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826 Uppsatser om Sales promotion - Sida 31 av 56

Vi-kan-ju-banken - Hälsorelaterat förändringsarbete i arbetslivet

With starting point in the increasing ill-health in Swedish working life today, in form of for example absence due to sickness and early retirement pension, and the knowledge that the working environment effects peoples health in a big extent, I found it very interesting to inquire into how people within the working life experience health promotion and how this can be developed. A qualitative method was used to receive a deeper understanding for the employees? experiences and data was collected through semi structured interviews with employees on a bank called Ikanobanken, in Älmhult. The result shows, among other things, that respondents find responsibility and the opportunity to influence the learning processes and development important. It also became clear that the respondents find participation, motivation, communication and safety essential factors when related to changes in health behaviours.

Pensionärspooler : Pensionär med fortsatt anställning efter ett yrkesverksamt liv

A qualitative survey has been carried out in a manning company whose business concept was to employ pensioners. Six pensioners have been interviewed regarding their views on resumed employment. The results of these interviews have been analysed supported by analytic induc-tion. Areas investigated cover: promotion of better health through work, motivation factors, groupings and control, experience and learning, work and spare time and finally strategies that appeal to an older workforce.The purpose of the survey was to investigate whether the manning company utilizes pension-ers? experience and work skills from their former working life.

Hälsosamtal ur ett patientperspektiv

Distriktssköterskan ska bedriva hälsofrämjande arbete både på individ, grupp- och samhällsnivå. Hälsosamtalet kan vara en del av distriktssköterskans arbetsuppgift för att nå fram till patienten med hälsoinformation. Syftet med vår studie är att undersöka patientens erfarenheter av hälsosamtalet. Vi har använt oss av kvalitativ metod genom att intervjua sex patienter, som deltagit i planerade hälsosamtal på vårdcentral. Intervjuerna spelades in på band och texten skrevs ut ordagrant av författarna.

"Säg mig vad du äter och jag ska säga vem du är" : En kvantitativ studie om efterfrågan av hälsosamma livsmedel

Obesity and overweight are today classified as one of the largest epidemics in the Western world and is threaten a large part of the population. As a reaction to this a major health trend has emerged in recent decades. Every day consumers are exposed to information from the media about what is healthy or unhealthy to eat and the recommendations change frequently.There is great interest in healthy food on the Swedish food market, but still healthy foods only represents a small proportion of the total food sales. The essay examines the gap between the current and potential demand for healthy food and if it can be explained by any of the following factors: lack of information, price, taste or cognitive behavioral.To study these questions a quantitative method have been used and 213 questionnaires were collected. The intention is to draw general conclusions about the entire population.

Bakom Ladan : En skiss eller två på en hälsoträdgård på Wij Trädgårdar

AbstractThe research in the interdisciplinary field of natural-human-health-design has in recent decades gainedmomentum and led to new or new-old ways of thinking and acting in terms of planning and design of outdoorenvironments with the aim of health promotion. Concrete concept models and design guides have begun toemerge as a result of this research.The purpose of this work is to use these guides to develop a design proposal for a supposed health garden,with Wij Trädgårdar in Ockelbo as a base. This has been done in the form of a process description. The targetgroup for the design proposal is long-term unemployed and people who have come to Sweden as refugees.Since the specific design recommendations could not be found for the selected target group, the main materialwas general guidelines for health gardens in combination with guidelines for health gardens directed to targetgroups with stress-related problems, which is a broad target group for which there are relatively much currentresearch.The result is a process description of the progression towards a sketch on a health garden, designed for aspecific spot on Wij Trädgårdar, but available for use in other locations, provided adjustments is made to thespecific location. The sketch is supplemented with plant suggestions to different parts of the garden.

Från produkt till prenumerationstjänst

The use of subscription services directed towards customers has become a common phenomenon in a vast number of different industries. We have noticed a clear trend of new businesses emerging solely offering subscriptions, and existing companies altering sales of their products to become parts of subscriptions. But research has not caught up with this trend yet, especially regarding why it occurs and how it affects existing businesses internally. The purpose of this study is to examine the driving forces for change and examine how existing businesses have to change parts of their business models to offer subscription services. The premise of this study has been Vargo & Luschs (2004) Service Dominant Logic with their foundational premises and Business Model Canvas by Osterwalder et.

Interaktiva radiotjänster : - en applikation för mobila Androidenheter

The increase in sales of the so called smart phones has meant that there has also been a requirement to determine new applications for which they are suitable. One of the largest platforms for smart phones is Android and the task of this thesis is to develop an application for a company that wishes to create interactive radio for the Internet. In addition to ordinary radio features, the company would like the application to be able to present images and a small web page called Canvas. The overall aim ,of this thesis, is to build a fully functional media player that is compatible with the majority of the commonly used Android based mobile units. To fulfill the overall aim, nine explicit goals were targeted.

Lika välvilja men olika strategi! : En studie om "invandrarpappors" syn på engagemang i sina barns utbildning

Old Spice marknadsföringskampanj som lanserades under 2010 nådde snabbt stora framgångar och spreds som en löpeld över internet. Reklamfilmerna med ?the Old Spice man? sågs under kort tid miljontals gånger och en viral marknadsföringskampanj var född. Genom en fallstudie av denna kampanj analyseras fem olika faktorer; produkt, promotion, innehåll & utformning, spridning & interaktion. Detta för att granska deras inverkan på kampanjens framgång.Studien har skett genom en analys av sekundärdata, i form av Old Spice? reklamfilmer samt ett stort antal nyhetsartiklar och intervjuer som behandlade kampanjen.

Distriktssköterskan hälsofrämjande arbete med äldre vårdtagare i hemsjukvården : en kvalitativ intervjustudie

Bakgrund: Hälsofrämjande arbete är en del av distriktssköterskans arbetsuppgifter. För att kunna erbjuda detta till äldre vårdtagare i hemsjukvården behövs ökad kunskap om hur distriktssköterskan utför det hälsofrämjande arbetet i sitt praktiska arbete. Syfte: Syftet med studien var att beskriva distriktssköterskans hälsofrämjande arbete med äldre vårdtagare i hemsjukvården. Metod: Kvalitativa intervjuer genomfördes med åtta distriktssköterskor. Materialet analyserades genom kvalitativ innehållsanalys.

Kampanj VS Realisation : prissättningsstrategier inom detaljhandeln

Syfte: Uppsatsens syfte är att klargöra skillnaden mellan olika sorters rabatterade erbjudanden som kampanj och rea i Ur&Penns butiker. Syftet är även att se hur konsumenter ser på rabatterade erbjudanden och hur deras lojalitet kan påverkas av detta.Metod: En kombination av kvalitativa och kvantitativa metoder har använts med en abduktiv ansats. Insamling av data har skett via enkäter, intervju och observation. Uppsatsen riktar sig in på att undersöka Ur&Penns marknad.Teori: Teorier som använts i uppsatsen beskriver prisstrategier, rabatterade erbjudanden, lojalitet ur konsumentperspektiv samt tar upp utsnitt ur marknadsföringslagen.Empiri: Empirin består av tre delar: webbenkät, intervju och en observation. Webbenkäten är skapad ur ett konsumentperspektiv medan intervjun är ur ett företagsperspektiv.

"Det är inget fel på dig!" - en kvalitativ studie om upplevelser av stöd hos kvinnor med diagnosen vestibulit

Background: Documents and legislation inform us that parts of the public health service of Sweden, at a political level, aim to support people?s sexual health. Statistics show there has been an increase among young woman, seeking help for sexual pain during intercourse. The diagnosis that the media has come to observe lately is vulvar vestibulitis. In general there is a lack of knowledge about the existence of this state of pain and its causes, which impacts woman to get appropriate help and support in time.

Flerspråkighet i skolbiblioteket : Hur skolbibliotekarien ser på sin roll i arbetet med flerspråkiga elever

The multicultural society of today where individuals have varied cultures and languages is different to the homogeneous society of the past, and sets new demands upon the school. The school library can play an important role when it comes to the integration and the acceptance of students with a different mother tongue. Provision and access to literature in the student?s mother tongue is seen as a strong indicator of a school that promotes a multicultural environment, and it?s also linked to the student?s feelings of identity and self-confidence. Their knowledge in their mothers tongue is crucial to the acquisition of a second language, and learning in extension.The purpose of this bachelor is to examine how school librarians work with multilingual students in junior high school, and what they consider to be their roles in this context.Confirming previous research, mediation of information and promotion of reading was a central task to the school librarians we interviewed.

Dark Side of Wonderland : en kort 2D-animation med syfte att väcka intresse för en online serietidning

My objective for this project was to create a short but thrilling 2D-animation intended as promotion for an online comic book. The purpose of the project was to learn more about animation and graphics, to further my artistic skills and to learn how to work in Adobe After Effects. I also wanted to learn more about scheduling, project methods and how to handle stress. During the ten weeks of the project I have created the story, the storyboard, the character design, the backgrounds and the animation. The voice over was recorded with the help of a fellow student who also made the music and the sound effects.

Mobilannonsering: Hur ett värdenätverk formas kring en ny mediekanal

Mobile telecom and the Internet are converging, which opens new possibilities for market actors to create business through the mobile handset. At the same time market experts are predicting that mobile operator?s existing dominance in the telecom market will in the future decline as new technology such as VoIP and services will erode the operator?s traditional revenue model. This implies that mobile operators will need to rethink their dominant business logic to create new value for their customers. Mobile operators are aiming to expand their existing revenue model through advertising in the mobile handset and are searching to create new business models that evolve advertising sales.

Oetiskt handlande i skuggan av pengar: Oetiska handlingars påverkan på aktiekursen

Many studies have shown that unethical acting can affect the share price of the company negatively. However, this is not always the case. The aim of this thesis is therefore to examine what it is that can cause the share price to be affected negatively by unethical acting exposed in media. This qualitative study is primarily based on interviews with institutional investors, but also with economic journalists and investor relations managers. Our conclusion is that there are three main reasons why the share price can be affected by unethical acting, namely economic consequences, the management's behaviour and psychological factors.

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