The private forest owners play a key role in the supply of round wood to the Swedish forest industry. Today it is a keen competition between forest companies about the wood from private forest owners. In order to get access to the wood from the private forestry you need to be an attractive collaboration partner, who can offer long-term collaboration, service at top-level, and acting for good prices to the forest owners. This work aims at analysing the situation on the market today. It gives Sveaskog purchase department a good view of the forest owners? opinion in general about the existing purchase activities. Forestry service level and timber prices are determining factors for a successful relationship between forest company and forest owner.

The matter of CSR and sustainable products has gained an increased amount of interest in recent years as "green products" are becoming a trend with more "eco"-alternatives in the assortment of many retailers. However, among the increasing number of socially oriented customers, it seems that although they claim an increased demand for these kind of products, its easier to "talk the talk" that to actually "walk the walk". This is due to a discrepancy between attitude and behavior, called the attitude-behavior gap. The purpose of this paper is to examine how to overcome this gap by using three different studies to get a nuanced and reality-based view of the problem. The focus within these different studies is on the potential effects inside the store and how information provided has an effect on perceived credibility and purchase intention.

My project aims to understand more about the methods used in making woven textiles on an industrial level, and how these tech¬niques can be adapted to create object-specific pieces. On visiting the furniture fair in Stockholm, I was surprised to see that most of the textiles used for furniture were so similar, despite the variation in the furniture itself. My project is about creating textile patterns that are specific for each piece.The idea behind the process could be used for any product, but the pattern I created is specifically for the armchair Accent by Yngve Ekström. I wanted to create the feeling of a pattern moving over the surface of the object and adjusting to it. I worked primarily with differences in density.

This study analyses the german writer and artist Unica Zürn´s novel, The Man of Jasmine,1970 (Jasminmannen). Zürn was mostly active in the surrealist avantgarde in Paris during the 1950ies - and 60ies. The male surrealist images of women was polarised in to the godlike, child and the erotic, convulsive object. The mythologizied woman was the muse of men´s creativity. But still there were many women artists who participated in the movement, so clearly there was something in surrealism that attracted women.

Background: Companies and organizations of today spend large amounts of money on IT-based business solutions. Such business solutions normally include business- consulting and software-creation (IT-related services). Due to the rapid development of the technology within this field of business the IT-customers find it difficult to select among potential suppliers on objective grounds.Purpose: To increase the understanding for the professionl approach of the people involved in the sales- and purchase process of IT-related services in a business-to-business context. The study is taking the buyers'as well as the sellers'perspective into account when analyzing the process. Method: The empirical findings were collected from eight companies in Linköping and Stockholm.

January 1, 1999, a new sex purchase law was introduced in Sweden, Lag (1998: 408). The law implies that in a sex trade a crime is committed only by the consumer in the sex trade. The majority of consumers in prostitution are men and the suppliers are women. When prostitution is problematized it's usually from the woman's point of view and the perspective of the man is often overlooked. The new law has shed light on the consumer and made the male more visible in the public debate.

The pig is unique in the way that it gives birth to a large number of newborns in each litter. Because of this the sow has developed a special behaviour during suckling to ensure that not only a part of the litter gets all the milk. Milk is only available during milk letdown. The piglets have to massage the udder for a long time before letdown and the more piglets at the udder the sooner the milk comes. The sow has developed a special grunting pattern to let the piglets know when she is ready for suckling and to signal milk letdown. Our aim with this study was to investigate if sows have individual grunting patterns repeated over time. We also wanted to know if sows with a more distinct grunting pattern have better growth in their litters.

This study analyses the german writer and artist Unica Zürn´s novel, The Man of Jasmine,1970 (Jasminmannen). Zürn was mostly active in the surrealist avantgarde in Paris during the 1950ies - and 60ies. The male surrealist images of women was polarised in to the godlike, child and the erotic, convulsive object. The mythologizied woman was the muse of men´s creativity. But still there were many women artists who participated in the movement, so clearly there was something in surrealism that attracted women.

AbstractSpotify is currently the largest and fastest growing online music service. They started in 2006 and has since established itself in several European countries. Their financial revenue comes from advertising spots on the client and registered paid subscribers. Together with Spotify, we have come to a certain focus area where Spotify themselves feel that there is potential for improvement. This area of focus concerns the conversion from using Spotify's free "Open" to the payment options Unlimited and Premium.Objective: We will use an innovation process to achieve an innovation grant that will create more attraction to the payment services.

As a consumer, you can use cards for payment more or less everywhere you go, however, it is not certain that the card can be used for all purchases. When a customer pays with card there arises a card transaction fee charged to the merchant. This is a big problem for businesses where transactions with small amounts are a large portion of sales. An observation at the beginning of this study showed that seemingly similar merchants have chosen to solve this problem in different ways. Some merchant?s refuses card purchases below a certain amount, while others accept card with any purchase.

Background - The trend of new soccer stadiums took off in England and the three key factors of this trend where security, economic value and growth. In the early 2000s the trend came to Sweden and Växjö. The soccer stadium, Värendsvallen were old and needed modernization.Purpose - The overall purpose of this study is to understand how Östers IF as a nonprofit organization has organized themselves when planning a large and complex project as the construction of a new soccer stadium. It also aims to portray how Östers IF has moved from concept to reality with the new soccer stadium.Method - The case study of the project organization in Östers IF where made ??using semi-structured interviews and participant observations.

This study examines retail atmospherics from a reality perspective. The topic "special exposure" has received research interest in the past but it has not been recognized as a critical consideration in the daily retail business. Too many retailers leave assortment decisions to thumb rules or trial and error. The highest aim of this study is in addressing that gap between theory and practice. To catch the attention of the customer is important in supermarkets because most grocery purchase decisions are made at the point of purchase.

The purpose of this Masters thesis is to investigate upper secondary school librarians conceptions of fiction mediation. By using a phenomenographic method, the different conceptions of the specific phenomena, how the librarians conceptualise their work with mediation of fiction, are made clear. The aim of the method is not to study what fiction mediation is constituted of, but rather how upper secondary school librarians understand it. Qualitative interviews were held with eight upper secondary school librarians about their conceptions of their working tasks, the meaning of fiction for youths, reading promotion, inspiration to purchase of fiction, free voluntary reading and if the importance of fiction has changed over time. The results showed that the upper secondary school librarians conceptualise their working tasks as both changeable and repeatable.

I Sverige tillverkas betong normalt med glaciofluviala grusavlagringar(naturgrus). På senare år har tillgång på naturgrus blivit starkt begränsade i vissa regioner och man vill av miljöskäl minska förbrukningen av det som återstår. Återvinnig av material som kan ersätta detta är både bra av miljöaspekt samt öppnar väg för produktion av betong med nya egenskaper.Med lättballastbetong avses betong i vilken ballastmaterialet helt eller delvis består av någon typ av lättballast som har en partikeldensitet som är markant mindre än vad som är normalt för normala bergartsmaterial såsom granit, gnejs eller kalksten. Lättballast är porös, dvs innehåller hålrum, och får därför lägre hållfasthet än normalballast. I lättballastbetong bestämmer lättballastpartiklarna många av betongens egenskaper, såsom hållfasthet, elasticitetsmodul och krympning.Examensarbetets inledande del är en state-of-the-art rapport som omfattar tillverkning av lättballastbetong i allmänhet, både i färsk och hårdnade tillstånd, samt dess beståndsdelar med fokus på skumglas som lättballast.

Launching and marketing a health food product is associated with larger problems than a launch of a traditional food product. There are several sales channels that can be used for a health food product, for example the product can be sold as a traditional food product, natural health food product or as a prescription drug. A smaller company can however experience problems while launching its product as a prescription drug because of the large costs associated with this particular sales channel. There is often no other alternative than to launch the product as a traditional food product, this can however create other problems because of the existing regulations on what can and cannot be mentioned in the marketing of a health food product. The limited amount of information about the product that can be enclosed together with it makes it hard for a company to differentiate and position it on the market.