The aim of this essay is to find some of the main developing tendencies in the advertisement genre during the period of 1930-2000. The analysis is based on three examples of Gevalia cinema and TV-advertisement. Research findings are the result of using theories from different but relevant sciences, which are media, linguistics and rhetoric. Media studies help to explain the influence of the society and technology development on the advertising business. Linguistics and rhetoric give the main methods and terminology for the basic as well as comparing analyses of the three advertisements in question.

Coordinator of public health has recently become a new profession in the field of Health Promotion. During the last few years the pedagogic perspective has been increasingly important for the coordinators as a way of adapting their work methods to the circumstances. The conditions for coordinators of public health differ between municipalities and thus their tasks and responsibilities may vary with the local structure. According to the literature there are several ways to conduct Health Promotion and it is in the hands of the coordinator to adjust the methods to fit local conditions. The purpose of the study was to examine what influences the coordinators of public health and how that affects their work methods.

This paper analyses the pricing on spare parts. Empirical studies have showed that manufacturers of durable goods make an unproportional large profit on its spare parts in relation to the revenue it generates. It is first showed that according to the standard economic model the price on spare part ought to be zero since the producer include an insurance in the price of the main good. Further it is showed that moral hazard alone do not explain the pricing found in the studies. Finally an analysis of whether consumers with present-biased preferences could be a possible explanation is made.

Föreliggande studies syfte var att undersöka behandlingseffekten av ett Internetbaserat självhjälpsprogram med e-poststöd, för personer med olika typer av ångestproblematik. Ett ytterligare syfte var att undersöka behandlingsresultaten när deltagaren själv fick förfoga över behandlingens upplägg och innehåll. Huvudkomponenten i behandlingen utgjordes av sammanlagt 16 moduler hämtade från tidigare Internetbehandlingar riktade mot social fobi, paniksyndrom, generaliserat ångestsyndrom samt depression.Behandlingsgruppen utgjordes av 27 individer som varit kontrollgrupp i en tidigare behandlingsstudie. För samtliga deltagare pågick behandlingen tio veckor. Beroendevariabler utgjordes av självskattningsformulären Clinical Outcome in Routine Evaluation ? Outcome Measure, Beck Anxiety Inventory, Montgomery Åsberg Depression Rating Scale ? Self Rated, Quality Of Life Inventory, resultat på SCID-intervjuer samt kodning av totala symtom.

During late autumn/winter in the years of 2005/2006 and 2006/2007 a questionnaire study was made in Västra Götaland county in the south west of Sweden. Inspectors responsible of animal welfare answered the questionnaires during their routine visits to different horse stables in the county. The questionnaires contained questions about the number of horses at the farm, hoof condition, body condition, how often the horses were fed outside and the pasture condition. The purpose of this study was to investigate if a connection could be seen between environmental factors and health factors within the horses in this material. The connections that were analysed were between; hoof health and pasture condition, how many times the horses were fed outside and the body condition and between the number of horses in the pasture and pasture condition.

The aim of this study was to describe home care personnel and their experiences in palliative care. The design was qualitative and data were collected through interviews. Five home care personnel were interviewed, all women, whom have experience of palliative home care.The material was then analysed with qualitative content analysis and eight main categories, derived from experiences of home care personnel, were identified: relationship, safety, quality of care, a better end-of-life, routine, information, knowledge and competence, and work environment. The result showed that all participants of this study identified themselves as family members of the patients whom they had cared for during a long period of time. Additionally, the participants were emotionally touched when the patient died.The majority experienced that the patients do receive good care in their homes.

Syftet med studien är att utifrån lärandet och de förändringar som hittills skett i styrkortsarbetet beskriva och analysera hur Locum håller sitt balanserade styrkort levande. Forskare inom styrkortsområdet framhåller att styrkorten kontinuerligt måsteuppdateras för att kunna spegla företagets situation. Lärandet anses vara en förutsättning för förändring, därför inriktas studien på hur förändring och lärande i företaget håller detbalanserade styrkortet levande. I den teoretiska referensramen har en cirkelrutin för förnyelse av det balanserade styrkortet tagits fram utifrån befintlig teori inom området. Den kvalitativa studien omfattar datainsamling i form av interna dokument,årsredovisningar och fyra semi-strukturerade intervjuer med medarbetare på olika nivåer i Locums organisation.

AbstractThis thesis discusses and analyses a 19th century female author's vanishing from history. The study investigates social relationships as figured and described in the epistolary form, based on letters between the author herself and different members of her family. It also tries to identify the author's position and situation in her time and society according to important themes and motifs in her novels. The main purpose is not to reconstruct history, but rather to show the many complex histories that can also be described, apart from the simplified and generalized one. The aim of this study is to, from a post-structuralist perspective, analyze the position of author Marianne Lundegård-Hagberg, and her role as a performative, discursive person that history forgot..

This report is about a couple of specially chosen peatlands in eastern Uppland, Sweden. It concerns their development between the year 1922 and 2012. The historic fact originates from a large investigation of peatlands in the south of Sweden made by the Swedish Geological Survey, SGU, in the 1920?s. To be able to choose peatlands an analysis in GIS were made, in which we were able to find locations good enough for our field investigation. During the field investigation we bore to find nice peat cores that later went through several analyses in a lab.

All over the world the waste from human society is causing problems. In developing countries, large cities are polluted through huge amounts of wastes and people are forced to live very close to open deposits. Lima, capital of Peru, is no exception. The countryside in Peru has also a great challenge to face concerning the waste issue. Children and adults suffer from infectious diseases and contamination of the nature occurs as well. One solution to handle organic waste is to compost, which means a controlled decomposition of organic waste under aerobic conditions at certain temperatures.

The main aim of this master thesis was to see the process of an interactive online reference service from idea to final product. The reference service we have studied is developed and used by the Library of the National Institute for Working Life in Stockholm, Sweden and goes by the name phibi. Our goal was to review the whole realization process from the reasons why a service like this was created, how the service was introduced and implemented inside the organisation and finally what the result and consequences were for both the library staff and for the users of the service. Phibi is designed to be a tool that fosters communication between the library staff and the remote users where the users get the opportunity to be helped with their questions by the library staff although they are not physically present in the library. To understand the process we conducted a case study with 11 interviews of the library staff, the superior and the initiator to phibi.

In the democratic process, of discussion and decision making, there is a need of reliable and authentic information. Archives are authentic and reliable information and also provides long term accessibility. But the public archives potential isn´t utilized enough at a societal level. The public archives are organized in a decentralised manner, and there are no common accesspoint at a national level. In the thesis this issue of accessibility and use at a societal level, is discussed in terms of collective memory.

Background: Children frequently exhibit high levels of distress while undergoing routine blood sampling or injections. If the child is not treated with appropriate care, the feelings of distress may increase over time and result in needle-phobia. Objective: The purpose of this study was to describe nurses´ possibilities to relieve distress in children undergoing needle sticks. Method: A systematic literature review was conducted through database search and screening of reference lists. Ten research articles with a quantitative approach were included, coded for quality and then analyzed.

The aim of the project is to develop a tool for a management system at the advertising agency ofConfetti. The company has during a longer period of time felt a need of introducing a quality and environmentalsystem but have a lack in resources of knowledge, time and money. Their goal is to have aconcrete documentation which describes their quality policy and the function of the activity.The work has been performed by mapping and analyzing the processes of the company according tothe process model with focus on one pilot process. New routines have been developed and documentedin a management system.Confetti would like their management system to fulfil the ISO-standard so that they eventually inthe future can be certified. Therefore a literature study has been done according to management systemsand standards.

This B.Sc. Thesis examines how Swedish Large Cap companies communicate CSR in social media. We describe the current state of CSR communication in four different social media channels, Twitter, Youtube, Facebook, and blogs. This research, supported by interviews with stakeholders and a quantitative survey, analyses the potential risks and benefits from communicating CSR via social media and provides concrete advice on the development of a CSR communication strategy for social media. Although some benefits have been realized, many companies have failed to truly reap the potential benefits from an effective social media strategy for CSR.