It appears that it has never been easier for the marketer to create and distribute advertising messages. The technical development has created new possible channels, which in addition to the traditional advertising media has resulted in consumers encountering loads of commercial messages every day. Unfortunately for the marketer, the overload of messages has contributed to an extensive advertising avoidance. This forces him to think outside the box in order to come up with attention-grabbing and innovative methods to reach out to consumers. This paper aims to examine if facilities for group exercise classes at fitness centres could be a potential advertising medium due to the unexpectedness of encountering advertising in those premises.

SAMMANFATTNING När man i tidigare undersökningar studerat betesgång för mjölkkor har klimatet på betet inte beaktats. En höglakterande ko producerar mycket värme som hon måste avge till sin omgivning för att kunna bibehålla sin kroppstemperatur. De sätt som djuret kan avge värme på är begränsade och påverkas av flera klimatfaktorer samt djurets genetiska och biologiska förutsättningar. Antalet dagar som registreringar gjordes under denna studie blev av flera olika anledningar få, 18 dagar. Klimatet utomhus under studien registrerat som globtemperatur varierade från 22,4 till 34,7ºC. Då djurskyddslagen skall främja djurens hälsa och djurets naturliga beteende fick en grupp 126 höglakterande kor möjlighet att välja uppehållsplats under tiden 26 juli till 11 augusti. 2004. Korna fördes ut på betet vid niotiden på förmiddagen och var därefter fria att gå in och ur stallet efter egen vilja tills de togs in för kvällsmjölkning omkring klockan tre påeftermiddagen.

This paper aims to analyze how child restraint systems (CRS) in cars should be positioned to protect children at the ages 1 to 5. The study is preformed in co-operation with the Swedish insurance company Folksam. Data from Folksam´s database on car crashes in the years 1999-2004 is being used in this study. Every child in the ages 1 to 5 was searched for in the database, which resulted in 184 observations. To perform the analysis, categorical data analysis is suitable.

ABSTRACTSeminar date: 2008-06-04Subject: Bachelor thesis in Business AdministrationAuthors: Charlotta Lind Therese LundinBorn: 1982 Born: 1982Västerås VästeråsTutor: Ulla PetterssonTitle: Company valuation- A study in which valuation methods that areused in determining the value of producing companies and servicecompanies.Problem: According to the theory there are a number of different valuation methods which can be used to determine the value of producing companies and service companies. The thesis research problem is:- Which valuation methods does a valuator use in practice todetermine the value of producing companies and servicecompanies?- Does the valuator take different types of information andkey ratios in consideration when valuating producingcompanies and service companies?Purpose: The purpose is to examine and describe which valuation methods a valuator uses to valuate producing companies and servicecompanies in an acquisition.Method: In order to achieve the purpose of the thesis a quantitative survey and three qualitative interviews, made by email, has been carried out.Conclusion: The conclusion of the thesis is that discounted cash flow and relative valuation are used to determine the value of producingcompanies and service companies. The valuators choice ofvaluation method is not generally affected by the nature of thecompany?s operations.Keywords: Company valuation, valuation methods, producing companies,service companies, relative valuation, discounted cash flow.

Urban farming can be viewed in several contexts. The first part of this work brings up the beneficial effects of farming on our physical and mental health, knowledge as well as on social life in cities. The introduction of gardening in schools can contribute to an increased awareness on both agricultural practices and importance as well as ecological processes. It can also be used in teaching of other subjects. Farming can also contribute to improving the household economy, and the economy on a municipal or national level.

The energy consumption continues to increase as the use of electronics and energy consuming equipment increases. The use of fossil fuels has to be phased out for this to be sustainable in the long run while the use of renewable energy continues to increase. A renewable energy source is solar energy but the production of heat and electricity are today very expensive compared to other energy sources and an important task for the solar energy market to grow is therefore to minimize the production cost of the solar collectors while increasing its efficiency to produce heat and/or electricity. One way to convert solar energy into heat is by using solar collectors and electricity can be produced by utilizing the produced heat, or by applying solar cells.This thesis aims to recommend a reflective material for the next generation solar collectors from Absolicon and to recommend a commercially available coating for the receiver tube of the solar collector. A market study has been carried out to investigate the cost-related aspects along with the optical and durable aspects for the optical material of the solar collector.

Idag äger drygt 7 miljoner svenskar någon typ av värdepapper. Dessa handlas av två typer av investerare, den aktiva och den passiva. Den aktiva investeraren köper och säljer sina värdepapper mer frekvent för att dra nytta av dess upp och nedgångar, jämfört med den passiva investeraren som köper värdepappret på lång sikt.En aktiv investerare analyserar ständigt marknaden och dess utveckling, försöker utläsa historiska mönster för att förutspå hur framtiden kommer att utveckla sig. Att studera historiskt kursdata för att förutspå framtida mönster kallas teknisk analys . Två vanligt förekommande analysmetoder inom teknisk analys är glidande medelvärde och Relative Strength Index.

The expansion of the Swedish hydro power has contributed positively to the reduction of the environmental impacts from the fossil fueled power production. In the same time the extensive expansion has been proved to cause negative ecological and local environment impacts of a stream. This, in turn, has been affecting the biodiversity and fish stock negatively, which has been reduced. One of the underlying problems is the lack of possibility for the fish to pass the plants, but it is also directly correlated to the mortality rate of the fish passing through the turbine, which this study is investigating.The mortality rate has been computed for three different locations in Sweden, Untra, Tännfallet and a third one whose location is confidential, and is denoted as Case 1, 2 and 3. The model used to calculate the mortality rate in this investigation is based by existing blade strike models and knowledge and are investigating the death due to mechanical injuries from collision with a runner blade in the turbine.

Idag äger drygt 7 miljoner svenskar någon typ av värdepapper. Dessa handlas av två typer av investerare, den aktiva och den passiva. Den aktiva investeraren köper och säljer sina värdepapper mer frekvent för att dra nytta av dess upp och nedgångar, jämfört med den passiva investeraren som köper värdepappret på lång sikt.En aktiv investerare analyserar ständigt marknaden och dess utveckling, försöker utläsa historiska mönster för att förutspå hur framtiden kommer att utveckla sig. Att studera historiskt kursdata för att förutspå framtida mönster kallas teknisk analys . Två vanligt förekommande analysmetoder inom teknisk analys är glidande medelvärde och Relative Strength Index.

This master thesis investigates attitudes toward electronic publishing of fiction among the key participants authors and publishers in Sweden with the overall purpose of analysing the nature of these attitudes and what sort of tensions that exist between the two groups. The major areas of concern were formulated as: what sort of attitudes do authors and publishers display toward electronic publishing of fiction?, how do these attitudes affect the way the two groups relate to electronic publishing and to each other? and how do they perceive the future of this practice?. Everett Rogers diffusion of innovations theory was applied to characterise electronic publishing as an innovation cluster, and to investigate innovation attributes in form of relative advantages and disadvantages, compatibility, complexity, trialability and observability. Data was gathered using quantitative questionnaires, but respondents were also given the opportunity to elaborate freely on some of the questions.

Idag äger drygt 7 miljoner svenskar någon typ av värdepapper. Dessa handlas av två typer av investerare, den aktiva och den passiva. Den aktiva investeraren köper och säljer sina värdepapper mer frekvent för att dra nytta av dess upp och nedgångar, jämfört med den passiva investeraren som köper värdepappret på lång sikt.En aktiv investerare analyserar ständigt marknaden och dess utveckling, försöker utläsa historiska mönster för att förutspå hur framtiden kommer att utveckla sig. Att studera historiskt kursdata för att förutspå framtida mönster kallas teknisk analys . Två vanligt förekommande analysmetoder inom teknisk analys är glidande medelvärde och Relative Strength Index.

Purpose/aim: This study was performed in order to describe how Mixed Martial Arts (MMA) is reported in Swedish daily newspapers during a five-year period. MMA is a relative new sport in Sweden and it is important that the description by the Swedish daily newspapers is accurate and balanced. Then this sport will have the same opportunities to grow as already well-established sports in Sweden. Material/Method: The material consists of 159 articles from six different daily newspapers gathered from 2006-12-07 to 2011-12-07. Quantitative content analysis is used to investigate how the newspapers describe MMA. The result from this quantitative analysis are then compiled, analysed and discussed by applying theories of agenda setting, framing and moral panic. Main results: The result shows that the Swedish daily newspapers give a relative neutral and balanced picture in their coverage of MMA but they are affected to a certain degree of moral panic.

Based on laboratory studies with lysimeters, the concentrations of dissolved reactive phosphorus(DRP) and particulate phosphorus, which is the main part of other P (OVRP), has been studied inpercolating water. The experiment was conducted through irrigation of small soil columnscontaining clay topsoil from an experimental field in Västergötland. Three rain simulations wereconsecutively performed. DRP concentrations in the percolating water ranged between 0.2 - 0.3mg·Lclearly related to the phosphorus concentration in the soil, measured in a soil extract ofammonium lactate (P-AL). Concentrations of OVRP were relatively low and ranged between0.12 and 0.16 mg·Lwas not proven and the experiment may reflect how a relatively slow percolation of water mayrelease DRP.

The purpose of our research was to examine whether the acceptance and diffusion of RFID technology among the employees at public libraries in Sweden, follow the classic diffusion of innovation model. RFID or Radio Frequency Identification, is a technology that uses radio frequency and microchip technology to track items, in our case, library books and other library materials. Diffusion is the process by which, in our case, the RFID technology is adopted by the library staff. The purpose of this study was to examine what factors influenced the acceptance and adoption of RFID among the library staff. We used Everett Rogers' Diffusion of innovation theory as our framework.

AbstractThe Northern Wheatear (Oenanthe oenanthe) is a small insectivorous passerine bird living in open landscapes. Both parents feed the brood of approximately five chicks, but little is known about how each sex allocates their feeding effort. In this study I investigate feeding nest visit differences between male and female Northern Wheatears relative to the age of the chicks, the number of chicks and the quality of the territory for 17 pairs from 2008-2010. Data were collected using automated data loggers to record nest visitation rates during chick feeding, and the sex was determined from nest video cameras. I also examine if the parents? rate of feeding visits changes over the nestling period.