This Master thesis was written in collaboration with the Kalmar-based consulting company Sederkvist Kommunikation. The purpose was to explore the market potential for Sederkvist Kommunikations new software Bellman Marketing. Based on these results a launch plan was created and advoice were given to Sederkvist Kommunikation as to how their new administrative tool could be introduced on the market. Data were collected through semi-structured telephone interviews. The population was Swedish so called Gazelle-companies (growth-companies listed yearly by the business newspaper Dagens Industri) and totally 27 units were examined.

For a long time I have felt that there is a lack of time planning productson the market that attracts me to use them. Therefore I wantedto explore the possibilities of developing something that I reallywanted to use.At first I tried to come up with a more general tool for planningand structuring time, different from the products that are alreadyavailable. But soon I found it more interesting to see myself as theprimary user. This way I felt that I could experiment more and Ididn?t have to take things like production, cost and possible targetgroups into consideration.As I set out with an aim to try and understand my own problemswith planning and structuring time the project became a very personalone.

This study is a thorough comparison between what people think about the website www.sl.se, which is a Swedish web-based travel planner for Stockholm metropolitan public transport (such as subways, busses and suburban trains), and how these views compares to the design of the actual website itself. The travel planner offers a wide range of functions and services for their targeted audience to find the fastest route between their current location and their destination. These functions are for example real time information on hold ups and malfunctions on different travel routes, and an interactive map of specific destinations so that the user can get a clear view of the area and nearby traffic stops. But how much does the average user care for these functions, and how often are they used on an average visit? What are the users? motivations when they visit the site? Earlier research suggested that there are services and functions on this website that are useful and well crafted, but that some people may not be aware of.

The aim of this paper is to try to explain how specific, foreign policy decisions are made, and why one state decides to use violence against another state. A qualitative method is used, and text and documents are analysed. The two theoretical points of departure are central within foreign policy analysis: realism´s theories on external threats and constructivism´s theories on ideas´ policy influence. The empirical case chosen is the US decision to use military violence against Iraq. The paper investigates whether the real threat from Saddam Hussein´s Iraq was the cause of the American military attacks, or whether the ideas of leading politicians in the USA were decisive for the decision to invade the country.

This is a field study based on participant observations and interviews, describing the cooking teacher's complex everyday life. The school's restaurant is a unique arena, freely hovering between two worlds: The school world and the restaurant reality. Here, the students are confronted with real situations and problems, similar to the ones occurring in a restaurant, still having the school's safety net beneath them. It is for real, but still not, a bit like a flight simulator.It is on that arena the cooking teacher works, combining the two roles of the teacher and the chef. Two roles built on their own traditions and values.

This study was made for the round wood transport company MT Transport AB. Time studies were made in order to analyze time consumption on the mill site for timber trucks delivering round wood at the Södra Cell Mörrum mill. The most interesting was to see how much of the time spent at the factory that was waiting time. In three weeks the study was going on and the drivers were clocking it themselves..

This bachelor thesis is about illustrating the fundamental principles for planning, locatingand designing bicycle parking spaces. The study aims to give an understanding of theneed and demand for bicycle parking spaces today, as well as to determine how these canbe met according to different theories. The study also aims to investigate the issue withincorrectly parked bicycles, which occurs frequently in the cityscape and therefore createsan obstacle in street spaces.An observational study on the new bicycle lots along Götgatan was conducted in orderto analyze how the theories of bicycle parking spaces are applied in practice. Cyclistswere then interviewed in order to obtain a deeper understanding of the cyclists? revealedpreferences.

Syftet med den här studien är att undersöka hur en grupp unga, svenska kvinnor mellan 20-30 år upplever de kvinnliga skönhetsidealen, samt att granska vad målgruppen anser om Doves Campaign for Real Beauty. Syftet är att studera om informanterna upplever kampanjen som ett steg i rätt riktning för att öka diskussionen och vidga begreppet skönhet. Med detta hoppas vi uppnå en större förståelse för hur unga svenska kvinnor ser på skönhetsidealen idag och om kampanjer likt Doves, är rätt tillvägagångssätt för att nå ett förändrat ideal.Teori: Delar av feministisk teori, receptionsstudier samt Stuart Halls teori om inkodning och avkodning.Metod: Två kvalitativt semistrukturerade fokusgruppsintervjuer med totalt sju kvinnor.Slutsatser: Informanterna skiljer på skönhet och skönhetsideal. De anser att Doves kampanj, Campaign for Real Beauty är ett steg i rätt riktning för ett förändrat ideal. Däremot ifrågasätter de Doves uttalade budskap med kampanjen och menar att det huvudsakliga målet skulle vara att öka försäljningen och stärka varumärket, snarare än att öka kvinnors självförtroende..

Since Muhammad Yunus, founder of the microloansorganization Grameen Bank, was awardedthe Nobel Peace Prize in 2006, the microloansorganization has received much attention. Thewoman has come to play a central role in the microloansorganizations. Her access to capital isis considered to improve her socioeconomic status. The overall aim of the paper is to examinehow access to microcredit considered leading to empowerment of women. To get an idea ofwhat a microloansorganization is the Grameen Bank is used as an example.

Because of new emission and on board diagnostics legislations, heavy truck manufacturers are facing new challenges when it comes to improving the engines and the control software. Accurate and real time executable engine models are essential in this work. One successful way of lowering the NOx emissions is to use Exhaust Gas Recirculation (EGR). The objective of this thesis is to create a mean value model for Scania's next generation EGR system consisting of a poppet valve and a two stage cooler. The model will be used to extend an existing mean value engine model.

System based models of plants rely on descriptions and assigned functions of genes, and currently 50% of the genes in Arabidopsis thaliana has either no assigned function or a function based on homology only. Mitogen activated protein kinases (MAPK's) are key players in cell signalling and are conserved among eukaryotes, though their targets are highly diverse. A recent study has described a small Arabidopsis protein (80), without homology to any described protein, as a phosphorylation target of the MAPK's MPK3/6. Further work established ?-glucan phosphorylase (PHS) as interacting with 80 and described a delayed senescence phenotype for 80 knock-out plants.

Microsoft har utvecklat ett verktyg för informationsdelning och samarbete, detta mjukvarupaket är känt under namnet SharePoint teknologin. Vi har i detta examensarbete extraherat delarna av SharePoint teknologin. Vi fann, att paketet innefattar två huvudsakliga mjukvaruapplikationer som namnges SharePoint Services och SharePoint Portal Server 2003; vidare fann vi att SharePoint Service kan användas på egen hand, och att SharePoint Portal Server 2003 bara är en extension. I vår uppsats undersökte vi miljön som krävs för att åstadkomma en framgångsrik installation. Vi beskriver de olika systemarkitekturerna som paketet kan arbeta på och vilka andra mjukvaror som är nödvändiga för att använda SharePoint teknologin fullt ut.

This thesis has been performed at the system development company Verendus System AB, together with the home care company Basic Care Unit (BCU).The thesis has consisted of developing a web based informationsystem for BCU in which they can administrate their business. At the time of writing this thesis, BCU was using a windows-application to administrate their activities, which was both costly aswell as resulting in an unnecessary burden. The aim the thesis has thus been to create a platform-independent information system that simplifies and streamlines BCUs work by being user-friendly aswell as imposing some simplifying features.The students has been developing the system by the help of a work method they themselves developed. The method consisted of working in several iterations that each had several milestones. The method resulted in the students knowing easily when each iteration was finished or not.The thesis resulted in a working platform independent prototype.

Our thesis focus on how retirees perceive Tv4s news casts of economy news where we focused on five different aspects: What is the relationship between the news cast and the viewer and how does the viewer express their understanding of the news cast and the way it is constructed? What are the viewers attitude towards the news content and how do they find the news cast useful for them personally?We choosed retirees as our target group due to their vulnerable economic position in today?s society and TV as an important medium for them due to the digital divide. The study was performed with twelve qualitative interviews and one group interview where six retirees took part.We discovered a big interest for economic news in the target group. The majority had a sympathetic view of the news cast they saw but they also expressed skepticism toward the economy segment and/or news castings. The majority expressed a lack of trust for the journalists and the experts brought in to share observations and make announcements, and the financial business overall.

In this study we examine how much latency is required in an RTS-game (Real-Time Strategy) before the player quits the game. In the study latency is simulated in the games Age of Mythology and Starcraft: Brood War with the program WANem, and then the testplayers are asked ?Do you want to quit because of latency??. This data is then gathered and compiled into graphs to show the results. These results show that the limit for when players want to quit differs between the two games and that there are two factors that play into this.