I följande uppsats undersöks attityder hos kunderna på Stockholms cafémarknad i syfte att undersöka möjligheterna för McCafé-konceptet att lanseras på stadens marknad. McCafés största konkurrensfördel identifieras som pris genom att studera hur konceptet utvecklats och ser ut i andra länder. För att få en nyanserad bild av kundperspektivet genomförs en enkätundersökning i centrala Stockholm med 222 svarande. Enkätundersökningens första del bygger på the Theory of Reasoned Action där konsumentens påverkan av olika attribut betraktas genom att låta denne utvärdera situationen på marknaden och sedan värdera vikten av samma attribut. Dessutom tittar teorin på förändringspotentialen för de undersökta attributen.

The purpose with our study is to investigate in which way a public field of action has succeeded to make the economic management more effective and also find out which factors/activities that have contributed to get the result of the budget in balance. We also want to find out in which degree the balanced scorecard (BSC) has contributed to the positive result of the budget. Method: We had started out from the qualitative method theory which is based on the hermeneutic theory, because we will interpret and understand. With this starting point we have chosen to use a case study with semi-standardised interviews supplemented with information from different documents, and to get the theoretic connection we have studied literature in the subject field. The analyse and even the theoretic connection have then started from, for this study, a special analyse model.

Desperate Housewives lockar tittare med sin sammanblandning av såpa, drama, action, komedi och deckare. Att berättarrösten i serien är en död kvinna, som från början har en av huvudrollerna, bidrar till attraktionen för serien. Det står klart att Desperate Housewives är en av få såpoperor som fortfarande fungerar på bästa sändningstid..

Desperate Housewives lockar tittare med sin sammanblandning av såpa, drama, action, komedi och deckare. Att berättarrösten i serien är en död kvinna, som från början har en av huvudrollerna, bidrar till attraktionen för serien. Det står klart att Desperate Housewives är en av få såpoperor som fortfarande fungerar på bästa sändningstid..

This is a qualitative study whit purpose of showing how teachers work whit students in need of special support in school. The purpose has been to study what teachers mean whit special aid, and if the support is individually adapted for each students needs. I have trougt interviews, observations and examinations of diverse documents found paradoxes where teachers and the scool leaders claim that they work whit the integration of all the students at school, while the teality shows a different picture. I have found a clear segregation of students, where they have on repeated occasions had to leave the classroom to receive tuition. The school stuff has a wide iiew of wich students are included in the term "students in need of special tuition".

Bakgrund Yrket som operationssjuksköterska är idag den äldsta sjuksköterskespecialiteten men förblir främst en dold yrkesroll på grund av att det utövas bakom stängda dörrar. Yrkesrollen skildrades som komplex och kretsade omkring patienten, samarbetet och den tekniska utrustningen Patricia Benners teorier om sjuksköterskans yrkesutveckling användes som teoretisk förankring i studien. Syfte Studiens syfte var att belysa hur operationssjuksköterskan upplever sin yrkesroll. Metod Studien genomfördes med en kvalitativ ansats och tio semistrukturerade intervjuer utfördes med operationssjuksköterskor från två sjukhus i Sverige under våren 2011. Alla intervjuer spelades in och transkriberades ordagrant.

The culture center studied has gone from being organized by enthusiasts and ideals, to being institutionalized with a educational association responsible for the management. The questions discussed are ? how this change affects the active people in the house and what consequences these changes make for the institution of the house and for the regular management..

Syftet med denna rapport är att undersöka hur After Action Debriefing (AAD) fungerar på polismyndigheten i Södermanlands län. Rapporten har sin utgångspunkt i åsikter från anställda poliser i distriktet i Eskilstuna angående frågor om debriefing. Rapporten fokuserar också på åsikter från ansvarig debriefingledare om debriefingens funktion och slutligen vad lagen (Arbetsmiljöverkets kungörelse) säger om rätten till debriefing. Tillvägagångssätt för insamling av data har skett genom enkäter, intervju samt litteraturstudier. Polisyrket är ett krävande yrke på många sätt, och risken för att utsättas för jobbiga händelser är stor.

This is a qualitative study whit purpose of showing how teachers work whit students in need of special support in school. The purpose has been to study what teachers mean whit special aid, and if the support is individually adapted for each students needs. I have trougt interviews, observations and examinations of diverse documents found paradoxes where teachers and the scool leaders claim that they work whit the integration of all the students at school, while the teality shows a different picture. I have found a clear segregation of students, where they have on repeated occasions had to leave the classroom to receive tuition. The school stuff has a wide iiew of wich students are included in the term "students in need of special tuition".

Syftet med aktionsforskningsstudien är att lyfta fram förskoleklasslärares egna åsikter om förskoleklassverksamheten. Det är ett relativt outforskat område, förskoleklassreformen genomfördes 1996. Denna studie ska bidra med mer kunskaper med hjälp av förskoleklasslärares egna berättelser om förskoleklassverksamheten utifrån pedagogernas perspektiv. De fyra deltagande förskoleklasslärarna var ett strategiskt val, de fyra förskoleklasslärarna som deltog i aktionen erbjöds även att delta i studien. I denna kvalitativa studie utgår empirin från de gemensamma samtalen i aktionen. Förskoleklasslärarnas berättelser kondenserades och det skapades två fiktiva pedagoger Aina, som fick symbolisera samarbete, flexibilitet och framförhållning och Berit, som fick symbolisera konservatism, individualism och nuorientering.

This essay focuses on tourists' information seeking. The main focus was to examine whether there is a connection between how the informants in different tourist styles the different tourist styles are presented by Eva Wolf as the tourist of recreation, action, culture, compromise, and individualism seek information to their forthcoming vacation. The result was reached through a qualitative method, where ten informants with various tourist roles were interviewed separately. The informants were chosen by personal contacts. In addition to these interviews, three representatives from the tourist industry were contacted and interviewed by e-mail.

Abstract A phenomenon that has been noticed more and more in media and the public space in recent years is what is called guerrilla gardening. It means the illicit cultivation of someone else?s land. This report's intention is to analyze what impact guerrilla gardening could have on today's urban space in terms of stable changes in norms and physical design. I have also focused on guerrilla gardener?s choice to carry out these actions illegally, without asking for permission, and what impact that could have on the issue of appropriating public space.

We are always surrounded by space, not just only in a room with four walls, but also when we are outdoors.Constantly we move in a flow of space that changes whenever we move. Unaware we are affectedby this threedimensional surrounding of ours, and it reacts with our perception. Many times, we chooseto translate it into something two-dimensional, for example when we take a photo, recording a movie orframing a view with a window. It helps us to catch a moment, a piece of reality and restore it in our ownway. In this project I?ve chosen to explore this process, to interpret and create my own theories about thistranslation from space to a two-dimensional surface.

Infringement of intellectual property rights often causes significant economic damage. The problem with illegal activity concerning counterfeiting is constantly increasing. The development has lead to constitute an extensive international activity which is harmful for intellectual propery owners, consumers and the society in general. Competing products tend to be increasingly similar to each other, with rather similar marketing-, sales-, and pricingstrategies. As a result, the trademark strongly affects consumers? selection-process during purchase.

The running of a Swedish pre-school is not just about taking care of children but involves incorporating educational activities that follow curriculum guidelines. In addition, time must be allocated for planning, discussion, evaluation and reflection. Many pre-school teachers feel that there is insufficient planning time which is needed to follow the established curriculum guidelines for kindergarten. Due to the rising numbers of children per class, and the obligation to document and evaluate everything, pressure and lack of time has become a significant issue.The purpose of this study is to investigate four pre-school teachers´ views on pedagogical planning and reflection time. Questions to be answered include:1.