The purpose of this study is to analyze how places can be marketed through tourism brochures. The study is based on a discourse analysis and texts and pictures from three brochures, which come from the region of Småland in Sweden, have been analyzed. The first brochure is from Visit Småland, the second from Vetlanda municipality and the third from Värnamo municipality. With the rise of globalization one of the consequences has been the increased opportunity for tourists to visit places all over the world, which also resulted in a greater competition between places than before. One reaction to this has been the increased marketing of each place unique characteristics in the tourist brochures.

The area of Järvafältet in the northern parts of Stockholm is one of the many large-scale investments into Swedish residency executed in the 60?s and 70?s, and which got the name Miljonprogrammet. Not until today these buildings have been restored, and frustration has been brewing in these areas for some time. Järvadialogen is the name of a communication program connected to the housing restoration in the area of Husby, which is a part of Järvafältet, and functions as a promotional and informational dialogue between residents in the area and those responsible for the communication program. The cultural diversity in the area of Husby is significant, and with theories on intercultural communication, change communication and power we study the performed communicative process and the manner in which it is received.

The purpose of this essay was to find conceivable marketing- and business strategies that can be combined with a company?s lifestyle.This essay is dependent on a number of interviews with the owner of a maternity clothing trademark, PROUD. PROUD is a new company that has many different options concerning expansion, trademark and its existing and future products and also the knowledge regarding the client?s attitude towards PROUD.The authors of this essay believe that the trademark should represent a lifestyle. For a company to be able to deliver, it has to understand what the future clients want and need.

Inledning: Det har funnits många aspekter av vad som påverkat psykoterapeuter i deras yrkesutövning.I forskning har psykoterapeuter uttryckt att den egna psykoterapin har varit en av de viktigas erfarenheterna i den egna utvecklingen som psykoterapeuter.Frågeställning: Hur har psykoterapeuter upplevt den egna psykoterapins påverkan på yrkesutövningen och har olika perioder av terapi haft olika inflytande?Metod: Denna studie har varit kvalitativ, i form av semistrukturerade intervjuer, med sju stycken psykodynamiskt utbildade psykoterapeuter. Förutom intervjuer har också tidigare forskning och litteratur i ämnet redovisats.Bearbetning av resultatet har skett i tematisk analys.Resultat: Psykoterapeuternas egen psykoterapi har påverkat dem inom flera områden i deras yrkesutövning. Främsta skälet till att de har gått i egen terapi har varit personliga svårigheter men också utbildningskrav.Diskussion: Psykoterapeuterna har upplevt att den egna psykoterapin har stort inflytande på olika delar av identiteten som psykoterapeut. De har inte varit lika lätt att skilja ut olika perioder av terapi och deras påverkan.

Since 2003 Saudi Arabia is under attack from domestic Al Qaida-cells which, by random shootings of westerners and bombings of compounds and official state buildings, is trying to challenge the stability of the royal regime. According to Al Qaida, the Royal family is attacked because of their friendly Relations to the US and for not implementing Islam in the Saudi society as profound as they ought to. Political analyst finds it obvious that the Islamic Al Qaida-cells by terrorism is trying to erode the stability in the kingdom.An important foundation for stability for any government is legitimacy. The aim of this thesis is to examine the royal legitimacy strategy in the state bureaucracy of Saudi Arabia. The question at issue is: how has the royal family constructed the civil, military and religious bureaucracies to maintain and promote stability and legitimacy?The thesis focuses on the on three different units within these three bureaucracies and it surveys the way they are staffed and organized to strengthen and maintain legitimacy for the royal family.

This study, written in the form of an essay starts with the visualized narrative of a preschool preparatory training experience. The narrative illustrates a troubled conjunction between teacher and parent. The troubled conjunction concerns how long the preschool preparatory training should be. The objective of this study is to explore my own actions and with the outset of my professional role assess and learn what happens in this meeting.My question formulations are: How can I relate to parents with other expectations then mine? What kind of dialog can I hold with the parents?I closely monitor my experiences and my practical knowledge, objectively and meticulously.

This paper conducts a qualitative examination based on interviews with four high school librarians. The purpose is to illustrate their professional role in proportion to that of the teachers from working with students? reading comprehension and from their role, if any, in the school?s educational activity. The work is based on the following questions:- How does the high school librarian describe his or her work to increase the students' reading comprehension and contribute to their reading development?- How does the high school librarian describe his or her involvement in the schools? educational activity?- How can one understand the high school librarians' relation to the teachers with reference to the librarians? jurisdiction and the formal and actual legitimacy of the school library profession?The theoretical framework constitutes of the concept of jurisdiction and of formal and actual legitimacy.

The main purpose of this Master thesis is to investigate the journalists' attitude towards Internet as a news medium. The thesis also gives a general synopsis of the changing role of news media as enter the scene of Internet. The major part of this study consists of empirical studies though there is not much research-work made in this area. This case study is based on qualitative interviews of journalists. This method was the most suitable as the aim was to see tendencies and attitudes in a more individual light.

Purpose: Social media is a global phenomenon that has developed from an opportunity of contact between people, into a platform for contact between organizations and people. This essay aims to investigate the public relation strategies of one organization on a popular social network.The main question that this study aims to answer is how the travel agency Ving chooses to create and preserve Relationships to the public on Facebook in order to maintain a good reputation. Asub-question explores whether any patterns exist in Ving?s approach of interaction with its stakeholders.Method/Material: This study consists of a quantitative content analysis in which the interaction between the organization and the audience has been studied. Posts published by the public as well as replications from Ving have been categorized and then analyzed using two analytical models.

LVM- vården har som uppgift att bryta ett destruktivt missbruk, främja motivationen till fortsatt frivillig vård samt långsiktigt främja frihet från missbruk och utvecklandet av en sundare livsstil.     Syftet med studien var att undersöka motiverande faktorer vid Rällsögården utifrån ett klient- och personalperspektiv. Likheter och skillnader mellan klienters och personals uppfattningar om motiverande faktorer analyserades för att undersöka vilken eventuell inverkan dessa kan ha på Rällsögårdens mål att motivera klienten till fortsatt frivillig vård. Tidigare forskning inom ämnet behandlar Relationsskapande inom en tvångsvårdskontext, LVM-vårdens syfte och verkställande samt motivationsfaktorer inom tvångsvården.     För att besvara syfte och frågeställningar genomfördes studien med en kvalitativ ansats. Datainsamlingen skedde genom semistrukturerade intervjuer. Respondenterna bestod av tre personal och tre klienter från Rällsögården.     Resultatet av studien visar att faktorer som rör relation, organisation samt yttre och inre faktorer i klientens liv kan ses som motiverande faktorer av så väl personal som klienter på Rällsögården.

The urgency of sustanible development is world-over issue. This essay focuses on the Relations of enviromental ethics in the context of the Swedish upper secondary school and the subject of geography, by analysing different educational texts.The purpose of this essay is to reveal and identify discourses of enviromental ethics in curriculum documents; Lgr 11 and the plan- and the coursedocuments for the subject of geography, in educational publisher?s textbooks and in sponsored texts related to the subject of geography and finally to discuss potential consequences this might implicate for education. For this have the methodology of Norman Fairclough´s critical discourse theory, CDA, as well as a matrix of environmental ethics, based upon Mikael Stenmarks classifications of enviromental ethics, been used.In the Cirriculum, Lgr 11 and documents for the subject of Geography, and in the educational textbooks from ?Liber? and ?Gleerups?, are the environmental ethics of intergenerational anthropocentrism the dominant.

Många företag använder Twitter i sin marknadskommunikation, men misslyckas. Uppsatsen syftar till att belysa ett e-handelsföretag, Sportamore, i Sverige som använder plattformen i dess fulla potential och därmed skapar vänskapsrelationer. Uppsatsen baseras på en dialogisk analys av tweets till och från e-handelsbolaget under åren 2010, 2012, 2014. Det är en kvalitativ studie med ett hermeneutiskt perspektiv. Resultatet visar hur ett företag med hjälp av dialog kan skapa mervärde och relationer på Twitter.

Health care is increasingly complex, which increases the demand for knowledge and expertise. Despite this, the share of specialized nurses, including anaesthesia nurses, has decreased from 65% to 48% from year 1995 to year 2008, according to statistics from the National Board of Health and Welfare (Socialstyrelsen) in 2010. Studies indicate that there may be various factors in the work environment that anaesthesia nurses, choose to leave the anaesthesia profession. The purpose of this study was to examine how anaesthesia nurses experienced the physical and psychosocial work. The study was conducted as a descriptive study with qualitative approach.

Can the lack of functional cross-cultural communication among individuals within an international organization be the reason for cultural clashes to occur, and lead to conflict between two cultures within the same organization?Our aim is to try to create a potential model of how cross-cultural problems can be studied, in order to contribute to the solution of the problem. And to examine whether the theories, which form the basis of our model can be applied in reality.The research have assumed from the hermeneutical approach for a holistic view of the problem area. The deductive approach has been used in order to distinguish whether the theories can be applied to reality, and qualitative research method for collecting data.The focus lies within cross-cultural communications, which defines the various cultural factors that can affect organizational culture. Hofstede dimensions and the social structure are mentioned and cultural factors as language and religion.

This study was a qualitative analysis of the covers of six lifestyle magazines, three addressed to women and three addressed to men. We have studied the cover photographs, the teasers and their Relations. The purpose of this study was to answer the questions: According to the magazines, what are male interests and what are typical female interests? Who is the ideal man and who is the ideal woman? Is there a certain way you need to look to be able to be on a magazine cover? And how often do the magazines encourage you to consume? The study was based on thirty covers, five from each magazine. The Swedish magazines are VeckoRevyn, Amelia, Damernas Värld, King of Sweden, Café and the American version of GQ. We?ve used semiotics and rhetorical methods to analyze the material.