Thesis purpose: The purpose of this thesis is to make a contribution, by connecting the transfer of meaning within the context of TV series. The meaning is transferred from the brand to the character in a TV series and then further to the viewer. To look at different role functions that are used in dramaturgy and narrative techniques, we will be able to see how the brand will have a specific role and thereby make the transfer of meaning more successful and effective. This role will have an important impact on product placement according to the meaning that will be transferred from the brand to the viewer, through the character. Methodology: By looking at the transfer of meaning process that is created from the brand, an unstructured observation is applied where we observed the placement and usage of different within a specific TV series.

The productiontime in the construction industry contains of many different participants which will take part in different events. When there is so many people working with the same project it is easy tosee one self just as a part of the game. The consequence of this is that they don?t see themselves as important participants whos knowledge, opinions and experience can be useful in the whole production process. This might lead to that they feel neglected and the consequence of that will be lackof motivation.

Kamratposten is a swedish magazine aimed at youth aged 8-14. They write about almost everything that concerns youth, all the way from dealing with loneliness to animals and celebrities. This study concentrates at how they write about love. With a qualitiative narrative analysis of the 12 articles that concerns love from the 2013 issues of Kamratposten, I have tried to answer the questions: - What narratives about love are being constructed in Kamratposten 2013?- How do they construct males, females and gender in their articles about love?What I found was that the hetero normativity, or the heterosexual matrix as Judith Butler calls it, was very strong in the articles.

This report describes the development of a high-voltage connector at the request of Scandinova Systems AB in Uppsala. The development process is described from the making of a customer demand specification, to the making of drawings for the manufacturing of prototypes. Scandinova develops high-voltage modulators, hence the need for connectors that can handle very large power pulses. Their current connector has several weaknesses that may cause the connector to melt or catch fire. The development began with a number of studies that included the modulator structure and the current connector structure and functions.

This paper discusses how librarians are being represented infilm. Is it through stereotypes or with a more modern andrealistic approach? This is something that is examined byreviewing a number of movies based on various stereotypesas previous research has addressed. This work describes whystereotyping of occupational roles are a problem andtherefore examining how well research on the subject isconsistent with films from various years and genres..

The aim of this study was to investigate if a mechanical recruitment process could be a useful tool for employers to avoid discrimination. National and international law protect jobseekers from discrimination during the recruiting process. Despite this individuals frequently report that they are treated unfairly when they apply for a job. In line with this research shows that some individuals do not have the same opportunities in the labour market as the rest of the population. This study focus on discrimination based on ethnicity, age, gender or disability.Today most of the hiring decisions are based on employers professional judgement.

This study examines the cultural factors which necessitated the establishment of The Music Archives of Småland in 1991 in the city of Växjö. I wanted to know the importance of the local music tradition and the role of those people who worked to create an institution such as this. In order to do this I interviewed the chief collector of early folk music, Magnus Gustafsson, and made use of literary sources to devise questions and evaluate the results of the exercise. In this study I have made use of a model of a musical culture in a society, created by Lundberg and Ternhag, based on the theory of cultural fields by Pierre Bourdieu. According to this model, the stature of a musical culture gives different forms of musical expression certain roles, but these roles can be remodelled, reflecting perhaps political or ideological influence.

This study is part of a project to evaluate and develop metods to control the semen quality in stallions. The study was carried out in cooperation between SLU and Flyinge AB. The objective of the study was to analyse -if there are individual differences in sperm chromatin integrety between different stallions -if there is a correlation between subjectively evaluated sperm motility and sperm chromatin integrity -if sperm chromatin integrity is changed after selection of the semen with a centrifugation method through the silica-spheres, gradient or a single-layer, i.e to use the chromatin integrity analysis as a method to evaluate the selection method. The use of chilled transported semen has increased a lot during the last 10 years, especially among the Swedish warmblood breed. Because the foaling percentage has decreased with the increased use of chilled transported semen, there is a need to develop methods to control the sperm quality. Evaluation of the chromatin integrity could be one way to evaluate the quality of the semen. Chromatin is the DNA in the nucleus of the sperm.

This thesis revolves around NATO?s role in the Ukraine crisis with the startpoint in 2014. Specifically, through conducting a qualitative content analysis of various NATO related material, a study regarding NATO?s security strategy and defense strategy, and the strategies' implications and roles in the Ukraine crisis, was able to be conducted. The purpose was to obtain an understanding of how NATO?s strategy has been interpreted and implemented in relation to the crisis.

Background: Peripheral arterial disease (PAD), as a consequence of atherosclerosis in the arteria of the limbs, affects one of ten Swedes older than 65. PAD can develop slowly and silently, and involves an increased risk for cardiac infarction and stroke. Measurement of the patient´s ankle blood pressure and calculation of the ankle-brachial index is an evidence-based method to discover PAD. Objective: To investigate how district nurses and general practitioners perceive this method of examination and experience possible obstacles to why it is not more commonly applied at primary health care centres. Method: Data collected by semi-structured interviews have been processed by qualitative content analysis with a manifest onset.

Previous research shows that Swedish teenagers? reading of fiction have decreased during the last decade (Skolverket 2006). As future librarians we found ourselves asking why, and an interest to look into this was triggered. The purpose of this Bachelor thesis is therefore to examine why teenagers? reading of fiction is decreasing. Focus lies on students? perception of their own reading, both inside and outside the school environment.

The main purpose of this thesis is to examine the process of selecting films at Bibliotekstjänst and at Swedish public libraries. The tools that have been used for analysing and interpreting the results from the interviews and the questionnaire are theory-based models describing the selection process concerning film and Carl Gustav Johannsen?s quality definitions. The result of the investigation shows that Bibliotekstjänst doesn?t really work with any quality definitions in their selection process.

Background: Breastfeeding frequency decrease in Sweden and infants born preterm is a particularly vulnerable group to not be breastfed according to current recommendations. Mothers of preterm infants have an extra need of support from the health care system. Mothers' self-efficacy in breastfeeding affects the outcome of breastfeeding. Health professionals' attitudes to breastfeeding have an impact on the breast feeding support they provide to the mothers.Aim: To investigate whether an intervention could strengthen self-efficacy in breastfeeding among mothers of premature babies. A further aim was to investigate whether the intervention influenced health professionals' attitudes to breastfeeding.Method/Design: An experimental study with quantitative approach in the form of questionnaire survey was conducted.

In the nineties, policy makers highlighted the importance of creativity in education in order to nurture entrepreneurs in our society, thus the purpose of this study is to investigate high school students´ experience of creativity in psychology classes. The results are based on qualitative data from four semi-structured interviews with Swedish high school students who study psychology. The conclusions are that the respondents perceive psychology as a very creative school subject in which they can give personal experience as examples, they can give alternative explanations and solutions to problems, and that there are no right or wrong answers which means that they feel encouraged to self-reflect. The teacher is important as the respondents experience her as open, tolerant, and moreover, that she varies the classes, which contributes to a good classroom climate. The respondents also experience a certain degree of freedom when they feel involved and are allowed to influence their education.

The role of the professional photographer is ever changing. The changes take place as the Swedish media industry itself, due to fluctuations in the economy, is forced to change. As the demand for printed news wane, the advertisers seek out other media and free newsprint & the internet take over large portions of the market, the newspaper industry is forced to cut issues and make drastic changes to stay in business. This changes directly affects the way news bureaus are organised and inevitably changes the working conditions of their employees. The two competing newspapers ?Arbetarbladet? and Gefle Dagblad? in the Gävle district were affected by this kind of change in quite a unique way.