In this two years master's thesis a regional project, Futurum.kom, is studied through the experiences of eight librarians from two of the participating libraries. The interviewees have all attended local and regional seminars where questions about core values, target groups and the role of the public library were discussed, among others. The seminars resulted in a number of core values and target groups. During the project, a number of advertising campaigns are to be conducted. The first one of these had recently been implemented at the time of the present study. The aim of the thesis is to investigate the interviewees organizational self-perception in relation to the project.

The aim of this Bachelor´s thesis is to describe the phenomenon ofmarketing. Four public libraries in the County of Kalmar have beenstudied in the aim to obtain information on their current marketingin the autumn of 2004, as well as their view of marketing and itssignification in connection to a vision that the Regional Library inKalmar has established. The vision is that the County of Kalmar isgoing to be the best Region of Libraries in Sweden in the year of2010. Target markets for the vision is the general public, studentsand entrepreneurs. The study has done a landing at an early stage ofthe vision, the starting point of which was in the year of 2001.

The purpose of this master?s thesis is to find out in which ways a group of first generation immigrants use Swedish papers and magazines in a public library and which information needs this group has about Swedish society. One important aspect in this essay is integration of immigrants in the Swedish society as a possible effect of newspaper reading. The method used in this study is qualitative. Data is generated through semi-structured interviews.

The aim of this Masters thesis is to review Swedens unique law against TV-commercials intended for children under twelve years old. The law has to be abided by TV 4, but not by Kanal 5, so the aim is also to compare TV 4 and Kanal 5 and to see in what different ways commercials are shaped in the two channels. The cultural policy analysis is based on our aim and problem. We have also had the terms semiotic and intermediality in mind together with a model made by the researcher in semiotics Roman Jakobson. The model consists of six different communicative functions.

The main purpose of this master thesis is to investigate in what ways library and public preschool cooperate with families with immigrants background in developing and protecting children's languages and cultures in two districts, Hässleholmen and Norrby, in the community of Borås. I want to investigate the parent's meaning of view according to which roles the libraries and public preschools involvement play. The study is based on qualitative interviews. Nine interviews were undertaken with parents who live in these two districts and five interviews with the librarians and preschool teachers who work in the libraries or the public preschools. The study of relevant literature, which describes topics such as psychological aspects of immigration, facts about children with immigrant's background and their language development and multicultural librarianship, provides a basis for the discussion.

This thesis is a study of Futurum.kom´s campaign "Lyssna dig rik". Futurum.kom is a regional marketing project between Länsbibliotek Sydost, Regionbibliotek Kalmar and 25 public libraries in the county of Blekinge, Kalmar and Kronoberg. The aim of the Futurum.kom project is to strengthen the role of the public library in society. "Lyssna dig rik" was a cluster group campaign with the aim of making people know about the possibilities of loaning audiobooks in libraries. The target group was lorry drivers in the age of 30-65 with the possibilities to listen to audiobooks at work.

The starting point for the present study is that the physical environment can enhance the learning processes of children. We want to contribute to more focus being placed on this within library and information sciences. Our main aim is to illustrate how the physical environment can facilitate the learning of children. In order to achieve our aim, we examine a concrete physical environment, namely the children?s department at the main library in Kungsbacka.

This Master thesis is about elderly visually impaired and their use of libraries. It poses the question how visually impaired elderly looks upon their local library. Their thoughts and opinions are mainly from two sides. One is what they think about the service that they get. The other is what they think about the information concerning this service.

The purpose of my Masters thesis is to investigate how childrens librarians in public libraries perceive and meet imposed queries during the reference interview with children and young people. What do childrens librarians think about imposed queries from children and young people? What problems can arise during a reference interview with children and young people, and what strategies can be used to solve them? How can childrens librarians prepare for imposed queries from children and young people that have arisen in school related situations? The study was carried out at public libraries in Sweden. In the review of the literature results from prior research and other relevant material are presented. The theoretical framework includes a communication model on imposed queries developed by Gross, and two other models Levels of Mediation and Zone of Intervention, developed by Kuhlthau.

The purpose of this thesis is to examine which role public libraries play or could play within bibliotherapy. The study is based on qualitative interviews with five librarians who, in one way or another have experienced bibliotherapy activities. Further, we have interviewed two treatment assistants and one counsellor, who have cooperated with the librarians, to get their view. We have used the following research questions: Which bibliotherapeutic activities, if any, are pursued in public libraries in Sweden, and how do they look upon bibliotherapy? What role do public libraries play/could play within bibliotherapy? Ever since the term bibliotherapy was coined in the beginning of the twentieth century, the definition has been under debate. We have identified four main subjects of discussion.

Scholarly publishing has since the introduction of electronically distributed periodicals seen a time of change, mainly in the STM-business (Science Technology and Medicine). The roles of the three main participants in the publication process; researcher, publisher and library are developing into new directions. Researchers themselves are taking a more active part in the discussion, with the boycott list from the Public Library of Science organization as an illustrating example. Reforms are being launched partly as an economical and efficiency issue, partly as an increasing desire from researchers to maintain the control of scientific end result. This Master s thesis examines how the partly conflicting goals of the participants affect the conditions for scholarly publication in an electronic environment.

The purpose of this master's thesis is to examine how the public library communicates with young users through the library web sites. Four Swedish public library web pages for children are analysed. In the analysis the web pages are treated as a combination of semiotic resources that, communicating as a whole, hold a meaning potential. In order to identify the underlying meaning of the whole I have applied the tools of Kress' & van Leeuwen's visual social semiotics to the chosen web pages.The information value, the framing and the salience of each composition is examined and analysed, as is the size of frame, the perspective and the vertical angle of a selection of images from each web page. The results of the semiotic analysis are then discussed and related to Jochumsen et al:s four space-model and the notion of ?child perspective? and ?empowerment?.The results show that the child perspective is strongest on the web pages that represent the performative space as dominating and that empowerment is mainly represented as ?doing?, ?participating? and the ?free choice?.

The purpose of this investigation is to study how librarians experience bookcrossing. We focused on the two following questions: Which variations are there in librarians conceptions of bookcrossing as literature exchange and reading support activity? Which variations are there in librarians conceptions of bookcrossing compared to other methods of literature exchange and reading support? Bookcrossing is an international book club where you share your books by leaving them at public places. The thesis is focused on librarians? conceptions and not the conceptions of members of bookcrossing.

The public libraries in Sweden has an obligation to serve all of its citizens, but despite of this they often fail to include their LGBTQ-patrons. Since the year of 2008 RFSL (the Swedish Federation for Lesbian, Gay, Bisexual and Transgender Rights) have arranged a specially designed certification-process based on normcritical criterias that a chosen institution should fulfill to make their work more inclusive for LGBTQ-people. Sollentuna is the first municipal in Sweden to certificate all of their libraries. This study aims to examine what the certification have meant for the public library in Sollentuna and how a normcritical view can contribute to include LGBTQ-patrons at the library. As a method we used a qualitative interview-study to get a full picture of the certification-process and its influence on the public library of Sollentuna.

This thesis explores the opinion of different participants in the music business regarding music being made available at the public libraries. The aim of the thesis is to answer the following questions; which are the most important issues concerning the distribution of music? How do the informants perceive the public libraries mission and activity in regard to make recorded music available? Which are the benefits/disadvantages with music being made available at public libraries? Seven qualitative, semi-structured interviews were conducted with representatives from the following organisations; SKAP (The Swedish Society of Popular Music Composers), FST (Society of Swedish Composers), SAMI (Swedish Artists and Musicians Interest Organisation) SMF (The Swedish Society of Musicians), SOM (Swedish Independent Musicproducers), IFPI (International Federation of the Phonographic Industry) and EMI Music Sweden. A study of literature and articles generated nine themes, which constitutes the frame of reference for the thesis. The result shows that several of the informants have not reflected upon the public library as an important actor when it comes to the distribution of music.