This Master?s thesis concerns the question why a public library establishes a special room for young people and how the young people can influence the activities. I have made interviews with two librarians and four teenagers from a reference group. I have also made an observation of the room. The most important theories are Pierre Bourdieu?stheory of symbolic capital and Mats Lieberg?s theory of free zones.

The Sami people are a national minority in Sweden, but are also considered as native citizens of Sweden, Norway, Finland and Russia. The world has however a very limited knowledge about the Sami?s and their cultural background.The aim of this proposal is to examine six different history schoolbooks which depict the Sami people in Sweden. In addition, one of the key elements of this proposal is to understand how the selected literature represents the Sami people.Lastly, the proposal also seeks to review if the literature in the schoolbooks represents the elementary curriculum goals (Lpo94).The selected method was to do a text analysis of the literature and to illustrate that is presented in the reviewed schoolbooks. The text analysis is completed with an analysis of the illustrations and pictures that are presented in the selected schoolbooks.The key findings were that the review in majority of schoolbooks has stereotypical descriptions of the Sami people. The Sami people are generally depicted with the hut and the reindeer management in majority of the reviewed schoolbooks.The research about the Sami people is inappreciable in majority of the reviewed literature. In addition, the Sami people are often presented in connection with ?other? history, such as the silver ore in the mines or the territory dispute with settlers from the south of Sweden.

Swedish healthcare has experienced increased economic pressure during the last decades and organizations have faced many changes. Managers and their roles in organizations have also been affected by the changes. Traditionally, managers in the healthcare sector are highly specialized doctors with a strong medical background. In the thesis, we study a big private healthcare company with an ambition to lead the development in the sector. In order to accomplish its goal, the company is trying to change the organization of managers.

This study examines the connection between social capital and urban and rural areas. The study divides the environments into two categories; metropolises and rural areas. Metropolises are defined as any of Swedens largest cities Stockholm, Gothenburg or Malmö. The study also examines if there is a difference between these groups in how high social trust they have to people living in the same areas as themselves versus people who live in other areas. The studie also focuses on the urbanization that the world is going through, where people move from rural areas into the cities for work and education.

The purpose of our study was to examine 13 to 14 year olds experience of bullying from a perspective of human developmental ecological systems. The questions at issue were: How do the young people themselves define the concept of bullying? Which own experiences do the young people have of bullying? How come bullying exists according to the young people? How do the young people experience that their surroundings view bullying? What do the young people consider that you can do about bullying? We used a qualitative method to collect and handle our primary empirical data. We did individual interviews with ten young people.The results of our study shows that the majority of the persons interviewed thought people bully because they have bad home conditions and that they are unsure of them selves. Many of the young people talked about three different groups in a school class: The popular, the less popular and the nerds.

Floor signs in stores have become a more common phenomenon during past years. The problem is that the knowledge about these signs is limited and the actual effects are unknown. This lack of knowledge can have a negative impact on store performance and marketing efforts. The purpose of this paper is to examine the effects of floor signs on consumer attitude and behaviour. The study was conducted in two grocery stores, where the movement pattern of 39 501 customers was recorded over a four week period.

The business cycle of the wood flooring branch is currently high however that situation may not be sustainable. In a possible future weaker business climate, the importance of marketing becomes accentuated for firms that aim to maintain their sales levels. We can see trends that competition among the Swedish and foreign manufactures is already stepping up. The intent of this study is to establish marketing guidelines for floor- and molding manufacturers, so they can establish a clearer brand image in DIY retail outlets. By comparing the approach of sports- and DIY stores to brand and product placement, this study aims to bring new knowledge to the DIY branch for improved consumer and product handling.

In this paper I discuss the theory of altered states of consciousness. Some of the rock art of the san-people in southern Africa and the lakota people in South Dakota, USA have been inspired by experiences during trance. The question is if some of the rock art in southern Scandinavia also have been inspired by trance experiences, and if archaeological scientists by investigating this theoretical view might find a better understanding as far as the Bronze Age in Southern Scandinavia is concerned..

AbstractThe topic ?The effects of music in the supermarket on consumer behavior,sales, and customer state of mind? was assessed to try and analyse the emotionaldifferences that may occur as well as the sales variations that may arise fromplaying music in a supermarket. The reason for this study is that grocery storesare very common and abundant in most neighborhoods, as is man?s necessaryconsumption of food. In almost every city grocery stores must compete hardagainst each other in order to succeed in offering the most appealing options toconsumers.

Bitcoin is a digital currency that is used by people all around the world. The goal of this paper is to give an idea about how much trust there is in bitcoin among its users. This paper has used an online survey aimed at bitcoinusers and a content analysis to collect data about this trust.The conclusions show that there seems to be some trust in bitcoin as a technology and this is based on that the users have a good understanding about how bitcoin works. They also share their knowledge about bitcoin to people around them. The trust between people in the bitcoin network on the contrary doesn?t seem as high because certain technological properties hurt this trust.

AbstractThe topic ?The effects of music in the supermarket on consumer behavior,sales, and customer state of mind? was assessed to try and analyse the emotionaldifferences that may occur as well as the sales variations that may arise fromplaying music in a supermarket. The reason for this study is that grocery storesare very common and abundant in most neighborhoods, as is man?s necessaryconsumption of food. In almost every city grocery stores must compete hardagainst each other in order to succeed in offering the most appealing options toconsumers.

The thesis examines the relationship between consumer attitudes and a scented shopping environment. A relationship and phenomena concerning scent marketing, which could be seen as one of the more provocative forms of marketing since the human sense of smell, is connected to the limbic system where motivation and attitudes are created. The use of scent marketing has, so far, been proven effective in sales increasing whereas it is one of the less explored forms of marketing.The purpose of the thesis is to answer the following question: Is it possible to find differences in consumer attitudes in a scented buying environment compared to a nonscented buying environment, and thereby create new basis for segmentation?The thesis is based on a quantitative study where data has been gathered in a scent manipulated buying environment through structured interviews with consumers. The thesis applies a deductive approach to the main theories in the area of interest.The findings suggest new theory discussing that it is difficult to use consumer attitudes, towards a scented store environment, as a foundation for market segmentation.

This bachelors thesis examines how av new musicfestival in Umea is communicated on thefestivals website and how the communication is beeing percepted by people who have boughttickets to the festival and people who have chosen not to. The material is based on qualitativeinterviews with theese people and a discourse analysis of the website. The methods beeingused in this thesis are discourse analysis and qualitative interviews. The interviews focuses ontwo groups, people who have bought tickets to the festival and the ones who has not. Theresults of the analysis shows that the website uxufestival.se communicates the vision of aunique festival who brings people together.

The manufactory industry, due to decline in profit margins, is seeking new business opportunities by moving towards servitization and value-adding services in after-sales. We have therefore conducted a case study to investigate a manufacturing company in their current transformation towards servitization. By studying the management perspective, we aimed to understand how Information Technology, by adding value, could play a role in the transformation process. This study shows that information technology can take an integrating role, by supporting new value-adding services to provider and customer, as well as a co-creating role, where both provider and customer benefits by learning from each other, in the changing work process initiated by new services. The study has also shown that Information Technology, together with organization, information and people, are crucial components in the manufactory industry?s transformation towards servitization.  Furthermore, the study has also shown that the value chain has the potential to drastically change due to the value-adding that the information technology brings to the progress of servitization..

AbstractC-essay in political science by Anna BryntessonSupervisor: Michele MichelettiSpring 2006?Young municipality politicians - Why some young people become municipality politicians, how they think it is andwhat they think should be done to engage more young people in politics??The Swedish municipalities have problem with that they doesen´t have many politicians under 30 years. Many of the young people who become politicians drop out after a short while. The conclusion of this is that the Swedish municipalities have problems to engage young people in politics.The purpose of this essay is to study and try to find out what young people think about politics? This is done with personally interviews with 7 young municipality politicians from the municipality of Eda.The specific research questions are:? Who are they which became young municipality politicians?? What was the reason that they became politicians?? How do they look at municipality politics?? Which roll and function does the young people have as a municipality politician?? What do they think should be done to get more young people to engaged in politics and become a municipality politician?The young Eda politician is a girl living in a house in the country and she has middle education.