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1572 Uppsatser om Relations-marknadsföring - Sida 18 av 105

Ett inkluderande landskap? : etniska relationer och erfarenheter på odlingslotter

The aim for this essay is to adress questions concering ethnic and cultural experiences and in what way it affects our experience of being in different landscapes. By studying how ethnic experiences are expressed in the landscape and the ongoing process of interaction between them, this essay sets out to discuss the significance of cultural aspects in the landscape. The perspective of this essay is that both landscape and ethnicity can be viewed as something constructed which is shaped and maintained by ongoing interactions in the landscape.While examples are taken from different parts of the western world, the main focus is to study how these experiences take place and are being negotiatiated in a particular landscape, an allotment area outside Malmö, Sweden.In the first part it is shown how the landscape can be read as a landscape of powerrelations and how these relations are related to ethnic experiences.In the next chapter the discussion concerns whether we can talk about different ?ethnic landscapes?. Research suggest that the use and perception of the landscape differs among ethnic groups.

Bemanningsföretags strategier för överlevnad : En fallstudie på ett branschledande bemanningsföretag

Bemanningsbranschen är en konkurrensutsatt bransch som ständigt växer. Det finns ett stort antal bemanningsföretag på marknaden som konkurrerar om både konsulter och kundföretag. Studien undersöker vilka strategiska områden bemanningsföretag bör ar-beta med för att överleva på marknaden. Vilka faktorer som är viktiga att ha i åtanke.Studien genomfördes på ett anonymt fallföretag. Fallföretaget är ett av de ledande före-tagen inom bemanningsbranschen.

Relationer i en digital värld - En kvalitativ studie om PR via sociala medier

Social media is by many believed to be the core of a new type of Public Relations. This new PR is called PR 2.0. Most larger companies today are to be find using dif- ferent types of social media to interact with their publics. Each year companies invest more money in this type of digital public relations. Social media is a relatively new online phenomenon and still used at a very early stage.

Den fördelade makten i vardagsrummet: : En kritisk diskursanalys av PR-konsulters tal om sociala medier som kommunikationskanal.

The purpose of this study was set against the background that social media today are used as an platform for companies to communicate with their customers, as well as communicate their brand. Therefore it was interesting to examine this phenomenenon through a critical point of view and try to put light on the different forms of power that is produced on this arena.The overall aim of this study was to examine how PR-consultants talk about social media as a communication channel. The empirical data consisted of five interviews with PR-consultants on five different PR-agencies. The theoretical framework was based on a social constructional perspective and Foucault?s theory of power.

Barn i familjehem: vilka faktorer bidrar till en välfungerande placering?

The purpose of this study has been to investigate which factors are important with foster home placing, to achieve a positive result for the child. The questions that we have focused on is the importance of the child's earlier experiences and relations, the foster homes attitude and approach, the social service organization and the cooperation between these concerned parties. We have also looked at the importance that the relation between the biological family, the child and the foster home can have. This study has been carried out using qualitative interviews with several foster homes, social welfare secretaries and a researcher in the area. We have also chosen to separate the foster homes on the basis of two foster homes only accepting teenagers while other accepting younger children.The theoretical concepts we have chosen to use are connected to attachment theory and the ecology of human development point of view.

Word sense disambiguation med Svenskt OrdNät

In information retrieval there is a problem with ambiguous words. To solve this problem word sense disambiguation WSD is used. Few studies combining information retrieval and word sense disambiguation have been conducted with Swedish words. The purpose of this thesis has been divided in two. The first purpose was to examine Swedish information retrieval and disambiguation in the query phase.

Relationsmarknadsföring : Svenska konsultföretags kamp om anställdas och kunders varumärkeslojalitet

Swedish consulting companies within the architecture-and engineering business exist on a market that is distinguished by an increasing globalization and internationalization. The companies? commissions are based mostly on long-term, personal clientele. These relations are threatened by a huge number of coming retirements and high employee turnover.Consequently these companies need to improve and strengthen their relationships with existing customers, to create long-term employee and customer loyalty. The purpose of this essay was to analyze and evaluate consulting companies´ internal marketing.

"Mamma vann, hon klarade allt!" : Barns upplevelser av föräldrastödsprogrammet Komet

AbstractEvidence based research has shown that organized parent support programmes have a goodeffect in strengthening the role of the parent and preventing problems during growth. Thisin turn has a great significance for Public Health.Komet is one of the evidence based programmes used in Sweden, based on Americanprogrammes and adapted to Swedish conditions.This qualitative study consists of interviews with six children between six and nine yearswith behaviour problems, whose parents have taken part in the Komet programme.With Grounded Theory as research approach the children?s experiences of the programmeand relations within the family have been looked into and analysed.The result of this study suggests that a space for growth of their own is a common need ofthe children, and that this can be achieved by giving them the opportunity to function in afamily environment where they are seen and understood.The Komet programme contributed to this by giving the family tools to strengthen relationswithin the family, create calm and make the children more visible.The self image of the children in this study had improved which gave them more room togrow in a strengthened family situation. This in turn improved conditions for good feelings,and sense of well being, of importance for child development and health..

Intentionen till generositet - Hur den påverkas av gener, hormoner och religiositet

Many studies have pointed out that generosity depends on different things like gender, age and nationality. We wanted to see if predetermined factors like genetics also had an effect on the intention of generosity. There is a ratio between the index finger (2D) and ring finger (4D) that is determined by the levels of testosterone in the amniotic fluid and that have had some significant effect on personality attributes like musical and leadership skills. We wanted to see if that ratio had any effect on the intention of generosity. We experimentally examined a group of priest student and two groups of young handball players and let the groups answer a survey that included a sort of dictator game and we photo copied their hands to get their 2D:4D-ratio.

Pojkars maskulinitetsskapande i samtida skönlitterära ungdomsböcker

The aim of this Master?s thesis is to examine boys?/young men?s forming of masculinity and gender identity and how discussions around gender stereotypes and conceptions represents themselves in contemporary youth novels. Gender theory based upon R.W. Connell?s theoretical framework which discusses masculinities in plural is used.

Empowerment : En studie i att skapa förståelse för olika former av empowerment

Abstract______________________________________________________________________Title:A study about creating understanding for different kinds of empowermentLevel:Bachelors thesis in Business Administration, 15 creditsAuthor:Fredrik LegovicSupervisor:Tomas KällquistDate:2014 - JuneAim:The main purpose of this study is to increase the understanding for different kinds of empowerment and how it affects the staff in the public sector.Method:The choice of method was based on the research aim. The method used to meet the objective was qualitative. The qualitative study was conducted with a hermeneutic basis, where individuals were asked to describe their experience of empowerment and how they feel affected of it. This thesis has a deductive approach, where existing theories dealing empowerment formed the basis for the design of interview substrate, which is then paired with the empirical evidence, based on this the conclusions was drawn.Result & Conclusion:What separates the different kinds of empowerment and how it affect the staff depends most of all on how the management chooses to communicate and share information with their staff.Suggestions for future research:A study regarding managers that works with different kinds of empowerment, and how that affects them, could be regarded as an interesting future research.Contribution of thesis:It shows that different kinds of empowerment affect the staff in different ways, which I made clear to the readers.Keywords:empowerment, thinking skills, relations and organizational - structure and theory.

Dell from a intellectual capital perspective (working title)

Purpose: We will understand and explain Dell?s value gap through an extended intellectual capital theory. This will be done by deriving the value to the different parts of the intellectual capital value scheme. We will also use value scheme to describe the ongoing strategy shift. Methodology: The qualitative method and an abductive reasoning have been employed during the progress.

Media och dess inverkan : exponering av idealiserade könsroller och dess inverkan på unga människor

The purpose of this study is to examine the impact that idealised body images found in media have on the body-image and wellbeing of young men and women. The study was carried out using questionnaires based on the BAQ and HAD scales to examine the participants' views of themselves as well as symptoms of anxiety and depression. Time spent by the participants using different kinds of media, as well as their degree of social support, was used with the purpose of examining relations and differences in body-image between men and women. The questionnaire contained advertising images to examine whether short time exposure had any impact on the participants. In order to determine this, one half of the questionnaires contained idealised body-images, whilst the other half contained images without human objects.

Välkommen in i värmen! : En netnografisk studie över hur IKEA skapar, upprätthåller och utvecklar sina relationer i det digitala medielandskapet

Social media has meant that organizations can engage in dialogue with their audience without journalistic intermediaries. PR 2.0 is a term that defines the new way for organizations to work with public relations in the new media landscape. The aim of our study is to examine how IKEA uses social media to create, maintain and develop their relationships. Furthermore, great interest is directed to the concept profile. This essay will examine how the stated profile IKEA has pervades the work on social media.

Elkundernas relation till den svenska elmarknaden : En studie om kundnöjdhet och engagemang på elmarknaden

In 1996, the Swedish government deregulated the Swedish electricity market. As a consequence of the deregulation, Swedish customers could start to freely choose between different electricity companies. Different enterprises have tried various strategies in order to shape their image to attract new customers; often focusing on an image revolving around price and environmental friendliness.The purpose of this essay has been to analyze customers? relations to the electricity market. In order to analyze customers? relations a quantitative study has been conducted; focusing on customer satisfaction and customer commitment.

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