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16061 Uppsatser om Resource based theory and Advertising agency - Sida 63 av 1071

"Delaktighet är engagemang" : En kvalitativ studie om upplevelsen av delaktighet hos mellanchefer inom hemtjänst  

The aim of this qualitative study is to examine the experience of participation among first line managers within community home care. The study is based on eight interviews with first line managers operating in a metropolitan area in Sweden. A majority of the interviewees worked in private companies.We have used two theories to interpret our empiri: Lean Production and Human Resource Management. The analysis resulted in seven themes: economy, leadership, participation, view on the organization, first line manager, private or municipally operated organization and expectations on the manager. Our results showed that all the interviewees experienced that they were participant in the organization.

PR i det dolda : en studie om Redaktionell PR

The fashion industry is a line of business which is characterised by tough competition. Often the consumer target groups exposed to advertisements identify them as attempts by the fashion industry to persuade them. When this happens, the consumer disregards the information due to selective attention. Faced with these conditions, companies need to find new, creative ways to market their product lines. This essay is about Public Relations, in particular Public Relations that appear in editorial spaces.

Destruktivt entreprenörskap : Fusket/missbruket med assistansersättningen

Purpose: The aim is to investigate the mechanisms behind the destructive entrepreneurship in the assistance industry.Method: To investigate the destructive entrepreneurship in the assistance industry, we conducted a qualitative study in the form of semi-structured questions. In total, we interviewed four authorities and an employer organization.Theory: Theoretical framework: The study is based on Baumol's (1990) theory of productive, unproductive and destructive entrepreneurship and rent-seeking by Murphy et al (1991), but the study's principal theory that we have chosen to apply is the routine activity theory of Cohen & Felson (1979) that describes three elements that must come together in order for a crime to be committed.Conclusions and discussion: Our study shows that it is clear that there is both fraud and abuse within the assistance allowance, which can be done in different ways. Some users simulate their illness that they exaggerate their need for assistance. Some assistance providers have abused the compensation by paying lower wages and empty false wages etc. The study showed that there also exists a type of human trafficking.

Wikipedia : Informationspublicering på Internet ur ett genus- och maktperspektiv

This essay is about publishing on the Internet and aims to understand the differences between publishing information on the webpage Wikipedia (Swedish version) in contrast to other information pages on the Internet, for example blog, discussion pages, homepages etcetera. The study is based upon an article which described that 90% of the information publishers at Wikipedia belongs to a small elite of white, western, well educated men between the age of thirty to thirtythree. This study examines why people who does not belong to this heteronormativity publish information in other Internet places but not at Wikipedia.Wikipedia is an open source site, where anyone can publish and are even encouraged to do so and is often described as an utopian dream of the digital democracy, so why don´t people express themselves on Wikipedia? The method is based on two discussion groups, which are compared and analyzed. The study is based upon theoretical competence within feminist theory and conceptions such as intersectionality, heteronormativity and digital divide as well as theories about digital devices and social order.

Textsamtal : Ett didaktiskt redskap för att främja läsförståelse och läsintresse

The aim of the study is to investigate how teachers in grades 1­­­­­­­­­­­?3 use reading aloud to develop the pupils? reading comprehension and how they reflect on the method. The study is based on interviews with four teachers, all of them working in these grades. The interviews have been interpreted hermeneutically and the statements compiled in accordance with the aim and research questions. The results indicate that all the teachers are aware that reading aloud can be used as a resource to develop pupils? reading comprehension.

Theory of mind, språkliga förmågor och ickeverbal intelligens hos barn mellan tre och fyra års ålder : Översättning och validering av Theory of Mind Scale

Theory of mind är att kunna tillskriva andra människor mentala tillstånd som förklarar deras beteenden. Dessa mentala tillstånd kan röra sig om uppfattningar, intentioner eller känslor.    Theory of Mind Scale är en bedömningsskala utformad av Wellman och Liu (2004), som undersöker olika nivåer av theory of mind. Theory of Mind Scale är uppbyggd i skalsteg med stigande svårighetsgrad. Syftet med föreliggande studie var att översätta Theory of Mind Scale från engelska till svenska samt validera bedömningsskalan för barn mellan 3 och 4 år. Studien syftade även till att se om det fanns ett samband mellan dessa barns förmåga till theory of mind, impressiva grammatiska förmåga och impressiva ordförråd.      Valideringen i föreliggande studie visade att skalstegen i den amerikanska originalversionen av Theory of Mind Scale var applicerbara på barnen i föreliggande studie, med undantag för den sista uppgiften.

Neva Boyd, en lekteoretiker för dramapedagogik : En historisk fallstudie

This is a historical documentary research study across Neva Leona Boyd (1876-1963). The theoretical perspective is based on the historical perspective of knowledge from ancient Greece to the approach of modern symbolic interactionism. The study shows that Boyd, who was Viola Spolins teacher, was a proponent of the modern view of group play theory. 1909 she founded Chicago School for Playground Workers, later transformed to the Recreation Training School. Until 1927, the school entered in Hull-House initiated by Jane Addams.

Regulatory approaches? influence on environmental agencies internal quality

The increasing public concern regarding the government?s priorities in spending public resources puts pressure on public organisations to address quality issues in their practice. In United Kingdom both BRTF (Better Regulation Task Force) (BIS, 2005b) and the Hampton report (BIS, 2005a) highlighted management and quality problems in public organisations in UK. These reports revealed obstacles within institutions? intent to offer recommendations and appropriate solutions for agencies working with legal enforcement and control.

Demokrati - skyddar det mot fred? : ? en teoriprövande fallstudie på konflikten mellan Ryssland och Georgien 2008

The aim of the following paper has been to test the democratic peace theory through applying it on the conflict between Russia and Georgia in 2008.  This to either falsify the theory or come to the conclusion that the states? democracy was not satisfactory in regards to the definition of liberal democracy. The questions asked are: Was Russia and Georgia democratic states? Is democracy a protection from war? And which aspects of the liberal democratic theory, if any, were not satisfactory in either of the countries? The results show that the democratic peace theory is valid in this case and that neither one of the states were democratic.

Vad hände med beslutet Gröna Skolgårdar?

The purpose of this paper has been to follow how a decision made has developed within anorganization. We have intended to find underlying causes for the development in order to contribute to the understanding of the lifecycle of decisions.The decision we have chosen is Gröna Skolgårdar (Green School Yards) within the city of Västerås. This project has aimed to make the school yards in Västerås more green, more beautiful and more useful for teaching.We have used Grounded Theory Method as our foundation, complemented with decisionmaking theory.The work with this paper has led to the conclusion that Gröna Skolgårdar changed over time, and did not turn out as first intended. This has had several couses such as how resources wasdistributed, political changes, and different views of the project.We have learned that over time a decision can take unexpected paths, and we have contributed with an example of how this can happen..

Organizing for value creation : a corporate perspective on urban farming

In the year 1800, about 5 % of the world population lived in cities (World Wide Fund for Nature, 2012, 3). Today that number is about 70 % in Europe and North America, and in 2050 it is expected to be 86 % in the developed world and 67 % in the developing world (www, UN, 2009). In addition, the global population is expected to increase with 2.2 billion people until 2050. As a result of the population increase more food has to be produced which requires more transport from the countryside to the cities. However, this flow of resources faces some difficulties.

Barn och sorg

The purpose of this study is to highlight some aspects of the increased usage of tablets in preschool environments by answering the questions: what does the tablet become in the preschool environment, how much freedom does the children have over its usage.To answer these questions a series of observations were made at two different preschools. The observations were then complemented by interviews with teachers at the same preschools.This qualitative study focuses on some of the didactic questions regarding the tablets, based on a theoretical framework that is within the design-oriented perspective; which addresses the children's? autonomy, the institutional framework and affordance.Our conclusion is that the tablet?s introduction in the preschool has helped the teachers in numerous parts of their documentation, but we can also see that the children's opportunities to make choices regarding the tablet are more limited than with any other resource on the preschool. In our results we also see that when the children get access to the tablet they receive a learning experience, which among other things, strengthens their language skills and their social interaction with each other..

?Biblioteken vill bara vara hippa? ? en studie om ungdomars attityder till bibliotekens marknadsföring på sociala medier.

The aim of this thesis is to examine young adults? attitudes towards libraries marketing in social media. Libraries mainly use social media to reach out to young adults. However, young adults mainly use social media to communicate with their friends. The question that arises is if young adults are interested in communicating with organizations such as libraries on social media.

Ett land som inget annat : Bilden av Sydafrika före, under och efter en utbytestermin i Stellenbosch

The mental constructions of other places are based on impressions from everything that surrounds us in our everyday life, e.g. pictures, videos, texts and narratives. The tourism industry is especially influential when it comes to creating the image of before ?unknown places?. Furthermore, it has a tendency to embellish and idealize people and places located in what is commonly known as the Third World.

Kändis eller inte kändis, det är frågan! : En studie om användandet av kändisar, egna karaktärer och animationer i marknadsföring

I dag är det vanligt förekommande att företag använder sig av kändisar i sin marknadsföring. De hjälper till att stärka igenkännandet och får konsumenter att välja just den varan de marknadsför framför konkurrenternas varor. Men är det verkligen så bra att använda sig av kändisar? Finns det andra karaktärer som skapar större igenkännande?Vårt syfte är att ta reda på vilken typ av karaktär som skapar starkast igenkännande till ett varumärke. De karaktärerna vi har undersökt är kändisar, egenskapade fysiska karaktärer och egenskapade animerade karaktärer.Studien har genomförts med en kvantitativ ansats.

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