There is an ongoing reorganization within media industries today as they adapt to new and changing demands - the environment is changing fast and the organizations with it. The development of new technology is contributing to new forms of media distribution in the present media industry. The structure of media organizations is getting flatter and the co-workers are getting a new and bigger role. All this is bringing new challenges for the leaders of the organization. Caught in the middle of these new structures is the middle manager who now is facing different demands from all sides.

According to law all Swedish authorities must express themselves using correct, plain and comprehensible language whenever they communicate with the citizens in order to make it easy to understand what needs to be known to participate in the Swedish democratic society. I would like to explore if there are more tools than the language that could be used to make their communication easier to comprehend, in this case images and stories. In this essay I will investigate the relationship between the written words and the visual components ? images and illustrations ? in brochures from Swedish authorities. I will also try to identify possible narratives in the brochures, and examine the functions of these narratives.

The main purpose of this essay is to identify opinions of masculine and feminine language in a written text. The aim is to examine whether the reader of a text can define the anonymous author?s sex, judging only by elements such as choice of words or sentence structure. Are there any differences between the sexes as they appear in written language, and is the common man able to make this distinction? The essay is based on several studies on people?s ideas on masculine and feminine language, as well as studies on actual differences.

 AbstractBackground: Among elderly people with dementia pain is a common problem. In older persons, particularly those suffering from dementia and cognitive impairment pain is often underdiagnosed and undertreated causing unnecessary pain, suffering and affect quality of life negatively. Dementia complicates the identification of pain when the natural ability to communicate decreases when a person is suffering from dementia. It is important that health professionals working with older persons with dementia are aware of the person?s pain expression.Aim: To clarify how older persons with dementia communicate pain expression.Method: To study this area a literature review was used.

The purpose of this BA-thesis is to examine how many girls, boys, women and men who appear in children?s programmes in the years 1978, 1992 and 2007. We have also studied if they are described as typical gender role stereotypes and we have looked at the power conditions between girls and boys, women and men and children and adults. From the results we then examined the changes through out the years. We have made this possible by choosing two days each year when most children were watching the programmes.With the gender role theory we have brought up the important issue of the fact that men appear more frequently in media then women and by doing so the media preserve men as the standard gender.

Detta arbete belyser ämnet Svenska som andraspråk (Sva) genom fyra kvinnliga Sva-lärares upplevelser av hur deras kunskaper i Sva-ämnet beaktas av andra ämneslärare och rektorer. Studien genomfördes på ett högstadium och ett gymnasium i två olika kommuner. Förestående studie har en kvalitativ ansats innefattande inspelade intervjuer där intervjuaren utgick ifrån en intervjuguide. Resultaten pekar på likartade upplevelser hos alla fyra informanterna, nämligen att deras kunskaper i Sva inte utnyttjas av andra ämneslärare samt att det föreligger ett ointresse/okunskap hos såväl andra lärare och rektorer, som hos föräldrar och elever om Sva-ämnet. Samtidigt upplever informanterna att deras kunskaper behövs, men att det i nuläget inte förekommer något samarbete.

The purpose of this thesis is to study how femininity and masculinity is portraited in theeditorials of four Swedish lifestyle magazines; Glamour, Cosmopolitan, Moore and Slitz. Themain questions we based our study on are: What kind of relationship does the editor in chiefcreate with the intended reader? What conception of the world does the editor in chief createin the editorials? How does the editor in chief portray masculinity and femininity?In order to answer the questions above we performed a qualitative analysis of the editorials offour lifestyle magazines published during 2007. We used a discourse analysis with emphasison gender and how the editorials constructed masculinity and femininity and its stereotypicaltraits.Furthermore we based our results on a theory of the socially constructed gender. According tothis theory gender is constructed during our childhood and adolescense by the individuals andthe society surrounding us.

The purpose of this study was to explore preschool- and primary school teachers? perceptions of fairytales, why they use fairytales and what thoughts they have about the impact of fairytales on children?s reading and writing development. We interviewed seven teachers and three preschool teachers in northern Sweden to find out how work with fairytales is carried out in preschool and primary school. We also interviewed twelve pupils who were seven and eight years old to find out what they thought of fairytales in primary school. The result showed that preschool- and primary school teachers had a positive attitude towards fairytales and the opportunities provided by fairytales.

Grades and assessment are a natural part in the school's everyday existence, deliberations about equivalent assessment is discussed all the time between teachers, students, home and school. They that in front are influenced of a grade or a judgement are in first hand the students and therefore are the important for the students to know which objectives and grade criteria that apply for them to achieve at the end of years 9. The aim with this survey is to get the knowledge about how a tutor grade family?s student in a preparatory class in stopped of years 9, in Swedish as a second language. Do the students in a preparatory class's get grades or a judgement? This is interesting also in order to know to which grade criteria students in a preparatory class have to achieve in the compulsory education?s later years and to know how a tutor assesses these students on the basis of those objectives and criteria that apply.

This essay is about integration's discourses in newspapers. It compares four different newspapers with each other and it compares them also in a time perspective. The four different newspapers that the essay compares are Aftonbladet, Svenska Dagbladet, Dagens Nyheter and Expressen. These are Swedish newspapers and they are distributed all over the country. The time perspective is a two months period, one month in the year 1994 and one month in the year 2002.

Denna studie handlar om språk och statusskillnader mellan språken. Syftet var att ta reda på om flerspråkiga grundskoleelever upplever att deras olika språk har olika status. Undersökningen är deskriptiv till sin karaktär. Sex stycken respondenter från åk 9 blev intervjuade. Intervjun består av två delar en skriftlig del och en muntlig del.

The purpose of this study is to examine how four educators in two different departments at two different preschools in Stockholm, selects children's literature in preschool and how literature is used in the activities and how much influence children have in the choice of literature. Based on qualitative interviews as a method we have interviewed pedagogues to get answers to our questions. We will also interview some children to find out how involved they are in the purchase of literature on the departments we examined. We consider the social cultural perspective to be a well rounded starting point for our survey, because the theory gives us the opportunity to study how the interaction and meetings between educators and children develop for each reading encounter. And through the analysis a thorough display between educators and children towards literature will be shown.

The following study was undertaken in the spring of 2005 in Helsingborg, Sweden.It presents a study of the experience and values six young couples have related to parenting and gender equality. Twelwe people, six women and six men, were interviewed about the above mentioned topics related to their new found role as parents. How did these women and men choose to assign or elaborate their role as parents in terms of household chores and parental leave? Did they consider their parenthood to be equal or did they feel that their role as parents had already been assigned based on their gender? What were the decisive factors, if any, that determined their parenting roles?Although this study is relatively limited, the results are compatible with other published studies and indicate that young parents of today, without consideration to their gender, have a traditional view on parenting. The study also indicates that the attitudes seem to be established by traditional values, norms as well as sexualgender.

The aim of the paper is to explore the dominating perception of the Other after the conflict regarding the Danish Mohammed caricatures. How Swedish newspapers have portrayed Arabs, which role they have been given in society and what problems they are struggling with is going to be the focus of this thesis.As methodological approach I chose discourse analysis, since it presents a view where language defines and structures our understanding of reality. Through the study of various Swedish newspaper articles, this essay tries to illustrate the implicit yet existent negative image of the Arabs as a group and potential alternative ways of understanding the Other.The perception of Arabs is a product of a necessary imaginary foe, a mirror image of the bad and strange in contrast to the idyllic and safe Swedish nationality. The rhetoric?s of the discourse are therefore constructed between a politics of acknowledgement and a will to culturally dominate the Other.

This thesis is about new technology in academic libraries in the form of Patron Driven Acquisition. As libraries take part in the digital era, a new model of patron driven acquisition has emerged. This model gives users more influence over the libraries electronic book collection. The collection development model changes libraries traditional role in the collection development process, from collecting for the future to the present.The purpose of this thesis is to gain knowledge of what acquisition librarians think about the effects of PDA on the collection, the acquisitions role and the cost structure. The theoretical framework relies on Christensen?s theory about disruptive technology and was used to interpret outcomes of new technology in libraries and its staff.Five librarians from four different Swedish university libraries were interviewed using a qualitative semi-structured method to carry out the investigative part of this thesis.