Purpose:To concretize the various factors on students' theses that are perceived valuable and can contribute to corporate profitability. In our investigation, we want to strengthen the understanding of a "win-win-situation" of cooperation between students and businesses.Methodology:In this study, we have chosen a qualitative approach in which five personal interviews with various organizations that are active in a knowledge intensive industry. A semi-structured questionnaire was used in our interviews.Theory:Our theoretical framework has two broad areas. Introductory chapter is based on theories of research development in Sweden with theories that emphasize the value of collaboration and knowledge. The second chapter deals with a theoretical outlook on value and how this can be applied in marketing.Conclusion:The study shows a diversity of values within three broad categories.

In this essay I want to investigate how the poodle strategy affects a person?s credibility when he or she uses it. The poodle strategy is a strategy, which someone uses when he or she is scrutinized by the media. It?s primary purpose is to suppress further media coverage but it is also a strategy for defending oneself and hence rescuing one?s reputation either as a private person or as an official.The essay?s research questions are:How has the strategy been applied for defensive purposes and what are the results?To which extent can the Stasis theory and Benoit?s theory on Apologia be connected to the strategy?Does the strategy affect the user?s credibility?To answer these questions four cases from the political sphere in Sweden where persons have been said to have ?done a poodle? have been analyzed.

Surveys show that consumers tend to avoid traditional marketing channels, leading the practitioners to use earned media channels through public relations (PR). This has also led to the use of covert PR. To understand the use of this communications method, the purpose of this thesis is to study campaigns, which have gained transmission in social media, by investigating how practitioners of three different campaigns motivate the choice to use covert PR.The study is based on a hermeneutic methodology and has an abductive approach. It is carried out by semi-structured elite interviews with six contributors of three different campaigns, using covert PR. The primary data consists of the empery of the interviews, while the secondary data consists of a theoretical framework of excellence in public relations, the PR practice and viral messages.The result of the study indicates the point of view that covert PR has given the campaigns a wider reach.

In this report I have compiled my thesis which was about investigating what sellers of real estates find important when they shall appoint a real estate agent. I have also looked into other parameters in my study, like whether the sellers at all use real estate agents and how they have proceeded in case they do not use an agent. In addition to that, I have tried to find out why sellers didn´t chose LRF Konsult and what they know about the company. This analyses was made through questionnaires sent to those estate owners who didn´t use LRF Konsult when they sold their estate. The questionnaires contained 8 questions.

Joint injury (inflammation) or osteoarthritis is the most common cause of poor performance in the athletic horse. Osteoarthritis is the ensuing degeneration of joint cartilage due to inflammation/injury. The single most important factor in the inflammation cascade of joint injuries is interleukin-1 (IL-1). Until recently, these injuries have been treated with products like hyaluronic acid, cortisone and polysulphated glycosaminoglycans (PSGAG). Several studies have not been able to demonstrate a significant difference in the clinical improvement of joint injuries treated with hyaluronic acid or PSGAG and saline.

Samtalsanalys har tidigare använts som ett komplement till traditionellt använda standardiserade tester för att undersöka mer funktionella aspekter av kommunikation (Wells & Local, 1992; Yont, Hewitt & Miccio, 2002; Samuelsson 2009). Syftet med föreliggande studie är att utifrån sytematiska analyser av vardagliga samtal och logopedisk intervention utforska relationen mellan kommunikativa behov i vardagen och mål med intervention för barn med språkstörning.Tre barn med språkstörning filmades i vardagliga samtal hemma och på förskolan samt vid ett behandlingsbesök hos logopeden. Materialet transkriberades och analyserades enligt samtalsanalytiska principer. Intervjuer och retrospektioner genomfördes med föräldrar, förskolepersonal samt behandlande logoped för att ytterligare belysa barnens kommunikativa situation.I föreliggande studie framkommer att de kommunikativa behov barnen har relaterar till de mål som sätts upp i logopedisk behandling. På grund av deras fonologiska svårigheter påverkas barnens kommunikation då det ofta uppstår problemkällor, deras yttranden ignoreras och deras talutrymme inskränks.

Aphasia is a linguistic impairment which affects communication and may have an impact on a person?s narrative ability. The purpose of the present study was to analyse the narrative ability in aphasia by narrative interviews with people with aphasia and their partners. The interviews were scrutinised for strategies used in joint narration involving couples where one of the spouses has aphasia. The definition of strategies was methods to cope with communicative difficulties often due to aphasia.

2012 was the year when the podcast had a breakthrough in Sweden. As media corporatehouses developed, they adopted new forms to mediate journalistic material, whereas the podcasts was one of them. The podcast has had a rather informal reputation in Sweden in contrary to The United States and Great Britain, where it holds a higher sense of prestige and professionalism. It is therefore relevant to investigate what happens when media corporatehouses i Sweden embraces the podcast through themes such as tabloidization, commercialism, convergence and divergence. We chose to investigate the content of the podcast in the tabloid press Aftonbladet, and in the serious press, Dagens Nyheter.

This essay describes the Swedish furniture business and its strong competition between domestic and foreign producers. As the demand on higher development speed grows stronger, alongside a fierce competition between the companies, long lasting and unique qualities such as customer relations and strong brand names become crucial. Nowadays many furniture producers chose to sell their products through retailers and they therefore miss out on invaluable direct contact with their customers. Consequently, this means that they lack the perquisite to build relations or more importantly, to communicate their brand.To illustrate the problem a case study and a survey have been carried out. The study compares the strategic marketing works between producers who have own concept stores and those who uses retailers.

A refugee reception has been placed in Kungshall, one of Nybros residential areas. The area has a bad reputation and there are arguably prejudices about the area from the local population. I therefore want to investigate if an ethnic residential segregation exists in Kungshall, from a postcolonial perspective. The following research questions have been formulated: How do residents who doesn?t live in the refugee reception, look at ethnic residential segregation in Nybro? How has Kungshall changed since the refugee reception? Does a cultural racism exist in Kungshall? The study is a qualitative study using semi structured interviews of four people living in the residential area, a person who has moved out of the area and a person working on the housing corporation ?Nybro bostads AB?, who is one of the housing corporation responsible for the residential area Kungshall.

Företag publicerar allt mer information om deras sociala miljömässiga och ekonomiska ansvar.Denna information presenterar de i sina årsredovisningar under avsnittet Corporate Social Responsibility. Idenna studie undersökt har vi undersökt hur rapporteringen i en bransch påverkas efter en incident och omdet finns spridningseffekter och imitationsbeteende när det gäller CSR-rapporteringen. Som utgångspunkthar vi valt incidenten i Mexikanska golfen den 20 april 2010. Då skedde ett stort oljeutsläpp i sambandmed att oljeföretaget British Petroleum's plattform Deepwater Horizon exploderade. Oljeutsläppet varomfattande och hade stor effekt på BP's rykte hos allmänheten.

AbstractThe aim of this essay is to understand the view of man as a creature in the Norse culture by studying rituals and ritual actions in conjunction with homicide. The material on which the study is based is called the Icelandic sagas, which are important source of information to the Norse culture. To achieve the purpose, I used a qualitative content analysis and qualitative narrative analysis along with ritual theories based on Roy A Rappaport among others. The questions are for instance:- What ritual actions occur in connection with the homicide, according to the Icelandic sagas? - What are the differences in how individuals are treated in passages where the ritual actions in relation to homicide and homicide cases investigated and why?The results show four different types of ritual acts in relation to homicide.

AbstractThe aim of this essay is to understand the view of man as a creature in the Norse culture by studying rituals and ritual actions in conjunction with homicide. The material on which the study is based is called the Icelandic sagas, which are important source of information to the Norse culture. To achieve the purpose, I used a qualitative content analysis and qualitative narrative analysis along with ritual theories based on Roy A Rappaport among others. The questions are for instance:- What ritual actions occur in connection with the homicide, according to the Icelandic sagas? - What are the differences in how individuals are treated in passages where the ritual actions in relation to homicide and homicide cases investigated and why?The results show four different types of ritual acts in relation to homicide.

Huvudsyftet med denna studie är att beskriva hur ett barn, som använder ett datorbase­rat grafiskt kommunikationshjälpmedel (Tellus), med hjälp av reparationer löser lokala kommunikativa problem i samarbete med människor i sin omgivning. Barnet har video­filmats i vardagliga naturligt förekommande aktiviteter ? skola och hem. Som analys­metod har Conversation Analysis (CA) använts. Resultaten visar att reparationer är en typ av resurser för deltagarna att, bland annat, skapa samförstånd genom att förtydliga oklarheter och missförstånd i samtalet.

För att minska framtida problem med läckor på våra ledningsnät är det viktigt att man förnyar dessa. Planeringen av denna förnyelse kallas för förnyelseplanering. En metod i förnyelseplaneringen är så kallad ?riskbaserad förnyelseplanering?. Denna metod syftar till att hitta de ledningar som innebär störst risk.