The purpose of this Master's Thesis is to explore the influence of fiction on the identity and self-esteem of young women. The purpose is also to investigate if there are any books that they consider to be of importance for their identity. Furthermore, I investigate what appeals to young women generally in fiction and if it is difficult for them to find books that appeal to them. The primary question posed in this thesis is: How does fiction influence the identity development of young women? The data collection is based on literature on the subject and on interviews with eight young women between 15 and 20 years old.

The purpose of this Masters thesis is to accomplish an understanding for childrens librarians purchases of juvenile books. Two main questions are to be answered: - Which considerations do childrens librarians do when buying juvenile books and which goals and motives are behind their purchases? - What do childrens librarians think that their knowledge and competence consists of and how is that knowledge useful when buying juvenile books? To answer the questions qualitative interviews with five childrens librarians have been carried out. The material has been analyzed through a theoretical construction consisting of theories about collection development, book selection and quality judgments. The conception tacit knowledge silent knowledge from Michael Polanyi has also been used for interpretation.

AbstractMy purpose with this study was to learn more about different ways to teach children how to read and to investigate how teachers can use more fiction when they teach.During the years that I have been working in school, I have only met teachers who use a method that is built on sounds. The children learns to read from books where the words is not put in their right purpose; for example; we can se a sun, a dear looks down in a lake.After my teacher-education in literature I became more and more interested in if it could be possible to use more fiction when you teach children how to read. I also wondered if it was possible to find readers where the sentences are put in a meaningful story.I heard of a method called Whole Language, or the kiwi-method and I decided to find out more about that method. I decided to make a comparison between the ?sound-method? and the Whole Language-method.I have been using qualitative interviews with both children and teachers with experience from these different ways of teaching.

Syftet med mitt arbete är att undersöka högläsningens roll i barns sätt att lära sig läsa och förstå vad läsning innebär. Många föräldrar läser sagor för sina barn kanske utan att tänka på den positiva inverkan det har. Det är just dessa faktorer jag vill lyfta fram.Genom litteraturstudier och intervjuer framkommer det att högläsning har en märkbar påverkan på ett barns förmåga att lära sig läsa. Genom att iaktta läsarens samspel med t.ex. en bok eller tidning kan ett barn komma underfund med att dessa föremål innehåller något som väcker läsarens intresse.

The purpose of this study is to examine how four educators in two different departments at two different preschools in Stockholm, selects children's literature in preschool and how literature is used in the activities and how much influence children have in the choice of literature. Based on qualitative interviews as a method we have interviewed pedagogues to get answers to our questions. We will also interview some children to find out how involved they are in the purchase of literature on the departments we examined. We consider the social cultural perspective to be a well rounded starting point for our survey, because the theory gives us the opportunity to study how the interaction and meetings between educators and children develop for each reading encounter. And through the analysis a thorough display between educators and children towards literature will be shown.

Problem. Sponsorship has increased continuously during the 21st century, however, at the same time the public interest of traditional promotion has been diminishing. The meaning of sponsorship is a very diffuse and therefore the concept needs to be investigated. Due to the multitude of sponsorship and its impreciseness about its financial value, it is difficult to evaluate sponsorship for companies, especially when there is a difficulty in choosing a decent method for evaluation.Purpose. The purpose of this thesis is to investigate the concept of sponsorship, motives for sponsorship and evaluation of sponsorship according to the theory and give empirical examples of how these areas are being managed by companies.Method.

The aim of this masters thesis is to examine the supply of magazines and periodicals for young people at the library. We also examine young peoples reading of magazines and periodicals and compare the librarys selection with what young people read. The main questions of this thesis are: What do young people do at the library on their spare time? What weekly magazines and periodicals do young people read? What range of magazines and periodicals do the city- and the school library have? Where is the department located and how is it designed? What kind of relationship is there between young peoples reading and the selection? To answer these questions we have done an interview with a librarian and a questionnaire among 13-16 year old children. We found that it is not often that young people read their magazines and periodicals at the library.

This study is about inmates, who reflect upon their time in school, their experiences of school and how different things have influenced and affect them later in life. The aim with this study is to examine how different kinds of school related issues have affected the inmates in different ways. The aim is also to look at how school can spot in early years, children within the danger zone and provide for those children, so that they can be helped in different ways and so that they can be able to achieve different in life, not to end up becoming criminals later in life.The main questions in this study are:How did the chosen inmates experience their time in school?Can you by looking at research tell that these persons already in their childhood were children within the danger zone?What kind of school related issues could have contributed to a criminal lifestyle later in life?The result of this study shows that all five have been children within the danger zone. In all five cases there have been school related issues that have affected those men.

Uppsatsen syfte är att undersöka elevers medieupplevelse av medierna läs- och surfplatta samt tryckt bok, då läsupplevelsen kan påverkas av medieupplevelsen. Frågeställningarna är av didaktiskt karaktär och rör eventuella skillnader mellan medierna, samt de eventuella pedagogiska konsekvenser som följer.I bakgrunden ligger fokus på läsning, språkande och medium. Utgångspunkten är ett historiskt perspektiv som leder fram till nutid, där ett genusperspektiv och ett pedagogiskt perspektiv aktualiseras.Undersökningen bygger på enkäter och intervjuer och rör således tre undersökningsgrupper från två olika skolor. Eleverna som ingår i dessa grupper går på högstadiet eftersom lässtatistik indikerar att det är i högstadieåldern läsningen börjar gå nedåt. Undersökningen koncentreras i enlighet med frågeställningarna på medieupplevelse och läsupplevelse kopplat till främst skola och undervisning.Resultatet visar att en skillnad mellan medieupplevelsen av platta och bok finns.

Using a discourse analytical approach this thesis examines a selection of user reviews concerning Stephenie Meyer?s Young AdultNovel Twilight, published at LibraryThing 2009-07-01 ? 2010-12-31. The aim of the study is to identify and shed light upon the conceptions relating to target audiences distinguishable in the reviews and todiscuss the possible consequences of categorizing fiction by age of theintended reader. In order to accomplish this, the study examines the conveyed images of Young Adult fiction and grown ups? reading of Twilight.The thesis concludes that several discourses regarding Young Adult fiction are distinguishable in the material; some of which concern level, quality, and writing style, others thematic and contentbasedaspects, while one concerns fiction aimed specifically at girls.

Introduction: Reducing social inequality in health is a prioritized goal for public health on the global as well as the national and the local levels. Hälsoteket operates through health promotion to reduce inequality in health in the district of Angered in Göteborg, through the improvement of living habits and the wellbeing of the population.Aim: The aim of the study was to evaluate Hälsoteket in Angered through its participants? subjective experiences. Subsidiary aims were to explore participants? perceptions and opinions about Hälsoteket in Angered, how they perceive the health impact of their participation and their motivations for participating.Method: A qualitative method was used to fulfill the aim.

The aim of this master thesis is to examine readers? advice in weblogs - frequently modified web pages with a series of archived entries. We have chosen to study a specific kind of entry that contains information about a book of fiction- not for children and young adults - and the bloggers? comments regarding that same book. The entries are published in ten weblogs that all deal with literature and reading.

Social and emotional learning is getting more and more common to work with in Swedish schools today. That has made it more actual to do studies of how you best can implement a method in health prevention and promotion in schools and how you do for to keep the work sustainable. There are some American studies that describe implementation of methods in schools and a few studies that describe implementation of methods for social and emotional learning in schools. It is important to see implementation as a process and not as an individual event. The process never end but continues as a cycle in three phases; readiness phase, planning phase and implementation phase.The aim of this study was to describe teachers and principals experiences of obstacles and possibilities at implementation of an evidence based program for social an emotional learning in compulsory school as a part of the schools health promotion activities.

Butiksmarknadsföringens påverkan på konsumenters inköp handlar beskriver en studie som gjordes på ICA Tuna i Lund. Undersökningen genomfördes under en vecka. Tanken var att genom att undersöka utvalda konsumenters kvittion kunna hitta samband till de olika kampanjer som genomförts i butiken under veckan. För att kunna genomföra studien har författarna utvecklat en teoretisk modell som bygger på Kotlers 4 P..

Det övergripande syftet med arbetet är att undersöka och studera ett läsinlärnings projekt med fokusering på arbetet med storböcker. Med arbetet vill jag få reda på orsaken till att man har startat ett kommunomfattande läsinlärningsprojekt och vad läsinlärningsprojektet innehåller. Syftet är vidare att ta reda på vad storböcker är för något och hur man arbetar med dem. Genom arbetet vill jag hitta ett sätt som både inspirerar mig som lärare och mina kommande elever till att lära sig läsa. Arbetet inleds med en litteraturgenomgång där läsaren får bekanta sig med vad läsning är och med olika begrepp som nämns i resultatdelen.