Communication of sustainable development has become an increasingly important part of organisation?s corporate branding. Consumers demand more transparency from businesses and want to know more about how they work with these issues. An important part of how internal communication can be used to reach organisational success involves organisation?s employees.

The Picture book - text and image in interaction. A study of Tove Jansson's picturebook: The Book About Moomin, Mymble and Little MyThis study examines Tove Jansson's picture book The Book About Moomin, Mymbleand Little My, to show relationships between text and image in the narration of thestory. This is done through an analysis based on Ulla Rhedins dissertation The picturebook - towards a theory where the conclusion is that the picture book as book mediumcan be divided in three different picture concepts. The various concepts are; the epicpicture book, the expanding text as well as the genuine picture book. This study hasperformed a text and image analysis showing that the image colors, the differentspreads, landscape scenes and characters' placement, et cetera play a role in placingthe picture book in its concept.Tove Jansson used more than text and image to work out the story of theMoomintroll, Mymble and Little My, there are holes in the picture book that have animportant role, which the analysis will show.

Library 2.0 is a term which emerged a few years ago and is frequently discussed. There is no uniform definition of the term but the central aspect of the concept is to encourage increased participation from library users.The aim of this Master's thesis is to investigate if and if so, how the professional role of the librarian is affected by Library 2.0. To do that, we have conducted a case study at the public library in Umeå. Their homepage minabibliotek.se is a practical example of Library 2.0. The homepage is based on interactivity and the library users can participate in various ways.We thougt that qualitive interviews was the best way to gain an understanding for how the librarians at the public library in Umeå experience how the work with minabibliotek.se affect their professional role.

The purpose of this study is to examine the experiences and perceptions of children`s librarians regarding floating collections in public libraries in Gothenburg. In focus for the study are the experiences and perceptions that exist among children`s librarians when it comes to children as library users, the librarian`s working tasks and the professional role as a librarian. The empirical material has been collected through semistructured interviews with six children`s librarians. The material has been analyzed twice. The first analysis has been conducted through qualitative content analysis.

The purpose of this paper is to view Karlstad Municipality and their financial support to non-profit organizations within equestrian sports. Despite the varying representatives of various equestrian sports in Karlstad, there seems to be a single beneficiary within the sport when it comes to financial support from the municipality. The policies and plans concerning cultural development are directly compared to the Karlstad Municipality and its contribution to these organizations within equestrian sports. Through interviews and reports I have studied the process of financial support from the Karlstad municipality using an intersectionality theory based on Nina Lykkes guide on gender studies and feminist theory. Pierre Bourdieu?s theories on field, habitus and capital are also used as a method to enhance the understanding of equestrian sports and its role in modern Swedish society. The conclusion is that the Karlstad Municipality is, for a several of reasons, promoting non-profit organizations within equestrian sports, which are operating as riding schools.

The background of this paper is the dual role that the social worker can have, of beeing both supportive and controlling in the meeting with clients. It is also about the power the social worker can have, how they handle the power in their profession and how they remain to it in the relationship with the client. The study is qualitative and built on interviews with eight social workers that work in different areas in the social services. We have chosen to see this dual role as if the social workers have to, in their daily work, handle the roles as one authority role and one supportive role towards the client.The purpose of this study is to understand how the dual role as the social worker has in the profession, as a helper and a authority, is expressed in the work and relationship with the client. We have turned this purpose into two questions: How do social workers with authority remain to the dual roles of the profession? How do the social workers describe and understand power?We don´t want to generalize in this study, we want to give an example of the social workers own experiences about the dual role.

The purpose of my research is to describe the substance in three different wedding conversations, and study how the role of the priest is designed in these conversations. The foundation of my study contains authentical conversations and interviews from three priests and three couples. My main material is the authentical conversations but the content of the study, with supplementary interviews with the priest and the couple, render possible a perspective analysis of the wedding conversations from both sides. My conclusion is that the three priests expresses a different role in each conversation and the couples are powerless in the face of the priests. The dominate conversationsstrategy plays a decisive role for the matter and the character part of the priest in these conversations..

When foreign children first arrive to Sweden, the first contact they get with the local society is through primary school. Therefore, the primary school have the fundamental role to attend the foreign and their families.The teacher plan for primary schools (Lpfö98) make it very clear that children with foreign background are given the full support in their development in a multicultural society. The aim of this report is to investigate how two pre-school teachers and one school counselors? work with these newly arrived children in preschool to support their integration in the preschool.As the role of the primary school is so vital for children with foreign background in this new society, I would therefore like to take the opportunity to explore and show how meaningful the role is of teachers to integrate these children into the Swedish primary schools.In this report, the theory part is treated based on integration and on the schools suspension to multicultural backgrounds. For this report, I even stress the support of the primary school and how they meet the foreign children and their families.

In this bachelor's thesis, we investigate the Swedish folk high school?s role in neoliberal society, which is analyzed through the lens of Norman Fairclough's critical discourse theory as well as Erving Goffman's theory of social deviants. The focus of our study has been participants in creative education, such as art, theater and creative writing. Our findings include that participants at folk high schools find great value in their education, both creatively and personally. They note that they have experienced a large amount of personal growth, regarding both openness towards others and higher confidence and their own abilities and identity.

The purpose of this thesis is to explore how love relationship affects the identity and attitude towards school of study motivated girls in 17-18 years of age with the subsidiary purpose to get anidea of how the gender order is maintained in the relationship.The study is based on theories of gender theory and identity theory, which concerns gender as aresult of actions and how the gender order is maintained. The identity theory is based as a choice toconvey different roles.The study is founded on qualitative research interviews with six different girls, where the focus wasto learn about their own experiences of how the love relationship affects them.The results were interpreted through a hermeneutic analysis.The results show that the love relationship affect informants' identity on self-perception, what roles they convey and the attitude towards school. It turned out that the informants' attitude towards school was dependent on their boyfriend´s attitude towards school.The results also show that girls are highly involved in the process of maintaining the gender order in which they choose to manage their time according to their boyfriend's time, and has the role of the engaging and emotional in the relationship..

Authors: Phia Bergdahl & Karin TydénTitle: This is the era of the personal brand ? a study about the role of a personal brand in a professional context in modern societyLevel: BA Thesis in Media and Communication StudiesLocation: Linnaeus UniversityLanguage: SwedishNumber of pages: 54Background In pursuit of being unique and stand out, it has become fashionable to market yourself as a personal brand. According to some experts on the subject, this has become a necessity for survival in the tough competition about the jobs and the customers. With Internet and social media as a natural element in our society, we also have to relate to these channels when it comes to communicating ourselves.Purpose The purpose of this study is to examine the role of the personal brand in a professional context in modern society and to explore Internet involvement in communicating the brand.TheoriesWe have used Bauman?s theory of ?consumer society?, how we live in a society where we are both the consumers and the goods consumed. We have also used Castells?s theory of "network society" and how its growth is changing our culture.

This analysis explores the psychosocial aspects in relationship to the occupational role as a correctional officer in Sweden. Historically prisons are hierarchically structured with a military organisation used as the basis for a role model. This military type structured organisation is designed to keep the prisoners under constant observation, thus providing direct authority and control by the prison guards over the prison inmates. Data obtained from investigations conducted by the Swedish Government indicate a direct link between the prisoners's living conditions and the prison employee's work duties and environment. The data strongly suggests that the work needs of prison guards have significant priority over the general work conditions of inmates, thus showing that the status for the occupational role was relatively low.

The aim of this thesis is to examine the archivist's professional role in public authorities and discuss if, and in what way, the profession is effected by the new swedish process oriented archival description system. The study focuses on swedish authorities and does not make any international comparisons with other institutions. Neither does it investigate archivists workingin the private sector, but centers on public institutions.The survey is performed in five swedish public authorities, using interviews and observations. Grounded theory is used as a method initially in the purpose of keeping an open mark towards the object of study. The initial results led on to questions about how well the archivists perceived that communication within the authorities served, and how this in turn prepossessed their work situation and the professional roles in which they found themselves.

The main purpose of this thesis is to investigate hospital librarians understanding of their professional role in working with children. Two different aspects of the professional role were focused on; professional knowledge and ethics. The following research questions were posed: - How do hospital librarians experience their professional role in working with children and young people? - What is regarded as professional knowledge content for hospital librarians in working with children and young people? - How do hospital librarians view ethical aspects in working with children and young people? The issues have been addressed through qualitative interviews with seven hospital librarians. We have used phenomenography which is both a set of theoretical assumptions and a methodology.

The purpose of this paper has been to reach a greater understanding in how moral inflicts social workers way of handling everyday situations. In what way, if in any way, moral comes to play a part in the making of decisions. In order to reach this understanding we have interviewed two different groups of social workers which we also later on came to compare . One of the groups contained six interviewees and the other group contained five interviewees. Both of these groups were in the ages between 27 ? 52.To shed some light over this phenomenon did we use two theoretical perspectives, first Kant?s morale theory and second, consequentialistic utilitarism theory.As a result from the interviews we?ve made, we came to an understanding that the meaning of morale and in what way it can be applied in the everyday work differs between these two professional groups.