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1572 Uppsatser om Relations-marknadsföring - Sida 20 av 105

Sjuksköterskors uppfattningar om att vårda barn med palliativt vårdbehov och att växla mellan att vårda barn med palliativt och kurativt vårdbehov : - En kvalitativ studie

Caring for children at hospital with palliative care needs arouses different reactions in nurses and depends on what prior knowledge and experience nurses have. To besides shift focus from to care children palliative to care curative is further a strain and an emotional changeover. The aim of this study was to illuminate nurse?sperceptions about caring for children at hospital with palliative care needs, and how they shift focus of care between children with palliative care needs and children with curative care needs. The study has a qualitative approach and data were collected with interviews from two focus groups.

Att arbeta med komplexa problem : En kvalitativ studie av hur föreståndare på HVB för ungdomar beskriver sitt arbete.

The essay is about how immigrant pupils are integrated into the Swedish school and society. I have studied how teachers work with integrating these pupils and if there is a plan of act used in their work. The essay is also about how social relations can be used as a pedagogical resource by the teachers when the institutional framework and support is failing..

En bransch med bristande förtroende : - PR-konsulter om sitt eget ansvar och hur de själva kan bidra till ökat branschförtroende

AbstractTitle: An industry with a lacking trust ? PR-consultants about their own responsibility and how they can contribute to an increased trust for their profession (En bransch med bristande förtroende ? PR-konsulter om sitt eget ansvar och hur de själva kan bidra till ökat branschförtroende)Number of pages: 68 (79 including enclosures)Author: Ebba GöranzonTutor: Göran SvenssonCourse: Media and Communication Studies DPeriod: Spring 2008University: Division of Media and Communication, Department of Information Science, Uppsala UniversityAim: The aim of this essay is to study the Swedish PR-industry and the distrust that is directed towards it. The starting point is different PR-consultants opinion about their profession and industry. What do they think needs to be done to increase the trust for the industry and what kind of responsibility do they think they have?Method/Material: Together with literature studies, a qualitative method has been used and five in-depth interviews with PR-consultants have been conducted.

Att "gilla" ett museum : En komparativ fallstudie av tre museers externa kommunikation

The aim and purpose of this essay is to study if three museums are using Facebook strategically to promote two-way communication with their target audiences in their external communication. A qual-itative and comparative research method and has been used and communication managers from each of the three museums have been interviewed. These interviews have been transcribed and coded in order to reveal opinions and views on how that particular museum feels about social media and the use of these tools in their external communication. A number of Facebook statuses have also been collect-ed in order to discover how each of the museums is using social media in order to reach and engage their target groups. Should the results of this essay be summarized it would show that the museums are using the communication channel that they feel suits the needs of reaching a specific audience.

Händer - Rena verktyg i vården

Inom hälso- och sjukvården ställs idag höga krav på renlighet för att förebygga vårdrelaterade infektioner. Detta gäller inte minst vårdpersonalens händer. Syftet med studien var att undersöka benägenheten att följa de i Handbok för hälso- och sjukvård beskrivna riktlinjerna kring handhygien bland olika yrkeskategorier på en kirurgisk vårdavdelning. Datainsamling skedde genom observationer av under-sköterskor, sjuksköterskor och läkare på den utvalda vårdavdelningen. Studien hade både kvalitativ och kvantitativ ansats.

Sökmarknadsföring : att köpa konsultstöd för att synas bättre på Internet

I takt med att Internetanvändandet ökar på bekostnad av andra medier blir Internet alltviktigare som marknadsföringskanal.Att synas på Internet har tidigare främst åstadkommits med hjälp av så kallade bannerannonser.Numera finns det en mängd andra sätt för att kommunicera med sina kunder somtill exempel e-postmarknadsföring och marknadsföring genom sökmotorer.Av alla varianter av marknadsföring på Internet är sökmotormarknadsföring den marknadsföringsform som växer överlägset snabbast. Det finns två varianter av sökmotormarknadsföring: vanliga annonser i form av länkar som presenteras vid sidan av sökresultatet ochsökmotoroptimering. Sökmotoroptimering, som företrädesvis behandlas i den här utredningen,syftar till att ge webbplatser höga placeringar i sökmotorer som Google, Yahoo ochMSN Search.Eftersom sökmotoroptimering, även kallat search engine optimization eller SEO, är en mycketkomplex verksamhet är det svårt för företag som vill köpa den här tjänsten att veta hur manskall gå tillväga för att få tag på en kompetent konsult. Vad som komplicerar saken ytterligareär att det har framkommit att många sökmotormarknadsförare har använt otillåtna metoder föratt ge sina kunder höga placeringar. Dessa metoder kan visserligen vara mycket effektiva menom det upptäcks riskerar både konsulten och kunden att bli utslängda ur sökmotorernasregister, även kallade index.

Korta tyglar? En queerfeministisk läsning av tio samtida hästklubbsböcker

This master thesis is discussing ten pony books from 2006 in relation to the heterosexual matrix. It contains a rather extensive research overview regarding horse riding from a gender perspective, pony books, traditional feminist studies of girls? books and queer readings of girls? and children?s literature. The aim of the empirical study is two folded; firstly to show how the girl protagonists? horse riding is presented in terms of masculinity and femininity (as defined by Natalie Koivula), secondly to analyze the relations between the girls appearing in the books from a queer perspective attempting to find some queer leakage in the depictions.

"Hur  mycket invandring tål Sverige?" : Invandrings- och integrationsdiskurser hos tre elitskribenter och på Avpixlat- en relationell studie

Drawing on theories of ethnic representations in mainstream news media and racial discrimination (van Dijk 2000, Hultén 2006, Husband & Downing 2005, Wodak 2011), and using methods of critical discourse analysis (mainly van Dijk 1993, 1991, Fairclough 1995) this bachelor thesis aims to investigate the inter-textual and inter-discursive relationship between selected editorial and opinion pieces written by three mainstream right wing ?symbolic elites? and the xenophobic blog ?Avpixlat?. The three selected symbolic elites are: Per Gudmundsson, editorial writer at the second largest Swedish newspaper SvD, Andreas Johansson Heinö, academic with a P.H.D. in political science, specialized on issues of integration and ethnic relations, and Paulina Neuding, editorial writer at SvD and editor in chief for right-wing oriented magazine Neo. All three are actively taking part in the mediated discussion of ethnic relations in Sweden from a liberal-conservative perspective.

Civil-militära relationer - förutsättningar för samverkan

Civil-military relations ? conditions for cooperationAbstract: Civil-military cooperation is a branch of current interest, both in studies and research. The importance has also increased after the government´s demands in a more developed and efficient coordination of national contribution to international peace support operations. Several studies show that there is a lack of ability to cooperate between different levels of command and other actors. The Swedish tradition of state administration is strong and the responsibility to cooperate lies within the hands of the different authorities.

Pandemin som hotar Sverige : En undersökning av hur risken för svininfluensan framställs i kvart-i-fem-ekot.

The aim of this thesis has been to examine how the risk for the swine flu was represented in the Swedish Radio news broadcast Ekot 16.45 during different phases of the pandemic in 2009. We wanted to study how the risk was described in different discourses and periods? Were the participants in the reporting calming or warning the listeners in relations to different aspects of the swine flu? What consequences for the community were reported in the broadcasting?To find the answers to our questions, we analysed 13 features about the swine flu broadcasted in Ekot?s main news broadcast Ekot 16.45. We used critical discourse analysis inspired by Norman Fairclough.We identified four types of discourses in our text, a journalistic discourse, a medical discourse, a nationalistic discourse and an authority discourse. The main discourse was the medical one.

Relationen är kunskapens moder. En kvalitativ studie om lärare som kränker elever.

According to reports from the department of education the majority of school children consider school as a place for happiness, security and development. However, one of ten children experience cruelty and abuse on a daily basis and research shows that children are more often violated by their teachers rather than their peers. In year 2006 legislature decided that school children needed to be protected from the harmful abuse and bullying from other children as well as their teachers. Despite the law approximately 50 000 children are the victims of adult abuse in school every year. Meanwhile science also proves that teachers dare not, for different reasons, confront colleagues when witnessing violations of children.

Relationen är kunskapens moder. En kvalitativ studie om lärare som kränker elever.

According to reports from the department of education the majority of school children consider school as a place for happiness, security and development. However, one of ten children experience cruelty and abuse on a daily basis and research shows that children are more often violated by their teachers rather than their peers. In year 2006 legislature decided that school children needed to be protected from the harmful abuse and bullying from other children as well as their teachers. Despite the law approximately 50 000 children are the victims of adult abuse in school every year. Meanwhile science also proves that teachers dare not, for different reasons, confront colleagues when witnessing violations of children.

Human Resource Management

SammanfattningSyftet med vår uppsats är att jämföra den traditionella personalavdelningens roll med den moderna Human Resource Management-funktionen. Vi söker en definition på begreppet HRM och hur utvecklingen gått från den traditionella funktionen Human Relations till Human Resource Management. Vi vill se på de likheter och olikheter som kan finnas mellan begreppen och hur de påverkat personalfrågor. Vi utgår från ett anglosaxiskt synsätt men tittar utifrån ett asiatiskt perspektiv, för att se hur kulturella infallsvinklar kan påverka HRM. För att få svar på våra frågor har vi använt oss av både empiriskt och vetenskapligt material för att få så korrekta svar som möjligt.

Finansiell Kommunikation 2.0: En kvalitativ fallstudie om de svenska storbankernas syn på och användning av sociala medier i syfte att bättre tillfredsställa ekonomiska journalisters, investerares och finansiella analytikers informationsbehov

Social media has today reached a level of maturity similar to the Internet in the beginning of the millennium. More and more people get involved both on a private and professional level and companies are starting to realize the need to keep up with the new online behavior of its target groups. The Investor Relations(IR) function has for a very long time been carried out by writing reports and press releases, but maybe as times change so will the tools needed to communicate the IR-issues for the companies? The purpose of this paper was to examine the views on and involvement in social media for IR-purposes at the four main banks in Sweden: Nordea, SEB, Handelsbanken and Swedbank. The study was carried out in the form of a qualitative case study in which the banks were analyzed separately with the help of Davids and Venkateshs TAM2-model(2000) and also analyzed against one another.

Repulsion : Subjektivitet och frågor kring det sociala

The scope of this investigation is the conditions under which readings of Repulsion (1965), and its depicted mental illness, took place in Sweden during the censorship debates in 1965, and also how the reception was related to narration and subjectivity in the film. The reason for this is the strong reactions to the images of the main character?s inner state, and concerns about negative effects in the public, that were raised. One major concern is how the film articulates discourses through which meanings are produced; that is, how it works as social technology. My thesis is therefore structured around two levels; textual analysis and discourse analysis.

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