PR appears to be an indistinct division and a complicated resource for companies to value. The current circumstances are negative to the credibility and reliability of PR. This study emphasizes how an application of return on investment contributes to a more strategic use of PR and increases the status and credibility for the division.We experience that measuring the economic value of PR is of great importance and of current interest with few prior studies made. The purpose of this study is to find out how a PR-agency and one of its clients relates to and works with evaluation of PR-activities and to which extent the economic contribution of the activity is measured.The foundation which the theoretical reference grounds on is theories of Delusions of PR and the use of benefit-cost analyzes, Stages and Levels for Evaluating Public Relations Programs, Marketing Return on Investment and PR Return on Investment. The theoretical reference serves as a base during the analyze of the study.The conclusion, based on the empirical body of information, is that an application of return on investment could contribute with a higher status and credibility for the PR-division.

Syftet med studien var att förstå hur flickor 15-21 år födda med analatresi upplever sin kropp och sexualitet. Studien har en kvalitativ ansats och empirin bygger på åtta semistrukturerade intervjuer. De centrala frågorna i studien är att undersöka om flickors sexualitet och kroppsuppfattning påverkas av att de är födda med analatresi. Studien undersöker också om flickorna uppfattar att föräldrarnas omvårdnad och omhändertagande påverkar deras upplevelse av sin sexualitet och kroppsuppfattning. Slutligen undersöker studien om psykologiskt stöd bör erbjudas under barndomen eller tonåren och i så fall vilken typ av stöd som efterfrågas.

This is a degree project performed at Halmstad University in Sweden on the subject carpet ofreinforcement. This project is developed in association with Celsa Steel Service in Halmstad.The purpose of this report is to investigate how much time that can be saved if carpet ofreinforcement is used instead of the traditional way to work with reinforcement and seewhat kind of parameters that is important between the choices. We are also going to seehow this product affects the situation for reinforcement workers from an ergonomic point ofview.Carpet of reinforcement is made by straight reinforcement?s bars that are welded togetherwith steel bands. These rolls are made at a factory with a machine that welds together thebars in determined centre distance, with desired dimensions after the constructionengineers? blueprints.

Syftet med studien var att förstå hur flickor 15-21 år födda med analatresi upplever sin kropp och sexualitet. Studien har en kvalitativ ansats och empirin bygger på åtta semistrukturerade intervjuer. De centrala frågorna i studien är att undersöka om flickors sexualitet och kroppsuppfattning påverkas av att de är födda med analatresi. Studien undersöker också om flickorna uppfattar att föräldrarnas omvårdnad och omhändertagande påverkar deras upplevelse av sin sexualitet och kroppsuppfattning. Slutligen undersöker studien om psykologiskt stöd bör erbjudas under barndomen eller tonåren och i så fall vilken typ av stöd som efterfrågas.

In Peter Weiss debut Fra?n o? till o? (1947) the ?I? travels from island to island as a castaway. The island here can signify, or work as a synecdoche for exile and the feeling of isolation that exile often induces. But the movement from island to island also implies a restless state: Peter Weiss shifting from painting to writing to filmmaking and theatre, from German to Swedish and then back to German. The years during exile and the years that followed the exile until his breakthrough in Germany with Schatten des ko?rpers des Ku?tchens (1960), Abschied von den Eltern (1961) and Fluchtpunkt (1962), were the formative years of Peter Weiss authorship.

The fact that animals have feelings is something that is commonly agreed. Many authors showhow animals' views of their environment is quite similar with human views. Animals, whichare slaughtered without prior stunning, find the moment of slaughter unpleasant and stressing.This is shown in numerous of scientific studies. The cognitive ability of animals can becompared to how they experience feelings and scientists have shown how the structures in thebrain that involves feelings and cognitive behaviours in animals are very much the same asthe structures in human brains. Because of this, some scientists consider that behaviour inanimals can be directly interpreted into human feelings.Halal- and kosher slaughter comes from traditions.

In Peter Weiss debut Fra?n o? till o? (1947) the ?I? travels from island to island as a castaway. The island here can signify, or work as a synecdoche for exile and the feeling of isolation that exile often induces. But the movement from island to island also implies a restless state: Peter Weiss shifting from painting to writing to filmmaking and theatre, from German to Swedish and then back to German. The years during exile and the years that followed the exile until his breakthrough in Germany with Schatten des ko?rpers des Ku?tchens (1960), Abschied von den Eltern (1961) and Fluchtpunkt (1962), were the formative years of Peter Weiss authorship.

Syftet med detta projekt är att söka samband mellan psykisk besvär och BMI, Body Mass Index hos ungdomar. Till underlag har legat en hälsoenkät som varje elev på två gymnasieskolor besvarat vid skolstart samt information om deras vikt och längd. Sammanlagt har 846 elever fullständig information. Om eleven i hälsoenkäten uppgett att de har ett eller flera av symptomen av psykiska besvär, här definierat som återkommande huvudvärk, återkommande magbesvär, återkommande oro eller ängslan, återkommande sömnsvårigheter, nedstämdhet, mindervärdeskänslor, ätstörningar, brist på energi eller svaghetskänslor, koncentrationssvårigheter eller hopplöshetskänslor, har de klassificerats som elever med psykiska besvär.Resultatet visar att psykiska besvär klassificerats hos 73 % av eleverna. Det största antalet elever med psykisk besvär ligger inom gränsvärdena för normalvikt, cirka två tredjedelar.

The purpose of this study is to shed light on how teachers on the upper secondary Arts with Music programme use movement in their teaching of music, and how they approach movement as an educational tool, by investigating the following three issues:1. What significance does movement have for teachers on the Arts with Music programme?2. How do teachers on the Arts with Music programme regard movement as an educational tool in the teaching of music?3.

Obesitas är idag ett stort hot mot folkhälsan och förekommer i alla åldersgrupper. Som en följd av detta skrivs fler kvinnor med obesitas in på Mödrahälsovården än tidigare. Detta resulterar i att barnmorskan allt oftare vårdar gravida kvinnor med obesitas. De medicinska riskerna som föreligger för en kvinna med obesitas är identifierade, men kring barnmorskans upplevelser av detta bemötande finns endast begränsade studier. Syftet med denna studie var därför att undersöka barnmorskans upplevelser av att möta den gravida kvinnan med obesitas, det vill säga ett Body Mass Index >30.

Continuous improvement is one of five principles in General Motors ? Global Manufacturing System (GM-GMS). GM-GMS has been used by Saab Automobile AB since 2003 and is a central component for realisation of GM?s vision. Internal audits have discovered problems with one of the tools, practical problem solving (PPS), which needs to be improved.

SAMMANFATTNINGBakgrund: Bröstcancer är den vanligaste formen av cancer som drabbar kvinnor. Årligen i Sverige får ca 6500 kvinnor diagnosen och man räknar med att var tionde kvinna kommer att utveckla bröstcancer under sin livstid. Det finns ett samband mellan den västerländska livsstilen och bröstcancer.Syfte: Studiens syfte var att beskriva kvinnors upplevelser efter att ha genomgått en mastektomi på grund av bröstcancer.Metod: Metoden som användes var litteraturstudie. Sökningarna gjordes i databaserna Cinahl, Medline och PsycInfo. Sökorden som användes var breast cancer, breast neoplasm, experienc*, percept*, mastectom*, nurs* och body image.Resultat: Efter en mastektomi handlade kvinnornas upplevelser om en förändrad kroppsbild, förlust av kvinnlighet, sexuella problem samt sociala svårigheter.

Background: Examinations with the intent to assess neurological functions and level of conciousness are common in neurocritical care, but the effect on the patient is not entirely researched.Aim: The purpose of this study was to describe the patient?s situation at the neurological wake-up test concerning the environment, nursing interventions and the possibility given the patient to become awake, and if these conditions affect the outcome of the wake-up test.Methods: A quantitative observational study took place at a neurocritical care unit, where 20 patients were observed from interruption of sedation to the neurological assessment, which was performed by a neurosurgeon or a specialized critical care registered nurse. Nursing interventions, environmental factors and physiological parameters were documented.Result: Twelve intervention varieties to control patients? physiological parameters were used. CPP > 80 mmHg was found in 90 % of observations.

ABSTRACT Introduction: One of the great difficulties that the nurse anesthetist encounter in their profession is to assess and estimate sleep depth versus signs of pain in the anesthetized patient. Based on a pre-operative appointment and the perioperative monitoring, an assessment of the patient is made. The experience that the nurse anesthetist has can make it easier to understand what subtile signs of the patient depends on. Purpose: With this in mind, the purpose of the pilot study was to try to find out if there are specific signs of pain during anesthesia and if the professional experience played a role. As a subsidiary aim the authors examined whether there were factors in the patient that the nurse anesthetist takes into account in the identification of pain during anesthesia.

Perfluoroalkyl substances (PFASs) are ubiquitous in the environment today and they have been detected even in remote areas such as the Arctic. PFASs can be transported by the atmosphere and ocean currents but the transport mechanism is not fully understood. PFASs may be harmful to organisms due to their persistence in the environment, bio-accumulation potential and toxicity. Studies have shown that PFASs can cause adverse effects on the metabolism as well as the endocrine- and reproduction systems in organisms. In this study, PFASs were investigated in glaucous gull (Larus hyperboreus) (n=5) and black guillemot (Cepphus grylle) (n=4) from Svalbard.