A quantitative study was conducted with the aim to investigate whether individuals use a specific conflict strategy when they are in a task conflict or a relationship conflict in their workplace. The study also examined whether individuals experience positive or negative effects of a task conflict or a relationship conflict when a specific conflict strategy have been used. Previous research explains the effects of task conflicts and relationship conflicts at the workplace (De Dreu, 2008) Likewise lifts the effects of the conflict strategies interaction, avoidance, and power and coercion (Hoerr, 2005; Meyer, 2004; Trudel & Reio Jr., 2011). However it does not tie together what the conflicts and conflict strategies have for effects together. This also means that it is impossible to discern if there is a strategy that is frequently used in a specific conflict type. The study group consisted of 62 participants from different workplaces that responded to a survey.

Marketing of education is a phenomenon which has been developed throughout the increasing competition within the educational sector. The focus of this paper is the marketing made by upper secondary schools (grade 10-12) in Stockholm. The competition in this area is increasing partly due to the growing number of private schools. However, this is a phenomenon seen only in larger cities with several schools available. There are over 170 upper secondary schools in Stockholm and the students freely can choose among these.

The purpose of this bachelor?s thesis is to evaluate how the marketing campaign ?Låna dig rik? has been received by the residents of Kalmar. A series of questions are asked: was the campaign noticed by the residents of Kalmar? Through which marketing channels has it been noticed? Is the residents? opinion of the library in line with the marketing message? Is the campaign moving in the desired direction?The study was done through a questionnaire that was handed out to a number of people in Kalmar. The residents were asked to answer if they had noticed the campaign, where they had noticed it and what their opinion of the library was.

Efter ett antal företagsskandaler bestämde sig Sverige för, som många andra länder, att utveckla en kod för bolagsstyrning. Den första kom att träda i kraft 2005 och 2008 började en reviderad version gälla. Svensk kod för bolagsstyrning är ett regelverk för företag registrerade på börsen. Den innehåller regler och rekommendationer om valberedning, styrelsesammansättningar och arbetsuppgifter för styrelser. I arbetet har vi velat ta reda på i vilket avseende bolag väljer att frångå koden och om detta skulle kunna leda till minskat förtroende för bolagen.

This thesis is an evaluation of the campaign [The digitally curious] that is part of the regional marketing campaign Futurum.kom. Its purpose was to strengthen the library's role in society. The campaign includes Regionbibliotek Kalmar, Länsbibliotek Sydost and also 25 public libraries in Kronoberg, Kalmar and Blekinge. The campaign [The digitally curious] is one of several cluster campaigns targeting their marketing to a specific audience and aims to promote awareness of what libraries have to offer and provide information on digital media and services. The target group for the campaign is a man between 45-65 years old, who is interested in digital technology.

Uppsatsens titel ?Work is theatre and every business is a stage? ? en studie i möjliggörandet av relationer med hjälp av event marketingSeminariedatum 2008-06-05Ämne/kurs Kandidatuppsats i marknadsföring, 15 pFörfattare Sophie Ohlsson och Dina SabrkeshHandledare Ingemar HaglundNyckelord Event marketing, relationer, relationsmarknadsföring, evenemang,event.Problemområde Konsumenter idag vill inte dagligen pumpas med nya budskap utan de har blivit mer medvetna och söker efter ett värde från företaget och dess produkter utöver det brukliga. För att tillgodose detta har företagen börjat inrikta sin marknadsföring alltmer mot att försöka skapa interaktion, gemenskap och relation med sin målgrupp och ett effektivt sätt att göra det på är just genom event marketing. Genom dessa möten kan företag skapa och bibehålla relationen till sina kunder samt öka medvetenheten kring varumärket. Ett starkt varumärke bidrar till att möjliggöra relationer då ett välkänt varumärke skapar trygghet hos konsumenten.Syfte Syftet med uppsatsen är att beskriva processen kring planerandet och genomförandet av ett event.

In this essay I examine the causal relationship between confidence in institutions and growth in Sweden 1989-2002. By examining the causal relationship between these two variables, valuable indicators of the causal relationship between trust and growth can be obtained. The institutions which are used in this essay are chosen according to the theory on institutions for public administration building trust and social capital. The chosen institutions are primary schooling, the police and medical service. A Granger causality model is used to measure the causal relation and the results from the tests show that there is no causal relationship between growth and confidence in institutions.

The main purpose of this Master?s thesis is to do a benchmarking study of the marketing activities at the public library of Valdemarsvik. The purpose is also to describe and get a deeper understanding of benchmarking as a method for improving library activity. Four major problem areas are addressed: How can one use benchmarking as a tool to achieve change? How can one learn with benchmarking? What similarities and differences are there between benchmarking and other similar methods for competence development? Is benchmarking better than other similar methods for competence development? The empirical approach was qualitative and the method chosen was action research.

Det finns många olika motiv för företag att sponsra kultur men kulturinstitutioner har dåligt utvecklade erbjudandestrategier för att framhäva hur företag gagnas av samarbetet. Mellanhänder med nisch mot kultursponsring kan etableras för att marknadsföra kulturinstitutioner mot potentiella sponsorer. En ändrad lagstiftning tycks öka intresset för företag att sponsra kultur. För att maximera nyttan av sponsringssamarbetet krävs en utvecklad sponsringsrelation som är ömsesidigt värdeskapande och där parterna uppfyller alla nivåer av kunskapsutbyte. Relationerna inom kultursponsring påverkas mer av kulturinstitutioners storlek än av företags..

Event marketing's ability to create strong communication effects is a well-known fact and a contributing factor to its popularity in the world of marketing today. But while we know that it is the interaction between consumers and the brand within the scope of live marketing that gives rise to loyalty and purchase intention, we have no knowledge in how the company's efforts affect the outcome. As the investments in event marketing are growing at a comparatively high pace, it is urgent to obtain a deeper understanding and a sense of direction of the elements infuencing its success.In this study we investigate in what way and to what extent the amount of effort that a company puts into the making of an event is used as a signal of manufactor credibility, ability (i.e., expertise) and consumer care. And in what way and to what extent the perceived effort influence purchase intent, attitude and word-of-mouth. We also analyze marketing events in terms of the theory of equitable exchange and "desperation", a subject matter thus far only touched upon.As we identify two different types of events on the market today, we include both in our study: the in-store promotion related event and the party event, which is held in an external venue.

Purpose/Aim: The purpose of this study was to investigate future marketing channels from the perspective of professional marketers.Material/Method: The study is based upon interviews with six professional marketers.Main results: Traditional marketing is not being put aside but needs to be combined with new methods. There are several new and exciting ways to gain attention from the audience, all depending on the purpose of the campaign. Mobile technology is considered upcoming and target group defining is a key issue..

Today many people with disabilities are excluded from cultural activities. The reason for this is that activities and the environment are not adapted to people with disabilities. The aim of this study is to describe the process to make cultural activities accessible and to describe the importance of good communication between cultural suppliers and their customers. Other questions raised are accessibility to cultural activities for people with hearing disabilities, the activities in the marketing process, the interaction between theatre companies and its audience and if the interaction has contributed to the theatre's future development. Qualitative interviews with staff responsible for integration at seven theatres have been performed.

This report is focused on marketing opportunities for small-scale mango farmers in the Nyanza Province in Kenya. Kenya is a large horticultural producer in the world. Horticulture is an important income for a large share of the rural population in Kenya but profitability is low due to inefficiencies in marketing systems and poor infrastructure. The conditions for growing mango in the Nyanza Province are very beneficial and there are two harvesting seasons. Mango offers good income opportunities for small-scale farmers in the Nyanza Province.The aim of this study is to identify marketing conditions that will enable prospering business for small-scale mango farmers in the Nyanza Province, Kenya.

This study focused on how local politicians in Kalmar perceive journalists and their intertwined relationship. We based our study on the theoretical understanding of today?s media-centric democratic society. The ?adversary model? offered an understanding of the intricate relations between politicians and journalists.

The purpose of this thesis is to examine the relationship between the elderly at a retirement home and their professional caretakers with focus on the perspective of the elderly. Chosen method, a qualitative interview analysis has been conducted to describe how the relationship affects the elderly in their everyday lives. The total amount of interviews were four. The relationship between the elderly and their professional caretakers has rarely been examined in previous research from an elder?s perspective.The results indicate that the elderly often are satisfied with the way the professional caretakers treat them.