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16027 Uppsatser om Resource based theory and Advertising agency - Sida 43 av 1069

Att bygga en brandbook : ett projekt i att ena ett fo?retag och dess verksamheter

The purpose of this report is to develop a visual identity and a brand book for the company Yakobs Ram & Reklam (Yakobs Frame and Advertising). To answer the question of how a brand book should be designed for a company that manage several businesses within one brand a qualitative approach including a case study has been conducted.This qualitative method included research on brand building, logotypes, colour, design and typography and interviews with the company Yakobs Ram & Reklam and three representatives from the advertising agencies Anfang and Jerhammar & Co.In order to develop a brand manual for a company with several businesses, the study revealed that there should be a main logo where the secondary logos, consisting of the various components of the company, are linked by colour coding. In addition, the study has shown that the key elements to include in a brand book are the use of the logo, colour, typography, visual style and profile products including brochures and business cards. These findings form the basis of the brand manual and are the result of this work. As the amount of previously known facts regarding the construction of a brand book are scarce, the choice of method has been crucial and the data generated can be generalized and applied to new similar cases.

Ett "gott föräldraskap" : En kvalitativ studie om socialsekreterares syn på föräldraskap och hur de hanterar sitt handlingsutrymme i barnavårdsutredningar

The aim of this study was to get a greater comprehension of social welfare secretaries? notion of "good parenting" and furthermore how this is expressed in evaluations of investigations regarding care of children. The empirics in this qualitative study were collected with the help of a vignette containing relevant questions. Moreover interview questions were answered at seven occasions. The interviewees were social welfare secretaries that worked with evaluations of care of children.

?terfall i brott som ett problem p? politisk och institutionell niv?. : En kvalitativ unders?kning av sambandet mellan straff och rehabilitering inom svensk kriminalv?rd.

This study looks at how probation, client experiences, and criminal policy decisions affect recidivism in Sweden. Gaining a thorough grasp of how social, organizational, and political issues interact and impact the chances of rehabilitation and reintegration is the goal. Three research questions are addressed in the study: First, what are the causes of recidivism? Second, how is probation perceived by staff and clients in terms of control and support? Thirdly, what effects do political decisions have on probation services' operations and clients' chances for recovery?? A qualitative study was conducted with semi-structured interviews with twelve respondents, eight probation clients, three probation officers and one parliamentary politician. There were six themes that discussed the issue of recidivism from different perspectives, the collected data was analyzed through thematic content analysis.

Arbete över företagets gränser : En studie av organisationstillhörighet för konsulter i bemanningsföretag

Since the late 1900s, the consultancy has taken a firm grip on the labor market. The consultants' work profile has been secured through agreements such as guaranteed wages. The collective has been shattered as well as higher demands are required of the employee. This results in higher work demands, workload, a reduced staffing resource and hopeless wages which can lead to health problems and depressions. Previous research shows that consultants find it stressful to be associated with two companies and some clients can also point out consultant through different attributes.

Kravanalys och arkitekturell design av en budgetplaneringsapplikation

This thesis presents the theory behind prototyping and user interviews as parts of requirements analysis. It further discusses how these were used in the development of a budget planning application. The implemented Web-based solution uses a new component-based design rooted in a Model-View-Controller architecture. The application is used today with complete success at the Department of Computer and Information Science at Linköping University..

Elevdemokrati som mål och medel

AbstractStudent democracy as an objective and as a meansEssay in Political Science, D-levelAuthor: Erik LisshammarTutor: Susan MartonDespite attitudes towards student democracy being generally positive, students have almost no influence over their position. This implementation study looks into whether or not students? weak position of power results from something other than a democratising of schools taking priority when student influence is encouraged.With an aim of explaining what is hoped to be achieved and if these intentions are to be spread, the purpose is to investigate to what extent standards concerning student democracy are transferred between institutions. In order to find out, the question is posed of whether their aims for student democracy conform. This overriding question is coupled together with the following four defining research questions:1.

Proveniensprincipen i den verksamhetsbaserade arkivredovisningen

In this essay I seek to examine how the Principle of Provenance can be discerned in the new activity-based wayof establishing an archival description. In which terms do authors of reports and works about archival descriptionspeak about provenance. Do they at all?In order to do so I have studied the history of the Principle of Provenance and what is to be its future ? theregulation from the Swedish National Archives, RA-FS 2008:4. I have also read the referrel that was sent out toSwedish authorities, universities and other archival institutions.

Insatser och åtgärder för främjandet av laddelbilar i Sverige

To achieve the goal of fossil independency in the Swedish vehicle fleet in 2030, it would be important to substantially increase the proportion of electric vehicles, both BEV:s (Battery Electric Vehicles) and PHEV:s (Plug-in Hybrid Electric Vehicles). The Swedish Energy Agency has funded numerous research and development projects about electric vehicles in recent years. An important task for the Swedish Energy Agency is to allocate state funds to those projects with the greatest potential to contribute to increased establishment of electric vehicles in society. The purpose of this work is mainly to understand the efforts and measures that can make the market for electric vehicles to grow. The report can contribute to a better understanding of how far the research on electric vehicles has come and what has to be done in the future to promote the establishment of electric vehicles. Another aim for this report is that it should serve as a basis for future decisions by the Swedish Energy Agency on which projects that will be funded with state funds.

Nätanslutning av vindkraft : vindkraftsbranschens aktörers perspektiv på nätanslutning och tariffer

Wind power is a growing energy sector in Sweden. However, it still represents only a small part of the total electricity production, about 0.7%. In order to create good conditions and to facilitate the establishment of wind power in Sweden, the government has for example, created a national centre for wind use. The objective has been to reach the governmental goal, which is an expansion of wind power by 10 TWh by year 2015 compared to the level in 2002. The Swedish electricity market was deregulated in 1996 which refers to the introduction of a competitive market in electricity production and trade.

Mänsklig påverkan på mindre vattendrag i skogslandskapet : en inventering av vägtrummor och skyddszoner kring dessa i Uppsala län och norra Västmanlands län

Interference in an ecosystem means a disturbance. When harvesting, forest roads have to be build to cope with heavy duty vehicles. Crossing brooks can not always be avoided. In this case bridges or culverts have to be built. There are many different kinds of culverts and depending on what type you choose and how you place the culvert, the watercourse and the water organisms can be harmed in different ways.

En fallstudie om bekräftelse i en förskola

AbstractThe purpose of this study is to answer the following questions regarding confirmation: In what ways do children seek confirmation in preschool? What are children confirmed for and how do they react to the confirmation? How is confirmation used by teachers? What do children want to receive confirmation for?The starting point for this study is based on the unique theories of Skinner, Maslow and Bronfenbrenner. The main focus with regard to Skinner?s theory (in this study) lies in reinforcement. In Maslow?s theory, the concentration is on hierarchy of needs while in Bronfenbrenner?s theory, the study centers upon interaction.

Opiatberoende och läkemedelsassisterad behandling : En kvalitativ studie om några socialarbetares syn på opiatberoende och behandling med metadon/subutex

The aim of this study is to take note of  social worker´s views on opiate addiction and medication-assisted treatment. The definition of social workers in this paper, is people who are involved with individuals  who have an opiate addiction and have therefore been in contact with drug assisted treatment. Data was collected through interviews with social workers. The interviews were based on an interview questionnaire on four explicit themes: Motivation, Medical Assisted Treatment (LA) Other complementary treatment and expenses and its meanings. These are analyzed and discussed through the theory of harm reduction and the theory of labeling..

I stundens hetta : ? En kvalitativ textanalys om gestaltningar av krisarbetare i samband med skogsbranden i Västmanland sommaren 2014

This qualitative study examines how emergency people are framed in Swedish evening-, and local newspapers during the forest fire in Va?stmanland, Sweden 2014. The study also includes if there is any difference between the framing due to the location of the newspaper. The study is based on qualitative text analysis. The theoretical basis is representation, framing theory, media image, media logic and a few conceptions from crisis communication theory.

Stigberoende och spelmatriser : Varför har landstinget i Värmland valt att ansöka om att få gå ihop med Region Västra Götaland?

The aim of this study is to try to explain the process using both an actor driven perspective as well as a structural perspective examining the reasons why the County Council of Värmland wants to merge with Region Västra Götaland. The answers to the following research questions are sought to shed light on the problem: What constrained the discretion of  the political actors in the choice of region to merge with? Which role did  different political actors play? Does the study provide Game Theory, from Rational Choice theory,  and Path Dependency, from Historic Institutionalism, a new perspective and strength especially  when bringing them together? The study is limited to two policy areas, health care and regional development policy. The structural background is drawn upon the Annual Report 2008 of the County Council Värmland, the Regional Development Program and Regional Transport Infrastructure Plan 2010-2021 by Region Värmland. The chronological order of decisions and events is drawn upon protocols from various regional political organs all linked to the municipal of Värmland and the correspondence between the officials of Värmland?s municipal and the Legal, Financial and Administrative Services Agency of the State.

EARNINGS MANAGEMENT : Förekomsten i Svenska börsnoterade företagvid tiden av en nyemission

I denna studie undersöker vi om det förekommer earnings management i resultathöjande syfte bland svenska börsnoterade företag vid tiden av en nyemission. Studier om earnings management vid nyemissioner har gjorts förut av exempelvis av (Shivakumar, 2000). Han kommer fram till att earnings management förekommer tiden precis innan en nyemission. Vi hittar dock ingen studie utförd på svenska företag, vilket vi vill undersöka närmare. Syftet med resultatet av studien är att visa intressenter till företagen att de kan bli vilseledda när de ska investera sitt kapital när earnings management förekommer..

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