Celebrities used in advertising has recently been something that consumers have come in contact with on a daily basis. Corporations use celebrities and their attributes as positive reinforcement and association towards the company or their marketed product.Through increased usage of media, the consumers to this advertising technique have been given an opportunity towards better insight into celebrities? daily life. People are not only receivers of advertising, they are also media producers for the medias agenda. This makes everyone significant in the distribution of advertising.

The aim of this thesis is to study the possibility of the existence of a specialist in bone tools manufacturing during the Mesolithic. The thesis describes the climate during the Mesolithic, argues for an experimental approach, and describes social organization in hunter-gatherer-groups and the processes behind cultural transmission. It also gives some examples of excavation sites in Scandinavia. An experiment simulating a teaching situation is made, in addition to the theoretical information, with the intent to explore how advanced the crafting of bone really is. The physical result is then studied and documented.

Social media has changed the way that corporations can communicate with their target groups. Instead of using one?way communications that has been significant for traditional massmarketing, social media has given corporations the possibility to truly interact with their clients and through the interaction build strong relationships. The interaction is an ideal process for corporations to create brand associations and strengthen their brand equity to position their brands in the minds of the consumers. But social media is also a devious medium because everyone are invited to contribute their opinion and news travel fast in social atmosphere, success and crisis can appear fast and out ofnowhere.

The aim of this Master thesis has been to analyse the debateon Wikileaks as it occured in the Swedish daily press during2010 and early 2011, as well as to identify what differentdiscourses influenced the discussions. The empirical materialconsisted of fifty-three articles, taken from three nationalnewspapers and has been analysed using the discourseanalysis theory of Ernesto Laclau and Chantal Mouffe. Thearticles were analysed in four stages which included:identifying statements concerning Wikileaks and itsoperations; identifying additional groups and individualsappearing in the debate and the statements made about these;grouping statements into themes and on the basis of thesethemes construct chains of equivalence and identify subjectpositions. The last stage consisted of identification ofdiscourses and the relationships and possible conflictsbetween those discourses. The results showed that fourdiscourses could be identified: the good democracydiscourse, the traditional diplomatic discourse, the goodjournalism discourse and the power-critical discourse..

When an organisation is going through a work of change, it is highly important that both management and employees has a healthy communication in order to make everybody feel involved. It is then important to be observant for both the managements and employees thoughts and ideas.This study has been performed on an upper secondary school which is performing a work of change. The change has divided the employees in three different groups. One, which thinks the change have evolved the organisation to something better. The second group of people means that it is preventing individual development of competence.

The theory of ?security communities? is generally understood as ?dependable expectations of peaceful change? between groups and whether or not the African Union can be said to meet that criteria has been contested in the research community. One of the central disagreements lie in the nature of the region?s conflicts, of which a majority are intrastate but with tendencies of transnational involvement. This paper seeks to understand how extensive this involvement is and how it affects the possibility of classifying the African Union as a security community.

The purpose with my project is to evaluate how Recreational Leaders use the outdoor environment, how much they use it and why. My method was to assemble the surveys which were answered nationally by Recreational Leaders. During my project I have investigated Recreational Leaders view on the outdoor environment by reviewing a survey. Those who answered the survey find that the desire to use the outdoor environment exists; they think that the benefits of moving the teaching process outside are plenty. The children receive fresh air, they get to practise manual ability and gross motor functions, stay healthy and are able to use their imagination and creativity.

The aim of this research was to examine how the relationship between consultants and their customers can increase the value for the customer and to see how consultants can act to gain closer relationships with the customers. An empirical study has been performed through case studies with a consultant and six customers to the consultant. The theoretical areas for the analysis are customer value and relationship development between seller and buyer. Our conclusions of the research were that values for the customers are increases with closer relationships. The increased value lays in lesser uncertainty when repurchasing.

In many earlier investigations a recall advantage of auditory lists spoken in a single voice has been found over recall of lists spoken in two alternating voices. One explanation proposed is an organization strategy which makes recall of alternating-voice lists so difficult. The strategy implies sorting same-voice words into same-voice groups at encoding. Based on this proposition, it was assumed that voice-by-voice recall would be better than recall in order of presentation, as then the recall instruction and the organization of items in memory would be in concordance. The present experiment tested and was unable to support this hypothesis.

The general view of learning has dramatically changed during the last two decades. Today we talk about learning for life and educate to meet the demands of the information society. This new view forces us to constantly relearn and develop new knowledge ? something which has resulted in large restructuring within the upper secondary school. New forms of teaching, where the pupils are given the opportunity to a more active search for knowledge, is developing.

It is always more demanding and the risk for misunderstanding increases when communicating in noisy environments. The confusions and the mistakes that occur when speech is disturbed are very interesting and happens constantly. The purpose of this study was to examine speech recognition results from the test PB S/N +4 and find out which confusions that are made by the normal hearing and by the hearing impaired persons in the speech lists 3 and 4, and also analyse the mistakes from a phonetic perspective. Ten normal hearing and 50 persons with impaired hearing participated in the study. The people with impaired hearing were divided into two groups; DTMV 40 dB HL.The results were compared between the normal hearing and those with impaired hearing.

The purpose of this thesis is to define and theorise willingness-to-support as a possible measurement of corporate reputation. The knowledge production in this thesis is done through reasoning with companies to gain a deeper understanding of the social world and the respondents? view of their reality. Grounded theory is used as an inspiration for conducting the research. A qualitative method is used in the form of semi-structured interviews with six companies in three different business sectors.

Due to the decrease in obtaining driver?s licenses among young people, the main purpose of this study was to acquire a deeper understanding of young people?s attitudes towards driver?s license and towards driver?s education. This is a qualitative study with a theoretical approach, which combines Bourdieu with post modern theories. By using focus groups a wide rage of attitudes among young people have been gathered. Having a driver?s license is still considered a standard among young people even though their attitude mostly depends on their need for one.

Background: One of the largest direct selling companies Amway "AmericanWay", which has its foothold in the market economy by means of direct trade. This means that the marketing is in the form of a network made up of various individuals who work together to advertise the company on to various potential customers.Aim: The survey aims to study the factors that are affecting the company Amway's growth.Completion: The survey is based on analyzing the interviews. The authors have relied on the qualitative method, where they have focused on how growth has increased the company Amway.Results: The results of this study are that Amway gradually managed to establish themselves globally thanks to the quality of the products they sell in a functioning market. The study also shows that all member customers are satisfied with the goods they buy from ABO groups, and that Amway's structure is not based on a pyramid scheme..

The purpose of this thesis is to analyse and propose improvements to the cost accounting system in use at an airline operating on the Swedish market. The choice of study object is based on the airline?s desire to have its cost accounting system evaluated. During the analysis we have identified a number of points where the current cost accounting system does not correspond to its intended purpose. These points include significant groups of costs not being considered in the current system, potential over capacity is not visible and logic connections between distribution keys and the use of resources are sometimes lacking.