Immateriella tillgångar har blivit allt viktigare i en globaliserad värld med stora företag som investerar och agerar i olika länder. En viktig immateriell tillgång är varumärken. För att kunna värdera ett varumärkes värde finns det flera finansiella metoder. En ny standard, ISO 10668 Requirements for monetary brand valuation, utgavs av ISO (International Organization for Standardization) 1 september 2010. Syftet med denna standard är att på ett tillförlitligt sätt kunna värdera varumärken under sin uppbyggnad, vid eventuella tvister samt vid ett företagsförvärv.

The essay is about pensioners who are working out at a gym. My starting point is the research program "Culture of ageing? and the theory that pensioners in the post- and late modern society conquer new potential areas. I am studying the meeting between pensioners and the gym. How the pensioners conquer the gym, relate to their training and what makes them stay after the first introduction.

This thesis investigates how different Linux-distributions installation interface relate to the ISO 9241 standard, parts 12 and 13, and how they relate to the installation interface of Windows XP, with the hypothesis: "There is a Linux-distribution whose installation interface according to applicable HCIrecommendations is equivalent to that of Windows XP." With the checklists provided by ISO 9241 an empirical study has been made, and so comparable measurements of how well the Linux-distributions and Windows XP follows the recommendations of the standard was obtained. By comparing the results from the tests similarities and differences between the installation interfaces can be deducted. As the result and the conclusion shows there are Linux-distributions whose installation interface, according to the applicable HCI-recommendations, are equivalent to that of Windows XP..

Stroke is a widespread disease in Sweden. Nurses play a central part for those who suffer from a stroke irrespective of where in the care chain they meet. To be able to meet the patients? need of care the nurse must understand his/her lifeworld. Each and every patient is unique and the experience of being struck by a stroke depends on personality and life situation.

Malmö, like many other bigger cities in Europe, faces a double undertaking when facing the challenges the future. Not only must the municipal be able to provide its citizens with welfare and a high standard of living, it must also establish a level of economic growth that allows the city to act as catalyst for the surrounding area. In order to provide the population with welfare and the economy with a qualified working force, these two challenges have been combined into one plan for the future called Welfare for Everybody. As part of this plan, new organisations have been created with the purpose collaborating with the social services office and support people in their transaction from welfare recipients to self-providing workers. The purpose of our thesis is to build on Michael Lipsky's classic work "Street-level Bureaucracy" and by conducting interviews with a number of front line workers study how they view their role, the client group and how they motivate the working line.

Denna uppsats behandlar ledarskap och organisationsförändring. I rapporten undersöks hur fyra chefer har handskats med de svårigheter och utmaningar som uppstått då organisationen de verkar i ska driva igenom förändringsprojekt. De undersökta organisationerna är Försvarsmakten Visby garnison, Scania AB Falun, Apoteket AB och Nacka kommun. I de två förstnämnda består förändringsprocessen av mer eller mindre total avveckling och i de andra två rör det sig om omfattande förändringar i struktur eller arbetssätt. Undersökningen är baserad på djupintervjuer med dessa chefer och svaren har analyserats utifrån existerande modeller för förändring.

Several scenarios point toward a future where we are far more people on Earth than today, where most of those people will live in cities and where oil no longer dominates in the transport systems and in agriculture as an energy source and where less energy will be available to us. The report investigates what areas in traditional ecological knowledge that can contribute to the transition that follows a future with less energy and establishes three areas with the potential of becoming important: areaspecific biological knowledge in societies that are more dependent upon its surrounding environment and its natural prerequisitesthe local management of these biological resources, which often means a fair sharing and sustainable handling of the resources and which has been observed in Nobel price awarded Elinor Ostrom?s researchthe world views that lie behind how the environment is considered and managed, world views that can inspire and point toward how we in the future should formulate world views that do not give the destructive modern management of the environment It is also noted that the magnitude of the city living in the future is a historical news and that very little research has been done in how traditional knowledge can be transferred into this kind of living..

Car usage is determined by several facts, e.g. living conditions determined by geographical matters. There is a political will to control car usage with different kinds of incentives since car usage generates environmental problems. This essay analyses the differences between car usage in urban areas as opposed to thinly populated areas in Sweden and their significance on governmental incentives. By using statistics differences in car ownership during ten years between thinly populated areas, areas in the countryside and urban areas is studied.

The high and seemingly increasing degree of consumer avoidance and disliking of television advertising breaks should raise many questions for commercially financed television networks as it can be argued that benefits sought by both viewers [seeking a fulfilling viewing experience] and advertisers [seeking advertising effectiveness] are eroded by this effect. This thesis studies effects on advertising effectiveness [RecallBRAND; AttitudeBRAND; AttitudeAD] as well as on the viewing experience [SatisfactionPROGRAM/CHANNEL; Attitude PROGRAM/CHANNEL; IntentionPROGRAM/CHANNEL] given a reduced degree of advertising clutter. By conducting an experiment two breaks are compared, one having the standard primetime nonprogram time units (5 min and 30 sec *3?16minutes/hour) and the other the standard nonprogram content cut in half (2.45 min *3 ?8min /hour).Results show that the reduced breaks award advertisers with higher commercial effectiveness. Measures of RecallBRAND demonstrates no differences between the standard and the reduced break, implying a significantly increased likelihood to be recalled and an equivalently lowered risk to be forgotten in the reduced break.

The aim of this study is to examine social workers' and social work students' attitudes towards people living with hiv in Sweden. I will also examine if there is a connection between knowledge and attitudes. The questions at issue are how social workers' and social work students' attitudes can assume to influence on their professional practice and what causes can affect their attitudes towards people living with hiv. The study is based on a qualitative method. The methods have been: conversational interviews with five social workers, who work with family issues and integration, and a focused group interview with four social work students.

Mankind has always been communicating, it is almost impossible to not communicate. The communication tree has grown a new branch, the environmental communication branch, and an ISO standard, the ISO 14 063 Environmental communication- guidelines and examples was issued October 2006. The purpose of this thesis is commissioned by the managing director of NQA Nordic AB in order to examine and analyse how organisations communicate environmental issues today, and how big the need for ISO 14 063 actually is, and further more if there are needs and wishes to make ISO 14 063 a certifiable standard. The main conclusion is that the there is a need for the standard, but it is difficult to say in which form since the knowledge about the standard is far to low among the organisations examined in this thesis. Clarity and transparency as ISO 14 063 promotes are important ingredients in organisations? environmental work, so sure a standard for environmental communication can help improve environmental performance, for example through opening up for two-way communication and from that on take part of the stakeholders? opinions.This study is based on a literature study and a questionnaire survey where 70 organisations (in this case authorities, corporations and non-governmental organisations) randomly chosen from the seven criteria, which ISO 14 001 defines as the environment: land, water, air, flora, fauna, natural resources and man and his collaboration with those.

Antalet kretskort som monteras i multikortssystem, till exempel telekommunikationssystem, ökar ständigt. Samtidigt som ytmonteringstekniken och packningstekniken blir allt bättre utvecklas även tillverkningsmetoderna för olika integrerade komponenter, vilket medför att varje kretskort rymmer allt fler integrerade komponenter. Detta gör att testning av integrerade komponenter och multikortsystem blir alltmer komplex. En förutsättning för att kunna genomföra effektiv testning är standarder. Standarder över hur testning ska genomföras medför att en komponent som uppfyller kraven från en standard är direkt utbytbar mot en komponent från en annan tillverkare som uppfyller kraven från samma standard.

Detta examensarbete är genomfört i samarbete med produktutvecklingsavdelningen på IKEA i Älmhult.Ingvar Kamprad startade IKEA år 1943 som en postorderfirma. Idag är företaget ett av världens största möbelföretag med 253 varuhus i 35 länder och med en omsättning på 161 miljarder kronor.Compact living är ett område på frammarsch inom inredningsvärlden. IKEA strävar efter att kunna erbjuda marknadskraftig heminredning inom alla områden. 24 hour Living room och dess delprojekt är en utgångspunkt för framtida idéer inom området.24 hour Livingroom är ett projekt där en urban lägenhet på cirka 40m2 skall möbleras för ett compact living. Nyframtagna möbler och prototyper skall förenkla vardagen för en familj på två vuxna och två barn.

The construction industry works today with a time limit, therefore it is important to have rational tools to improve the efficiency in the building process. That?s the reason for this report, where a standard for interior finishes has been developed for Sandvik. The standard for interior finishes is designed as a program for room functions and includes office space and sanitary areas. It is a proposal showing how Sandvik can design their premises in the future.

The purpose of the study, "Living in Two Worlds" is to try to find out how the professionals in social work reasoning and thinking about children 0-3 years living alternate residence and how children 0-3 years are affected by form of housing . Questions are how they professional reasons and think about the type of housing, what advantages and disadvantages they consider are and the conditions under the professional must be satisfied that the child will not get hurt. Study is a qualitative study using semi-structured interviews. The theory that the study is based on the attachment theory explaining the relational processes that occurs between the child and its care person.      The results of this study show that if the parents are in great conflict with each other is important for the child cope with the alternating form of housing well or not.