The first ad was published in Sweden 1645. Advertising itself is not a new phenomenon, it's just the conditions that has been changed. Today, advertising is a matter of course in our daily lives, every day we are exposed to thousands of messages that wants to persuade and convince us to consume. In this paper, we have looked into the semiotic and rhetorical tricks that are used for this particular persuasion, and we have investigated whether they have changed in the last 60 years or if the same tricks are still being used today. Our two hypotheses is: A) the rhetorical and semiotic basis of an ad looks the same today as 60 years ago.

Enligt kommunikationsmyndigheten PTS finns det cirka 10miljoner mobiltelefonabonnemang endast i Sverige. Telefonerna innehåller operativsystem där det tillåts mängder av olika sorters program. I och med att Apple 2007 introducerade sin iPhone exploderade marknaden för så kallade Nomadic Devices. En telefon som mer är tänkt att fungera som någon form av handdator. Dessa telefoners utformning och funktioner möjliggör för utvecklare att ta fram mer avancerade program än man tidigare sett för mobiltelefoner.

The purpose of this degree project is to come up with a new package to Renat Brännvin for »Vin & SpritAB« and make the product more attractive on the market of bars, restaurants and hotels. The commissionhas included to decide the material of the package, whether it´s possible to manufacture the productand to make an estimation of the costs.The conditions that »Vin & Sprit AB« set up was to make the product attractive to a younger targetgroup, in this case people from 20 to 40 years old. As Renat Brännvin is considered to be a product of firstclass it´s of great importance that the package reflects the look of a premium product.At first we looked at the history of the company »Vin & Sprit AB« and Renat Brännvin. We decidedthat the package schould consist of a bottle, glasses and a device used when serving the liquor. To getinspiration before sketching we studied different kinds of bottles, glasses and serving devices.

Our consumption habits are today under development and alteration. The market for mobile commerce is increasing, as well as the use of social networks with mobile devices. This relatively new approach to online shopping requires that retailers adjust to new strategies related to trust issues. The purpose of this study is to examine how social networks affect the establishment of trust between retailers and customers in mobile commerce. We investigate what kind of strategies retailers apply in order for consumers to gain trust in the mobile environment.

This study analyses the german writer and artist Unica Zürn´s novel, The Man of Jasmine,1970 (Jasminmannen). Zürn was mostly active in the surrealist avantgarde in Paris during the 1950ies - and 60ies. The male surrealist images of women was polarised in to the godlike, child and the erotic, convulsive object. The mythologizied woman was the muse of men´s creativity. But still there were many women artists who participated in the movement, so clearly there was something in surrealism that attracted women.

In 2010 Swedish political parties used commercials broadcasted on TV for the first time in order to gain votes in a general election. In connection with the election the parties were criticized for not succeeding to formulate a story to the voters that conveyed how they wanted to change Sweden. In this paper I use central concepts from rhetoric, storytelling, postmodernism and psychology to formulate three demands each on the narrator, the story and its reception. Using the resulting image of what distinguishes a good narrator, a good story and a good reception as a starting point, I investigate to what extent the critique was justified. My findings indicate that the degree to which the commercials fulfill these demands vary greatly.

Much attention has been directed to Charity Foundations and how they use the donations given to them. Donators and external organisations put pressure on and evaluate the performance of Charity Foundations. The purpose of this thesis is to increase the understanding of how Charity Foundations handle the pressure from external parties through a qualitative case study of one Swedish Charity Foundation. The most important external factors have been identified and the accountability relationships between each party and the Charity Foundation have been examined. The empirical material was collected through semi-structured interviews and from written sources.

The use of vision applications are growing and the demand for integration and connectivity with other industrial automation control devices is increasing. Some businesses that are using vision technology follow US Food and Drugs Administration (FDA) regulation concerning audit trail. This thesis investigates the possibility to use vision technology for counting objects, achieving connectivity and to follow FDAs audit trail regulation. A market survey has been used to select suitable hardware and software to be used in the design of an application that is able to count objects and that uses standard industrial network connection i.e. OPC data access and Microsoft?s .NET components over Ethernet.

Enligt kommunikationsmyndigheten PTS finns det cirka 10miljoner mobiltelefonabonnemang endast i Sverige. Telefonerna innehåller operativsystem där det tillåts mängder av olika sorters program. I och med att Apple 2007 introducerade sin iPhone exploderade marknaden för så kallade Nomadic Devices. En telefon som mer är tänkt att fungera som någon form av handdator. Dessa telefoners utformning och funktioner möjliggör för utvecklare att ta fram mer avancerade program än man tidigare sett för mobiltelefoner.

When is it acceptable to make fun of religion, and when does it become disrespectful? On January 7, 2015, the headquarters of the French satirical news paper Charlie Hebdo was subjected to a terrorist attack that claimed the lives of 12 staff members, due to the publishing of caricatures picturing the prophet Muhammed. The reactions that followed the attack circled around two perspectives; the importance of freedom of expression and the obligation to show respect for certain institutions and traditions in society. How come the caricatures can elicit such completely different reactions? This is the question that this thesis uses as a starting point for the examination of the subject caricatures and satire.

This thesis is basically a design project aimed to find a safe and reliable automatic safety device, which is designed to be suitable for highly automated industrial situations. This device fits with ABB / Jokab Safety?s fence systems. These are built up around machines to create safety distances. The automatic protection device assist the operator in situations when loading or going in and out of the danger zone.

Enligt kommunikationsmyndigheten PTS finns det cirka 10miljoner mobiltelefonabonnemang endast i Sverige. Telefonerna innehåller operativsystem där det tillåts mängder av olika sorters program. I och med att Apple 2007 introducerade sin iPhone exploderade marknaden för så kallade Nomadic Devices. En telefon som mer är tänkt att fungera som någon form av handdator. Dessa telefoners utformning och funktioner möjliggör för utvecklare att ta fram mer avancerade program än man tidigare sett för mobiltelefoner.

New political parties are increasing as phenomena in Swedish politics. Some of these parties have gained much attention in the media, and recent examples are Junilistan, Feministiskt initiativ and Sjukvårdspartiet. Media plays an important role for political parties as it is a way for the parties to communicate with the citizens. Therefore this essay examines how these three new parties have been pictured in media lately, and with what arguments they are discussed. This is done by argument analysis of editorials in five Swedish newspapers.

This study concerns design thinking and how to achieve usability when designing applicationsfor smart watches. The study's focus is on interaction and design for online auctionapplications such as Ebay and Tradera. After studying usability and design for devices withsmall screens, guidelines and design principles for interactive systems, we developed apaperprototype for an auction application. The prototype was used for testing our intervieweeswhile observing and asking questions. After collecting the data we analyzed the responses andfeedback on our prototype and combined the results to previous studies.

This thesis lays the foundation of the future routines of effective error repotring fortraffic devices in the raiway sector.If a device, for example a timetable display, stops working it is vital that the device isfixed as fast as possible so that the travelers dont miss any important information.The methods that are used today are old and not very effective. It can take time forthe repairmen to find the right device or locating the broken component. At the sametime he is supposed to maintain telephone contact with central control throughoutthe whole session.The need for a new, more effective, system is vital to make the whole repair pfocessmore effective and let the repairmen work without having to contact the centralcontrol by phone.I started this work by examining the possibilities of assigning every object with aunique identifier (ID tag) that could be accessed by a manual scan device. The ideawas that the ID tag could holw information about the object and be obtained byscanning the ID and get the information presented on a mobile device.The work also included building a internet application that enabled the reader to seeand change the information on the ID tag.The result was a database that stored information of different objects which could beobtained by scanning the ID tag and presented by a internet application..