2 (45)AbstractAuthors: Gunnel Forssell Ehrlich & Alexandra WinbergTitle: Gender in local press ? a quantitative study of four local newspapers Level: BA Thesis in Media and Communication StudiesLocation: Linnaeus UniversityLanguage: SwedishNumber of pages: 50The report shows a quantitative study of balance in gender and position of power in the local press. The study aimed to shed light on the distribution of space in the newspaper between men and women, those within power and those without in Swedish local press. The study was conducted with four newspapers, during a month of time with local editorial news material. In our study, we have assumed Lippmann?s and Strömbäck?s theories of pseudo-reality and distribution of gender and position of power in Sahlstrand and Jarlbro.

The purpose of this study was to investigate how three Swedish news publications writes about integration and immigrants. The news articles were analyzed with a rhetorical analysis. The method was supplemented with theories of media and ethnicity, agenda setting theory and gatekeeping theory. This study resulted in the conclusion that racist discourses are found in the three news publications, regardless of political color, writer or article genre. Many of the articles makes a clear division of "us and them", where "them" is defined by the text's "us", who are often Swedes.

We have chosen to focus on the meaning of long-term income support dependency regarding health, goal setting and motivation for the recipient of economical aid. We have chosen to use semi structurized interviews to achieve our goal of reaching the clients experience of long-term income support dependency. The study consists of interviews of six clients whose answers have been analyzed through appliance of Kielhofner´s Model of human occupation, Scheff´s Shame in self and society.   Our results show regarding, 1) the factor health that long-term income support dependency may elevate the risk of illness and less experienced options of possibilities to act. 2) regarding the factor goal setting, that goals may be inefficiently used during social work with long-term income support dependent clients and may result in a disorganized relationship between client and social worker in the sense of making the parties pull in opposite direction. 3) regarding the factor motivation, that long-term income support dependency and the living with the emotion of shame elevates the risk of maintaining a negative image of oneself that limits the willpower to assimilate new knowledge and/or skills.

Föreliggande uppsats behandlar lönesättning på den svenska arbetsmarknaden. Lönesättningen i Sverige är inte i vidare utsträckning reglerad i lag. Grunden för lönesättningen är att det råder avtalsfrihet och att det är upp till arbetsmarknadens parter att genom kollektivavtal reglera området. Kollektivavtalen innehåller olika typer av reglering avseende arbetsgivarens lönesättning, exempelvis anges ofta minimilöner samt utrymme för lönehöjningar vid lönerevision. Avtalen innehåller dessutom oftast lönesättningsprinciper för hur löneutrymmet ska fördelas mellan enskilda arbetstagare.

The purpose of this essay is to examine and compare the news covering of Swedens three biggest cities (the metropolitan areas) and their surrounding areas with the covering of the rest of the country (the provincial areas) in two daily national newspapers, Aftonbladet and Dagens Nyheter. The aim has been to answer the following questions:- What amount of the news coverage in Aftonbladet and Dagens Nyheter concern the metropolitan areas compared to the provincial areas, and how do these two newspapers differ in the news covering of these areas?- Is there a difference in the news articles size and content, depending on weather they concern the metropolitan or the provincial areas?- How has the balance between news concerning metropolitan and provincial areas changed over the recent 20 years?The theories used in this study are News values, the media commercialization and Popular Journalism, and The Agenda Setting Theory. The method that has been used is a Quantitative Content Analysis.Despite the essays hypothesis, that the news coverage in the two newspapers would be dominated by material from the metropolitan areas, the result showed that a majority of the examined articles concern the provincial areas. It also showed that Aftonbladet has a bigger percentage of provincial news than Dagens Nyheter.

The Stockholm office market segment have for a long time been considered a safe havenwhen it comes to withstand negative turmoil in the form of rental compression due toeconomic fluctuation, especially in the CBD demographic. Recently however, a large numberof banks and institutions, amounting to some 200000 square meters, have decided to relocateto more peripheral locations with the aim of cost reductions on rent. This mass exodus isstudied with focus on rental dynamics as the result of increased vacancies. Other variables arestock changes and employment. The method is econometric combined with an interviewseries.

The objective of this research was to study how two newspapers in Sweden, Aftonbladet and Expressen are creating an image of the Stockholm suburb Rinkeby. The method used to do the study was qualitative content analysis. Ten articles were chosen, five off either newspaper and were found on the internet homepages of the newspapers on 15 November of 2013 and 27 January of 2014. Several theories were used in the study. Agenda setting theory, a media theory that explains the power of media, Figuration theory developed by Norbert Elias that deals with power struggles between different groups in society.

Title: Culture?s Affect on the Determinants of Customer Satisfaction in Retailing: The Case of a European Retailer in the U.S. and China Date of the Seminar: 29th of May 2007 Course: BUS 809 Master thesis in International Marketing Authors: Lisa Bustamante Chesley Norman Charlotte Valind Advisors: Johan Anselmsson Cecilia Cassinger Keywords: International Retailing, Determinants of Customer Satisfaction, Culture, United States, China Thesis purpose: Our study aims to identify the determinants of customer satisfaction of two national cultures in a global retail setting, in order to clarify what role culture has, if any, in customers? satisfaction with an international retailer. Further, this will uncover if a Western perspective of determinants of satisfaction is a universal means of capturing what satisfies customers across cultures in a retail setting.

Denna uppsats undersöker hur svenska musikjournalisters roll gentemot sina läsare påverkats av internets utbredning och den ökande fildelningen i samband med den digitala och tekniska utvecklingen. Genom fem kvalitativa intervjuer med musikjournalister från de fyra största tidningarna i Sverige: Dagens nyheter, Svenska dagbladet, Aftonbladet och Expressen, under-söks hur musikjournalisterna själva uppfattar denna utveckling. Med utgångspunkt i teorin om agenda-setting har resultatet sedan analyserats och diskuterats. Slutsatsen är att musikjourna-listernas makt gentemot sina läsare har minskat det senaste decenniet. Läsarna ser inte längre musiksidorna i dagspressen som lika viktiga för deras musikkonsumtion.

?Yrkeskvalitet Mellan Raderna? syftar till att kartlägga hur den svenska lärarkåren porträtteras i två stora dagstidningar, Sydsvenskan och DN. Analysen utförs i två steg genom en lättare innehållsanalys och en huvudanalys bestående av kritisk diskursanalys på makro- och mikrostrukturell nivå. Omgärdar gör också en komparativ ansats. De metodologiska vägvalen har sin grund i tre teorier; andra nivåns agenda-setting, sociologisk karaktärsteori och ideologikritik/kritisk diskursanalys. Jag drar slutsatsen att det finns en radikal skillnad i de båda dagstidningarnas porträttering av den svenska läraren.

Purpose/Aim: The aim of this study is to (1) analyze the amount of exposure disability sports get in Swedens biggest newspaper (Aftonbladet), (2) look at how Aftonbladet portraits disability sports and it?s athletes, and finally (3)  to see if there has occurred any change over time (during the last eight years). Material/Method: The first method used is a quantitative analysis to measure exposure.The second method is a quantitative content analysis which is used to analyze how disability sports are portrait.The third method is rhetorical and is also used to analyze how disability sports are portrayed. Main results: The study has shown that disability sports get very little exposure in Aftonbladet. The articles in the newspaper that cover disability sports are portrayed from a personal point of view without much focus on the athletes achievements regarding his or her sport.

SammanfattningSyftet med studien var att studera skillnader i vilka mål bordtennisspelare använder sig av beroende på målinriktning. I studien deltog 103 bordtennisspelare (60 män och 43 kvinnor) tävlandes i division ett till tre. Metoden som användes i studien var en kvantitativ undersökning och bestod av enkäterna Collegiate Goal Setting in Sport Questionnaire (Weinberg, Burton, Yukelson, Weigand, 1993) och Task and Ego Orientation in Sport Questionnaire (Duda & Nicholls, 1992; ref i Duda, 1998). Resultatet i studien visade flera signifikanta skillnader mellan bordtennisspelarna med högre resultatinriktning och bordtennisspelare med en lägre resultatinriktning när det gäller uppfattning om målsättning. Resultatet visade exempelvis att bordtennisspelarna med högre resultatinriktning oftare satte resultatmål och prestationsmål jämfört med bordtennisspelare med en lägre resultatinriktning.

Helsingborg ? A divided city. Affect the level of rent the segregation of living?.

The purpose of this essay was to examine and shed light on bullying as a groupprocess, a social phenomenon taking place in a school setting, to increase the understanding of the phenomenon. A theoretical overview of the litterature on bullying was made to investigate bullying and to give the reader a view of the researchfield. A total of 77 articles was studied. With the intention of studying bullying from a groupsychology perspective a metaanalysis was performed discussing groupphenomenon such as rolebehavior, responsibility, cohesiveness and norms in comparison to bullying episodes.Stemming from this analysis the question whether bullying can be view as a response to groupthink emerged. This question also constituted the secondary aim of this thesis.

Today most studies regarding marketing are made on traditional marketing channels, answering questions like which jingle is best or which TV-channel a company should focus their marketing budget on. There is also the science regarding the best way of marketing on Social Networking sites or how to get as many 'likes' as possible, and so forth. However research has also been made in the field of in-store marketing and how a retailers or brand owners can affect customers in "the moment of truth". Until now most of these studies discuss how to get the attention of the customer in the store since both time as well as level of commitment in general is scarce when a customer is in a grocery store doing the necessary weekly- or complementary-shopping. It seems like most of them make the very same conclusion; catching the attention of a customer is vital to sell them your product.