I en tid när kommunikationens betydelse växer blir det också viktigare vilken syn på kommunikation organisationer har, eftersom det påverkar hur man tänker och agerar i olika situationer. Det har blivit allt vanligare att myndigheter och organisationer i offentlig förvaltning har någon form av skriven policy för sitt kommunikationsarbete. Men trots att alltmer praktiskt kommunikationsarbete i offentliga verksamheter utgår från kommunikationspolicyer verkar det inte finnas så mycket forskning gjord runt själva dokumenten. Den här studien är en kvalitativ innehållsanalys av femton aktuella kommunikationspolicyer från offentliga verksamheter på fem olika förvaltningsnivåer i Sverige. Syftet med studien är att beskriva vilken syn på kommunikation som kan utläsas av policydokumenten.

The aim of this study is to analyse the sexual power Relations in contemporary urban novels of Swedish female writers.I have identified a discourse in these novels as a heteronormative matrix which power is ruled by norms and assumptions about normality in both the heterosexual and lesbian stories. For this purpose I have related to Ivar B. Neumanns theory that individuals always find a way to confront the discourse by three different strategies. These strategies are used in my study as tools to organise these novels, because it is possible to see that the protagonists find at least one of these strategy?s to her protest.The first strategy I studied was the docile.

Sweden is currently a country in which a large amount of children?s time has changed to be spent within institutions, for small children these institutions are preschools. These are places where notions are created regarding what children are, what?s good for children, what?s normal and desirable regarding children. The purpose of this study has been to decipher what?s considered desirable and what notions or ideas regarding children are prevalent in preschools with an I Ur och Skur profile.

As revenues from newspaper advertising plummet and their readers loyalty erode, the need to understand newspapers' changing environment and the actors involved in this change is growing in importance. Evidence is the entire industry is entering into a restructuring phase and that this restructuring is driven by the rapid consumer adaption of internet media.In this thesis I elaborate on "how the Internet is affecting the conditions for value creation in printed newspapers" and "how the Internet is affecting the conditions for other actors involved in the printed newspaper's value creation". These two questions land us in the bigger question of "Does the Internet act as a compliment or a substitute to the printed newspaper ".To answer these questions the printed newspaper is represented as the actor in the middle of content producers, advertisers and consumers. It is in its role as a means of distribution and as a co-ordinating force that we study the value creation of the printed newspaper. The empirical base of this thesis is a qualitative participant observation where the author during a period of time interacted and collected data from the open discussion in blogs by several of the industry's top influentials combined with material from seminars and reports on the current state of media.

The purpose of the essay is to draw attention to my approach in relation to a boy I choose to call Emil, and how I can increase my understanding of his behavior. I explore conceivable reasons for why he breaks down so often, especially when other children are given attention. Is he simply unusually egoistic, and to a large degree only able to see to his own interests, or am I overlooking the real reasons for his actions.In order to explain the reasons for Emil?s apparent frustration in sensitive situations, I explore the significance of attachment theory. I argue about possible effects of Emil?s parents? way of describing and guiding him, as well as how I, and my colleagues, risk fulfilling and amplifying negative expectations.As the prime reason for his repeated sense of unhappiness seems linked to a lack of empathy, I explore different ways of understanding this, as well as how I might contribute to fostering compassion.

The purpose of this study is, based on theories of gender and hegemonic masculinity, to studyhow masculinity and femininity is constructed and reproduced in one of the most popularSwedish podcast: Filip & Fredriks podcast. The main theory in this study is that gender issocially created and sustained by humans through language and interaction with others.The study's research questions is: How are gender roles/gender portrayed in Filip & Fredrik'spodcast? What characteristics are attributed to men and women in Filip & Fredrik's podcast?How does Filip & Fredrik's podcast represents conditions and power Relations between menand women?Through an linguistic textual analysis, which is an application of discourse analysis, I seek toget beneath the surface meanings of texts and examine more implicit social meanings andideologies regarding gender. It includes an analysis of metaphors, word choices and syntax.The analysis shows underlying values and ideologies that indicates gender structures in abroader societal context. Choice of words and metaphores in Filip & Fredriks's podcastexpresses symbolism where men and male-typical attributes are highly valued, whilst womanand female-typical attributes is being devalued and representative of the opposite.Masculinities and femininities are also constructed and represented in various ways throughsentence constructions that guides the listeners in certain directions.

Intensivvård bedrivs idag inte enbart på våra intensivvårdsavdelningarutan förekommer på andra vårdavdelningar inom slutenvården. Modernhjärtintensivvård har de senaste åren blivit tekniskt mer avancerad. Det finns risk atttekniken avhumaniserar vården och att vårdpersonalen fokuserar mer på apparaturenän patienten. Den teoretiska referensramen i detta arbete utgick från begreppetempowerment samt Hendersons omvårdnadteori.Syfte: Syftet med denna studie var att beskriva patienters upplevelse av intensivvårdmed fokus på empowerment.Metod: Litteraturstudien baserades på artiklar från sökningar i databaserna CINAHLoch PUBMED. De sökord som användes var ?empowerment?, ?patientempowerment?, nurse Relations?, ?ICU?, ?critical illness?, ?patient perspective?,?critical care? och ?patient experience?.Resultat: Efter genomläsning av artiklarna kunde fyra teman identifieras sompåverkade patientens upplevelse och känsla av empowerment.

China is considered as one of the world?s fastest growing economies and the future of China looks promising. Even though the Chinese market attracts many new foreign companies to enter the market there are entry barriers which companies may encounter as obstacles, which will aggravate the market entry in China. As a result companies loose business opportunities and therefore it is of great importance for Swedish companies, which are planning a Chinese market entry, to identify which entry barriers that are considered to be the most difficult obstacles to overcome.The purpose of the thesis is to examine which entry barriers that are generally considered to be the most difficult obstacles for Swedish companies to overcome when entering Chinese markets and to rank the five most difficult entry barriers to overcome.Information about these entry barriers have been gathered from Swedish companies, which have carried out successful market entries in the Chinese markets, through an e-mail questionnaire.The result generally shows that the most difficult entry barriers to overcome in China were: bureaucracy, property laws, language, cultural differences and difficulties finding local partners. The ranking of the entry barriers? result shows that bureaucracy is the most difficult obstacle to overcome, followed by cultural differences, language, Relations and access to distribution channels.We conclude that companies experience different difficulties overcoming these entry barriers, which depends on the companies? size, years in China, markets and if the entry barriers were considered controllable or uncontrollable.

ABSTRACT Introduction: This study is based on Aantonovskys SOC-theory; Sense of Coherence. SOC can be described as a theory which describes how a person experience her existence and the theory is based on three key expressions; comprehensibility, manageability and meaningfulness. Aim: The aim of the study is to examine a group of elderly (>80 years) men and women who live alone to investigate how many percent of the group that estimate a high value of SOC. The study aims to investigate which factors contribute to the fact that a person achieve a high value of SOC and increase the understanding about how these factors concretely can appear in a persons life. Methods: Questionnaire (SOC scale) and Interviews.

The aim of this paper is to clarify the up till now somewhat shady definition of legitimacy, and to investigate what happens to this concept when it is transferred from the boundaries of the nation state to the realms of the international arena. By creating a model of legitimacy from which an institution can be evaluated, the purpose of this paper is to investigate what legitimacy is and how important it is for the actors within the international society. The next step involves evaluating what makes the UN a legitimate institution and how its foundation is affected by the blatant disregard of its authority by one of its? most influential members.The theoretical framework consists of a summary of what contemporary analysts? views of legitimacy are, which I have incorporated into my own institutional model of legitimacy. The role of institutions is central to all aspects of this study.

The purpose is to illustrate the phenomenon of self-harm from a social psychological and sociological perspective. The purpose is furthermore to examine the role social Relationships play in the individuals´ self- imagine and what role does identification play for anyone who harm themselves? We want to examine in what way social Relationships are important and how they function for individuals who harm themselves, both once they have started to harm themselves, and if the Relationships in any part caused the cutting to begin with.Questions:How do individuals shape their identity based on self- harm? Which self-image do individuals have who self-harm? Is there anything in the person's previous social Relationships that have caused them to begin to hurt themselves?Method:In this paper we have analyzed five autobiographies. We have used open coding from grounded theory as analytical method and subject positions based on discourse analysis.Theory:We have used the Cooley concepts looking glass self, Foucault's theory of power, Giddens' concept of ontological security and existential anxiety.Results and Analysis:We found six different categories that we thought were central. These were negative self-image, guilt, lack of family support, negative experiences of others' views, the protective identity as self- harmer and insecure social Relationships in school.Conclusion:The self-harming is a very complex behavior.

Title:                                  CRM ? A case study of Nordea Private BankingAutors:                               David Johansson & Mikael Westin        Advisor:                             Ulf AagerupLevel:                                 Bachelor thesis in International marketing, (15 ECTS), Spring 2013.Keywords:                         CRM, Relationship marketing, Private BankingQuestion:                           How does Nordea Private Banking work with CRM to get high customer loyalty?Purpose:                            Study and to learn how Nordea Private Banking is working to bring in new customers and keep existing customers loyal. We also want to see if Nordea uses additional strategies that goes beyond the theory and what their customer Relationship strategy is.Method:                             The study has a qualitative research method with an inductive approach. Interviews with leading and skilled profiles at Nordea Private Banking has been interviewed to provide answers to our research question.Theoretical framework: The chapter starts with theory about what Relationship marketing is and what is driving customer loyalty. Thereafter theory that define CRM and its pros and cons are addressed, and finally the chapter describe the implementation phase.Empirical framework:     In the empirical framework we present the qualitative interviews that were done with employees at Nordea Private Banking.Conclusion:                       The result from this study shows that Nordea Private Banking uses strategies that are common in theory of CRM to gain high customer loyalty and the use of recommendations from satisfied customers is of a much higher significance in Nordea Private Banking?s case than of what the theory is implying.

Syftet med uppsats är att belysa vilken innebörd medarbetare (undersköterskor, habiliteringspersonal) ger det nära ledarskapet, som är nuvarande ledarskapsinriktning i organisationen Lysekils kommun. Studien belyser även vilka förväntningar medarbetarna har om ett nära ledarskap och om det finns ettbehov av att utveckla ledarskapet så att de enligt medarbetarna handlar om ett nära ledarskap. För att besvara detta syfte har sju kvalitativa intervjuer genomförts. Intervjuerna har sökt svar på informanternas tankar och förväntningar vad som enligt dem kännetecknar ett nära ledarskap, samt om de anser att något behöver utvecklas inom detta område.Resultatet visar på att medarbetarna framförallt tänker att nära ledarskap handlar om tillgänglighet, nåbarhet och en delaktighet på enheten. Chefens betydelse av närvaro på enheten ser olika för medarbetarna beroende på om deras chef sitter på enheten eller är utlokaliserad på annan enhet.

Tourism is a growing industry that brings in a lot of money each year, range ofactivities increases and people travel more than ever before. More and more chooseto move from rural areas to larger towns, at the same time when people are travellingthey want to visit quieter places that can offer outdoor experiences in the nature. Thisis something that tourism businesses located in rural areas have a great advantage of.But when the range is large, it becomes important for firms to communicate with themarket, to make the tourists choose to visit them.The purpose of this study is to investigate which media channels and target groupsthat tourism businesses use and how they reflect on the importance of communicatewith the market. To find this out, interviews have been conducted with tree differententrepreneur, all located in Jämtland. The theory?s that has been used is strategiccommunication, public Relations, market communication, media channels, socialmedia and target groups.The result shows that all companies think that thecommunication with the market is an important part in the work with the company.The communication gets the business a chance to be seen and it becomes more easilyto create Relationships with the stakeholders.

I Sverige insjuknar 250-300 barn varje år av cancer. De cancertyper som drabbar barn är vanligtvis inte de samma som vuxna utvecklar. Olika cancerformer kräver olika typer av behandling, dessa är cytostatika, operation samt strålbehandling. Sjuksköterskan skall kunna möta föräldrar och barn samt uppfatta deras lidande för att kunna tillfredställa behovet av en god omvårdnad. För föräldrarna upplevs barnets cancerdiagnos ofta som ett svårt lidande, som kan kännas helt outhärdligt.