Background: The starting point of the thesis is the growing importance of negotiations that serve to establish a relationship between the parties involved as companies? business activities are getting more complex. Purpose: The purpose of the thesis is to find and to analyze which elements are of importance for parties, when creating a successful negotiation with regard to building long-term relationships, and if those elements differ for sales and procurement negotiations in companies with business activities of various kinds. Research method: The study was realized with the help of twelve qualitative interviews. Result: The elements of importance when creating a successful negotiation with regard to building long-term relationships were mainly elements of co-operation and to some extent elements of competition.

 In this essay the aim was to investigate how the EU is trying to function as a democracy promoter in three particular countries, the so called candidate-countries Croatia, Macedonia and Turkey. The aim was also to analyze if there exist any differences in how the EU functions in these countries as a democracy promoter with a focus on how acts of democracy promotion is taken place. In order to fulfil the purpose of the essay two questions were addressed, how does the EU perform in promoting democracy in the three candidate-countries Croatia, Macedonia and Turkey? And also, is it possible to identify any differences in how the EU functions as a democracy promoter in those three countries?The method used to fulfil purpose and answering research-questions was qualitative text-analysis.  The results of the study were that the EU does perform in a number of ways to promote democracy in the three countries. The main differences are that the EU is using primarily political tools in Croatia and Macedonia which are channelized top-down and economic tools in Turkey channelized mainly top-down to promote democracy.

Rabattkuponger är ett av marknadsföringsverktygen som ingår i företagens Sales promotion (säljfrämjande åtgärder). Det är ett verktyg som är ett av de främsta samt bevisade sätten att öka försäljningen och som kan göras i många olika former, stilar, värden m.m. Syftet med denna undersökning är att beskriva och analysera rabattkupongers påverkan på konsumenters köpbeslutsprocess och hur den eventuellt sätter igång processen. Syftet är också att beskriva om rabattkuponger skapar ett behov till att köpa och även att undersöka ifall konsumenter har blivit ?immuna? mot rabattkuponger, detta eftersom människor blir utsatta för erbjudanden dagligen och därav inte motiverar konsumenter till att köpa längre.En kvantitativ undersökning genomfördes genom att skicka ut webbenkäter till 461 ekonomistudenter vid högskolan i Skövde, varav 108 svarade.

Society has depended on fossil-based fuel for a long time, which has led to a fundamental increase of greenhouse gases in the Earth?s atmosphere. To tackle this problem the international community has agreed that action is necessary. Focus is now directed towards local extraction of energy from renewable sources such as biogas.Utö is participating in the Green Island project, which aims to investigate the possibility of making the island climate neutral. This report has been implemented on behalf of Skärgårdsstiftelsen, the main partner responsible for the Green Island project in Sweden.

This thesis deals with questions about competences and qualities that librarians inpublic libraries find that they need to be qualified suppliers of literature (books andmagazines).Our aim is to problematize the competence of the profession in relation to promotingliterature, knowledge in literature and reading habits. We want to know what librariansthemselves think about their own competences when it comes to supplying andpromoting literature. Does it have to be a leisure interest or do they get the possibility toread during working hours?What do librarians think it means to be a qualified promotor of literature and how dothey acquire the right competence? Do they believe that their competence correspondswith the occupational requirements? How much of their knowledge about literature andpromoting literature comes from personal interest and commitment?We primarily used the theories about competence by Per-Erik Ellström. One of thetheories is the one of implicit and explicit knowledge.

The last decades the increased computerisation at the places of work has led to new physical loads in the working life and new demands on the working environment. The widespread usage of computers in the working life has led to more sedentary work and less daily movement.The purpose of the thesis is to develop a new product to a concept that in a low intensive and healthy promotional way will activate the body. The product will make a combination of healthy promotion activity and work during office hours possible and primary aims to those with a sedentary office work, which leads to that the body don´t get to be activated in the extent needed.Information has been gathered from studies already made in this area, interviews plus a study and an experiment. From the gathered information concepts and functional solutions has been generated and evaluated to result in a product concept.The thesis has resulted in a concept that consists of a work place unit where the user walks on a treadmill and works at the same time.A general conclusion which can be drawn is that the majority of persons that tested to walk and simultaneously work with a computor on the treadmill found this way of working attractive. Many were positively surprised and said that they would use such an physically activating work place implement if it was available at their place of work..

Purpose:Our purpose with this essay was to see how a health promotion initiative could be profitability and how human resource cost accounting could be used for decision making. Does it cost more than it taste? Method:We have been using qualitative interviews with politicians, human health developerand accountants in a municipality. We have also collected data from a university lecturer which shows numbers from the health promotion initiative and how it is been affecting the involved staff. Result:The result show us that the politicians, human health developer and accountants all want to introduce physical exercising at work.

This study examines the eWOM effect, more specifically: how customer reviews effects consumers. The study is based on a modified version of the Regulatory Focus Theory which describes consumer behavior using consumer consumption goals. The purpose of this study was to examine how positive and negative customer review's influence consumers when analyzing products that are equally characterized by two consumption goals: promotion and prevention goals. The authors combined quantitative (questionnaire) and qualitative (focus groups) research methods with the sample selection for both research methods being based on students of Södertörns University. Results indicate that negative customer reviews have a stronger influence on consumers than positive customer reviews when analyzing products that are equally characterized by the promotion goals and prevention goals.

Background: The district nurses profession has traditionally been health promotion. In order to find patients with excessive alcohol intake, district nurses use AUDIT. Research shows that health professionals find it difficult to face alcohol abusers in primary care. AIM: The aim is to describe how district nurses work with AUDIT. Method: Semi-structured interviews with six informants were carried out.

Ethanol fuel is a biofuel, which been widely reported in the public debate and on the fuel market the last years. Ethanol is sold as both E85 and as a five percent admixture of all petrol sold in Sweden. Research studies on ethanol fuel often focus on environmental issues surrounding the production and utilization of ethanol as a fuel, and omits the private and business aspects of the subject. The purpose of this study is to illustrate the economics of ethanol as a fuel. How the Swedish market for ethanol is and how it evolved over time and what the future prospects are.

Foreign invested SMEs have recently become increasingly interested in China. The enterprises are in this report categorized as second wave companies since they follow the footsteps of previous pioneers, of which mostly were larger companies. The ambitions of the SMEs are either to sell products on the ever expanding Chinese market or to utilize the potential of low cost production for global markets. The existing literature is fragmented and solely based on the experience of larger companies. We believe that SMEs are facing new and different challenges, and thus a new generic theoretical frame work is desirable.

This study conducts a qualitative examination based on five interviews with children?s librarians. The aim is to bring up and analyse the attitudes of the librarians towards reading promotion activities for children outside of school and investigate their experiences of participation in a summer reading challenge project.The first theory used to analyse is Jofrid Karner Smidt?s thesis of five different roles that a librarian can have on literary preferences. The second is her theory of how librarians view their promotion of literature.My interviews shows that the librarians in the study have a common opinion and enthusiasm regarding children's pleasure reading.

Purpose: The purpose of this study is to investigate whether there is a correlation between attitude andbuying decisions of consumers regarding certified coffee. The study will examine whether marketsurveys measuring consumer?s attitudes, is a good method for predicting a purchasing decisionsregarding certified coffee.Method: To study consumer attitudes towards certified coffee, we have implemented a web-basedsurvey at Facebook. A total of 108 responses were recorded. To complement the Facebook study wehave conducted three surveys on persons who are customers at ICA.

Intense competition and pressure from various market participants is prevalent in today?s modern and technologically developed society. It is important to keep a high standard of service and customer care to be able to keep your position on the market. The focus of the paper is to study how a store manager can influence their employees to perform better on the job, in terms of service to customers and increased sales. The aim is to analyze the different tools store managers use to motivate their employees with the goal of improving service to the customer and to increase sales.

Work environment activities, such as work health promotion, can take place at different levels - though the best result is obtained when all levels can interact. The overall aim with this study was to examine the impact of health promotion on work related well-being and stress in an industrial company. The focus was on employee experience of and participation in company initiated wellness activities. A quantitative cross-sectional study was conducted in which parts of the Copenhagen Psychosocial Questionnaire (COPSOQ II) were used to examine factors in the psychosocial work environment, and well-being was examined with the Satisfaction with Life Scale (SWLS). In all 303 employees (50 %) responded to the survey.