The purpose of this master thesis is to use marketing theory on the library?s activities. The marketing theory used is the 4Ps; product, price, promotion and place, as it's presented by Philip Kotler. Because the library can be seen as a service oriented organization Christian Gronroos theory of marketing in the service industry also has been used. A case study of the public library in Broby was made to illustrate how the public libraries? activities can appear in the light of marketing theory.

Purpose: Aims of this paper is to evaluate a comparative study between China and Russia funds in respect of the risks and returns. We also want to examine what has affected the funds in their respective domestic stock market.                                                            Method: The study is based on qualitative methodology to complement the quantitative survey by first gathering of secondary data from Morningstar, and fund manager´s stories on fund and banking companies' websites.  Primary data is conducted by the interview with fund manager. The sample consists of all land funds for China and Russia has found more than 10 years on the stock market.Results and Conclusion: The survey shows that China funds will generate better in decline than Russia Funds in both return and risk-adjusted Sharpe ratio. Because the China funds had better risk diversification and its holdings spread across different industry area while Russia funds is more directed towards oil and gas industry.

The aim of my work was, from the point of view from my respondents and literature, to create a picture of why so many highly educated people born abroad don't have an employment that coincides with their education.The question at issue was: How come highly educated people born abroad don't have an employment that coincides with their education from the native country?In my work, I carried out interviews with six highly educated people born abroad that moved to Sweden in the 1990's. In my results and my conclusion I started with the view of the respondents and the literature, linked together to some theories I have found fruitful for my understanding of the respondents' answers.The theoretical starting point for analysis of my work was the human capital theory, the theory of growth, the signal and filter theory and Habermas' theory.The result of my studies show that there are several factors that causes many highly educated people born abroad to have difficulties in getting an employment that coincides with their education. Such factors are weaknesses in the language, the lack of networks within one's profession and the fact that it takes a long time to complement the education..

This master thesis was written for Arla Foods and the result of the thesisserves to gain Arla Foods in its work with chemical hazardous and to bringnew academic results. The thesis aims to create a common methodology forrisk analysis with the handling of chemicals.The theories displayed in this thesis focuses on different risk managementmethods in order to build up a framework out of which a risk management toolwas created. The main primary data source consists of interviews held withemployees within Arla Foods at different facilities.The risk management tool can be found in appendix K.Available recommendations for how to evaluate risks with chemicals can befound at appropriate government agencies. These recommendations aredrawn up to suite small and medium enterprises and therefore are to narrowto make a good foundation for analysing chemical risks at large companies.With the legislation and government demands in mind, a tool has beencreated to fit a large company?s needs when managing chemical risks.

The purpose of this essay has been to examine whether attitudes and behavior among Swedish people who takes snuff are dissonant or not and how their attitudes are affected by the media debate about the health risks snuff can cause. Furthermore, we were interested in finding out how different reference groups´ attitudes would influence the attitudes and the willingness of people to stop taking snuff and investigate how much control the people who take snuff think they have. To answer these questions we chose to ask primarily students at Stockholm University and Södertörns Högskola. The students were asked to fill out a questionnaire with 22 questions and the 100 responses we collected were worked up in a statistic program, SPSS, on the computer. The main models used for the essay and for the questionnaire were the Theory of Planned behavior and the Dissonance theory.

This thesis will explore how the medium of film is treated in the recently published Swedish textbooks and how these textbooks take into account the four different aspects of Cineliteracy.Cineliteracy is a theory which advocates the necessity of students' increased cinematic knowledge by presenting the four skill areas that should be included when it comes to teaching film in school. The theory implies students´ analytical skills, contextual knowledge and knowledge of the film canon as well as the development of students' skills to produce films. Cineliteracy theory finds support both within Swedish National Agency for Education and in recent Swedish research.This study includes investigation of eight new textbooks, adapted to the criteria for the new Swedish curriculum 2011. The analysis will be limited to textbooks for the course Swedish 1, since it is mandatory regardless of the orientation of the student?s education..

Titel: Country of Origin som marknadsföringsinstrument- Om betydelsen av ursprungsland vid marknadsföring i ett internationellt perspektiv Problem: Vilken betydelse har ursprungsland (COO) för konsumentens köppreferenser? Går det att upptäcka skillnader i COO-begreppets betydelse för produkter med hög respektive låg upplevd risk? Syfte: Att kartlägga och förstå fenomenet ursprungsland/Country of Origin vid marknadsföring i ett internationellt perspektiv Metod: Genomgång och översikt av för kunskapsområdet relevant aktuell litteratur. Kvantitativ undersökning av betydelsen av COO för svenska konsumenters köppreferenser vid hög respektive låg upplevd risk. Slutsatser: COO är en av flera faktorer som medverkar till att påverka konsumentens köpbeslut. Betydelsen av COO som determinant i köpbeslutsprocessen ska inte överskattas, men går heller inte att avfärda.

Bakgrundsbeskrivning: Traditionellt har risk betraktats som något negativt ocholika typer av risker har hanterats av olika funktioner. Sedan ett antal år har IntegratedRisk Management (IRM) utvecklats som koncept för riskhantering. IRM innebärsamordning och integration av riskhanteringsarbetet. Problemställning: I vissa länder har lagstiftning tvingat företag att implementerasystem som IRM, men det råder fortfarande viss oklarhet i vilka motiven ocheffekterna är. Vi frågar oss därför vilka anledningar det finns att använda IRM? Vad ärmålsättningen och motiven? Vilket värde (effekter) skapar det egentligen för företaget?Vidare saknas det studier i vad IRM innebär i praktiken, särskilt erfarenheter frånnordiska företag.

This thesis rests on the theory and methodology of discourse theory. By viewing social reality as constituted by discourses, meanings that are taken for granted can be challenged.The events of September 11th 2001 resulted in the American war on terror. This thesis explores the impact of 9/11 and the war on terror on the Russian image of the conflict in Chechnya.Discourse theory is applied to shed light on how the conflict over Chechnya is discursively constructed by the Russian state and media. The discourse is organized in three thematic sections: Identity, Enemy Images and Islam. Russia establishes itself as a member of the Western civilisation.

The aim of this paper is to analyse how subject, gender and sexuality is constructed in the book Dårfinkar & dönickar (1984), by Ulf Stark. In relation to this I have also analysed how the main character, Simone, develops from being a child into becoming a teenager.Queertheory is the theoretical basis of this paper. Queer theory questions heteronormativity and aims to dissolve conceptions and notions that function in an excluding and limiting way. Queer theory also questions conceptions that seem obvious and/or natural, for example ?woman?/?man? and ?homo-/heterosexuality?.I have chosen to focus the analysis on a number key events in the book and they are categorised according to Tiina Rosenberg`s three dramaturgic concepts: transformation, unveiling and restoration.

Andelen äldre invånare i Sverige har ökat stadigt sedan 1950-talet. Trygg Hemmakonsortiet arbetar med att utveckla nya sätt att ta hand om de äldre. Deras vision är attskapa ett intelligent hem som kan stödja de äldre i sitt kvarboende. Konsortiet består inuläget av elva företag och ett antal organisationer i Halmstad. Syftet med vårexamensarbete är att utreda hur Stakeholder Theory kan appliceras på ett konsortiumunder utveckling.

Background For patients in need for psychiatric care who refuse treatment, coercive care might be necessary due to The Law of Psychiatric Compulsory Care, LPT. The purpose of this law is to make sure the patient later on will be able to increase autonomy. The most frequent patients in coercive care suffer from psychosis, heavy depression or having high risk of committing suicide. One of the most important tasks in the nurse profession is to increase patients? autonomy.

Mastitis is the most common disease of dairy cows. Mastitis can be painful for the dairy cow and causes economical losses for the farmer. These losses are due to decreased milk production, more working hours for the farmer, treatment costs and possible costs due to culling of the cow. The udder inflammation, mastitis, is often caused by bacteria infection. One of the most common bacteria found to cause mastitis in Sweden is Staphylococcus aureus (S.

Syftet med uppsatsen är att undersöka hur svenska pensionsfonder presterat under perioden 2005-01-01 till 2009-12-07. Detta vill vi undersöka då det sker stora förflyttningar av pensionskapital i stundande tid inom det svenska pensionssystemet. Undersökningen innehåller ett urval på 25 svenska pensionsfonder hos sju av de stora svenska pensionsförvaltarna. Fyra fondtyper har använts i undersökningen: En aktiefond, en blandfond och två olika räntefonder. Utifrån historisk data har vi tagit fram avkastning och risk för aktuell tidsperiod hos fonderna.

The aim of this master thesis is to examine research perspectives and a selection ofmanagers? views on the concept of work motivation. With an exploratory approach,based on a literature review and interviews these views are examined and compared inrelation to a theoretical framework. This theoretical framework consists of three keyconcepts, the individual, the context and the regulation of work motivation. Theliterature review reveals two research perspectives, a classic economic perspectivebased on Principal?Agent Theory and a more up to date social psychologicalperspective based on Self-Determination Theory.