?Det är väl någon form av tantjympa, där ni plockar äpplen och leker kissande hundar?. Detta anser Friskis&Svettis vara många ungdomars syn på föreningen i en undersökning gjord i syfte att locka unga medlemmar. Friskis&Svettis är en ideell förening utan vinstintresse. Tyvärr har man de senaste åren dragit på sig ett ofördelaktigt rykte, i synnerhet bland ungdomar som har den etablerade uppfattningen att föreningen endast är till för ?medel Svensson?.

No-fly Zones have been used in three recent conflicts. For every intervention the time taken to achieve the end-state has decreased. It took twelve years in Iraq, three years in Bosnia and only nine months in Libya. NATO was part of the intervention in both Bosnia and Libya, facing almost the same size of opponent, but it took them four times longer to achieve the end-state in Bosnia compared to Libya. The purpose of this essay is to analyze this difference in the time taken to achieve the end-state with a structured focused comparison of Bosnia and Libya based on Robert Pape´s theory of coercion with a focus on No-fly Zones. The results show that the mandate can explain the difference. In Libya NATO had the opportunity, due to the mandate, to use pre-emptive strikes, which they did not have in Bosnia.

Aim With this study we want to highlight and analyze the media spin of the PR campaign Miss Skinny by clarifying; a diffusion pattern which covers posts published by bloggers and journalists; a framing pattern from the first audited post to the last; how journalists are influenced by user generated content, and what consequences this may have for the news coverage.Method We have conducted a studied of news posts and blog posts about the Swedish PR campaign Miss Skinny through content analysis, diffusion analysis and mapped direct links between blog posts and news posts.Main result We found that a surprisingly large amount of news postings contained direct links to previous blog posts and that the former media serial no longer can be applied on today's modern media where journalists and other players come together on the converged media arena. .

Logistics and supply chain management in the construction sector is an area with great potential for improvements. Today, a lot of the workers time is spent on non-value adding activities. Research has shown that waste is a large proportion of the total production cost in building projects today.The purpose of this report is to analyze problems concerning logistics in the construction sector. Two of Skanska?s construction projects in Uppsala have been analyzed to identify problems.

The purpose of this study is to explore the Swedish site Funbeat which is a space dedicated to people who share an interest in exercising in general, and running in particular. By applying a netnographic analysis, I will investigate if Funbeat matches the criteria of a participatory culture and how the members manage to establish a collective intelligence within the community. In order to achieve this, I will analyze the interactivity between the participants which occurs in discussion threads concerning injuries related to running, in the sites discussion forum. The results will then be discussed in relation to previous research within the field for participatory culture, collective intelligence and interactivity.The outcome of the study revealed that Funbeat can be regarded as very good example of a participatory culture. By each member sharing their individual knowledge in matters regarding injuries, a collective intelligence was established.

The purpose of this study is to understand and analyze why individuals develop and manage to leave drug abuse. The material consists of interviews with eight individuals who have gone through a life of addiction and managed to change their lifestyle. We contacted the participants through the organization called KRIS (Criminals Redress with Society). The results indicate that the participants have had a troublesome upbringing and been labeled by society as outsiders which have led them into addiction. The results also show that they have all gone through a social conversion from the life as an addict to become sober.

This dissertation deals with two sports clubs and their operational development between the years 1946-1998. The research was made by a qualitative analysis of the annual reports and protocols that the clubs produced between 1946-1998. The two clubs are IFK Växjö and Växjö BK which are located in Växjö in Sweden. Our main purpose with this study was to analyze the operational development and in which way elitist drive affects the voluntary society content and culture. Results indicated that if a sports club starts with elitist sport it could have a bad impact on the voluntary sector.

AbstractIn this theory-testing case study I will analyze and discuss the Gulf War which took place in the Middle East in 1990-1991 and has become an important topic for discussion among IR scholars in the post-Cold War era. The events that led up to the Gulf War, as well as the war itself, will be analyzed from two different perspectives; Realism and Liberalism. Within these differing theoretical frameworks I have chosen to use elements from, on the one hand, Classical and Structural Realism, and on the other hand, Idealism and Liberal Institutionalism. Focusing on these specific schools of thought I aim to derive essential, ?key?, concepts that will then be tested against empirical fact.The overall purpose of this study is to try to logically explain, through detailed analysis, the actions of the actors involved in the Gulf War and, in addition, why this war ever occurred.

The purpose of this bachelor essay was to analyze two Swedish district footballassociations and how the responsible coaches of the elite youth developmentteams identify and select talent. Key questions in the thesis were how thecoaches described their leadership and their own part in the team, how thecoaches identify talent, how they work with the selection process and theiropinions about the elite youth development team structure. The study wasbased on 7 semi-structured interviews. The interviews showed differencesbetween the district football associations but also many similarities in how theyselected the team during the talent identification process. All coaches wereinvolved in the selection process but the way they talked about developing eliteplayers varied.

The use of streaming media such as Spotify has increased rapidly in recent years. Although the consumption side of Spotify is well established with over 10 million users, the medium might provide new unexploited opportunities as an advertising channel. The purpose of this thesis is to increase knowledge about advertising through streaming media and in particular via Spotify. To contribute to such knowledge we have conducted a case study to investigate how Spotify can be used and serve as an advertising medium for a smaller firm, Hasseludden Yasuragi, so that it may reach its target group. To examine the medial effect, a quantitative as well as a qualitative study was carried out using the ARF Model as a basic framework.

This paper is an analysis of the hell theme in Rob Bell's book Love Wins. A Book About Heaven, Hell and the Fate of Every Person Who Ever Lived. Using a constructivist text analysis the essay examines how Bell creates a theology around the image of hell that he advocates. The study aims to analyze and explain how Bell constructs the meaning he advocates in the concept of hell. This includes an analysis of the passages in the book that discusses what the term hell refers to and the passages that deal with properties of hell.

This report describes a comparative study of the change in grading system in the year of 1995 and the coming year of 2012. The objective is to analyze and compare the political debate from two Swedish parties, the Social democrats and the Moderates, from a number of the parties political periodicals. Futher the objective is to show, from the periodicals debate, what approach to knowledge the parties are presenting. The theoretical base of this study is rooted in the political background of grading system and in literature defining different theories about knowledge and approach to knowledge. The investigation is qualitative and the main research method is text analysis.The conclusions is that the parties overall stood their ground and kept their opinions throughout the two debates and the change in grade systems.

The aim of this Master?s thesis is to examine how the gender system is described in fantasy novels. The theoretical framework is based on Yvonne Hirdman?s theory on gender system, primarily the two basic principles: the principle of dichotomy, of separation between the sexes, and the principle of hierarchy, of man as norm. The method used is idea analysis which is a form of textual analysis.

Every year the Swedish government invests capital in different projects. In recent years the Swedish government has chosen to invest in design. The reason for this is that the government wants industry to use design as a competitive source. Two organizations, Svensk Form and Stiftelsen Svensk Indistridesign, have been assigned to improve industry and society?s under¬standing of design.

The essay investigates juvenile offenders experiences of the sanction ?ungdomstjänst? and how it may change attitudes towards committing criminal acts. The essay introduces qualitative interviews with four juvenile offenders, which have all executed ?ungdomstjänst?. The juveniles experiences of features that can be a part of the attitude change have been analyzed with a model of the motivation process, called ?Fyra F?, and four elements of persuading, which can affect an attitude change.