Brand loyalty plays a significant role in the success of a business through maintaining and retaining relationships with consumers. Despite companies' extensive use of influencer marketing in order to promote and create brand exposure within Generation Z, there is a lack of sufficient research on influencer marketing?s effect on brand loyalty. Therefore the purpose of this research is to investigate how influencer marketing affects brand loyalty within Generation Z. A quantitative research method was conducted by using a survey, whereby 193 respondents within the age of 18-29 participated.

Promoters are genetic elements that facilitate the transcription of a gene and they have been found in front of non-coding RNA (ncRNA) genes in different organ-isms, e.g. the model plant Arabidopsis thaliana. A similar element, DUSE, has been found in front of ncRNAs in the social amoeba Dictyostelium discoideum and a part of this project has been to analyze the function of this putative promoter element through cloning and expression studies. A construct to analyze the func-tion of DUSE was successfully designed and introduced into D. discoideum but full expression studies were not finished because of shortage of time.

Sociala nätverkssidor är för människor idag en del av vardagen då vi skapar nya umgängen, bekantskaper, vänskaper och fiender. Vi träffar framtida arbetsgivare och finner i visa fall kärleken med hjälp av detta nu vardagliga verktyg. Eftersom vi gör allt detta är uppbyggnaden och utvecklingen av användarens profil ett viktigt hjälpmedel för att lyckas presentera sig själv på ett positivt sätt.Målet med denna uppsats är att undersöka hur svenska kvinnor framställer sig själva inför andra användare och vad de delar med sig av sin identitet på det sociala nätverket Twitter. Vi utgår från tre frågeställningar:? ? ?På vilka sätt framställer sig svenska kvinnor på Twitter? Vilka skillnader finns mellan användare beroende på antal följare? Vilken gräns sätter kvinnor för vad de delar med sig till sin publik på Twitter?De teoretiska utgångspunkterna för denna studie är i Erving Goffmans teorier om ?front stage?, ?back stage? och ?impression management? och nyare forskning gjord av bland andra danah boyd samt begreppet representation.

This research shows and analyses how pupils in ninth grade in the nine-year compulsory school look at being multilingual, at the Swedish language and at Swedish as a second language. I also want to know if language and culture knowledge are taken care of in school as it says in official documents for the Swedish school and as it also is desired in an intercultural education. For my research I do eight interviews in a suburb school south of Stockholm.My work includes a limited account for the current research about being multilingual, Swedish as a second language and about the close relationship between language and culture. The applied theory is a social constructivist theory which in short can be explained like that we construct social structures that have consequences on the individual as well as on the society.I show in my research how the view of the world around the pupils influences their view on their languages, their school and their neighbourhood. I also draw conclusions from my interviews that language knowledge is little appreciated in school and that Swedish as a second language has a low status..

Requirements engineering is a widespread topic in the research field of informatics. However, there is little research regarding lack of requirements documentation and how it is perceived. The same applies for how requirements engineering in retrospect can be implemented. This is a debated issue on blogs and forums but it has not been reflected in the research area.Therefore, this study concerns research questions regarding how the developers, testers and requirements analyst experience the lack of requirements documentation and how requirements engineering in retrospect can be implemented.To answer these questions, data collection has been conducted through qualitative interviews with individuals affected by this problem in their everyday work.This study has provided an explanation of how the problem is perceived and what the consequences are, both direct and indirect. The impacts are divided into three categories and are presented as, emotional consequences, system implications and consequences regarding re source consumption.

This study aims to find out what happens with the roles that are seemingly left behind. Are there roles that are harder or easier to exercise? Available roles with us through life and affect our future decisions or we switched completely away from them and create new roles based on the situations we find ourselves in at the moment? The aim is also to see how the relationship looks like between closed roles and new roles in life. To try to find this out, I have used the narrative method. The study is based largely on Goffman's theories of roles, behind and above the front- and back stage.

Promoters are genetic elements that facilitate the transcription of a gene and they have been found in front of non-coding RNA (ncRNA) genes in different organ-isms, e.g. the model plant Arabidopsis thaliana. A similar element, DUSE, has been found in front of ncRNAs in the social amoeba Dictyostelium discoideum and a part of this project has been to analyze the function of this putative promoter element through cloning and expression studies. A construct to analyze the func-tion of DUSE was successfully designed and introduced into D. discoideum but full expression studies were not finished because of shortage of time.

The purpose of this thesis has been to investigaste the phenomenon of self-harm. To investigate this phenomenon, I interviewed three experts in Malmö and then compared the result with previous research on self-harm behaviour.The questions I wanted to answer were the following: How common is self-harm behaviour and how does it, according to experts, manifest itself among young men in Malmö? What can we learn from previous research about the causes of self-harm? Are there any correlations between the statements made by experts and previous research?My conclusion is that self-harm behaviour first and foremost is a mean of expression, a way of dealing with feelings that the self- harmer cannot deal with in any other way. People who suffer from self-harm behaviour often seem to have difficulties both in expressing and understanding their own feelings. Furthermore, they have often experienced abuse, abandonment, or other childhood traumas.

The purpose of this study is to gauge the current state of Swedish library and information science research. LIS is generally defined as a cross- or multidisciplinary subject, according to some coupled with heterogenity or dichotomy within the subject. In light of Jack Meadows?s description of the scientific community growth and scientific communication, the following two research questions are formulated as basis for the study: 1. What are the current themes, what range of theories and methods are used in our research material? 2.

Vår studie är gjord för att se om det finns någon skillnad i mellanstadieelevers beteenden i klassrum respektive idrottshall. Våra frågeställningar är: Finns det skillnader i beteendena hos mellanstadieelever i idrottshallen respektive i klassrummet? Finns det några skillnader mellan pojkars och flickors beteenden? Hur yttrar sig eventuella skillnader och vad beror de på? För att komma fram till detta har vi använt oss av observationer som metod och observerat årskurs fem-klasser på två olika skolor. I arbetet har vi kopplat vår empiri till Connells teori om hegemonisk maskulinitet och Goffmans beteendeteori Front-stage och backstage. Vi har också använt oss av behaviorismens grundläggande tankar om hur en miljö kan påverka ett beteende.

The purpose of this thesis is to provide a better understanding of how dairies use colour, picture and shape in order to influence customers? buying decisions of fruit yoghurt. In order to reach this purpose the research was conducted through case studies of three dairies. In this research three research questions were created with focus on the visual elements colour, picture and shape. The method of data collection was performed through interviews with dairies as well as documentations.

With an increasing production of biogas follows an increased amount of digestate. This could potentially be a valuable source of fertiliser with the destruction of weed seeds as a possible advantage. However, there have been some concerns regarding the product still containing viable seeds of weed. In this Bsc thesis the results of previous research on the fate of weed seeds in biogas production is summarized. It is also a comparison of research on the effect of similar processes such as silage, compost or animal passage on seeds. The purpose of this is to evaluate risks of spreading viable seeds, potentially problematic species and perhaps to find out how to eliminate the risks. The literature review revealed that previous research mainly indicates low risks regarding many of the tested weed species, but not all studies show the same result, therefore extended research on the subject is desirable.

This paper reports from a study looking at teacher?s and student?s apprehensions regarding rubrics. The idea to research this specific subject stems from our interest in this phenomenon due to our education and curiosity about how rubrics are apprehended and not about how they are used or described. To explore this area we have used empirical material compiled through interviews. The analysis is done by creating categories containing various apprehensions expressed in the material through different characterizations of the phenomenon called rubrics.

This paper discusses how librarians are being represented infilm. Is it through stereotypes or with a more modern andrealistic approach? This is something that is examined byreviewing a number of movies based on various stereotypesas previous research has addressed. This work describes whystereotyping of occupational roles are a problem andtherefore examining how well research on the subject isconsistent with films from various years and genres..

The horse is an animal that often becomes humanized. Despite domestication, the horse still has a need to interact with other horses, be able to move for the most of the day, and being able to graze. If these needs cannot be fulfilled, the horse can be negatively affected and develop abnormal behaviours. An example of abnormal behaviours is weaving; the horse performs a swinging motion in the front area of the body during a long time. This literature review aims to investigate how different stabling forms (box/stall) affect the incidence of weaving, and also how this behaviour can be prevented or limited.