Packaging has had little impact in marketing literature. Research has focused on a single transaction approach. Lately researchers are looking at packages as a tool for brand building purposes. Thus, the focus is moving towards a multiple transaction approach, where packages can affect the consumer also after the purchase. For a range of goods extrinsic cues has been shown to have stronger effect on consumers' evaluation than intrinsic ones.

Linnéuniversitetet Kalmar Institutionen för samhällsvetenskaper  Arbetets art:                   D-uppsats, 15 hp                                                                           Lärarprogrammet                                      Samhällsutveckling med ett internationellt perspektiv Titel:                              Hur sker implementering av förebyggande arbete gällande hiv och aids?  Författare:                      Nina Svenman Handledare:                   Gunnar Hansson ABSTRACT This study analyzes the prevention of HIV and AIDS around the region of Pretoria in South Africa. The study's starting point is the cultural, economic, social and health which is relevant when different levels of society affirms. The aim has been the basis of the representation levels of society discern what is valued and given priority as well as the measures and the strategies used in implementation. The empirical data underlying the study is qualitative studies with respondents from a university, a hospital, a school, the Swedish Embassy and an organization in order to create an image of different levels in society means to implement preventive measures on HIV and AIDS to their citizens. The result demonstrates that there are clear shortcomings in its implementation guidance on prevention measures for HIV and AIDS as lack of resources is based.

This Masters' thesis is a study on the information behaviour of hospital personnel at the University Hospital in Lund, Sweden. A questionnaire was distributed to 301 nurses and physicians working in the intensive care unit, the population was reduced to 244 persons. The response rate was 52%, i.e. 125 questionnaires were completed. Nurses constituted 68 % of the population.

Konkurrensen inom klädbranschen är hård och det finns många stora aktörer på marknaden. Småföretag har begränsade resurser till skillnad från de stora aktörerna, det blir därmed viktigt för dem att använda sig av kostnadseffektiva metoder för att kunna nå ut till kunderna. Marknadsföring är en avgörande del när det gäller överlevnad och expandering. Många aspekter spelar in när det handlar om företagens framtid, allt från hur man positionerar sig till hur effektivt man använder sig av marknadsföringsmixen. Det gäller att synas och att få kundens uppmärksamhet samt få kunderna till återköp.

By interviewing 10 people in leadership positions from various companies and      countries, this thesis had as main objective to find out how the view the of what environment promotes the intrapreneur to make the organizations more competitive and successful. By transcribing and interpreting the interviews, we have found the keywords that could answer our research question. Our method has been based on a qualitative approach with an inductive direction. The leadership has been shown to have a significant role in terms of company culture and the intrapreneurs ability to contribute to the development of the organizations. The culture is essential.

Objective: To study the evidence on physical activity (PA) as an effective preventive strategy for depression.Methods: A search of electronic databases was performed for articles between 2007 and 2012, both original research and review articles, concerning the link between PA and depression on children, youth and adults. Three reviews, five longitudinal and two cross sectional studies were included.Results:  PA reduced the likelihood of depression in many studies and a sedentary or inactive lifestyle increased the risks for mental health symptoms such as depression. One study showed that low PA in childhood increased the odds of depression as an adult and other studies on teenagers saw a connection and mediation between PA and self-esteem whereas physical fitness showed no mediating effect. Many of the studies and reviews point out the insecurity regarding the dose-response association and the difficulties in defining causality.Conclusion: PA might have a preventive effect on depression. Some evidence exist to support that PA in childhood prevents depression in adults.

Internal marketing has been proposed as a means of gaining competetive edge in a market where service quality is an important precursor to performance. Still, the practical application of internal marketing remains relatively limited, which is hypothesized to be partly attributable to a widespread lack of the required philosophy which facilitates the effective implementation of internal marketing. The concept of internal market orientation (IMO) has been proposed as an accurate representation of this philosophy. This thesis attemps to assess the relevance of an IMO in relation to the internal marketing activities of an organisation. The findings of the study imply that IMO related activities impacts the effectiveness of internal marketing and that it thus provides a valuable tool in the process of implementing internal marketing strategies..

The topic for this essay is tutoring for nurses. The study is about nurses who work in a nursing home for the elderly and who want to get tutoring and more education. Qualitative method was used and twelve nurses who worked in a nursing home were interviewed. The interviews were taped and written down. Then relevant quotes were picked out of the text and placed into eight different themes.

In this thesis we propose a conceptual plan for thedevelopment of an Agroforestry Training Centre (ATC)in Musoma, Tanzania. The aim is to make a proposalto support peasant education in agroforestry. How canan ATC in Musoma be developed into a stimulatingand educational park suitable for teaching agroforestrymethods to peasant farmers and other potential users?To answer that a field study was conducted to investigatehow our client Vi Agroforestry Programme (Vi) and thetarget groups of the client can benefit from the site.The thesis begins with a short explanation of thecontext, in which the ATC plays a part followed by amethodology chapter. Next are three chapters presentedwhich introduce the reader to the research conductedbefore starting the proposal, these include: results ofliterature studies, study of precedents, and results of fieldstudy.

The aim of this study was to determine which type of fluid to use in trauma care to improve patient survival. The method used was a systematic review, where a total of 18 studies were reviewed and 13 included in the results. The inclusion criteria used in this study were Randomized controlled trial, or studies relevant for the purpose, written in English and published during the last ten years. The studies were identified in the PubMed data base. The results showed that in trauma with hypovolaemia, colloid infusion has a better effect than infusion of crystalloid fluid on blood pressure and colloid infusion reduced the body's cascade systems in a beneficial way. Colloid infusion administered to head injury patients lowered their intracranial pressure more than crystalloid infusion.

The response to many on-going or emerging conflicts since the beginning of the 21st century has been different forms of multinational complex peace operations. Civil-military relations are a commonly studied field that traditionally has its focus on nations. This study intends, in the context of organisations, to test the correlation between a civil-military approach and outcome in complex peace operations. A hypothesis has been deduced from researcher Robert Egnell?s theory on complex peace operations, that states that: UN peace operations with an integrated civil-military approach are more successful in achieving their goals than peace operations with a divided approach.

There is a strong debate in the media about the CEO compensation in the listed companies and whether they deserve their high rewards. Many previous studies have shown differences in the reward system depending on the ownership structure, mostly testing for only ownership concentration or ownership category. This study aims to investigate how the influence of the owners affects the CEO reward system, testing for both the level and the structure of the reward. The sample used in the investigation is Swedish listed corporations and consists of 251 observations. A survey was also conducted but due to low response rate and because the answers are not representative for the whole sample the survey will only be used as an illustration.

The possibility and the right to be able to communicate with municipalities or other state companies and politicians are natural for the Swedish citizens. However, they may be unaware that this communication process is called citizen dialogue.Today there are so many ways to communicate; one-way communication is not possible in the same way as before. It is above all social media such as Facebook, which has opened the gates one could only dream of.  Via a medium such as Facebook creates a strong citizen dialogue in which the municipality and citizens communicate openly and ask questions and give response.The purpose of this study is to find out how Karlstad?s municipality uses, and maintains, citizen dialogue on Facebook. What are the guidelines and how do the municipality use these? In this paper a qualitative expert interview and a qualitative content analysis has been used to answer the purpose of the essay.

Who is integrating school-holiday home? It is for the teachers, recreational pedagogue or the students? How do the students think and act to keep the different activities apart?My purpose was to study how children sort the day between school and recreational home interactions. The issues were: How do they distinguish between the different activities during the day?  See the students their stay after school program as part of the school day? Who decides whether you have to go to school, and whether you have to go to after school program? And do you really have to?I have interviewed six students at an elementary school, based from a phenomenographic perspective, I've used myself of issues that students have been able to respond from a school perspective and after-school perspective. My interview questions have been comparative in nature, where the same question have given different answers depending on whether the question focused on school or the afterschool program.

This thesis takes on a broader perspective of the modern age phenomenon we call spam. One of the aims of this thesis is to present and to compare the variety of methods used in the day-to-day fight against spam, as far they have evolved today, but also to present and discuss some alternative methods for suggested future use. The properties of a common e-mail spam are analyzed to show how the components that make up the structure in an e-mail can be used to classify spam. Furthermore I explain the naïve Bayesian classification methods, the signature-based method, the commonly used rule-based method and the challenge and response method and discuss these. The widespread use of blacklists is also explained and a close new variant to blacklisting, Turntide is presented and discussed.