health factors that enable us meet therequirements and can maintaingood health in the workplace. Theaim of the studywas to see if there has beena change in healthcare workers work-related health over time.
Privatpersoners sparbeteende i Tillväxtmarknadsfonder Ryssland, Kina & Afrika
This paper includes astudy of the mutual fund market investors during a selected timeperiod. The reader is given a descriptive picture of how people in different age groups have acted in conjunction with the last major financial crisis. It has been studied whether people in the different age categories have saved,purchased or sold during this time period based on theories and analytic material from one of the largest fund operators in Sweden. The result enlightens people?s activity and risk appetite in relation to the fund market. The essay results in an explanation of the underlying cause of the behavior of the people in the different age categories.The paper assumes that the market is cyclical and that more crises will occur in the future.
An Investigation into a Grocery Store Loyalty Card and its Accompanying Promotional Benefits Effect on Service Loyalty
The purpose of this study is to investigate a loyalty card and its relation to accompanying promotional benefits, and their linkages to grocery retail service loyalty. Also, the aim sets out to find relationships between demographic variables and proneness towards the promotional benefits, the loyalty card, and loyalty. A quantitative approach has been assumed and empirical data has been collected through the use of questionnaires. The data has been analyzed through descriptive statistics, correlations, and regression analysis. An operationalization used to measure satisfaction of the loyalty card and attitudinal loyalty is also presented.
FYSISK AKTIVITET PÅ ÄLDRE DAR : En kvantitativ studie om motiv till fysisk aktivitet bland människor över 60 år
The average life expectancy and the proportion of elderly are increasing globally and inSweden, causing challenges for the society. Physical activity has proven to bring a number ofpositive benefits in older people, making the promotion of physical activity an important partof healthy aging attempts. The degree of physical activity in Sweden?s elderly population isgreater than in previous generations, making this group a positive exception from a widerperspective. A cross sectional study was made in order to investigate which motives tophysical activity that was considered most important among people above 60.