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1572 Uppsatser om Relations-marknadsföring - Sida 12 av 105

Fallet SAS : En studie i hur medial diskurs reproducerar maktförhÄllanden pÄ arbetsmarknaden

Aim: The purpose of this study is to explore how the media through a certain discourse constructs a view of the labor market and the power relations between companies, unions and employees. The goal is to explore this through studying the media coverage of SAS? financial situation between September-December 2012 and our research question is the following: What view of the labor market and its power relations was constructed and reproduced by Swedish newspapers through their portrayal of SAS during September-December 2012?Method: This study analyses the findings with the help of questions based on theories of social constructivism, discourse, agenda-setting and power. A content and discourse analysis was compiled of 360 articles from five Swedish newspapers that addressed SAS and their situation from September-December 2012. The results of these analyses were further processed using power analysis and John Gaventa?s power cube.Results: In this study we conclude that the medial discourse constructs identities of the different actors and affect power relations between them, in favor of the company.

Sveriges sÀkerhetspolitik under 2000-talet : En analys ur ett liberalt och ett realistiskt perspektiv

The purpose of this study was to examine and explain Sweden?s defence and security policy during the twenty-first century. The method that was used in this research was a case study. The material that was used were government documents focusing on this area of policy, and numerous books concerning the theoretical perspectives on international relations and defence security policy. The study is of an explaining art and the analysis explains Sweden?s security and defence policy during the twenty-first century. The analysis explains this by testing it against a liberal and a realist view on international relations. The conclusion of the study is that Sweden?s defence and security policy has been liberal during this time period ? and still is.

NÀr journalisten blir PR-konsult, kommunikatör och medietrÀnare : En studie av steget frÄn journalistik till PR

Detta Àr en kandidatuppsats i journalistik som har för avsikt att göra en lÀgesbeskrivning pÄ relationen mellan journalistik och public relations. Följande studie har gjorts via tvÄ olika metoder: dels via en kvalitativ undersökning i intervjuform och dels via en kvantitativ undersökning i enkÀtform. Studiens problematisering ligger i journalistens krav pÄ opartiskhet och oberoende till skillnad frÄn och i jÀmförelse med PR-branschens strÀvan efter att framföra en viss kund eller organisations intresse. Med denna oundvikliga motsÀttning i de olika branscherna - samt med utgÄngspunkten att man inom journalistiken har sett pÄ övergÄngen till PR som att man inom byter sida - ville vi med vÄr undersökning göra en lÀgesbeskrivning. I de 15 kvalitativa intervjuerna har vÄra respondenter bestÄtt av nio personer med en journalistisk bakgrund som har lÀmnat journalistiken för en karriÀr inom public relations och sju yrkesverksamma journalister. Detta för att undersöka uppfattningen inom bÄda dessa grupper.VÄr kvalitativa studie visar att den stora majoriteten i bÀgge intervjugrupperna inte ser nÄgon större problematik gÀllande övergÄngen frÄn journalistik till PR.

Att försvara sitt ursprung - en musikalisk resa i Transsylvanien

Title: Defending one's origin ? a musical journey to Transylvania.A journey to the Transylvanian part of Romania was pursued with the intent to investigate the cultural aspects of the historically and politically rooted set of relations between the Hungarian peaking minority and the majority of the population, the Romanian speaking group. Music pedagogical ambitions within the two cultures were used as reflections of these phenomena. In trying to shed light on my questions and extract the relations between the dominating and the dominated in this specific cultural and social context I have used the central themes of Bourdieu ? capital, habitus and field.

Arbetsmarknadens spelregler : arbetslöshet bland utomnordiskt födda individer som bor i FinspÄngs kommun

Research has shown that immigrants in the Swedish society often, when seeking jobs, don?t get the same opportunities as the rest of the population. This thesis is a qualitative research that examines the problematic situation of unemployment among immigrants in the municipality of FinspÄng. The purpose of this study is to analyze how civil servants in FinspÄng apprehend and describe the labor market problems surrounding the immigrant groups that live in the municipality of FinspÄng. The empirical material is build upon seven qualitative interviews with eight civil servants working in FinspÄng.

Spegel, spegel pÄ vÀggen dÀr: : En studie kring balladens textliga funktion i kvinnliga traditionsbÀrares liv under 1800-talet

Emma Eriksson and Christina Henriksson: Mirror mirror on the wall: A study on how ballad texts reflect women as carriers of tradition in nineteenth century Sweden, VÀxjö: Musikvetenskap C, 10 p 2005.The aim of this essay is to analyze relations between ballad texts and the lives of female carriers of tradition in nineteenth century Sweden. Four carriers of tradition have been chosen, connected by being informants to Gunnar Olof Hyltén Cavallius, a collector of medieval ballads in Sweden around 1850. The four women are Anna Ehrenström (1786-1857), Catarina Andersdotter (1792-1857), Johanna Gustafva Angel (1791-1869) och Wendela Hebbe (1808-1899). Their lives are seen from a women?s historical perspective.Although there are uncertainties regarding to what extent the collected repertoire of the four women reflects their repertoire as a whole, some conclusions can be drawn regarding relations between remaining ballads and their lives as women.

En socialpsykologisk studie om organisationsvisionens betydelse för sociala relationer i arbetsvardagen

In this study, we have considered the impact the organization`s implementation of its vision of the psychosocial work enviroment has been for the relations between the employees. We have primarily relied on a hermeneutic approach to understand our empirical data, and when we have interpreted and made a socialpsycological analysis on our collected empirical data. We have used SmithÂŽs Institutional Ethnography, Sheff`s Social bonds and Asplund`s theory of Social responsivity. To collect the empirical data we have combined quantitative and qualtitative methods and a textanalysis at a visiondocument in the aim of capture both the depht and the breadth of our chosen fields of study. The results we have found shows that the psycosocial work environment within the organization can be seen as interplay between individual and enviroment and between individuals as well and that this interaction is influenced by the organizational culture that is created by the organization`s political vision.

Secondhandapparnas dilemma: milj?hj?ltar eller konsumtionsdrivare. Analys av secondhandappars inverkan p? unga vuxna kvinnors konsumtion

This thesis examines how marketing by secondhand apps affects young adult women's consumption habits, investigating whether these platforms promote or counteract overconsumption. While the secondhand market is considered more sustainable than buying new, these apps may still encourage overconsumption. The study focuses on the marketing strategies of three major secondhand apps in Sweden: Tradera, Sellpy, and Vinted, analyzing their impact on consumer behavior using the AIDA model (Attention, Interest, Desire, Action). Based on qualitative interviews with eleven women aged 20-27 and the authors observations of the apps marketing activities, the study finds that secondhand apps often emphasize environmental benefits and makes secondhand shopping accessible and appealing. However, the marketing tactics used by these apps, including frequent push notifications, targeted advertisements, and influencer collaborations, may lead to increased consumption. Overconsumption causes significant environmental damage, and while the secondhand market can mitigate these effects by extending the lifecycle of items, the emphasis on convenience end environmental benefits can inadvertently encourage more consumption. The study concludes that secondhand apps play a complex role in consumer behavior, balancing the potential for sustainability with the risk of promoting overconsumption.

USA:s m?ngfacetterade strategi i Myanmar En komparativ analys av liberalism och realism i amerikansk utrikespolitik

This thesis examines the USA?s response to the military coup in Myanmar 2021 through a comparative analysis of the two dominant international relations theories: realism and liberalism. The study uses a qualitative text analysis of the US Burma act of 2021 to test the explanatory power of the theories in the formulation of US policy. The results shows that liberal theory has the greater explanatory power, as the US response was systematically motivated by a normative desire to restore democracy in Myanmar. However, some realist tendencies could be observed, especially through exception clauses preserving US national security interest and the mention of China?s support for the military junta in Myanmar.

Revisorns etiska dilemma,var gÄr grÀnsen för oberoende?

Law and regulations regulate the auditors? independence. An auditor should not only be independent in general, but independence in fact and independence in appearance. However, the regulations do not specifically describe how to act independence. It is the concerns of the auditor were he puts his limit for the independence.

Spelet mellan TrollhĂ€ttan och RĂŒsselsheim. En fallstudie om globaliseringens pĂ„verkan pĂ„ fackföreningar.

AbstractGlobalisation has lead to changes on many levels of our society; -industrial, technological, and corporate to name a few. This is an ongoing process which affects the society we live in today. The process is affecting the working-conditions for everyone through the changes of the relations on the working market. The unions have enjoyed a very special role in Sweden for a long time, but that role is now affected by these changes. The relationship between state and unions is changing, and the unions? influence in politics is decreasing.

Ungdomars psykiska ohÀlsa i det moderna samhÀllet

AbstractWe are with this paper trying to identify some factors that have an influence on youths mental health. Our theoretical starting points are about how school, family, work, individualization, media and lifestyle effect youths mental health. This paper is based on three deep interviews and former reports. The result show how individualization in the community cause insecurity and the family band are breaking up more than before. Youth?s health effects negative by the ability to not get a job.

TOMHET : Att möta en rÀdsla

Det ha?r projektet tar avstamp i en personlig erfarenhet av tomhet fra?n min barndom. Jag tar mig tillbaka till 1970-talet fo?r att a?terfinna en va?l dold ra?dsla som vibrerar i bro?stet pa? en 5-a?ring. Den ka?nslan fo?rso?ker jag greppa, fo?ra med mig till nutiden och gestalta i en skulptur.Genom att studera varierande sa?tt att se pa? tomhetsbegreppet inom olika omra?den och kulturer utforskar jag bakgrunden till den abstrakta tomhetska?nslan som skra?mde mig som liten.

Att fatta beslut om gastrostomi vid ALS- erfarenheter/upplevelser fr?n personer med ALS, n?rst?ende och v?rdpersonal

Bakgrund: Amyotrofisk lateral skleros (ALS) ?r en neurodegenerativ sjukdom som g?r att muskler f?rtvinar och ger personen en successiv f?rsvagning i kroppen. Det leder bland annat till sv?righeter att r?ra sig, ?ta och tala. Sjukdomen ?r obotlig men bromsande medicinering och symtomlindrande behandling erbjuds.

Perspektiv pÄ lÀrplattformar : Hur tekniksyn pÄverkar anvÀndandet av lÀrplattformar pÄ universitetet

Information technology inflicts upon us in our everyday life. It is a natural part of our work and of our spare time. The education system is not excluded from this development, IT is becoming an important part of education at all levels. In university, learning platforms is one of these new ways of using IT in education. Learning platforms becomes a valuable tool for teachers and students.

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