SammanfattningRubrikFrom Sea, Sand, Sun and Sex to Death, Disaster och Deprivation-etiska överväganden vid utformningen av marknadskommunikation för dark tourism företagProblemTurism är en marknad under kontant utveckling vilket leder till att nya nischer utvecklas inom branschen för att tillfredställa kunders ökade krav. En av dessa underkategorier är dark tourism. Denna företeelse grundar sig i ett intresse att besöka platser som varit med om katastrofer. Att kommersialisera och exploatera död är ett kontroversiellt område och av många anser att denna sorts turism är oetisk. Det gäller för företag som arbetar med dark tourism att utforma marknadskommunikation som inte uppfattas som felaktig i kunders ögon.

I många år har människor jorden runt varit fascinerade av skräck och någonting som gett dem en adrenalinkick eller känsla av sorg. Därför har många spännande sevärdheter uppkommit, som exempelvis London Dungeons och Auschwitz. Detta har blivit en ny trend i turismen och har utvecklats väldigt mycket utomlands; människor vill betala för att se och ta del av elände och misär. Det lockar många olika grupper av åskådare, främst skolgrupper men även enskilda personer som vill veta mer om historian bakom platsen. Detta är även ett stort intresse hos oss (Amera och Elin) och blev därmed ett självklart val när vi bestämde oss för att utföra denna studie.Syftet med föreliggande studie är att belysa förutsättningarna för att utveckla brun turism i Halmstad.

The aim of this study is to explore local cultural policy documents in the municipality of Gothenburg Sweden, and, more specifically, to investigate the concepts of cultural planning and instrumental cultural policy. Cultural planning is in this thesis seen as a result of an instrumental view of cultural policy. The theoretical framework consists of the theories of Danish cultural policy researcher Dorte Skot-Hansen. She describes cultural policy in urban areas as founded in motives such as economy, social issues, entertaining and enlightenment. A qualitative text analysis is performed in order to see if the purpose of the cultural policies is to focus on cultural planning as formulated in the document Kulturpolitisk strategi ? version 1.0, adopted by the city council in 1998.

Öland?s Business Office is on the verge of developing a strategy for the island?s future tourism. Before any work with developing Öland can be carried out, it is essential to gain an understanding of how the place is perceived today.The purpose of this essay is to study the island?s current image and make recommendations for how the place brand could be developed.The methods used are literature studies and qualitative group interviews. The participants have been inhabitants of Öland and returning visitors from the Kalmar region.

Tourism and Hospitality Management.

The purpose of my research has been to analyze the communi-cation of three cultural heritages and how they are being ex-posed on their respective webpages. The essay has also touched the subject as to how webpages can, through marketing of cul-tural heritages, create a connection to the marketed locations and their cultural environment. A phenomenon you could call ?creating a location?. My study has also resulted in an under-standing of how historical sites as cultural actors position them-selves to attract visitors to the location.

This essay examines the debate that arose in connection to the sale of Carl Larsson?s monumental painting Midvinterblot in 1987. My main purpose is to examine which meanings the debaters ascribed Midvinterblot and in which way the debate influenced the paintings significance as cultural heritage. I will therefore argue that the debate initiated a renegotitation of the paintings meaning as cultural heritage. In the debate the debaters emphasized the National Museum?s responsibility over cultural heritage, Midvinterblots aestethic, the paintings economic value and its national implications.

This graduation thesis aims to give a survey of how cultural property is protected withininternational law and how these protections worked during the conflicts in the formerYugoslavia and later at the International Tribunal for the former Yugoslavia, ICTY.Cultural heritage is important symbols for ethnicity, religion or political views. Because ofthis cultural property has been targeted in armed conflicts as long as can beremembered. The protection of cultural property within international law has developedfrom the midst of the 19th century up til today and is still developing towards strongerprotection. One of the latest armed conflicts where the cultural property became targetedwas the wars in Yugoslavia in the 1990?s.

Several studies have shown that the Swedish labour market for different reasons is characterized by ethnical discrimination and that people who have another cultural background than Swedish are being excluded. Most studies done within this area have been focused on why it is harder for immigrants to enter the labour market and identifying the contributing mechanisms for this phenomenon. Instead the aim of this study was to see how the immigrants view their own cultural identity and background and how they perceive that their cultural competences are being valued when they apply for a job. To examine this, the following problematic was used: How does a person who has been brought up with both the Swedish culture and another culture look at using this as a cultural competence when they apply for a job. Two different theories were then applied to analyze the problematic, Erving Goffman´s theory about Stigma and Norbert Elias theory about the Established and the Outsiders.

Introduction: How to implement and integrate cultural aspects in strategy making and planning in order for cities and regions to reap both social and economic benefits has been widely discussed in recent years. This method of working with culture, both as an economic, as well as an identity strengthening tool has come to be labeled as cultural planning. But in order for these ideas about cultural projects and institutions to become a reality, something has to be done. This is where the entrepreneur enters.The Glass Factory, a newly opened cultural establishment in the heart of the Glass Kingdom in Småland, Sweden, became the subject of empirical investigation for this paper. As this originally was an initiative from Emmaboda municipality the planning and start-up procedure could be viewed as a cultural planning process.

Background: Today, the tourism sector is one of the economically fastest growing sectors in the world. Volunteer travel is a type of service that is gaining in popularity and a number of tour operators organize these trips. Few aid agencies engaged in volunteer activities and therefore the interest in volunteer travel is caught by tour operators. These tourists travel in small groups and interact with locals. Today fifty million children in Africa are orphaned and Africans struggling with the care of these children by founding orphanages.Research questions:What does volunteers contribute with during their stay at orpahanges?What view does volunteers and orphanages have on volunteer tourism?Purpose: The purpose of this paper is to examine the positive and the negative effects that volunteer tourism contributes to orphanages.Method: The study is based on a qualitative approach with semi-and unstructured interviews, observations, and email interviews.

The purpose of this essay is to look at how the depiction of cats is performed in childrens? picture books. I will analyze eight pictures from four different books, two from each. The books are from two different decades: from the 1960s and from the 2000s.My ambition is to see if there are any artistic or cultural differences when comparing the two decades? depictions of cats to each other.

This thesis presents a research of Swedes view on sex tourism in Thailand. This research is showing how Swedes sees sex tourism in Thailand and what kind of thoughts they have about it. This research also shows the Swedish view on sex tourism in Thailand and how it differs from the view of the Swedish media and their opinion about the subject. Furthermore, this research shows that the view of this subject differs depending on the respondents? experience of travelling in Thailand.

This paper is the result of a study of competition and cooperation in regard to tourism between the five largest municipalities in Norrland in northern Sweden. The municipalities are Luleå, Skellefteå, Umeå, Sundsvall and Gävle. The aim was to study the relation between competition and cooperation between these municipalities. An important theoretical aspect in this study is coopetition, where competition and cooperation occur at the same time. The studies on coopetition in the Nordic kontext is limited and the main literature on coopetition study the relationship between firms. This study however takes a geographical standpoint and aims to fill the gap in the literature on how competition and cooperation are connected to each other between chosen municipalities. To do this the tourism strategies of the municipalities were studied thoroughly. These written strategies provided information about how the municipalities view their competitive advantages and disadvantages and some general information about how they cooperate with the nearest regions. To find out how the municipalities think about competition and cooperation with the other four specific municipalities interviews were made with experts on the tourism field in each municipality. The results show that the municipalities do not have established strategies for how they are to be competitive compared with other specific municipalities. They do not see it as profitable to compete, instead they should complement each other. At the same time however, most of the municipalities mostly cooperate with municipalities in a short distance from them, and due to lack of resources only briefly or not at all with the municipalities studied here..

certain building or environment can get a protection as a notable building if it contains certainvalues. These values are established by a certain category of people from the cultural sector.These people use established criterions to define the cultural value of the object. The objects canbe evaluated differently depending on who has done the evaluation. The people who protect thecultural environment and choose which buildings that are to be defining as notable buildingsoften uses a special model to characterise the different cultural values. This model is produced bya man called Axel Unnerbäck.