Hen beskrivs som ett könsneutralt pronomen som används när könstillhörigheten är okänd, oväsentlig eller ska otydliggöras samt där människan inte vill kategoriseras i grupperna ?man? eller ?kvinna?. Syftet med studien är att undersöka vilken inverkan det könsneutrala pronomenet hen har på människor. Tre frågeställningar användes ?påverkas attityden till författaren när pronomenet hen används i text??, ?hur upplevs den språkliga kvalitén när författaren väljer att använda pronomenet hen??, ?är en text med hen mer påverkande än en text utan hen??.

The purpose of this essay is to increase the understanding of how the management´s core values reflect the brand´s profile and image. To be able to fulfill that purpose, we used three problem statements that questioned how consumers, retailers and the employees of the company Kosta Boda perceived the brand. To accomplish this, we used a qualitative method. We started collecting theories about the topics: brand, image and profile that gave us a good foundation to build our qualitative interviews on and to increase the understanding for the topics. To collect imperical data, we interviewed consumers, retailers and employees at Kosta Boda both by email, phone and face-to-face interviews.

The digitization of patient data and medical records used by the healthcare-industry in Sweden is rapidly developing. However; developing and changing things in this field is not an easy task because of the circumstances surrounding it. Digital systems intended to process, and hold, sensitive personal data, such as medical journals, must be developed with laws, confidentiality, integrity and availability in mind to secure that none of this data gets compromised.A complicating factor in regards to this is the fast rate of development within IT in contrast to the much slower bureaucratic process of the justice system. This means that laws and regulations oftentimes aren?t up to date with the newest available technology.With the purpose of establishing set regulations on how patient data should be properly handled the Swedish government enacted the Patient Data Act (sv.

This master thesis states the following questions: Is it easy or difficult to retrive information from a mobile phone manual? How can the search process be described among user for a mobile phone manual? What similarities and differeces can be identified between users? Arhe there any variables that affect search performance such as reading skills or technical domain knowledge? Eight mobile phone users participated in an empirical observation and the scope was to find information in a paper version of a mobile phone manual according to given tasks. The results shows that some users has problems to retrieve information due to that the correct page in the mobile phone manual could not be located. The results show that the user is using several search strategies, for example the table of contents and the index, when trying to locate information. The results also revel that the user initiates multiple search steps before the correct information can be located.

Our study aims to discover how young men aged 15-19 perceive the image of men in women?s magazines. To do this we let eight young men read the two women?s magazines most read by young women their own age, Vecko Revyn and Cosmopolitan. We want to find whether they consider this image to be representative of their own reality.

Syftet med studien var att undersöka hur Rydaholmsmetoden kan fungera för elever i lässvårigheter på högstadiet. Syftet var också att undersöka hur eleverna uppfattade arbetet med metoden. Som utgångspunkt valdes en kvantitativ ansats i form av en interventionsstudie med 15 elever i årskurs 7. Även en kvalitativ ansats i form av samtal användes för att ta reda på hur eleverna uppfattat arbetet.Resultatet av undersökningen visade att de flesta elever ökade testresultaten vad gäller avkodning. Interventionen genomfördes under fem veckor med för- och eftertest, vilket kan ha bidragit till viss inlärningseffekt av testresultaten.

The purpose of this study is to analyze how companies that sell financial services can reach people in the younger audience. The financial services that we refer to are regarding banking and insurance for private users, and with the younger audience we refer to people in the age of 18 to 25. We think that this is a valid and interesting issue to study because of the common thoughts that persons in this age are common users of Internet, social medias and new technology. The main question through our study has been; ?How a financial company can attract the younger generation, and support their creation of value?" Our research is based on a qualitative method.

The purpose of this two years master´s thesis in Archive, Library and Information Museum science is to examine the ideas about children and childhood which have an influence on the storytime at public libraries. The material on which this thesis is based, is a methodbook which is aimed to develop the storytimes and those picture books that are recommend in the methodbook. The theoretical points of departure are discourse analysis and childhood sociology. The concepts of being and becoming are frequently used when analyzing the methodbook. Other theoretical points of departure are the combination of narratologi, semiotics and hermeneutics, which are also used when analyzing the picture books.The result indicates that the storytime, recommended in the methodbook, is based on the idea of a timeless culture of childhood - where the "modern child" including the media used today - is left out. Concepts as nostalgia and pedagogy are tightly connected.

SyfteEtt av syftena med beskriven studie är att undersöka om och hur läsförmågan på en skola sjunkit. Ett annat syfte är att undersöka vad detta fått och har haft för pedagogiska konsekvenser. Uppsatsen fokuserar på de pedagogiska konsekvenserna. TeoriUppsatsens undersökning utgår ifrån det sociokulturella perspektivet, och tar stöd av Säljös och Vygotskijs teorier om lärande, det vill säga lärande i det inlärningsklimat elever skapar tillsammans i klassrummet. Om elevers läsförmåga förändras, förändras också den sociala miljö som karaktäriserar inlärningsklimatet.

The aim of this thesis is to examine the Swedish public libraries acquisition processes when it comes to fiction for adults. The thesis focus on how the librarians responsible for acquiring view literary quality when they manage their collections and how their views coincide with that of the user?s explicit wishes. Furthermore this thesis looks at the librarians reading habits and how they coincide with that of their perceived users.The study uses literature pedagogic perspective theory to see how the librarians look at fiction and what they value in it. In order to get answers six librarians have been interviewed in this study that uses a qualitative approach to getting answers.

This master thesis deals with questions concerning facts and fiction in the world of Beatrix Potter's rabbits. The purpose is first and foremost to find the connections between the pet rabbits, that she used as art models, and the rabbits that came to life through her "tales".The method has been to gather facts through biographic reading, and to analyse Beatrix Potter's rabbit tales, using tools developed by Swedish picture book experts. The rabbit characters are thoroughly examined and so are the settings where the tales take place. Matters concerning Beatrix Potter's painting technique and illustration style as well as her literary and pictorial inspirations are dealt with.Conclusions are, that the fictive rabbit characters have indeed a lot to do with the fact that Beatrix Potter was interested in natural history and studied animal behaviour and anatomy in detail. For a long time rabbits, both wild and domesticated, were her favourite study objects which provided conditions for her rabbit fantasies.

The aim of this master thesis is to explore what role libraries play in the educational process for university students suffering from dyslexia. The question at issue is whether the library is able to meet the needs of students who have difficulty in using the libraries main resource, i.e. printed documents and information in written form. An often expressed view indicates that the modern library creates a lot of obstacles for dyslectic students. The method used is a literature study followed by an empirical study in which interviews were conducted with four students suffering from dyslexia and studying at two different universities and using different libraries.

Purpose: This study examines pedagogues? thoughts about children?s understanding of death, and their reactions to the death of a relative. The aim is also to examine pedagogues? thoughts about their part in supporting bereaved children, and how they wish to do so. Method: Seven pedagogues, who work with six to nine year old children, were interviewed.

The aim of this essay is to do a queer reading of the early Swedish pentecostal movement, with a special focus on the women within the movement. The main empirical material is Gustaf Emil Söderholms Den svenska pingstväckelsens historia part I and II, published 1927 and 1928, in addition to this a selection of articles from the Swedish pentecostal magazine Evangelii Härold has been used. The theoretical framework consists of Judith Butler's concepts of heterosexual matrix and performativity, as well as interpellation, and of Adrienne Rich's concept of a lesbian continuum. The analysis shows that the evangelist role, as well as the charismatic practices of the movement, made it possible for women to take the position as leader and teacher of congregations, and thereby take up a male subject position. The role as evangelist also made possible a life outside of the heterosexual norm, within the lesbian continuum..

The integration of the Internet in our society has shaped alot of the things we do in our lives. The Web allows us to achieve certain things directly through our computers, such as reading the paper and paying our bills. But this integration has also lead to another interesting change. Activists have begun to unload their operations onto the Net instead of holding on to the more traditional demonstrations performed in squares. This study aims to look into the world of cyberactivism and examine how cyberactivists experience the way activism has changed as a result of using the Internet.