This final project is an investigation about the responsibility in rooms where the walls and floors are exposed or partly exposed to irrigation of water, as a bathroom, laundry room and WC. The cost for all water damage is valued for 5 000 000 000 SEK each year. How is this possible with all information about the problem and good materials? Who is responsible? Incites had been made in the subject throw reading reports and participation in courses about how to make a room mention above. Discussions have been made with workers in the trade of making the walls waterproof.The conclusion in the rapport is about who´s responsible for the damages and will pay the cost of the renovation. The responsibility is discussed between the contractor and the insurance company.

Companies within the e-commerce industry currently try to overcome the disadvantages of not being able to provide a physical inspection of products, and this is especially an issue for the apparel industry. One way of trying to overcome this issue is by presenting apparel with a short video of a model wearing the garment. The aim in this thesis is to investigate how these video presentations affect consumers' emotions, cognitions and intentions. Since previous studies have found that different shopping scenarios can moderate the effect of stimuli in the atmosphere on the consumers' emotions, we also aim to see if a video presentation, depending on the shopping scenario, could have a negative impact on site visitors. Moreover this thesis investigates the moderating effects of involvement on consumers' cognitions.

The topic of our thesis is Packaging Design as a Brand Building Tool and we are presenting the Scandinavian perspective. We found the topic interesting because, from a theoretical point of view, we identified a scarcity in research focusing on packaging design as a brand management tool, and from a practical point of view, we found out that businesses use packaging design at different levels in their communication efforts. Thus we wanted to provide both academia and business world with a clear picture to what extent and how businesses use packaging design in their brand-building process. Therefore the aim of our thesis is to provide practitioners and academicians alike with a better understanding of how packaging design can be used to create strong brands in the FMCG sector in the Scandinavian market. To reach the stated aim first we provided a solid theoretical background of packaging, its elements and its role in the marketing mix.

Syftet med vår uppsats är att ta reda på vad organisationen Rättvisemärkt vill kommunicera med sitt varumärke och hur en grupp mottagare uppfattar det. Genom att göra intervjuer med kommunikationsansvarige på Rättvisemärkt samt personer som via sina organisationer/företag medverkat i Rättvisemärkts kampanj ?Vi dricker Rättvisemärkt kaffe?, utreder vi våra frågeställningar för att kunna uppnå undersökningens syfte.Rättvisemärkt är ett varumärke eller snarare en produktmärkning, vilket innebär att endast produkter kan vara märkta, inte företag, platser eller annat. Det är ett mervärde åt företag eller produkter. Varumärket Rättvisemärkt påträffas på bland annat kaffe, kakao, apelsiner och textiler.

Vid köp av en upplevelse får du enbart en tjänst, med ett löfte omett mervärde. Att köpa en upplevelse är ofta förknippat med enviss osäkerhet och ett risktagande från kundens sida då man intemed säkerhet vet vad man köpt förrän efter arrangemanget ärgenomfört. I eventbranschen hittar vi denna typ av problematikoch därför har vi valt att fokusera på eventföretag och desskunder. Syftet med detta arbete är att undersöka vadföretagskunden värdesätter och förväntar sig i en relation medeventföretag. Vi har utgått ifrån frågeställningarna: Vadvärdesätter och förväntar sig företagskunden i utvecklandet av enrelation med ett eventföretag? Vad värdesätter och förväntar sigföretagskunden i en befintlig relation med eventföretaget?Påverkas eventföretagets relationsmarknadsföring av kundensförväntningar och i så fall hur?.

År 1994 bildades World Trade Organization, en handelsorganisation som har ökad frihandel som mål. Organisationen har kritiserats hårt och motståndet mot frihandel har uppmärksammats alltmer. En vanlig kritik i debatten är den gällande utvecklingsländer och deras roll i samarbetet. Bland dessa länder finns en grupp på 48 länder som klassas som de Minst Utvecklade Länderna i världen. Handel från dessa länder utgör en liten del av världshandeln och har minskat under de senaste åren.

The Swedish sports retail industry has experienced extensive growth during the last decade, and this has attracted new entrants to the market, both start-ups and international followers. This has inevitably put more pressure on incumbents, which are now confronted with major challenges as how to retain their customers and market shares. Customer loyalty has been proved to be an important factor for customer retention and proposed to constitute inertia of switching behavior. In light of this problematization, the purpose of this study is to describe the underlying factors of loyalty and whether purchase habits could further explain customer loyalty. The aim is also to understand the strategic implications of the factors involved.

This paper will answer which factors are important for the business relation between a small Swedish import company and a Chinese contractor. The problem is based partly in theories that points to cultural and organizational differences between Sweden and China, and partly in current examples from Swedish companies. The relevant data has been collected by interviews with three small Swedish companies that are currently using Chinese contractors.The result is that the differences between the countries and organizations exist, but that they do not interfere with the inter-company relations. The conclusion is that our result contradictsthe established theories in the field, and that a more comprehensive investigation is warranted..

Internationally most Internet trade related payments are performed with the use of a credit card based payment system on the Internet. Payment against invoice is still most common when trading over the Internet in Sweden. The security development, comfort and timesaving indicate that credit card based payment systems on the Internet soon will have a breakthrough in Sweden as well. The Swedish legislation concerning payment is neither especially extensive nor suited to electronic payments but to payments performed with notes and coins. When the legal effects, of a payment performed with a credit card based payment system on the Internet, set in is not fixed.

Denna uppsats fokuserar på hur bilden av islam och muslimer visas i läroböcker från 2001 och framåt. Syftet med uppsatsen är att se om de samhälleliga förändringarna efter attentatet mot World Trade Center 2001 har påverkat läromedlen. Undersökningen görs på läroböcker skrivna efter 2001 i ämnet religionskunskap. Läroböckerna är på gymnasienivå. Uppsatsens teoretiska utgångspunkt är Edward Saids teori om orientalism.

The aim of this essay was to describe the power elite of the Swedish town Karlshamn, and its influences on the local political process before the realization of the narrow-gauge railway Karlshamn-Wislanda-Jernväg. During the mid 19th century, a revolutionary period began in the Swedish pre-industrial epoch. The political and institutional regulatory frameworks were disassembled and restructured, away from protectionism and centrally controlled administration, for the benefit of free trade, local self-government and liberalism. The changes were carried through during times marked by a drastic increasing native population and upcoming demands for adjustments to meet the growth of the industrial-, trade- and labour markets. An essential industrial development factor was the building of the national railway network, which started after some important decisions in the Swedish Riksdag during the 1850´s.

Det går att kartlägga små skillnader som finns i ledarskapsutövandet mellan en chef i ett tjänsteintensivt- och kunskapsintensivt företag, men samtidigt tenderar ledarskapet att gå mot en och samma utveckling, det vill säga, ett coachande ledarskap. Skillnaderna i första linjens chefskap i de två olika organisationerna, anser vi bero mer på företagsstrukturerna än att de är verksamma i skilda branscher. It is possible to survey small differences in how to practice leadership between a service intensive and a knowledge intensive company. The leadership tends on the other hand to go towards the same development, towards a coaching leadership. We do believe that the differences in the first line managers, in the two separate companies, depend more on the business structures than that they are active in different branches of trade..

Retail marketing is a field with many different enbranchements. Some of these can be considered relatively well explored, while the lack of knowledge concerning others is almost total. For example, the existing knowledge regardng the possible impact that non-musical sound can have on the customer can be considered non-existent. With this in mind, the intention with the thesis was to closer investigate how non-musical sound can influence the customer's decision process and attitude in and to a grocery store. The authors started out with theories on associative networks and automatic processing.

SummaryBackground: Management control is important for all kinds of activities, both in trade and industry and in the public sector since you must economize on scarce resources. There are nevertheless many different views on management control, which have changed with the times. With regard to the public sector in Sweden, the management control systems have changed radically the last half century, especially from the 1980s, due to depressions and increased focus on effectiveness. New approaches have been taken by many municipalities and county councils, both in Sweden and internationally, where the former management control systems have been abandoned in favour of result control, target costing, and activity-based-costing, for example. Another new approach has been the Balanced Scorecard, which was introduced by Kaplan & Norton in a pioneering article in 1992.The Balanced scorecard is a multidimensional tool, originally intended to be used in trade and industry, but with regard to its nature, it has been adopted even by many non-commercial organizations, especially in Sweden.

This thesis examines the ideological implications of an emerging shift in human rights-issues regarding information. As Intellectual Property becomes increasingly important to the economy of developed nations previously commonly owned or unprotected information runs a real risk of becoming privatized. The World Trade Organization and its binding agreements GATS and TRIPS are subjected to a critical ideology-analysis, with special efforts to elucidate possible effects on the public service realm and its commitment as provider of free information as a human right. The result suggests that not only does a threat to information as such a right exist, but that its ideological basis however seemingly rooted in a liberal/neoliberal context actually in its express views on information deviates from liberal/neoliberal theory in many ways, and that there are theoretical inconsistencies in that same ideology..