This Master's thesis examines some aspects of children's books for 9-12 year olds, and the children's books market, from a gender perspective. The main objective is to make a gender analysis of attitudes among children and other agents in the book market towards children's books of different qualities. Children's reflections on gender roles in the books and the importance of gender aspects for publishers in the field, are investigated. A combination of methods are used, including literary analyses, surveys of publication lists of the BTJ group Bibliotekstjänst interviews with children and questionnaires sent to children as well as to Swedish publishers of children's books. The analysis of children's books clearly shows that images of gender roles vary in different kinds of books which supports theories of gendered literature.

AbstractThis study investigates the impact of storytelling for children's language development in preschool from a sociocultural perspective. The purpose is to find what narrative methods teachers use to promote children's language development. I also want to examine whether the children are involved in the storytelling. To get answers to my questions which include what methods teachers use, narrative meaning and function, and their children's participation, I have used qualitative interviews with four preschool teachers at four different preschools.The results of my survey show that teachers use a variety of methods at storytelling. The most common methods were reading, rhymes and daily storytelling while eating.

This essay is about literature instruction in the last three years of Sweden?s compulsory school from one teacher?s and six of his pupils? perspective. The research is analysed from a socio-cultural perspective on learning and literature reception.The empiric material is based on interviews with the teacher and six of his students.The research shows that there is a difference between what the pupils read on their spare time and what they read during Swedish instruction. It also shows that the pupils wants literature full of action where descriptions of people and the setting don?t slow down the reading experience.The teacher is successful in finding literature the pupils appreciate but sees the value of literature on another level ? in the processing of the reading experience.

Since Brand Management and Marketing in theory mainly been focusing on the consumer market, our main purpose of this essay is to analyze how a brand also can be appealing to the labour market, to attract and engage employees. Keywords attached to our essay are, brands, recruitment, Human Resource management, theories of motivation, corporate identity, employer branding and internal marketing. The study is based on a qualitative research. Our main reason for choosing this research was to get a closer insight for the phenomen and to establish a major understanding for the subject. To get a better knowledge and to answer and fulfil our purpose we have chosen to complete eight interviews, of whom six respondents representing Service firms.

This master?s thesis investigates the contextualized relation between a reader and a text, in a non classroom-oriented situation. I am studying the questions of (a) in what way a persons education, personal experiences and opinions, and (b) how the text; its design (language) and message, holds a function in ? and forms ? the reader-text relation. At the same time I am testing the theoretical framework of Louise Rosenblatt, for the purpose of finding an adequate method to analyze this relation.

I denna rapport baserad på kvalitativ enkätstudie presenterar vi lärares syn på undervisning i läsförståelse.  Studien har genomförts på 9 olika skolor med lärare från årskurs 1-3. I kunskapsöversikten belyser vi vikten av att ha läsförståelse, samt hur detta kan uppnås med olika metoder och arbetssätt, detta presenterar vi utifrån flera forskare, bland annat Lundberg (2010), Lundberg och Herrlin (2009) och Westlund (2009). I kunskapsöversikten framgår det även hur svenska elevers läsförståelse framstår i ett internationellt perspektiv, utifrån undersökningar som PISA 2009 och PIRLS 2006 som skolverket har publicerat. Elevers läsförståelse har enligt undersökningarna sjunkit till en lägre nivå jämfört med tidigare år.  Vidare erhåller studien en teoretisk inramning utifrån ett sociokulturellt perspektiv i relation till Vygotskijs proximala utvecklingszon.I resultatet framgår det att lärarnas främsta inverkansfaktor på val av arbetssätt och metod är elevens individuella utvecklings- och intressenivå.

The aim of this paper is to examine why Swedish teachers and multilingual secondary   school pupils think it is important to read fiction, how Swedish teachers work with fiction in the multicultural classroom and how they motivate their multilingual pupils to read more by adapting fiction to their capabilities and experiences. We have done interviews with four Swedish teachers and 12 multilingual pupils. The following questions are the starting point of this essay:Why do Swedish teachers and multilingual pupils think that it is important to read fiction?  ?How can the Swedish teachers in the multicultural classroom motivate their multilingual pupils to read more fiction?The result of this paper showed that both the Swedish teachers and the multilingual pupils thought it was important to read fiction because it partly gives themselves the opportunity to acquaint with other cultures and it helps them to improve their language. The teachers motivate their multilingual pupils by reading out loud, reading in groups and by minimizing language difficulties that may occur in the fiction.

Studien syftar till att undersöka lärares uppfattningar om läsförståelseutveckling och om hur läsförståelseundervisning. Det är en kvalitativ studie inspirerad av fenomenografisk metodansats med halvstrukturerade intervjuer som datainamlingsmetod. Resultatet visar att det finns en variation i lärares uppfattningar om vad som utvecklar läsförståelse och hur läsförståelseundervisning ska genomföras. Det som framkommer i intervjuerna med pedagogerna är att de flesta vill och försöker arbeta medvetet med sin läsförståelseundervisning men att det till stor del förekommer mest implicit undervisning. Resultatet påvisar en tendens till att eleverna blir sittande att genomföra uppgifter på egen hand eller i par och pedagogen blir instruktionsgivare och kontrollant istället för undervisare och övervakare av elevernas läsning.

More and more people in our society take part in adult education. In this study, eight students in adult education, the majority with a diagnosis such as ADHD and/or reading- and writing disorders/dyslexia,have been interviewed about their current study situation. The interviews have so party treated topics related to earlier schooling and the future. Earlier studies and available literature is to a large extent written from the perspective of children?s and adolescents? study situation and the question is if this is applicable to students in adult education.

The aim of this Master?s thesis is to explore the meaning of literature forliterate immigrants in regards to identity and integration. The study is based onqualitative interviews with eight Swedes of various backgrounds, but with thecommon experience of an immigration process. In addition to being migrants, therespondents are also public library users who have an interest in literature and whoread literature during their leisure time. To analyze the empirical material ananalytical framework, consisting of a number of analytical concepts from Libraryand Information Science, Literature Science, and Sociology, has been used.

This essay is about "factionstexter", a combination between fact and fiction, and the problems that can occur when reading them. I present previous resarch on this subject and I focused on docu drama and dramadoc. Bo G Jansson is the researcher I used most frequently in this essay. He describes various types of faction texts in film, television and literature. Annette Årheim´s thesis stands for the didactic portion of the essay.

Abstract: This report covers primarily the work of documenting electromagnetic fields generated by one of the later parts in the electrical power distribution chain: The electrical substation, wherein 10 kV is transformed to 400 V for use by private consumers. Thus it is one of the most widespread and frequently occurring parts in the Swedish power grid and of particular interest, as electrical substations are found everywhere in populated areas, often in close vicinity to people and animals.The report deals with a number of formulated questions and/or hypothesis? stated at the onset of the work undertaken, theory that is relevant for the topics the report covers, the details of the field work undertaken and the following analysis of the readings, which in term provide answers for the questions stated in the beginning. It also covers what is the currently known short term and long term risks associated with electromagnetic fields in the power frequent spectrum and of varying intensity in the vicinity of humans.The analysis also provides recommendations and identifies several points to carefully consider when planning for new installations or replacements of some parts of existing installations.For enhanced reading comprehension there is, aside from sections with pictures and attached explanatory texts and templates, several graphs, one-line diagram and maps of the power grid among the appendixes to the rapport..

This essay is about literature instruction in the last three years of Sweden?s compulsory school from one teacher?s and six of his pupils? perspective. The research is analysed from a socio-cultural perspective on learning and literature reception.The empiric material is based on interviews with the teacher and six of his students.The research shows that there is a difference between what the pupils read on their spare time and what they read during Swedish instruction. It also shows that the pupils wants literature full of action where descriptions of people and the setting don?t slow down the reading experience.The teacher is successful in finding literature the pupils appreciate but sees the value of literature on another level ? in the processing of the reading experience.

Läsning av barnlitteratur anses i den svenska läroplanen vara en viktig del av undervisningen då den kan bidra till personlighetsutveckling, kulturell förståelse och motivation till vidare läsning. Att lära sig läsa är en förutsättning för att kunna tillgodogöra sig skönlitteraturen. Ett sätt är genom läsinlärningsmetoden whole language som med hjälp av kiwiböckerna fått genomslag i flera svenska skolor. Kiwimaterialet är ämnat för att skapa läsförståelse samt läsintresse och är baserat på småböcker från Nya Zeeland. Då både val av läsinlärningsmetod och barnlitteratur är viktiga delar i elevers läsutveckling, väcktes en undran om det går att sammanföra traditionell barnlitteraturläsning med kiwiböckernas systematiska upplägg och färdiga bokmaterial.

Purpose  The purpose of this paper is from a consumer perspective analysis whether or not blogs are affecting a customer?s purchase behaviour to a larger extent compared to traditional marketing methods through TV commercials. Additionally, within the scope of this try to identify the type of consumers that are more influenced to a purchase decision by blog contents compared to others.Methods Through a quantitative approach this study will examine the effectiveness of advertising in blogs. A survey was used in order to collect data where the respondents corresponded to the population in Sweden in the ages 15-79. Initially the size of the blog audience was estimated and thereafter it was examined how many of these that were affected towards a purchase decision by blogs.