Established brands often market themselves in the same way as they've always done. There are two main reasons for this, it has worked before and general marketing strategies tells them to do so. However, a fairly new branch of marketing research have found that incongruent marketing may be a better way for an established brand to communicate to their target groups. This thesis is all about incongruency. Previous research in the area of incongruency have never dealt with aesthetics of the incongruent ads.

The purpose of this master's thesis is to examine children's communication and interaction during story time at the public library. The aim is also to examine how to develop the story time ? in terms of participation and equality ? at a specific library.Action research was used as a research strategy and participant observation, log, tutoring and interviews as methods to collect data. Since action research is done on the basis of practice, a significant collaboration with the librarian and the participant children is taking place within this study.Research from the fields of Library and Information Science, Education and Childhood Sociology form the interdisciplinary research area to which this study links. The theoretical framework consists of theory and concepts from the Socio-cultural Perspective, Poststrucuralist Feminism and Childhood Sociology.

Research has shown that still today mostly men inhibit the managing director positions and jobs such as electricians, engineers, and road workers, which makes the work situation unequal among those work places. Another issue is that studies show that minority groups have fewer possibilities in comparison with majority inhabitants on the labour market. One reason can be that many companies and organizations lack when it comes to the recruitment process due to prejudices and the applicants for a job who has names such as Ahmed, Carlos and Ali are taken out of the process at first stage.The purpose of this research is to study how civil servants at Vägverket (Swedish Road Administration) discuss about diversity and equality. Whereas subjects such as ethnicity and gender will be illuminated..

Rapporten redogör för ett examensarbete i industridesign på kandidatnivå ? Mittuniversitetet.Projektet innefattar att ta fram en hållare för Ipad Air med funktionsknappar för styrning avVäderstads applikation via bluetooth.Designarbetet innefattar research, användaretester, kreativt arbete med idégenerering, visualiseringaroch fysisk modell. Designen är gjord för att vara hållfast och tålig för miljön den utsätts för.Den är även ergonomisk, flexibel och användarvänlig. Den nya designen återspeglar Väderstadsvarumärke och kärnvärden.Övriga aktörer i projektet är Prodelox AB som hjälpt till med konstruktionsfrågor och handledning.Projektet inleds med en research-fas som innefattar insamlande av information och tester. Det följsav en kreativ fas med idéframtagning.

To start a company on the Internet is something that has appealed a lot of people during the last couple of years. Some of the companies have succeeded in their struggle but a lot of companies have failed to live out their ambition. This paper deals with the concept of e-commerce and aims to study whether or not the companies that has succeeded has made use of business models and what other factors that is important that you wont find in any written theory.The paper also aims to study the concept of business models and what a business model consists of. To be able to do this research we have interviewed three different companies that are all active in e-commerce and have survived for at least three years. Two of the companies are classical web shops that sell products to their customers and the last one is a site with articles about hardware and IT business in general.

This essay is about dogs that visit is used, whitin care of elderly. The dogs found caretakers once a week and one hour at a time. The focus has been placed on the dogs that go to the municipality's special accommodation and the research was done in a medium-sized municipality in Sweden. The focus of the narrowing of the work was done to the work situation for care staff to assess the impact of the visits the dogs presence. It was distributed questionnaires answered by care staff in which it concluded their visit to the dog's presence felt and how it impacted the situation.

This research looks into the modern revival of opera based on the study of two recent productions of Giuseppe Verdi?s Don Carlo; the first is the 2010 production at the Gothenburg Opera in Gothenburg, Sweden and the second is the 2013 production at Großes Festspielhaus in Salzburg, Austria. The goal is to discover what aspects a contemporary audience can relate to and identify with and why opera is still relevant today. This has been done partly through a semiotic analysis of the visual image (e.g. set, costume and lightning) and partly through a hermeneutical analysis of the themes in Don Carlo.

Background: Isolation care may be necessary when a patient is carrying infection or is being inflicted with disease that causes deficit immune system. Being isolated means that the patient is in a confined space and may stay only there. Even in ancient times, people discovered the importance of isolating people carrying an infection from the rest of society. According to the Infectious Diseases Act, patients should be isolated in order to reduce the spread of infection both from the patient to the surroundings as well as the opposite. Isolation care can be psychologically stressful for some patients.

The aim of the study is to research if the Sweden Democrats portray themselves in a way that can be described as populistic and xenophobic and also if this portrayal has changed over time.In order to do so, the terms of populism and xenophobia has been defined by research and put together into two separate ideal types. Through the eyes of the two ideal types and their traits, four of the party programs of the Sweden Democrats have been researched to look at how they express themselves in the programs and if it can be connected to some of the traits within the two ideal types.The conclusion is that some of the traits are to be found in the programs, and that this also varies over time. From showing signs of both populism and xenophobia, the populistic traits become less over time, while the xenophobic ones instead increases..

The purpose of this study is to analyse and describe social work students? view on a person with self-injurious behaviour and the following issues. The aim and focus is on the general depiction. The theoretical perspectives have been intersectionality and its focus on social constructivism, and gender perspectives. The method was semi-structured interviews with eight social work students at Linnaeus University Kalmar.

The purpose of my study was to find out about the newly arrived students? views and perceptions of the Swedish high school, how this vision and perception looked like before they moved here, and if it has changed. I also wanted to find out how they perceived the meeting with the Swedish school, and if they believed that this meeting should or could be improved. In this study, I used a qualitative research method, the phenomenological method, in which I have used qualitative research interviews to collect the empirical data and detect patterns in my research. The theory I used is cultural encounters, and with it, I try to understand how people with different cultural backgrounds create interactions to work together in communities.

This present study is a result of a research that I made . My purpose is to find out how the debate about inclusion looked like back in the history. My research was about the view we had absolut inclusion in the history, I also made some interviewes among teachers and students in the schools of today. I wanted to se their views about inclusion today and I wanted to know their opinions about inclusion. Did the students and the teachers have prejudice against other students with functional disabilities as Down syndrom and blindness? What was their thoughts about inclusion of students with differents functional disabilities?One more task I had with this study I made was to raise another debate about inclusion .! Keywords: Inclusion and funtional disabilities.

The employment structure consists of different sectors, whose share of the total employment rate is all part of an economic structural conversion according to this thesis applied theoretical approach. A structural conversion, which consist of recurring crises, such as the financial crises in the early 1990s. This crisis and its effect on the Swedish economy is well-documented, while the shortage regarding the effect on a smaller scale, in a local and regional context, provides this thesis purpose. More specifically, a comparison between the two neighbouring towns of Malm? and Lund, will constitute the local contexts in this research.

The EU market is being deregulated, which sees Swedish farmers that have traditionally been governed by different support systems being forced to adapt to a free market system and having to deal with the concept of supply and demand. The farming sector has during the past several years experienced harder conditions and the deregulation of the market has directly affected farmers. The need for entrepreneurs and that way of thinking has been identified (McElwee, 2006). Swedish farmers are neither familiar with a free market or being required to think in an entrepreneurial manner, does this therefore implicate that Swedish farmers are not entrepreneurs?LRF is a national farmers? organization in Sweden and functions as a support for Swedish farmers.

Religious congregations and social work have long been a neglected field of research. Although the number of studies have increased during the last twenty years. With a starting point in the situation in this field of research and in the current public debate in Sweden the focus of this study will be on how Christian and Muslim congregations view cooperating with the municipalities, organizations, the religious community to whom which the congregation belongs and how the congregations view cooperating with other religious communities. Qualitative method of research was used. Representatives of four religious congregations was interviewed; a deacon in a congregation in the Swedish Lutheran Church, a pastor in a congregation belonging to the Mission Covenent Church of Sweden, the chairman in a the board of a Muslim congregation and volunteerleader in another Muslim congregation.