The purpose of this study is to create an understanding of how a company selling commodity products works to create interest and loyalty among customers and how to stand out relative to competition. Based upon present theories within marketing communication, a comparison is made with actual market information to understand how well the theory can predict reality. The study is applied to the dairy industry with the company Valio as the bench mark. In total four persons have been interviewed, marketing manager and category manager at Valio Sweden, and also project manager and art director from their advertising agency. The qualitative data obtained has been compared to predications given by theory.

The purpose of this thesis is to examine how investments are justified in the Swedish data center industry, with a focus on cooling equipment. This is achieved through semi-structured interviews with 20 different interviewees. These interviewees represent different facets of the industry and facilitate an understanding of which factors, such as: investment costs, operating costs, reliability, environmental impact and the influence of external and internal actors, come into play and to which degree they impact the investment decision-making process. The results show that primarily low operating cost in the form of low energy consumption is the driving factor when it comes to the procurement of new equipment. A lower environmental impact is a positive side-effect of lower energy consumption.

Title: Process description of round timber transports ? a case study at Tra?frakt Go?taland ABAuthors: Karl ? Johan Tern, Christian Johansson and Andreas IvarssonTutor: Anders JerrelingExaminer: Fredrik KarlssonBackground: Today the profitability of forest haulers is unsatisfactory. Negotiations on prices are more about the relative strength of the negotiation parties rather than a discussion about actual costs. Adding extensive changes in the forest haulers cost structure has led to insufficient knowledge of whether the negotiated prices really correspond to their costs.Methodology: We decided to carry out a case study at Tra?frakt Go?taland AB, a special interest organisation whose members represent the majority of forest haulers in Go?taland.Purpose: To describe the processes and underlying activities of round timber transports.

Bakgrund: Demenssjukdom orsakar sänkt kognitiv förmåga och den sjukes personlighet förändras. Att låta närstående vara delaktiga i omvårdnaden och att vårdpersonal tar sig tid att lyssna på deras åsikter skapar goda chanser för att båda parterska bli nöjda med omvårdnaden som ges till den sjuke. Syfte: Syftet med litteraturstudien var att undersöka närståendes behov i omvårdnad av personer med demenssjukdom. Metod: Studien gjordes som en litteraturöversikt (n=15) med systematiskt tillvägagångssätt. Resultat: Studiens resultat visade att närstående hade egna behov som behövde tillgodoses, att få möjlighet att skapa en relation till vårdpersonal, att få tid att prata, att få delta i omvårdnaden samt att få information.

This essay discusses how Private Equity companies (PE companies) reason when evaluatingpotential companies to invest in through its investment criteria. Also methods they utilized toenhance companies value during their ownership period is treated.PE-companies invest in companies where they can see a good future development. Theintention is that through various methods to increase the company's value prior to divestment.In the UK and the U.S. in particular, the market for PE has long been great. In Sweden, insteadthe developments in the industry went a little slower.

Bakgrund: I Sverige insjuknar årligen ca 30 000 personer i stroke. Tack vare akuta vårdinsatser har dödlighet och svåra funktionsnedsättningar till följd av stroke minskat. Familjen och speciellt de som lever nära den strokedrabbade är betydelsefulla för rehabiliteringen och behöver uppmärksammas mer av vården. Syfte: Syftet är att identifiera anhörigas behov av stöd då närstående insjuknat i stroke. Metod: Forskningsöversikt baserad på sjutton vetenskapliga artiklar.

ABSTRACTAim: The aim of this study is to chart the experiences of Swedish general psychiatric care on a Swedish University hospital from a relative?s point of view. The study focus on how they are meet, satisfaction with and participation in the care. The study is done as an improvement project.Methods: The study was conducted by performing semi-structured interviews with eight close relatives to patients on a general psychiatric ward. The interviews lasted for 20-40 minutes.Results: The result shows that relatives are satisfied with the way they are meet by the staff on the ward, that they appreciate staff that are open, down to earth and are inviting to form a good relationship.

Climate change is the modern society?s common issue. The developed countries areconsuming more than what is sustainable, and the climate change due to the use offossil fuels can be seen clearly. EU has specified goals, in order to stop furtherdamage, which demand that every member state have to reduce its energyconsumption by 20 % before 2020 and 50 % before 2050, relative to 1995.The Swedish government uses a number of instruments to encourage reduction in theusage of energy, but every individual has to contribute to reach the goals.With increasing energy price the cost of living is going up. A lot of people are lookingfor ways to save energy and not be affected as much by the increasing price.Investments for insulation, replacement of windows and replacing old heating systemfor a new efficient heat pump is getting more and more common.This thesis is about investigating the possibilities in becoming independent from buyingenergy for households.

Innebandy är en växande idrott, som framför allt utövas i Sverige, Finland och Schweiz, men där väldigt lite forskning ännu finns publicerad. Tidigare studier inom ishockey och baseboll har visat att träning med viktmanipulerad utrustning förbättrat bland annat greppstyrka och svinghastigheten av slagträ i baseboll. Annan forskning har visat på att det är en förbättring i det neuromuskulära samspelet snarare än ökad muskelmassa som förbättrat prestationen vid dynamisk motståndsträning. Skotthastigheten anses vara en viktig faktor inom innebandy för prestationen och eftersom det inom baseboll har visats att viktmanipulerad utrustning kan förbättra svinghastigheten så vore det intressant att se om samma resultat kan uppnås inom innebandy. Syftet med studien var att undersöka effekten av innebandyträning med en viktmanipulerad innebandyklubba med avseende på dragskottshastighet och greppstyrka hos manliga innebandyspelare samt undersöka korrelationen mellan dragskottshastighet och greppstyrka.

This document presents calculations of adjusted GDP based on satellite household accounts for the year 2001 with the purpose to compare adjusted and official GDP for Sweden, Germany, Estonia and Finland. Household production in each country is estimated using time use survey data from Eurostat and a monetary value is estimated using average wage (after taxes) for each country. The results indicate that the value of household production using this methodology increases GDP with between 42% (Finland) and 55% (Germany) compared to official GDP statistics. A comparison of GDP/capita between the countries included in the study shows that the GDP/capita in Germany increases more that the other countries due to the relatively high proportion of time used for household production (mainly German women) combined with a high average wage. In fact, the results show that Germany has higher adjusted GDP/capita than both Finland and Sweden (but Germany has lower GDP per capita when official statistics is used for the comparison).

Bakgrund: Vid palliativ vård ligger fokuset på patienten, medan anhöriga kommer i andrahand. Det är viktigt att de inte åsidosätts eftersom de utgör ett stort stöd och ger trygghetoch kärlek till den sjuke. I Sverige har det blivit vanligt att familjen tar hand om den döende i hemmet med stöd från hälso- och sjukvård. För många är detta en självklarhet,medan det för andra kan innebära stora uppoffringar. Syfte: Syftet med studien var att belysa anhörigvårdarens upplevelser av att vårda en närstående med cancer i livetsslutskede i hemmet.

The purpose of this Master?s thesis is to investigate the criticisms of the Swedish library education 1990-2005. By studying four different magazines, we tried to find the various opinions. The years investigated are 1990 to 2005. We have studied articulated opinions, not all opinions, in four library journals.

In Sweden most public libraries give users access to databases. These databases are sometimes possible to reach outside the library by internet at any time and this provides a change for the library and the society. Librarians function as change agents when they give access to databases and when databases are introduced to users. However, reports show that the use of databases, especially those in English, is not high in reference work. This study aims at analysing attitudes of librarians to access and use of databases on and by public libraries.

The authors of this thesis have studied the handling of personal information in various kinds of organizations, because the perception is that the knowledge in this area is weak relative to the weight of the subject.The purpose of this paper has been partly to shed light on how knowledge of this area in the organizations that we have visited during the study but also to answer questions about handling, knowledge and security, and identification of individuals in different systems. What kind of problems the processing of these data creates and why these problems occur.In the beginning of our study we understood the importance of using the correct identifier and therefore chose also to examine what the various identifiers used by the organizations and why they chose these particular identifiers.In the qualitative analysis, Datainspektionen´s general rules and advice has been used as a basis together with the laws applicable to the organizations to get a good picture of how management of personal information is in these organizations.What we have found in this paper is that knowledge about how personal data is handled and what laws and rules are saying is very much dependent on how central the information is to these organization's activities. The police use so many different types of records for their organization to function well and they have very good knowledge of laws and regulations. In contrast, schools that do not handle as much of personal data themselves nor have the same knowledge among staff and do not have enough resources to cope with keeping the same knowledge base as the police. This is something that applies to all types of handling, depending on how important the information is for the organization, the better the security and knowledge in handling the data is..

In today?s Sweden there is great belief in entrepreneurship and the benefits it can bring to the country. The Swedish government has taken note of this growing enthusiasm and realized the contribution it can make to facilitate national growth. Successful efforts have been made in Sweden to support entrepreneurship and innovation, which has resulted in a relative ease for individuals to start their own businesses.The number of companies started today is higher than ever and there are signs of a common faith in growth among new entrepreneurs. Unfortunately only a small fraction of these new businesses succeed in growing big.