Cause-Related Marketing (CRM) is a marketing activity that has grown popular in the USA and studies have been carried out that explore how American consumers perceive and react to CRM. In Sweden, however, CRM has not yet found ground to any greater extent, and therefore there is limited research on how Swedish consumers react to CRM and how they perceive it. In this study, eight Swedish consumers are interviewed regarding their perception of CRM. The main findings of the investigation are that Swedish consumers fit well into a model that is based on American consumers? responses to CRM.

Sammanfattning Föreliggande uppsats syftar till att undersöka läxan som företeelse. Materialet som ligger till grund för denna studie omfattats av en enkätundersökning och intervjuer med verk-samma lärare. Vi har velat undersöka pedagogers individuella syften och intentioner med läxor. I undersökningen har framkommit att lärarnas främsta syften med läxor är att träna ansvar, få föräldrar engagerade i skolarbetet och att eleverna ska befästa kunskaper genom färdighetsträning. Med den nuvarande regeringen har läxan tillsammans med betyg samt ?ordning och reda? legat i fokus.

During my time as a student of education I have learnt that it is my responsibility, as a teacher, to adjust the ways in which I teach to the needs, abilities, experiences, and thoughts of each individual child. What I have not yet gained much knowledge on is how to go about finding the children?s thoughts.In this thesis I investigate the interview as a method of finding out how sixth graders think about their mathematics education. Four children were interviewed. In addition to these inter-views, as a means of giving a broader perspective to and a greater understanding of the chil-dren?s answers, one math lesson was filmed and the math teacher was interview on two sepa-rate occasions.What I found was that a number of factors seemed to influence the children?s thoughts and answers, and that their answers were most likely not always a mirror of their thoughts.

This thesis examines a project that has been conducted at a software development company. The aim is to investigate which problems firms of this kind faces performing projects. We choose a theoretical frame consisting of a modern view on how to manage projects. The view argues that the management of each project has to be adapted to the situation at hand. This theory is divided into two separate streams of reasoning; one emphasize learning, delegation of responsibility and flexibility, while the other argues for control, time planning and the importance of keeping to the plans.When we compare the theories to the case we draw three main conclusions: A thorough phase of investigation is required to produce the necessary planning documents.

This essay explores the economical and social paradigms surrounding one of the most influentialNordic border dynastic noble families in the second half of the fifteenth century - the AxelssonTotts. How mercantile possibilities and opportunities offered to them, reflected on their politicalactions and social bands. The Axelsson brothers of the Tott Dynasty would become of one of themost powerful noble families within the Nordic Union between 1444 och 1487.Axel Pedersen (Tott) would through well chosen marriage alliances into the noble families of bothDenmark and Sweden, and with political prowess lay the foundation for one of the most dynamicfamily empires of the fifteenth century. In the year 1442, the Axelsson brothers swore loyalty toeach other; to protect and defend their mercantile and economical interests in Denmark andSweden. They would eventually control the trading routes in the border areas of the Union, and byexploiting the political chaos within the Union they would gain access and influence to the landtrading routes for export and import within the Union and the shipping export routes in the BalticSea allowing them access to the Russian market through Finland and Estonia.The island of Gotland, with its tactical and important geographical position in the Baltic Seabecame the key to the Nordic Union.

AbstractHudiksvalls coordinating model - a model to make cooperation easierCamilla Andersson and Åsa GradinThe purpose of this study was to examine the experience each one of the administrators have of their own new model in Hudiksvall to make cooperation easier for the three different administrations in Hudiksvalls municipality. The study will focus on the administrators experiences of Hudiksvalls coordinating design. Questions of the study were: How is the influence of the model on the rules? How is the influence of the model on expectations and parts? What kind of influence did the model have on the responsibility distribution? What kind of influence has the model on the responsibilities at the transfer of costs? To answer the questions of the study we applied a qualitative method, it was made through a standardization interview guide and open questions, with six of the dealing officers who works with the model. Some of the results wich can be discern are by an economic character, andfor the clients that they won`t be passed around the administrations in the community, they get the right help, quick and safe.Key words: cooperation, coordination..

The main objective of the essay is to define the meaning of the termgovernance network on the basis of democratic values ? both normative andimperial - with the aim to analyse the prospects to develop an effective anddemocratic governance. Democratic values as well as civil participation,enlightenment, responsibility and approachability are discussed, but also moreeffectivness orientated values.It is clear from the presentation how normative and democracy models putdifferent values in focus, with the consequence that other values are played downor pushed aside. Compared to imperial research in partnership ? by definition atype of network arrangement - and with a starting point in democracy andefficiency, the networks are discussed as political formation.In what sense can the actual existing network arrangements meet and fulfil thedefined political values? As no straight forward answer exists, there is an ongoingconflict between the political demand for slowness and the effectiveness demandfor flexibility and mobility..

Syfte och frågeställningar: Att undersöka vilka budskap om CSR som företag i en kritiserad bransch förmedlar i marknadskommunikation. Dessutom att få indikationer på hur denna kommunikation uppfattas av studenter som ingår en generation som är kritisk till marknadskommunikation och reklam. Metod och material: En textanalytisk del av ett antal reklamfilmer och annonser från McDonald?s, Max och Burger King, detta utifrån retoriken. Fokusgruppsdiskussioner med ett antal studenter för att få en bild av deras uppfattning av dessa reklamfilmer och annonser.

In organizations today Corporate Social Responsibility (CSR) is becoming a common means to try to gain legitimacy and credibility for their business. A successful CSR strategy has the potential to generate positive outcomes for a company and reaching out to stakeholders about the corporation?s contribution in the field is an important part of the work. In this study I examine how the employees at Max Hamburgare receive the corporation?s efforts within sustainability, how it is perceived and what this means to the employees.

The main aim of this bachelor thesis is to describe through a quantitative study the extent of support received by foster families, their opinion of the support and any areas that might need improvement. The foster families receive foster care support through a private agency. We concentrated on the following areas of support; education, health, contact with the children?s biological relatives and behavioral difficulties. These four areas have, in previous research, shown to be problematic for foster children.

This essay is about the staff in integrated homes very complex profession and this is illustrated through twelve interviews in five integrated homes for disabled people. The profession changed when the institution closed and especially when the Law of Support and Service (LSS) was introduced in 1994.The purpose of this survey is to study how staff works with LSS intentions in integrated homes for disabled people and to increase the awareness about the structure of power and how this affects the daily life for those who live there.The main objective in this survey is to find out which the differences that lie between LSS intentions and the work that take place in integrated homes for disabled people. This survey tries to illustrate when and why these differences occur. This survey has a multidisciplinary perspective, where three models of disability and theories from Foucault, Sibley and Wendell have been included. The result shows that the staffs work is difficult, full of responsibility and has many facets.

According to the theory of elitist democracy civic political participation should be reduced to participation in the democratic elections. This essay examines whether a high rate of institutionalized political participation beyond the elections leads to: (a) that those who are included gets a more favourable treatment at the expense of the common interest, in other words that their self interest threatens the political equality, (b) reduced freedom of action for the politicians and the headmasters, (c) the emergence of vague conditions of responsibility. These hypotheses are examined in an empirical study of user-boards at four schools on three locations in southern Sweden. In these user-boards the parents are in majority and have the right of decision, which has been delegated to them from the local government and the headmaster. The main conclusion is that, based on this empirical investigation, there is no support in any of the hypotheses.

This essay investigates the results of participation by teenage girls in feminist groups, the so called girl groups. These groups are descendants of the awareness-raising groups of the 1970?s feminist movement. The essay assumes the relevance of theories of heteronormativity and performativity, as well as theories surrounding two different ways to organize girl groups. It is done either through the Pippi-feminism, named after strong independent book character Pippi Longstocking, or through the collective empowerment feminism.

I have examined acclimatization models in pre-school. My emphasis is on the shorter acclimatization models. To begin pre-school is a big change, not only for small children, for the whole family as well. It is important to get a good acclimatization in pre-school, and one of the things it takes to achieve that is to interact with the parents. The reason why I chose this subject was because we have not studied much literature about this subject during our education to become pre-school teachers.

The study aims to illustrate how women victims of male violence in intimate relationships are treated during the legal process and with professional perspective describe what women?s experiences considered to be in the legal process. The study also aims to draw attention to the interventions for abused women during the legal process.The results are based on interviews with professionals in the justice system, and on observations in the courtroom. Overall our results show that abused women are in need of a great quantity of help and support before, during and after the negotiation. The legal process is very stressful for the women.