The purpose of this thesis was to examine the relationship between brands and music in TV-commercials. We investigated why companies use music in TV-commercials to affect their brands and how music affects the brand?s image. We also investigated how companies choose music genres for their TV- commercials. A case study based on interviews was conducted with four informants from SAAB, Lowe Brindfors, Riviera and Catt & Co.

Abstract?Understand the customers value in use ? A multiple case study of three industrial companies? or ?Förstå kundens bruksvärde ? En multipel fallstudie av tre industriella företag? brings out the problem that it is easy to assume, what the value is for the customer.The questions asked for this thesis are:? How does the companies in focus, gather information about what effects the customers value in use?? How do the companies use this information in their business?The purpose is to examine how some industrial companies gather information about the customer?s value in use, on the bases from the five activities from Porter and how they can use this information.Three semi structured interviews were made for this investigation, with representatives from Atlas Copco Rock Drills, IL Recycling and Johnson Pump.The conclusions are that to gather information about the customers value in use, the company must work close with the customer. This information helps the company to improve their products, services and their relationships..

It is important that companies knows how to handle a complaint when they receive one from a customer. This information could the company take care of and use when they develop new services. Furthermore a good complain handling leads to satisfied and loyal customers which increases the revenue for the company. We have examined how SAS handle their internal information process and if this process affects the information and in that case how. The study is performed with a qualitative method, based on deep interviews.

Over the last 25 year IT development has greatly influenced the waycompanies are managed, the tremendous growth in the information society has made a huge amount of information extremely accessible. This has resulted in the problem of information overload where the large amount of information can affect the quality of a decision basis collected by a controller.The purpose of the study is to examine how a controller is affected by information overload and how this influences the decision basis. We intend to highlight the important elements to represent a high quality of information.A survey was conducted through a case study within a global affiliated company in the packaging industry. An adductive approach has been applied with a qualitative research method. Collected empirical material from interviews has been put into relation with existing theories.The case study indicates that there is no relationship between the problem of information overload and flawed decision basis.

Varje år behandlas ungefär 8000 personer i slutenvård för malign tumör i bröstkörteln. Bröstcancer är idag en av de vanligaste dödsorsakerna hos medelålders kvinnor i Sverige. När kvinnor drabbas av bröstcancer är det viktigt att de får den information de behöver. Syftet med denna litteraturstudie var att beskriva upplevelsen av information i samband med undersökning och behandling hos kvinnor som drabbats av bröstcancer. Elva vetenskapliga artiklar analyserades med manifest kvalitativ innehållsanalys.

The purpose of this essay is to explore how students in secondary school seek out and use information. More specifically, the essay examines how the search and use of information differs between students working in groups and students working independently. The essay draws on in-depth interviews with six students. Two different theories are used to analyse the transcripts from the interviews. The first theory consists of Carol Kuhlthau?s six different stages showing how the students? feelings, emotions and actions change during the information seeking process.

Defining the concept of information has long been the subject of debate within Information Science (IS) and new challenges are constantly presented by new scientific discoveries and new theoretical positions. It is, nevertheless, of key importance for any academic discipline to find definitions on which there is a consensus. The paper therefore aims to clarify the relevance of one of these new theoretical approaches for IS, namely poststructuralism. It does so by describing the theories found in the writings of poststructuralists Mark C. Taylor, Jacques Derrida and Michel Foucault, and discussing their relevance for the three definitions of information suggested by Michael Buckland (Information-as-knowledge, Information-as thing and Information-as-process), thereby answering the following questions: What relevance does Mark C.

The purpose of this thesis was to investigate on what perspective or perspectives university teachers and librarians at a medium-sized university in Sweden base their view on information literacy. More specifically, how do the respondents view their own information literacy and what opinions they have of their students? information literacy as professionals. Three perspectives are used to interpret the results, the sociocultural perspective, the phenomenographical perspective and the behavioristic perspective.The method used is semi structured interviews with three university teachers and three librarians.Both librarians and teachers emphasize the importance of information literacy, for themselves as well as for students. The information literacy of the librarians involves being well acquainted with the subjects of the students.

This Masters thesis in Library and Information Science has the title The New Information Desks at Malmö Public Library . During the rebuilding of the library in Malmö a new information desk was developed. This desk differs to a great extent from conventional information desks used in libraries. The information desk is triangular with rounded edges which allows the librarian and the user of the library to work side by side without any physical barriers. The aim of this thesis is to explore the requirements for the information desks formulated by the library and how they are perceived by the librarians and the users of the library.

Uppsatsen behandlar Internetkonsultbranschens utgallringsfas där företagen kämpar för sin överlevnad. Studien ser närmare på företaget Tromb Internet Solutions och fokuserar framförallt på dess interna och externa relationer. Uppsatsen tar sin utgångspunkt i Public Relationsteorin. Med hjälp av PR för att skapa kommunikation internt inom företaget, till partners och även till övriga intressenter. Vi finner att PR är en teori som är högst aktuell för, och applicerbar på, en Internetkonsult i dagsläget.

Saabs vision med de interaktiva applikationerna är att de ska tilltala både den nya besökaren och den lojale Saabkunden. Vi observerade tydliga attitydförändringar när applikationerna inte fungerade. Få kunde tänka sig att köpa en bil efter att enbart ha besökt Saabs hemsida då applikationerna i dagsläget inte kan ersätta känslan av att manövrera bilen själv. För att öka graden av ?stickiness? och ?flow? kan Saab integrera applikationerna i en värdekedja.

Studien undersöker hur ICA:s reklamfilmer är utformade utifrån ett retorisk perspektiv och diskuterar även varför vissa grepp väljs framför andra i samtidens reklamfilmer. Undersökningen utgår från Marshall McLuhans medieförståelse som teoretisk förankring och diskuterar Chaïm Perelmans topiker samt ethos för vidare förståelse av reklamfilmerna. Uppsatsens slutsatser och resultat förklarar att ICA-filmernas främsta mediekanal; tv-mediet i sig är en betydande faktor för att lämna känslosamma avtryck hos publiken. Studien identfierar samhällsnormer och företagshierarkier och hur ICA nyttjar dessa i sina filmer. Avslutningsvis diskuteras filmernas färgstarka karaktärer och hur de etablerar ett sant ethos inför konsumenterna..

In a complex and turbulent world, several companies begin to realize the value of information as a strategic resource and try to find strategies to manage this. This master thesis aims to describe the information management at Axis Communications AB. Axis is a fast growing company and due to this they have not been able to manage the flow of information whitin the company. To find out how the information was managed at this time we made a survey and employee interviews at three Axis business units. By analyzing the surveys and interviews we found several problems.

In supporting an efficient way to gather and develop contact information for the Uppsala Association of Technology Physicist alumni, it is crucial to have in place an adequate and user-friendly system allowing the continuous collection and storage of such contact information. This can achieved by the creation of a website where alumni can enter information about themselves and where such information in turn is stored in a database. A database containing relevant tables has been developed in MySQL. In utilizing phpMyAdmin, the programming language PHP and Web Server Apache, a fully functional website to be included on the Association's website has been created..

The thesis aims at, from a user perspective, examining how a group of industrial researchers understand the information seeking in their every day work. A qualitative method is employed. The empirical material consists of open-ended interviews with in all ten researchers. All of them work at the Swiss-Swedish Technology Company ABB's research laboratory in Västerås. The thesis is based on the opinion that the scientific knowledge production has become commercialised and that the scientific communication is going through certain changes.